Perceived Value

Alan Weiss's The Uncomfortable Truth® · Apr 23, 2026 · 7m

SHOW NOTES: The airlines’ major frequent flyer programs began with American Airlines back in 1981 (thought Texas International Airlines had one in 1979). Everyone quickly followed. Travelers fell in love because they were earning free trips without paying anything extra for the ticket. You may feel the travelers were and are silly. Well, the average major airline today has a liability of about $7-10 billion if these points were all cashed in. Although there are attempts to squelch this with blackout periods and restricted seats available, this is none the less a very real monster under the…