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249 - 5 Steps to Using Human Design to Quantum Leap Your Business Growth · Unshakeable with Human Design - A Human Design For Business Podcast

• 0:01
  Welcome to Unshakeable with Human Design, the show dedicated to
• 0:05
  helping entrepreneurs use human design to shift from hustle to
• 0:09
  flow without sacrificing results.
• 0:11
  Come here to become an unshakeable human and build an unshakeable business
• 0:15
  according to your human design.
• 0:17
  I'm your host, Nicole Laino.
• 0:22
  Nicole Laino: Hello and welcome to Unshakeable with Human Design, everybody.
• 0:26
  I'm your host, Nicole Laino.
• 0:28
  Welcome, welcome.
• 0:29
  I am so happy to be here with you as always.
• 0:32
  Today, we are diving into the topic of quantum leaping.
• 0:37
  I know this is a big one.
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  We love that term, quantum leap.
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  I want to talk about what that is.
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  I want to talk about how human design can help you.
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  One specific thing I'm going to call out is how last year, 2023, the
• 0:48
  whole second half, we were renovating my house very extensively, it was
• 0:52
  not supposed to be six months.
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  It turned into six months and that really cut back the energy I
• 0:58
  was able to put into my business.
• 1:00
  And it was energetics and human design that allowed me to stay really
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  energetically attached to my goals.
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  To not have a dip, to not have that be something that took me
• 1:12
  down, or that caused me to lose revenue or shift in that way.
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  That I was able to keep things going, do the things that were
• 1:20
  important, to not burn out completely.
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  I'm not going to say that I felt the best I've ever felt in my life,
• 1:27
  because that would not be true.
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  And anyone who tells you that they're aligned all the time is lying to you.
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  I felt aligned with my energy.
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  Did I feel wonderful all the time as a result of that?
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  Absolutely not.
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  I was tired.
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  There was a lot of frustrating things happening, but this is how I
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  navigated that, where my business, I'm not going to say that we grew
• 1:46
  exponentially during that time because we didn't, but we did not shrink.
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  We did not have a loss any month.
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  I was never down in revenue.
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  And that was tremendous because I had to cut my hours significantly.
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  And the energy I was putting in significantly, and I didn't do
• 2:04
  any launches most of that time.
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  I did one and I probably would have done two in the past.
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  So I want to talk about that specifically.
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  I'm going to break down the five pieces that make this work.
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  And before I do that, I want to call out that I am hosting a new
• 2:18
  five day masterclass on April 8th it starts, there will be replays.
• 2:23
  So if you can't make it live, that's totally cool.
• 2:25
  Although live is better because you get to be there with us.
• 2:27
  You get to be in the energy and you get to ask questions and all of that fun stuff.
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  But, we are teaching the Authority Accelerator Masterclass.
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  It's new and revamped.
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  I've changed it.
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  It was three days.
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  It is now five.
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  Really just because there's just so much in that masterclass and
• 2:40
  there's so much that I want to teach.
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  I want to take you through the entirety of building a business by design and becoming
• 2:46
  an authority according to your human design, really stepping into that and
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  building a business around that authority.
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  In order to cover that, I felt like five days was better.
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  So we've extended it to a five day masterclass.
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  And you can DM me masterclass on Instagram.
• 3:01
  I'm @NicoleLainoOfficial, and we'll register you right there.
• 3:03
  Or you could go to nicolelaino.com/masterclass and you can
• 3:07
  register right there on the website.
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  I wanted to call that out right from the beginning because if you're
• 3:10
  interested in this topic, then I'm gonna take you through the entire
• 3:14
  process in depth in that masterclass.
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  So if you liked this enough to click on the episode to listen to
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  it, you will love the masterclass.
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  So please join us there.
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  We would love to have you, but what I want to take you through is this
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  concept of quantum leaping, the energetic game, but also what does it
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  take to consistently grow, to hold, not just get, but hold what you call in.
