Latest / Pelvic PT Rising / Getting to "Happy as a Little Clam" In Your Biz

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Getting to "Happy as a Little Clam" In Your Biz · Pelvic PT Rising

• 0:02
  Speaker 1: In the last 10 years, our field has gone from an unknown specialty to a household name.
• 0:09
  Speaker 1: This brings unprecedented opportunities, but we need to rise up to meet them and give our patients the care that they deserve.
• 0:17
  Speaker 1: In order to help others get better, we need to be better.
• 0:23
  Speaker 1: This podcast will help you to become more confident with your patients, more successful in your practice or business and a leader in pelvic health, and we're going to have some fun along the way.
• 0:36
  Speaker 1: Join us as we rise together.
• 0:39
  Speaker 1: We're Jesse and Nicole Cozine, founders of Pelvic Sanity Physical Therapy and the creators of the Pelvic PT Huddle, and this is Pelvic PT Rising.
• 0:53
  Speaker 2: Hola amigos, and welcome back to another episode of the Pelvic PT Rising podcast with Jesse and Nicole Cozine.
• 0:59
  Speaker 2: Hola Nicole, hola Jesse, it's fun to say.
• 1:05
  Speaker 1: It really is, and also I did not want to let Jesse do that intro and he said, yeah, we can do whatever the hell we want, it's our podcast.
• 1:14
  Speaker 2: Right.
• 1:14
  Speaker 2: Well, we are in Mexico right now, in Cabo San Lucas, so wanted to give a little nod to where we're at and the fact that we're on vacation.
• 1:23
  Speaker 1: We are.
• 1:23
  Speaker 1: This is great.
• 1:24
  Speaker 1: We do things, though.
• 1:26
  Speaker 1: So we spend Thanksgiving down here with my family, but we have a little bit of a working vacation because we also had freaking Pelvicon Black Friday launch slash sales and whoa we were freaking, just blown away.
• 1:42
  Speaker 1: I feel like a little bit behind the scenes.
• 1:45
  Speaker 1: We don't take anything for granted.
• 1:47
  Speaker 1: Jessica and I are just always working super hard, regardless.
• 1:55
  Speaker 1: Just because we sold out a couple of the previous years, we did not assume this year that we were going to sell out at all.
• 2:02
  Speaker 1: We were working our asses off to make sure that everyone knew what was going on.
• 2:06
  Speaker 1: We worked our ass off to get these amazing speakers and we still, like, when we sit there on launch day, we don't know what's going to happen and we're on pins and needles.
• 2:17
  Speaker 1: I had freaking butterflies in my stomach.
• 2:19
  Speaker 1: I was a little anxious.
• 2:21
  Speaker 1: We just don't know until it actually launches and we open up registration and we freaking sold out.
• 2:29
  Speaker 1: You guys and I'm so thankful to all of you who are trusting us with this huge responsibility that Jessica and I put on ourselves to make sure that this conference is seriously the best thing you've ever been to- yeah.
• 2:43
  Speaker 2: So I'm really excited to see how excited you folks are and really the Pelvicon family just kind of continues to grow.
• 2:49
  Speaker 2: We've had the people who were there in 2022, people who were there last year, people who have only been able to get recordings and have never been able to come live, and I'm really excited to just see how it's growing.
• 3:00
  Speaker 2: And, like you said, nicole, this year's speaker lineup is going to be incredible.
• 3:03
  Speaker 2: I'm so excited for everyone who's going to be there.
• 3:06
  Speaker 2: If you wanted to come and weren't able to get tickets, there is a waitlist.
• 3:09
  Speaker 2: If any tickets or anything else does open up that, you can still get on on the Pelviconcom website, but be attentive to that.
• 3:17
  Speaker 2: But really just so thankful for each and every one of you guys who has been listening to us talk about it, whether you came or didn't, but we're so excited to get to see so many of you in Atlanta next September.
• 3:28
  Speaker 2: So, nicole, let's dive into our topic.
• 3:30
  Speaker 2: Today we're talking about happy as a little clam, and this is something from a framework that we put together, because now we've seen and we've seen this now it's kind of crazy.
• 3:39
  Speaker 2: It's been almost three years since we first started talking about this, but it really has held up now.
