Latest / Earn Your Leisure / Study Hall: MENTAL HEALTH & BUSINESS
Transcript
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- 0:58Speaker 2: David is interesting. That's how use an arrepreneur. And he
- 1:02Speaker 2: has a company called Inception, which is actually a mental wellness.
- 1:06Speaker 2: It's a variety of different things. It's an actual a
- 1:08Speaker 2: physical facility and it actually just reading it. I'll let
- 1:14Speaker 2: him explain it better than I can, but it attacks it.
- 1:17Speaker 2: I don't want to say attack. It approaches mental health
- 1:20Speaker 2: from a whole different standpoint.
- 1:21Speaker 3: I like to call it, and maybe you can take
- 1:23Speaker 3: Maybe you guys call it just a sent a wellness enterprise.
- 1:27Speaker 4: Well we call it the first mental health gym.
- 1:30Speaker 5: Mental health gym.
- 1:30Speaker 2: Yeah, that's that's something that so let's start right there,
- 1:33Speaker 2: because that's that really caught my attention because usually it's
- 1:36Speaker 2: a mental health clinic, mental health facility, even like a
- 1:40Speaker 2: mental hospital. Right, I've never heard of it a mental gym.
- 1:43Speaker 2: You think of gym. You think of like exercise and
- 1:45Speaker 2: working out, physical gym. So it was interesting when you
- 1:47Speaker 2: said mental health gym. So what does that mean? What's
- 1:51Speaker 2: a mental health gym?
- 1:54Speaker 6: Well, the reason why I came up with a term
- 1:56Speaker 6: mental health gym is because I want to normalize the
- 1:59Speaker 6: actual process for everyday people to come in and take
- 2:04Speaker 6: care of their The number one thing we have is
- 2:07Speaker 6: our mind, right, but there's nothing for just the everyday
- 2:12Speaker 6: average person. When we talk about mental health, we always
- 2:14Speaker 6: talk about, you know, the aunt who's schizophrenic or something
- 2:18Speaker 6: like that. We go to this very extreme, but we
- 2:21Speaker 6: don't understand that seventy to ninety percent of doctor's business
- 2:24Speaker 6: or do to stress related illnesses. So all of your
- 2:28Speaker 6: issues that's happening right now is based on stress and anxiety,
- 2:32Speaker 6: and well stress anxiety is just a symptom of stress,
- 2:35Speaker 6: but stress and trauma. So I wanted to create something
- 2:41Speaker 6: and my first business, you know, kind of going back
- 2:43Speaker 6: in two thousand and seven, because I personally suffer from anxiety, depression,
- 2:47Speaker 6: and panic attacks. And from that standpoint, I was personally
- 2:52Speaker 6: looking for something to help me overcome what I was
- 2:55Speaker 6: dealing with. But at that time, there's only two resources
- 2:59Speaker 6: really avail to us.
- 3:00Speaker 4: Typically is talk therapy and the other as medication.
- 3:05Speaker 6: And that's when I first I found my first technology
- 3:08Speaker 6: that we use called brainwave optimization brain training is the
- 3:12Speaker 6: other term for it, and that helped me overcome my
- 3:15Speaker 6: anxiety by fifty percent just in one day. Pharmacology can't
- 3:19Speaker 6: even get those types of results. And this is all
- 3:22Speaker 6: alternative based technology is not considered in the mental or
- 3:27Speaker 6: the medical field. So in discovering that technology and having
- 3:32Speaker 6: that experience for myself that me and my dad brought
- 3:34Speaker 6: that technology which first ones to bring it back to
- 3:37Speaker 6: Michigan and we first started was called Neurofitness Center. So
- 3:41Speaker 6: really the mental health gym is just an extension of
- 3:44Speaker 6: that foundation that we started in two thousand and seven.
- 3:47Speaker 6: And so Inception is just it was a name and
- 3:50Speaker 6: it's like, well I need to put a title to
- 3:53Speaker 6: it to call the people to understand that, Hey, you
- 3:57Speaker 6: go to the physical gym to reduce something for your
- 4:00Speaker 6: in there.
- 4:01Speaker 7: Innsell, I think you said something something brilliant. You said.
- 4:03Speaker 3: A lot of people across the country, they look at
- 4:06Speaker 3: gyms opening up, right, and a lot of people work
- 4:08Speaker 3: on the outside appearance, but they forget about the inside appearance.
- 4:11Speaker 3: And it really just means that there's a lack of
- 4:13Speaker 3: something inside that makes you want to have the outside
- 4:16Speaker 3: devalidated more than it should be. When you took that
- 4:19Speaker 3: into mind right and creating Inception and thought about the
- 4:24Speaker 3: brain training, how what took the technicque where'd you get
- 4:27Speaker 3: this from? Because you didn't initially study science, right, No,
- 4:32Speaker 3: my back.
