Latest / The Business Of Strength Podcast
EP 246: Your Gym’s Social Media Is Boring: Tell These Stories Instead
Your gym’s social media doesn’t need more random workout photos. It needs better stories.In this episode, Joe talks about how gym owners can share their origin story, celebrate client transformations, and highlight member milestones to create content that connects. He also explains how to build a year-round content strategy with seasonal themes, email, referrals, and reactivation campaigns, and why spotlighting members can make marketing more relatable.
The skinny
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