Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#542: Forging Boundless Experiences with Humans + AI with JP Gownder, Forrester
The adoption of AI into customer experiences, and marketing efforts is happening—rapidly. But it’s not enough to just slap AI onto an existing interaction. Success lies in how humans plus AI work together to create what my guest today calls boundless experiences.
Today, from the Forrester CX Summit North America, we are thrilled to have JP Gownder, Vice President and Principal Analyst at Forrester Research, with us to discuss the crucial alignment of customer experience, digital experience, and marketing.
J. P. Gownder is a vice president and principal analyst on Forrester’s Future of Work…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.