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  So how can you call in the revenue and still hold it?
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  So many of us, easy come, easy go.
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  It comes in, it goes out, we don't hold it.
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  We make the money once, and then we don't make it again.
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  If we're not launching, then we're not making money.
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  So how can we create that consistent revenue each month where we're
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  not going down, we are either the same or growing every month?
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  How can we do that and how can human design help us?
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  So that's what today's episode is going to be about.
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  I'm going to take you through the five steps.
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  So, listen all the way through to the end so you hear all of the
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  pieces that are involved in this.
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  Because often, one of the biggest mistakes I see is that people are
• 4:14
  just taking one of these pieces and they're trying to apply it and they're
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  wondering, why am I not aligned?
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  Why do I not have consistency in my revenue and everything that I'm creating?
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  Why are people not responding to me?
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  I feel like I'm doing all of my human design stuff, but
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  my offers aren't selling.
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  All of that stuff, all of those steps we're going to cover in here.
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  Those problems come from focusing on one area and not the other four.
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  Or two areas and not the other three.
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  So, stay with us to hear the entire process.
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  And join the masterclass if you want to dive deep into it.
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  Let's start off with just saying, what is a quantum leap?
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  I love starting with definitions because we can often hear all
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  of these terms thrown out there.
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  Alignment, all of these things.
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  And that falls under the category, what does that mean?
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  Let's dive into exactly what it is.
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  Because I think that that sometimes helps us get a clearer picture and
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  perspective on what we're talking about.
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  So, a quantum leap is an energetic leveling up.
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  In science, it's really called a quantum jump.
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  Where the object takes in energy and jumps to the next energy level.
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  A loss in energy degrades down to a lower energy level.
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  So, that's what we're talking about.
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  Taking in energy, becoming more energy.
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  Leveling up to the next energetic level.
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  Losing energy, we downgrade to the lower energetic level or we stay where we are.
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  So this is an energetic transition that we're talking about.
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  It isn't about hustle.
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  It isn't about work, although that's part of it.
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  But we've all probably tried to hustle our way to something, or
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  maybe we have successfully done so.
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  Maybe you have successfully hustled your way to seven figures.
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  Maybe you've hustled your way to six figures.
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  Maybe you are still hustling and you haven't gotten the
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  results that you set out to get.
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  This is actually something I'm seeing a big trend with, that even people
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  who have hustled their way and really muscled their way to tremendous
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  success, they are now burning out.
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  They are breaking down.
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  So is it really a quantum leap when you just pushed so hard
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  against all of your own resistance?
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  When you've just worked so darn hard that it's no good when you get what you
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  get, or you don't know how to unravel it, you don't know how to maintain
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  it or sustain it without putting in that exact same level of effort.
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  It never gets easier.
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  Or you climb to the top of that mountain and you don't like the view.
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  This is really a popular trend that I'm hearing right now.
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  Even some big name coaches and influencers are changing their tune.
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  The ones who were once very strategically focused and just telling you how to
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  do something and telling you to push and telling you to just show up and
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  stop being lazy and you just have to commit your energy are now talking
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  about freedom based businesses.
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  Are now talking about energy, are now talking about and proselytizing,
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  prioritizing themselves over revenue.
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  So one in particular, one very popular influencer, coach, she has recently
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  come out with a lot of content around this, and her whole business has shifted
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  to this freedom based business model.
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  And she talks about how she burnt out.
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  She was not happy and she pulled back.
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  And from pulling back, lo and behold, she made more money.
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  So why does that happen?
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  What is that telling you?
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  That all of this is out there, that all of this talk is out there, that
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  people are changing their tune.
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  A lot of people have talked about how the rosy picture that they were
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  putting out was actually not the truth.
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  That they were kind of crumbling behind the scenes.
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  And I understand not wanting to air your dirty laundry to the world.