• 3:43
  Speaker 2: We've talked with over 400 businesses and seen people go through this progression, these five phases, and for some of you guys who stay as sole entrepreneurs, it's really only these first three, but it's an evolution that everybody kind of has to go through.
• 3:58
  Speaker 1: Yeah, and I think that it's helpful to define these phases.
• 4:04
  Speaker 1: It's helpful to see where you fall in these phases, if you're a pelvic rehab business owner, I think, to identify some of the areas that you need to work on, to identify where you're going and, as we're going to talk about today, if you are in this happy as a little clam solo printer phase, what truly makes that like an end in that phase, like there's an end to it?
• 4:31
  Speaker 2: That's where you want to be.
• 4:32
  Speaker 2: That's really where you want to be sitting.
• 4:34
  Speaker 2: So a lot of these are transitory things, where you're trying to get through them or graduate from them and, happy as a little clam, is a place where you actually want to be.
• 4:42
  Speaker 2: You want to be able to settle in and have your business there.
• 4:44
  Speaker 2: So I'm going to walk kind of through these, nicole.
• 4:46
  Speaker 2: We can go back and forth on a little bit of what they are, but we start with the first one, with the oh shit phase, or OSP affectionately.
• 4:52
  Speaker 2: This is kind of where everybody starts off and I think, unfortunately, a lot of people get stuck here early on, not even necessarily early on in their career, but they can be stuck here.
• 5:03
  Speaker 2: And this is one of the challenges that we don't graduate and I'm using the Royal Wii with a whole lot of business information, a whole lot of financial information and a lot of times you get stuck in this oh shit phase where everything feels overwhelming, everything is so stressful.
• 5:19
  Speaker 2: You're always worried are you doing it wrong?
• 5:23
  Speaker 2: Is somebody going to catch me doing something incorrectly?
• 5:26
  Speaker 2: It?
• 5:26
  Speaker 2: Does my website have the right privacy policy on it?
• 5:29
  Speaker 2: Is there this big mistake?
• 5:30
  Speaker 2: What do I do with the super bill and you're just kind of stuck in this mode of kind of not even knowing if you're going in the right direction.
• 5:39
  Speaker 2: So a lot of times the questions we get, we can kind of see these from a mile away now.
• 5:42
  Speaker 2: But wait, I talked to this doctor and he said that was dumb not to be in network with insurance.
• 5:47
  Speaker 2: Should I start taking insurance now or should I start charging everybody credit card fees?
• 5:52
  Speaker 2: And you're just kind of scrolling, you're back and forth on all of this stuff and it takes a lot of energy.
• 5:58
  Speaker 2: It's really stressful, it prevents you from actually making progress in the way that you want to go and it's really easy to get stuck here early on in your business.
• 6:06
  Speaker 1: Yeah, I feel like one of the other hallmark signs of are you stuck in the oh shit phase?
• 6:11
  Speaker 1: And this.
• 6:11
  Speaker 1: Actually, most people think that they're past this phase because they've been in business for six months, a year, two years, five years even.
• 6:21
  Speaker 1: But some of the telltale signs of this phase are these questions of not being confident in what you're doing.
• 6:29
  Speaker 1: And this also shows itself when you know you get a couple of different patients coming back that didn't get the proper reimbursement on their super bill and your second guessing is my super bill right?
• 6:40
  Speaker 1: Is the location code on there correct?
• 6:43
  Speaker 1: Like what's going on?
• 6:45
  Speaker 1: Because you're not confident in what you're doing, necessarily, and it's because no one has shown you the way and made you feel like you can go back and be like, yeah, actually patient, I'm so sorry but your insurance company is an absolute ass and they actually are wrong.
• 7:03
  Speaker 1: And you can't do that because you're constantly second guessing yourself.
• 7:07
  Speaker 1: But, yeah, I would say that the O-SHIP phase sometimes can masquerade as being beyond the O-SHIP phase and you're really not.
• 7:18
  Speaker 2: Yeah, I don't think anybody likes to think that they're there.
• 7:20
  Speaker 2: But naturally, I think what you said, nicole, was great is that time does not mean that you graduate from this.
• 7:25
  Speaker 2: There's no amount of time you put in and then you're out of this.
