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Eric Malka & The Art of Shaving from Start-Up to a P&G Exit

Eric Malka arrived in NYC on a Greyhound bus with no money, no education, and no green card, and then built The Art of Shaving from a single 200-sq-ft shop into a $100M+ brand acquired by Procter & Gamble. We talk about turning story + customer obsession into a premium brand from creation to exit.

We unpack:

• The “New York Times moment” that took sales from $10K/month to $10K/day

• How to build a culture that scales (and why one bad salesperson can kill a brand)

• M&A lessons: earn-outs, bankers, fear/greed, and protecting founders from themselves

• What Eric does now: Strategic Brand…

The skinny

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