- 4:33Speaker 4: My background is and information technology.
- 4:35Speaker 6: So but the brain is really like like the Internet,
- 4:39Speaker 6: and the universes, like the Internet, they all mimic each other.
- 4:42Speaker 6: So so I kind of understood networks, and I understood
- 4:46Speaker 6: that I understood neuroplasticity and neuro's plasticity is the idea
- 4:51Speaker 6: that your brain can actually change itself.
- 4:54Speaker 4: Because growing up we taught we were taught that.
- 4:56Speaker 6: We all probably heard it you can't teach an old
- 4:59Speaker 6: dog new trick. Well, that really conditioned us to understand
- 5:02Speaker 6: that once something was said, you're pretty much stuck with
- 5:06Speaker 6: that pattern, there's nothing you can do about it. That's
- 5:09Speaker 6: always been the conversation. But that's not true. Your brain
- 5:14Speaker 6: is constantly changing and developing. The problem is we continue
- 5:18Speaker 6: to do the same pattern so we get the same results.
- 5:21Speaker 7: Right. So, yeah, we.
- 5:24Speaker 6: Found that technology, and I found it out of Arizona,
- 5:27Speaker 6: and it's just some amazing people out here that's been
- 5:30Speaker 6: doing amazing things in the alternative world.
- 5:32Speaker 4: But you never hear about it because.
- 5:34Speaker 6: It's not in mainstream medical society. So I was really
- 5:40Speaker 6: kind of like on a customer out as an outlier
- 5:43Speaker 6: out here with these people in the alternative world and looked.
- 5:46Speaker 4: At it in a specific way.
- 5:47Speaker 6: But now you fast forward thirteen years later, you hear
- 5:51Speaker 6: everybody know who doctor s Aby was. I knew who
- 5:53Speaker 6: doctor s Aby was thirteen years ago, but you didn't
- 5:56Speaker 6: hear that story because that story was suppressed because look,
- 5:59Speaker 6: it's money and sickness, not necessarily in being well.
- 6:03Speaker 2: So can we talk about your journey as far as
- 6:05Speaker 2: so two thousand and five, you you suffered from severe anxiety,
- 6:09Speaker 2: panic attacks, depression, and insomnia.
- 6:12Speaker 5: Right, So where did that just happen overnight?
- 6:16Speaker 2: Or was that something that you always kind of struggle
- 6:18Speaker 2: with and just kind of got worse as you became
- 6:20Speaker 2: older or yeah.
- 6:22Speaker 4: So kind of like both.
- 6:23Speaker 6: I always try to take people and the understand the
- 6:26Speaker 6: trauma paradigm and understanding that we've all experienced trauma in
- 6:29Speaker 6: our lives. The problem is when we talk about trauma,
- 6:33Speaker 6: we always think about it from a you know, someone
- 6:35Speaker 6: was in a car accident and somebody was raped or
- 6:37Speaker 6: something like that. But trauma is anything that's overwhelming to
- 6:40Speaker 6: your nervous system. You could have been, you know, coming
- 6:43Speaker 6: down and slide as a kid and then your dad
- 6:46Speaker 6: or your mom forgot to catch you and you fail,
- 6:48Speaker 6: and all of a sudden you're traumatized by that. So
- 6:51Speaker 6: it can take very small instances that can overwhelm your system,
- 6:55Speaker 6: you know, depending on how your system sees a threat.
- 6:58Speaker 6: So you take a look at tell people they say
- 7:01Speaker 6: what happened to you? I say, well, I was born
- 7:03Speaker 6: the moment you're born, you're a trauma clock starts ticking,
- 7:06Speaker 6: you start to you know, experience world in an unsafe way,
- 7:10Speaker 6: and anytime your brain feels unsafe, it's going to go
- 7:14Speaker 6: into the fight, flight freeze response to protect you. So
- 7:18Speaker 6: that's all trauma is. Trauma is is nothing but a
- 7:20Speaker 6: defense mechanism based on lack of safety. So I've had,
- 7:24Speaker 6: you know, you go into school. We all at one
- 7:27Speaker 6: point in time either we were bullied at school or
- 7:29Speaker 6: we were to bully, and those two things stem from,
- 7:33Speaker 6: you know, a lack of safety. Right, so going to school,
- 7:37Speaker 6: you know, you have instances of school and then growing up,
- 7:39Speaker 6: I was in a couple of car accidents and really
- 7:42Speaker 6: is no one event for me that took me to
- 7:45Speaker 6: that one place. It just was accumulation of everything to
- 7:48Speaker 6: the point where now my system can no longer adapt
- 7:51Speaker 6: and now I'm having panic attacks and anxiety and depression.