• 7:28
  Speaker 2: You're out of this by going through it, like when the going gets to you, you gotta just keep going through this into order to get to the hustling phase, like what you said, too, is it's not even knowing your direction, like you're not even concretely putting steps toward where you want to be going.
• 7:44
  Speaker 2: You're constantly having to wonder am I really even going the right direction?
• 7:48
  Speaker 2: Is this what I wanted to do?
• 7:49
  Speaker 2: This is a lot of times where people actually stop, and so when you see people who it's not uncommon for people to shut down their business after they've started that's usually just being stuck in the chaos of this O-SHIP phase Chaotic is another really good word for that but it's not worth it and it's been this side hustle, and it's been a side hustle for a long time and you haven't really made the leap and it just doesn't seem like it's ever gonna happen.
• 8:13
  Speaker 2: So that's where the O-SHIP phase is.
• 8:16
  Speaker 2: We all start there and some of us get stuck there.
• 8:19
  Speaker 2: From there, you kinda graduate into this hustling phase and this is where I think you have a better sense of where you're going.
• 8:27
  Speaker 2: You have a sense of what you need to be doing.
• 8:30
  Speaker 2: You kind of know how to get patience in the door at this point.
• 8:34
  Speaker 2: You've had some success with that, but everything feels like a grind.
• 8:39
  Speaker 2: It's another workshop, another Instagram post, another meeting with a practitioner, and everything just feels like it's a struggle.
• 8:48
  Speaker 2: When you're in this phase, if you guys remember when we were talking about the marketing fire, this usually means that you're using a lot of kindling in your fire.
• 8:56
  Speaker 2: You're doing a lot of one-time, short-term things, so those logs aren't burning for your marketing.
• 9:03
  Speaker 2: You're really having to go out and hustle to get every single person through the door.
• 9:08
  Speaker 1: And this is a lot of times too, where people move through that O-SHIP phase.
• 9:13
  Speaker 1: Some of the O-SHIP phase stuff is still lingering.
• 9:16
  Speaker 1: You're hustling, you're grinding, and then you're asking yourself, like, is this really?
• 9:21
  Speaker 1: It Like, is this really what I quit my job for?
• 9:24
  Speaker 1: Is this shit?
• 9:25
  Speaker 1: And it's all of the stuff that now you know where you're going, now you're not second guessing yourself too much, but it's like it's not always super fun because everything's such hard work to just get the one patient and then that one patient.
• 9:40
  Speaker 1: Another telltale sign of being in this phase is that if you get really frustrated with things that are out of your control so like this happened to us when we were in the hustling phase somebody, one of my really patients that you think it's going to be in it for the long term.
• 9:55
  Speaker 1: They've got penenal neuralgia.
• 9:57
  Speaker 1: You're like, oh my gosh, they're bought in there it's.
• 10:00
  Speaker 1: You're so excited.
• 10:01
  Speaker 1: And then something happens, like in their family, and they're like I have to pause therapy right now.
• 10:07
  Speaker 1: And you're like Duff, like it's.
• 10:09
  Speaker 1: Not only is it not great for them, obviously as patient, but as a business owner.
• 10:14
  Speaker 1: You're like, damn it, that person was so going to be so perfect and so good, and now I've got to go get another patient.
• 10:23
  Speaker 1: It's like ah, damn, like, yeah, you're living and dying.
• 10:26
  Speaker 2: With every cancellation You're living and dying Like.
• 10:29
  Speaker 2: This is when you start getting really obsessed with your cancels is often in this hustle phase too.
• 10:34
  Speaker 2: It's like, oh, I had a full schedule and then four people ended up canceling on me and now my schedule fell apart.
• 10:41
  Speaker 2: When you have three or four calls from leads in a row that don't book, like you start feeling it right in your chest Like, oh, I need to get those.
• 10:51
  Speaker 2: What's going on?
• 10:52
  Speaker 2: What's the matter?
• 10:52
  Speaker 2: Is my phone not ringing?
• 10:54
  Speaker 2: What's happening?
• 10:56
  Speaker 2: And the other thing that happens a lot in this phase.
• 10:58
  Speaker 2: This is the roller coaster phase, where you go out, you put a bunch of work into marketing, you start getting people through the door, you start treating them, everything's going really well, and then you stop doing all the marketing stuff because you don't have time, because now you've got all these people in the door and you've got to do all the admin stuff around there and scheduling them and everything else.