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  I understand, I mean, I wasn't out there talking about how stressed
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  I was with my home renovation.
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  I did talk about the renovation.
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  I did talk about how much work it was.
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  I also was able to handle it.
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  I was not breaking in the background.
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  I was just, I was pretty tired and I didn't have as much time to devote to
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  my business, but I didn't feel like I was cracking largely because I have
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  these tools because energetically, I don't get pulled off my path anymore
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  based on outside circumstances.
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  I know how to process them and deal with them.
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  So what does all of this tell us?
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  That Instagram is not the truth, right?
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  Money maybe isn't everything, but learning to operate in alignment while staying
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  energetically committed to your goals is.
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  Can you create enough space within yourself?
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  Can you operate where you're tuning everything out?
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  All around you, all the noise.
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  Cause if you told me a few years ago that for six months, I was not going to
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  be able to put in the hours, the energy, or the effort into my business, into
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  launching, into all of these things that I have come to rely on, if you had told
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  me that I was going to have six months where I was going to be taken out of the
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  game for 30 to 50 percent of the time.
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  If you had told me that I would have been like, well, my business is gonna,
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  it's gonna crush, or I'm going to have to work all night long, or I'm going to
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  push so hard in order to keep it going.
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  But I no longer do that because that's part of what I call autopilot.
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  And it'll be the first thing that I teach inside the masterclass as well,
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  but it is the foundation of everything that I teach inside my mentorship
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  program, inside my bigger group program, and it is the entirety of the Human
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  Design Lab is building this foundation, which is coming off autopilot.
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  We're on autopilot so much because we're working from the outside in.
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  We say, I want that.
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  What do I have to do in order to get me there?
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  Hustle equals success.
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  That's the old model.
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  You can't quantum leap when you're living in that model.
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  Cause that is not an energetic game.
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  That is a mundane game.
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  This material plane.
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  If you want to have an energetic business, if you want to start to
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  harness energy to help your business.
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  You're going to have to learn to play the energetic game.
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  You're going to have to let go of all of those rules that tell
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  you it's got to be this way.
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  Now, I will also say that you do need strategy because we
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  do live on the material plane.
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  So this is a two pronged assault.
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  You have to show up.
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  You have to show up a certain way that's authentic to you.
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  And this is what human design can drive you toward.
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  So let's work human design into this.
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  So I can tell you how this ties and about the specific aspects
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  of your design that are going to pay the most dividends with this.
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  How this all works, how this system works.
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  So like I said, in the old way, hustle equals success.
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  And we're playing a different game.
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  We're on autopilot.
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  We don't even realize that we're doing that.
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  That's what conditioning is.
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  So when we talk about conditioning in human design, those are the
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  ways that the tail wags the dog.
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  We get pulled off of our course because the world, our spouse, our friends, the
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  internet, the gurus, a coach, someone tells us it should be the other way, or
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  we just feel so pulled and sucked in and seduced by what we call the not self.
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  We get pulled off our path and we wonder why am I not living my purpose?
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  Why does it feel so hard?
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  Why am I always in resistance?
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  And the reason is because you're operating out of your own alignment.
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  What's aligned for somebody else may not be aligned for you.
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  And what somebody else is telling you may not even be aligned for them.
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  Which is what we're learning now.
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  A lot of people have been saying things that have not really been in alignment.
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  And they're only just realizing this after they've burnt out.
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  We pull a lot of people along our misalignment in that way, don't we?
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  So the only way to find your path is to trust your path.
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  Human design helps you believe in yourself.
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  Human design helps you believe in something other than the hustle, because
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  you just start saying, that's not my way.
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  It's not meant to be this hard.
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  Nothing is.
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  I'm not going to say that everything is super easy, but if you're a
• 13:01
  generator and you are burning out, you are not using your energy wisely.
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  If you are a projector and you are pushing yourself and efforting through everything
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  and making your whole world about the doing, you are not using your energy well.
