Mindfulness for the B2B Marketer with Shallu Behar-Sheehan, VP - Group Marketing & Chief of Staff at Capgemini

B2B Marketing: The Provocative Truth · Sep 7, 2022 · 35m

In this episode of B2B Marketing: The Provocative Truth, Richard and Benedict talk to Shallu Behar-Sheehan about the importance of mindfulness for marketers.

Nowadays, marketers struggle to remember what’s most important because they’re caught up in data streams, stakeholders’ input, etc. They are lacking the ability to reflect on their work, and therefore need to develop their presence of mind. But how do you cultivate mindfulness? What does it even mean to be mindful?

Shallu Behar-Sheehan is Vice President, Group Marketing and Chief of Staff at Capgemini, and she has 20+ years in marketing…