• 11:17
  Speaker 2: And then all of a sudden, those people start falling off the schedule or get discharged and you don't have people to replace them, and so a lot of times, if you're stuck in this hustling phase, you'll just be in this roller coaster where you'll have full weeks and then very not full weeks and it's.
• 11:33
  Speaker 2: It's again stressful and frustrating, but I like what you said, nicole.
• 11:36
  Speaker 2: One of the hallmark things there is just living and dying with every single person coming in, every lead.
• 11:43
  Speaker 2: Every person just feels like it's critically important that person canceled because they're going on vacation and they were going to come in twice next week and it just feels like the end of the world.
• 11:53
  Speaker 1: Totally, and I also feel like there's it's a very easy thing to go and slip back into the oh shit phase If you've just entered the hustling phase and haven't really built a great foundation.
• 12:03
  Speaker 1: Because when you're in that low, that roller coaster and you can start to be like second guessing all the things, all your decisions and oh my gosh, is this really just a slow time.
• 12:15
  Speaker 1: If you start to think about, like starting to justify, well, maybe it's just because it's a slow time, because school just started, and then, while school's back in and you know, now, all of a sudden it's like and maybe I need Facebook ads and you're like whoa wait a second.
• 12:30
  Speaker 1: Where did I come?
• 12:30
  Speaker 2: from.
• 12:30
  Speaker 2: So that's the hustling phase.
• 12:32
  Speaker 2: Next, we've got happy as little clam and as a solopreneur.
• 12:35
  Speaker 2: If you're going to stay a solopreneur, this is where you want to end up and this is going to be what the episode is going to be about.
• 12:40
  Speaker 2: We're going to talk about that, but that's really, that's why we named it, what we did.
• 12:44
  Speaker 2: That's where you settle in and you're happy as little clam.
• 12:47
  Speaker 2: The next one on our faces here is growing beyond yourself, and this is specifically with another clinician.
• 12:52
  Speaker 2: So this wouldn't just be with an admin, but you're going to go out and hire another clinician and this almost throws you into a mirror of the hustling phase, because now you have to fill that person's schedule, you have to do all of the admin stuff, all of the marketing to get folks on them.
• 13:09
  Speaker 2: But you also see you have all the challenges of hustling, but then you also have all of these brand new challenges of actually being a business owner and having employees and having to think about what does my hiring process look like?
• 13:23
  Speaker 2: What does my onboarding and training process look like?
• 13:26
  Speaker 2: What is my mentorship program Like?
• 13:28
  Speaker 2: How do I have difficult conversations?
• 13:30
  Speaker 2: What do I do the first time that person asked me for a raise three months in.
• 13:35
  Speaker 2: What do I say?
• 13:36
  Speaker 2: All of that stuff is getting thrown into.
• 13:38
  Speaker 2: So you've got hustling.
• 13:39
  Speaker 2: It's really hustling plus hustling plus other employee problems.
• 13:44
  Speaker 1: Hustling plus a ton of other shit.
• 13:45
  Speaker 1: Right, and you know I will say this we always say to our folks that are going through any part of our business mentorship that I think that, even if you know you eventually want to grow beyond yourself, we highly recommend taking a pause at that happy as a little clam phase, which again we're going to get into here in a second.
• 14:05
  Speaker 1: But the decision to grow beyond yourself is as important, if not more important, than the decision to start your business in the first place.
• 14:15
  Speaker 1: There is a complete role shift, there is a complete job description shift.
• 14:21
  Speaker 1: There's a mindset shift that has to go with it.
• 14:24
  Speaker 2: A little more responsibility that goes with it, because now this is why we've actually, I think it's more of a thing than starting your own business, because you have other people's lives in your hands too.
• 14:32
  Speaker 2: It's your other people are depending on you for their livelihood and their happiness and their fulfillment at work.
• 14:38
  Speaker 1: Yeah, so it is a huge responsibility and not one that you should take lightly.
• 14:42
  Speaker 1: A lot of times, if you're really successful, I think the tendency is to assume that the next step is just oh, I just got a higher end of the clinician, I'm so busy.