- 7:55Speaker 6: But when people come to me and they say they
- 7:57Speaker 6: have these symptoms, always go back, Okay, what happened before?
- 8:02Speaker 6: What happened when you start getting these symptoms, and it's
- 8:05Speaker 6: all you can trace it back to that trauma.
- 8:08Speaker 2: So you spoke about as far as a technique I
- 8:11Speaker 2: forget what it's called, but it's the brain.
- 8:15Speaker 5: It's altered. Yeah, yeah, is what exactly is that?
- 8:18Speaker 6: So brain training is a computer software is the technical
- 8:23Speaker 6: term is called neuro feedback.
- 8:24Speaker 4: Neuro feedback have been around for thirty years.
- 8:27Speaker 6: So back to that trauma concept where your brain is
- 8:31Speaker 6: going to go into a state of defense based.
- 8:34Speaker 4: On what you're up against, right, and it's going.
- 8:37Speaker 6: To protect you. Now, this is all instinctual. It has
- 8:39Speaker 6: nothing to do with you. You know, your brain is
- 8:42Speaker 6: going to react, just like if it starts to get
- 8:44Speaker 6: warm in this room, in your room, you may start
- 8:47Speaker 6: to sweat, but you didn't turn the sweat glands all right, like,
- 8:51Speaker 6: so your body, your.
- 8:52Speaker 4: Body is hardwired and coded to protect you.
- 8:55Speaker 6: So but after the event is over, after the stressful
- 8:58Speaker 6: traumatic event is over, where your brain becomes locked down
- 9:02Speaker 6: in that pattern, still protecting you from stuff that happened
- 9:05Speaker 6: years ago. So the neuro feedback is allowing your brain
- 9:09Speaker 6: is we're placing sensors on the scalp and it's all
- 9:12Speaker 6: read only. It's not electroshock therapy, so there's no juice
- 9:15Speaker 6: going into the sensors.
- 9:17Speaker 4: So it's picking up the brainwave of.
- 9:19Speaker 6: Activity in real time sends it to the computer software,
- 9:23Speaker 6: and the computer software it begins to send back these
- 9:26Speaker 6: this information to the brain. Where you listen to you
- 9:29Speaker 6: listening to music and there's these skips, pauses and interrupts
- 9:32Speaker 6: in the music. And what that is those skips, pauses
- 9:35Speaker 6: and interrupts is when your brain is going into these
- 9:38Speaker 6: patterns of like what I spoke about before, of stress
- 9:41Speaker 6: and trauma, and the brain becomes aware of itself.
- 9:45Speaker 4: So if I say, hey, you got something on your
- 9:47Speaker 4: face right here, what do you do?
- 9:49Speaker 6: You're going to go and try to get it off
- 9:50Speaker 6: your face because you want to be optimal. Well, the
- 9:54Speaker 6: same thing happens to the brain when it's able to
- 9:56Speaker 6: observe itself. So the brain training is really it's acting
- 9:59Speaker 6: as a mirror so the brain can see itself and
- 10:02Speaker 6: the brain can change itself. The brain changes itself by
- 10:06Speaker 6: moving from a state of anxiety, stress, trauma to a
- 10:12Speaker 6: state of relaxation because now the brain recognizes, hey, the
- 10:16Speaker 6: threat is gone.
- 10:17Speaker 4: It's not even in front of us anymore.
- 10:18Speaker 6: Why are we still acting as if that threat is
- 10:21Speaker 6: still present. So we have clients will come in and
- 10:24Speaker 6: they'll do you know, brain training in one session and
- 10:26Speaker 6: they'll end up in tears. Why is it because now
- 10:30Speaker 6: the brain finding let go of everything that was hold
- 10:32Speaker 6: on to and the body is now going to a
- 10:35Speaker 6: relaxed state and that the emotions have the surface.
- 10:40Speaker 2: Okay, So as far as you know, turn it into
- 10:43Speaker 2: an actual business, right because you decided to try not
- 10:46Speaker 2: only help people, would actually build out a whole brand
- 10:49Speaker 2: about it. What was the deciding fact then? How did
- 10:52Speaker 2: that come about it? As far as all right, so
- 10:54Speaker 2: you you had some issues and then you actually seek
- 10:57Speaker 2: help yourself and it worked out for you. And now
- 11:00Speaker 2: you actually want to turn that into something where you're
- 11:02Speaker 2: helping other people, Like what's the process into actually incorporating
- 11:06Speaker 2: it and actually making it something that you want to
- 11:08Speaker 2: make it to enterprise?