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  You are not being wise about the use of your energy and how you show up.
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  So those simple shifts can cause tremendous waves in your
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  energetic frequency, in your ability to energetically level up.
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  So, a quantum leap is an energetic upgrade, right?
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  And an energetic upgrade is in large part, an identity upgrade.
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  You have to start looking at yourself differently.
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  Think about right now, how much criticism do you have for yourself?
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  Where do you look at yourself with that critical eye and just not see
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  yourself for your gifts or you see them and then there's a but at the end.
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  I see my gifts, but I'm not making the money and I'm not seeing these results.
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  And my husband doesn't believe in me.
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  And I feel like I've let people down.
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  Recognize how much that is energetically leveling you down, degrading you.
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  So, that identity upgrade, that upgrade of self stems from your chart.
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  And you can start seeing, this is how it's meant to be for me.
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  This is how I am meant to be.
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  Now it doesn't stop with just the type, but the type tells you a lot.
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  Me knowing that I'm a manifesting generator, I knew that when I had
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  to take time off, when I wasn't able to show up as often or with
• 14:49
  as much frequency as I was before.
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  I knew that I had to be excited about the things that I was sharing.
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  I knew that the energy was going to have to be really tuned in.
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  I knew that it would have to be high.
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  Why?
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  Because I wasn't going to be able to hustle my way through.
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  I wasn't going to be able to show up as much.
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  So it had to be high.
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  So I had to be efficient.
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  Because I know my shadow.
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  I know that one of the biggest pitfalls for manifesting generators is that
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  we are inefficient with our energy.
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  Being distracted and being scattered is often disguised or covered up by
• 15:28
  this multi passionate way that we have.
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  Multi passionate does not mean scattered.
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  Scattered means you are living in your shadow.
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  You are using your energy indiscriminately and you need to fix that.
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  You will feel better.
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  You will be less tired.
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  You will have more sustainable energy.
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  That's what I know about me.
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  So I know me, I knew how get the most out of myself during that time.
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  How could I show up and still be really powerful in the way that I
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  showed up without burning myself out and without having to be sitting at
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  my desk as often as I was because I just wasn't going to be able to?
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  I was going to need to rest more because my energy was literally being
• 16:10
  pulled in 15 different directions.
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  There's always a fire being put out, there's money going out, there's
• 16:15
  all of these things, so much that we were holding at that time.
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  I'm not complaining.
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  I just knew that it was going to, I was being called to a new level.
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  And you are too.
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  If you are looking to level up, then you have to recognize that your identity
• 16:32
  is going to be called to a new level.
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  Your energy is going to be called to a new level.
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  I knew that as an emotional authority, I was going to have times where
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  I was going to have to nurture my emotions and surrender to them.
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  Which would mean less productivity.
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  And in order to have greater productivity, I had to surrender to those times because
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  the more I try to fight it and the more I try to work through those lower
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  points in my emotional wave, the longer I stay in the low point of the wave.
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  So knowing myself, knowing how my energy works, knowing my gifts, knowing
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  what my shadows are, working through them because shadows do not go away.
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  Shadows are always there.
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  They're a low frequency of something that you are consistent with.
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  Or it's a conditioning element that you're pulled toward.
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  That's why I go through a whole section of my program on finding
• 17:30
  your specific shadow patterns.
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  Your primary shadow pattern.
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  What are the ways that you're going to be pulled the most?
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  I know that about myself so I can see them when they come up.
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  I don't take the bait and follow them down the hole anymore.
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  And I don't resist them.
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  I can observe them, see that they are there and move through them, so
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  that I can realize and spend more time in my gifts than in my shadows.
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  It doesn't mean that bad things don't happen.
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  It doesn't mean that we don't feel things.
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  Of course, we have to feel them.
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  We just don't stay there.
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  That's the important part.
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  Can you reduce the amount of time that you are spending sitting in
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  the shadow, sitting in low frequency emotions out of circumstance?