• 14:52
  Speaker 1: That's where we're going to talk really about what are the criteria for happy as a little clam and what you can stay there Then that's totally okay.
• 15:01
  Speaker 2: Don't ever grow or hire beyond yourself because you're busy, that is, if you take nothing else away, take that away, and then the last one we have here is the true CEO.
• 15:11
  Speaker 2: And I don't want to get too much into this because you know, not, frankly, not that many people actually ever get here, but this is basically where you're able to just take a couple of weeks off and trust that the business is running smoothly, that everything is just running really well.
• 15:26
  Speaker 2: You've changed your entire role at the business.
• 15:30
  Speaker 2: You are no longer primarily a treating clinician.
• 15:33
  Speaker 2: Generally.
• 15:33
  Speaker 2: At this point you are truly a CEO.
• 15:36
  Speaker 1: And the true CEO phase always feel like, too, the business itself would completely continue to exist.
• 15:45
  Speaker 1: If you completely stepped away, if you decided that you were going to, I don't know, semi-retire or pursue some other passion of yours or something like that, it would be running so well that it would not make sense to close it.
• 16:02
  Speaker 1: It would be like, oh, how do I keep this going and hire somebody to run it for me because it's doing so great without me being there every day.
• 16:12
  Speaker 2: Absolutely, if you ever wanted to sell your practice and there's challenges with that, but you would need to be in this in order to really sell your practice.
• 16:20
  Speaker 2: So happy as a little clam, nicole, and this is so if you are a solopreneur, and that can include if you have an admin, either virtual or in person.
• 16:28
  Speaker 2: But here's what we would say that really constitutes that happy as little clam and the feeling of it, I think, is just confidence.
• 16:36
  Speaker 2: Right At the end of the day, it's confidence and the people that we've helped to get to this.
• 16:41
  Speaker 2: I love when people are in this mode because they're so confident in what they've done and built.
• 16:46
  Speaker 2: I always talk of that after we get working with somebody.
• 16:49
  Speaker 2: I want them to be able to.
• 16:50
  Speaker 2: If you close your business where it is and you just plop that person down in the middle of nowhere, some other state, some other place where they didn't know anybody, I am fully confident that people who are in happy as little clam would have another great business within 12 months.
• 17:04
  Speaker 2: Like that's how confident I want people to be in this.
• 17:08
  Speaker 2: And so anything else, nicole, on that feeling, how do you feel when you're in that happy as little clam phase?
• 17:14
  Speaker 1: Yeah, you just feel really grounded.
• 17:17
  Speaker 1: I feel like you just feel really sure.
• 17:20
  Speaker 1: Confidence is a good word, but another word would be just like rooted and secure in your business, in where you're getting patience from and how much money you're making.
• 17:32
  Speaker 1: And we're going to go into five specific things and criteria that actually would we would deem you a happy clam.
• 17:40
  Speaker 2: Yes.
• 17:40
  Speaker 2: So number one is that you are getting your ideal patience on autopilot, getting your ideal patience on autopilot, and there's two pieces of that there's the autopilot and there's the ideal.
• 17:50
  Speaker 2: So you're getting the kind of people that you want to work with.
• 17:53
  Speaker 2: If you love really athletic postpartum stuff, then you're getting a lot of that.
• 17:57
  Speaker 2: If you're a real chronic pain person, you're getting a lot of that.
• 18:01
  Speaker 2: You're getting the right people for you.
• 18:03
  Speaker 1: Yeah, and like a way to tell this is like if you know, as soon as somebody calls, that's like you're my person, like yes, I can totally help you and you're speaking the same language and you're getting excited and that's like they're your people.
• 18:16
  Speaker 1: And you can also tell this in when you're in the happiest little clam phase.
• 18:21
  Speaker 1: If someone calls like, let's say, you have like a active mom population, and someone calls and they have a really shaky voice and they say that they have peneloralgia and interstitial cystitis and fibromyalgia and all the things, and you immediately are like so confident and just saying you know what?
• 18:39
  Speaker 1: I am not the place for you.
• 18:40
  Speaker 1: You need to go to XYZ public health place because I am not it.
• 18:46
  Speaker 1: That's how the kind of security in your business we want you to feel when you're as happy as a little clan, like you're getting your ideal patient, you know who they are and you know who you're not the best for.
• 18:59
  Speaker 2: And you're not out there in the community hustling with this.
• 19:02
  Speaker 2: It's not a grind to get these folks, they're just calling.
• 19:05
  Speaker 2: You've got either a tribe of people referring to you People are finding you online your reputation, your word of mouth, whatever that is Usually.
• 19:12
  Speaker 2: You've got a significant wait list and that means that you're not having weeks where your schedule falls apart.
• 19:18
  Speaker 2: You're having weeks where people do move and cancel, because that is what people do, and you're able to get people in off of the wait list to fill those.
• 19:27
  Speaker 2: So your schedule is basically full and you're not worried about it on a week to week basis.
• 19:33
  Speaker 2: And notice, when we say your schedule is full, it doesn't matter if it's 12 patients a week or if it's 30 patients a week, like that's not a criteria for happy as little clam.
• 19:42
  Speaker 2: But the next thing is is that financially you are making as much as you would like to make?
• 19:49
  Speaker 2: You are consistently paying yourself first.
• 19:52
  Speaker 2: You're doing that confidently.
• 19:53
  Speaker 2: You are contributing to your retirement accounts.
• 19:56
  Speaker 2: You're doing smart things with your taxes to minimize your tax burden legally, but financially you are financially competent, financially secure.
• 20:06
  Speaker 1: Yeah, and again notice that we didn't say I mean, there's some business mentors out there that will have their tiers based on how much revenue you're bringing in, which is not a bad way to look at it.
• 20:17
  Speaker 1: I understand why people categorize folks this way, but we specifically did not, because I think financial freedom and financial security is different for each person and it depends on your family situation.
• 20:32
  Speaker 1: It depends on what if you have a significant other, what they're doing, but one of the things is is that the financial part of it is making as much as you'd like consistently without worrying about it, and you know your numbers in that way.
• 20:49
  Speaker 2: Yes, you know your profitability.
• 20:50
  Speaker 2: You know that you're basically having stuff again on autopilot.
• 20:54
  Speaker 2: You're withdrawing the same amount every month.
• 20:56
  Speaker 2: You've got your financial systems in place.
• 20:59
  Speaker 2: That means you're happiest little clam, and it's not one of those things that you have a great month and then you have a bad month and you're worried about it again.
• 21:07
  Speaker 2: And sometimes this is actually a little bit of a tricky one.
• 21:09
  Speaker 2: Sometimes people will be almost there.
• 21:11
  Speaker 2: They're on the cusp of happiest little clam, but because of their own financial and money mindset issues and baggage, they never actually are really able to settle into that financial competence when, if you look at their numbers I look at it from the outside and I'll analyze their P&L and look at everything and everything looks amazing, but they're feeling stressed at the end of every month and they're continuing to have to check their bank account to see what things are going to be going on and wondering how everything's going to work out at the end of the year and not sure if they've saved enough for taxes.
• 21:42
  Speaker 2: That can hold you back from happiest little clam, because you can't be happy if you're always worried about whether or not you have enough to pay the bills.
• 21:49
  Speaker 1: Yes, absolutely All right.
• 21:51
  Speaker 2: Next one so the next one is that you are working the lifestyle that you want.
• 21:55
  Speaker 2: You're working the days and hours that you want.
• 21:58
  Speaker 2: I love working with people in this area because it really is where you start customizing the business.
• 22:05
  Speaker 2: Everything else, like when the hustling phase man if a patient calls and says they want to be seen on the full moon of the new year and the leap year on February 29th, you're like sure I'll be there.
• 22:16
  Speaker 2: I didn't even make sense, but you'd say yes to it.
• 22:18
  Speaker 2: You don't, with happy little clam.
• 22:21
  Speaker 2: You have consolidated your work in the days and hours you want and everybody's schedule starts to look really different at this phase and it's super fun.
• 22:29
  Speaker 2: So we've had mentees who said you know what I hate Wednesdays, wednesdays, just bum me out.
• 22:34
  Speaker 2: I don't want to work out Wednesdays anymore, like cool, then stop working on Wednesdays.
• 22:38
  Speaker 2: That's amazing.
• 22:39
  Speaker 2: I want a three day weekend every weekend.