• 18:18
  Can you work through the way that you feel about the things that you are experiencing
• 18:23
  so that you can energetically connect to that higher level identity that you are?
• 18:28
  What would the better version of me, the highest version of
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  me, how would she handle this?
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  To be able to have that presence of mind.
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  And what's beautiful about human design is it shows you what
• 18:39
  your highest self looks like.
• 18:41
  Every gift in your human design is your highest self.
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  If all the dials on your human design chart, every gate, every center, every
• 18:49
  channel, they were all turned all the way up, that's your highest self,
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  it's you, it's everything you are.
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  You're just not being pulled down into the lower frequencies of the
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  energies that are consistent for you.
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  It's you, your highest self is you.
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  So working through that, knowing that, that was how I could,
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  I could continue to show up.
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  My brand is very much aligned with who I am.
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  What does that do?
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  It means when I show up, people sign up.
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  Very simply.
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  If I show up, if I put out CTAs, people sign up for things,
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  people buy things from me.
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  They're doing it all the time because my brand is really dialed in.
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  It's very authentic.
• 19:35
  And when people buy from me, they're happy because I'm the same on the inside
• 19:41
  of my programs as I am on the outside.
• 19:43
  What you see is what you get.
• 19:46
  If you signed up for me now, if you come into my world in any way, you're
• 19:51
  going to get something that is very reflective of the thing that you
• 19:54
  were attracted to in the first place.
• 19:56
  And I attract the right people because my brand is tuned energetically to
• 20:00
  the people that I'm supposed to serve.
• 20:02
  It's something that I call reverse niching.
• 20:04
  There's elements in your chart that indicate the type of people that you are
• 20:09
  meant to help and how you might help them.
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  I know this inside and out, something I continue to work on every single day.
• 20:18
  I fine tune this, but the more I tune it, the more very aligned
• 20:23
  people I get into my programs.
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  So working with them is a dream.
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  They're happy, I'm happy, it's so much easier than when we're working
• 20:31
  with people because maybe we put something out there just to get people
• 20:35
  to say yes, rather than really what we felt like we could deliver on.
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  The third part is I have a very strategic message that is built to sell.
• 20:44
  I know how to sell.
• 20:45
  I know how to put content out there in podcasts, on social media, in
• 20:49
  emails that get people to sign up, that get people to buy things from me.
• 20:53
  And everybody has their own style, everybody has their own way, but there are
• 20:58
  specific elements that are needed in your message in order to get people to buy.
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  To take you out of that inspiring zone and into the take my money zone.
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  You have to have that.
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  Or you end up with magnetism where people are coming to you, but they're
• 21:15
  not buying anything and that sucks.
• 21:18
  That really sucks.
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  Then the fourth piece is I have an evergreen system.
• 21:24
  This podcast is an evergreen system.
• 21:26
  My podcast, that was one thing I stayed consistent with.
• 21:29
  I did not miss an episode.
• 21:30
  I have not missed an episode in 260 episodes or whatever we're up to now.
• 21:36
  I stayed consistent with my podcast.
• 21:38
  My podcast is out there.
• 21:39
  My podcast serves as evergreen content.
• 21:42
  It's on our website, so it's driving SEO to our website.
• 21:46
  People are finding me that way.
• 21:49
  Each of these episodes is built with insane value, so I'm building fans.
• 21:54
  And all of my CTAs continue to drive revenue.
• 21:59
  They continue to drive people to my offers long after the episode airs.
• 22:04
  So when I couldn't show up as frequently, people were still listening to
• 22:07
  episodes from months and months ago.
• 22:10
  It's priceless.
• 22:13
  The fact that I didn't have to feel like I had to be everywhere.
• 22:16
  If I was just showing up here, I could at least be maintaining the audience
• 22:21
  that I've built, and still be growing because SEO is doing that for me as well.