• 22:41
  Speaker 2: Awesome, let's take Fridays off.
• 22:43
  Speaker 2: We've had people who say you know, I'm just not a morning person.
• 22:46
  Speaker 2: Great, you're not going to start seeing patients before 10am.
• 22:49
  Speaker 2: Or I want to be there to pick up my kids from school every single day Awesome, your work day ends at three.
• 22:56
  Speaker 1: And then the cool part is that when a patient calls and says I can only come a teacher, I can only come in at four, you say oh, I'm so sorry, are you sure you can't come in any other day?
• 23:06
  Speaker 1: I don't work past three pm.
• 23:08
  Speaker 1: I take my last patient at two, and you're not thinking, you're doesn't even cross your mind to sacrifice your personal situation to get a patient in, because it's just what you're doing.
• 23:22
  Speaker 1: It's just your business isn't open those days.
• 23:24
  Speaker 1: You don't see patients on that at that time.
• 23:26
  Speaker 1: So if that's really is the only time that you can come in, then I'm going to have to help find a different place for you and you're not even worried about it, and it's awesome.
• 23:35
  Speaker 2: Yes.
• 23:35
  Speaker 2: So the next one I've got on my list is that you've truly optimized your job, that you've cut the things that you don't like doing Usually at this point, that is, hiring an admin for some of this but at the end of the day, you've taken the task that you really don't like off your plate.
• 23:53
  Speaker 2: If you don't like talking with patients and scheduling and all that stuff, you've been able to outsource that.
• 23:58
  Speaker 2: I mean really, at the end of the day, you're taking the things that you don't enjoy and either automating them, eliminating them or delegating them to somebody else.
• 24:07
  Speaker 1: And I would say not only that you don't like doing, but maybe you're just like not that good at it.
• 24:11
  Speaker 1: I was never that good at answering the phone at Pelvic Sanity.
• 24:16
  Speaker 1: I sucked at the schedule, I was the worst, and it was like that was something that I needed to just offload like pretty fast.
• 24:25
  Speaker 1: And that was a time when we knew that I was going to grow beyond myself.
• 24:30
  Speaker 1: But if I was going to stay happy as a little clam, we would have hired an admin and thank you, jesse, for being my admin at the beginning.
• 24:36
  Speaker 1: That is what you need to do as well.
• 24:39
  Speaker 1: You need to think about the things that not only do not like doing them, but what aren't you good at, and you need to outsource that as well.
• 24:45
  Speaker 2: What's taking up your time.
• 24:47
  Speaker 2: That's not worth your hourly rate.
• 24:48
  Speaker 2: So that's another way we help people say this.
• 24:50
  Speaker 2: One of the kind of shorthand jokes that we have with the Rising Group is basically it's asking you about like are you still doing your own laundry?
• 24:57
  Speaker 2: It's really damn hard to be in the happiest little clam phase and still be doing your own laundry.
• 25:02
  Speaker 2: If you're schlepping laundry back and forth in the backseat of your car and running loads and you're telling me that it's not that big of a deal, I don't really mind it that much, it doesn't take that much time.
• 25:14
  Speaker 1: Yeah, that is all those excuses that are because you actually have a financial hang up as well, like I don't want to pay somebody to do that.
• 25:21
  Speaker 1: That is a telltale sign that you are not 100, 100% happy as little clam if you're still doing your own laundry.
• 25:29
  Speaker 2: Absolutely so.
• 25:30
  Speaker 2: Another thing the last one I've got on here to kind of go through this checklist for you guys is have you built a buffer?
• 25:36
  Speaker 2: Have you built a financial buffer in your business and I would say, for at least three months where you are feeling really good about where you are financially?
• 25:46
  Speaker 2: That goes back to financial security, but that also is just taking care of the fact that life is unpredictable.
• 25:53
  Speaker 2: And you know, this is what we talk about when we help people prepare for a maternity leave and we get.
• 25:59
  Speaker 2: You know there's a lot of anxiety around that.
• 26:01
  Speaker 2: What happens to my business when it shuts down?
• 26:03
  Speaker 2: Well, if you've built a buffer that's at least three months that you don't have to be making anything in the business, then it's not stressful, Then great, have that maternity.
• 26:12
  Speaker 2: And this is one of the things we get most excited about is people being able to have the maternity leave that they've always wanted to.
• 26:18
  Speaker 2: In past times Maybe they had to rush back afterwards and now, cool, you've built the security, the financial buffer, that you can do whatever the heck you want with your business.
• 26:28
  Speaker 1: Yeah, and come back whenever you want.
• 26:30
  Speaker 1: So those are the.
• 26:33
  Speaker 1: What are they?
• 26:33
  Speaker 1: Five, Five, Five.
• 26:35
  Speaker 2: Things to check off there.
• 26:36
  Speaker 2: So are you getting ideal patients on autopilot?
• 26:39
  Speaker 2: Are you feeling financially competent, where you're making as much as you'd like and you're paying yourself first in a consistent amount every single month?
• 26:47
  Speaker 2: Are you working the days and hours that you want?
• 26:50
  Speaker 2: Have you truly optimized the job, optimized your day to day, and then have you built a buffer so you can truly feel secure and know that you're not going to get tossed around by a bad week or bad month or any of that stuff, or a global pandemic that forces you to shut your business down for 10 weeks at a time, hypothetically speak Totally.
• 27:12
  Speaker 2: Right.
• 27:12
  Speaker 2: So if you guys have questions about this, let us know, but this is where we want.
• 27:18
  Speaker 2: If you're a solopreneur, if you're not going to hire another clinician and grow beyond yourself, this is where we want you guys to be and this is where like I love that word you said, nicole with just feeling rooted in your business and you're feeling purposeful, you're feeling like it's just dialed in, you've got to dial it.
• 27:34
  Speaker 1: Yeah, you dialed in.
• 27:35
  Speaker 1: It's serving the patients you want to serve.
• 27:37
  Speaker 1: It's perpetuating the mission that you want in your community.
• 27:42
  Speaker 1: You are a staple in your community, Like it's all of those things in terms of the feeling.
• 27:49
  Speaker 1: And then the five things that we outlined for you today are the things that should be happening if you're truly in that happy as a little clam.
• 27:57
  Speaker 2: And if you want help getting there, we have some stuff that can actually be really helpful.
• 28:01
  Speaker 2: For that You'd be looking at our business accelerator program.
• 28:04
  Speaker 2: We are running another cohort through there starting in January, so this is a great time to get on the waitlist for that.
• 28:11
  Speaker 2: You can go to pelvicptrisingcom slash accelerator, but that is the six month intensive coaching program that is going to really get you to be moving through these stages and accelerate your growth so you don't end up stuck in the oh shit phase or the hustling phase for longer than you have to be.
• 28:29
  Speaker 2: It's not fun.
• 28:30
  Speaker 2: We've been there.
• 28:30
  Speaker 2: Sometimes you get thrown back there when things go sideways a little bit in the business.
• 28:36
  Speaker 2: But, man, we want to help you guys get through those as quickly as possible to the point where you're really enjoying the day to day running of your business.
• 28:42
  Speaker 2: So if you're interested in that and you have a business now, make sure to check out that accelerator program Again, that's pelvicptrisingcom slash accelerator.
• 28:50
  Speaker 2: There's a little sign up thing there and we'll send you an email once we get that, just checking in with you and seeing if you have any questions.
• 28:56
  Speaker 2: So that's the process for all of that.
• 28:58
  Speaker 2: Hopefully we're going to get some of you guys more into that happiest little clam face.
• 29:02
  Speaker 1: Yeah, hopefully this is helpful for you guys.
• 29:04
  Speaker 1: I feel like again like to identify in what phase you are or where you feel like you are is really important to just for your overall business success.
• 29:17
  Speaker 1: You've got to know where you're going and you got to know where you're going to stop and in terms of growth, and at that time then you need to optimize.
• 29:27
  Speaker 1: And that's really what happy as a little clam is.
• 29:29
  Speaker 1: It's not only just seeing the number of patients that you want, it's not just making the amount of money that you want, it's also feeling really great in that phase.
• 29:37
  Speaker 1: So we hope that this has been a helpful podcast for you all and as you guys have any questions, please reach out.
• 29:43
  Speaker 2: Let us know.
• 29:43
  Speaker 2: We always want to keep this conversation going and let's continue to rise.