• 22:25
  I'm getting people from other ways organically without me having to
• 22:29
  go and find every single person.
• 22:31
  And the last piece is a funnel by design.
• 22:33
  In order to have something like a podcast drive revenue and drive people to offers,
• 22:38
  I need offers that align to my message.
• 22:43
  I need those offers to be tied to the content that I'm putting out.
• 22:48
  So when someone listens, the next step is obviously to buy from me.
• 22:52
  If I want people to buy from me in my sleep, there better be a way for
• 22:55
  people to buy from me in my sleep.
• 22:58
  If I don't have those funnels set up, if I don't have some mechanism set up that
• 23:03
  takes me out of it, it's going to be hard for me to believe that I can make
• 23:07
  money without me having to go get it, without me having to launch all the time.
• 23:13
  So this is how you quantum leap.
• 23:15
  You energetically level up by taking yourself out of it more and more.
• 23:20
  By prioritizing your own energy, your own magnetism.
• 23:26
  But having the systems and the structure and the strategic elements
• 23:30
  to support all of that energetic work.
• 23:34
  Then you can go believing that all of those funnels are constantly funneling
• 23:39
  people into your paid programs.
• 23:41
  Then you can put all that energetic work in.
• 23:43
  And that's what I did with the time that I had off.
• 23:46
  Can I focus on that when I can't physically be there?
• 23:50
  So, I hope that you saw how these five phases, being in tune, coming
• 23:55
  off autopilot and being in tune with your human design, how that
• 24:00
  changes the way that you operate.
• 24:02
  That shifts you from being a hustler to playing the energetic game.
• 24:08
  How developing a genius brand is how you become magnetic to your audience.
• 24:13
  So every time you show up, they're actually coming to you.
• 24:16
  You're getting the right people to you.
• 24:18
  They are drawn to your message for the right reasons
• 24:21
  because it's authentic to you.
• 24:23
  And then you have a strategic message that is converting them from fans to buyers.
• 24:30
  That is actually strategically built to do that.
• 24:34
  And then you have some sort of evergreen system and funnel system
• 24:37
  that is continuing to sell when you are not actively selling and
• 24:41
  is driving people to your offers.
• 24:43
  This is the whole process I'm gonna go into in depth inside my
• 24:47
  masterclass starting on April 8th.
• 24:49
  So please come to that.
• 24:50
  DM me the word masterclass on Instagram.
• 24:52
  I'm @NicoleLainoOfficial if you wanna register.
• 24:54
  Or go to nicolelaino.com/masterclass and we will register you right there.
• 24:59
  So I hope that you found this helpful.
• 25:01
  This is truly the key because when you start to build your system this
• 25:04
  way and you start to approach your business this way and operate this
• 25:08
  way, this is how things get easier.
• 25:10
  This is how you energetically level up.
• 25:13
  And you level up how you view yourself, which changes your identity.
• 25:16
  I hope that you love this.
• 25:17
  I loved being here with you.
• 25:18
  Thank you so much for being here.
• 25:19
  I hope you join us in the masterclass.
• 25:21
  It's going to be so fun and so valuable as always.
• 25:24
  And remember in order to have an unshakeable business, you must
• 25:27
  first become an unshakeable human.
• 25:29
  So thanks for letting us help you becoming Unshakeable with Human Design,
• 25:32
  everybody, we will see you next time.
• 25:35
  If you love this episode and you're a fan of the show, please show
• 25:37
  us the love on iTunes, Spotify, or wherever you're listening to
• 25:40
  the show and leave us a review.
• 25:42
  And if you'd like to connect with other entrepreneurs on their human
• 25:44
  design journey, join our free Facebook community, Human Design for Entrepreneurs.
• 25:49
  Go to nicolelaino.
• 25:50
  me forward slash podcast links to join the group, book a human
• 25:54
  design reading with me, or access our free human design resources.
• 25:58
  We'll see you there.