- 11:10Speaker 6: So when we created the first business neuro fitness center,
- 11:14Speaker 6: you know, we were using that technology. So we became
- 11:16Speaker 6: affiliates of that technology and again we brought that back
- 11:20Speaker 6: here and was the first ones and we only had
- 11:22Speaker 6: one one.
- 11:23Speaker 4: Technology at that time.
- 11:24Speaker 6: And when we were out in Arizona, me and my dad,
- 11:28Speaker 6: we saw all these people come in.
- 11:30Speaker 4: None of us when I mean us, none of none
- 11:33Speaker 4: of them.
- 11:33Speaker 6: No black people was there other than the fed Ex
- 11:36Speaker 6: guy delivering stuff. Right, So me and my dad the
- 11:38Speaker 6: only people there, and we're seeing people come in through
- 11:41Speaker 6: like lunch breaks and things of that nature.
- 11:43Speaker 4: And we started.
- 11:44Speaker 6: Talking to a lot of them and the results that
- 11:47Speaker 6: they were getting was amazing, and it was it was
- 11:50Speaker 6: like our results. So we felt like this is this
- 11:53Speaker 6: is something that people really needed.
- 11:56Speaker 4: But we were really naive because we thought.
- 12:00Speaker 6: As you know, just me and my dad, we're thinking
- 12:02Speaker 6: as entrepreneurs and thinking, oh, this could really help people
- 12:05Speaker 6: and people would want it, but people didn't really want it.
- 12:09Speaker 7: That was that was my next thing.
- 12:11Speaker 3: It was like, there's a stigma, especially in our community,
- 12:14Speaker 3: around mental health. It's not something we want to talk about,
- 12:16Speaker 3: like like you said, it's like, oh that's my that's
- 12:18Speaker 3: my uncle who lives in that room, and don't mess
- 12:20Speaker 3: with them. And how did you how did you get
- 12:23Speaker 3: around that stigma and combat that when you were going
- 12:26Speaker 3: on this journey.
- 12:29Speaker 6: You know, honestly, I didn't even I didn't even recognize
- 12:32Speaker 6: the stigma.
- 12:33Speaker 4: I just knew that I had an issue. I was
- 12:35Speaker 4: an entrepreneur.
- 12:36Speaker 6: I got a tool to help me, and I was
- 12:38Speaker 6: helping other people and we had clients coming in, So
- 12:41Speaker 6: I never really looked at it as a as an issue,
- 12:45Speaker 6: but along the way I started recognizing that when we
- 12:48Speaker 6: even just offered it free to our family, like, they
- 12:51Speaker 6: wouldn't even come in. So it's like, what's what's wrong?
- 12:55Speaker 6: Why don't why don't you come in? And it's not
- 12:58Speaker 6: just that it was a stigma. It's because people have
- 13:02Speaker 6: an association to their pain, where you know, an unfamiliar.
- 13:07Speaker 4: Gain is greater than a familiar.
- 13:10Speaker 6: You know gain, So a familiar pain is greater than
- 13:13Speaker 6: unfamiliar gain. So people will want to stay in that
- 13:15Speaker 6: pattern because like, well, I know this pain and I
- 13:19Speaker 6: don't know what's on the other side of this, but
- 13:21Speaker 6: I'm familiar with this, so I'd rather stay in this pattern.
- 13:24Speaker 6: That is a psychological term that's out there. It's it's
- 13:27Speaker 6: secondary gain. They actually receive something from staying in the
- 13:31Speaker 6: states that they're in.
- 13:32Speaker 4: You'll see people who will constantly complain about having all these.
- 13:36Speaker 6: Different things, but you'll see that they won't actually take
- 13:39Speaker 6: a steps to do anything about it. So that's kind
- 13:42Speaker 6: of like thing that we've been kind of up against
- 13:44Speaker 6: for the last thirteen years. So to really answer the question,
- 13:47Speaker 6: I've just really stayed the course for the last thirteen
- 13:51Speaker 6: years to you know how three you know how truth
- 13:54Speaker 6: goes through those three stages versus violently opposed, second is
- 13:58Speaker 6: highly ridiculed, and thirtiest wildly accepted.
- 14:01Speaker 4: Well, we're going on a wildly accepted stage. I just
- 14:04Speaker 4: happened to be still.
- 14:06Speaker 6: Doing what I've been doing thirteen years ago and evolved
- 14:09Speaker 6: in along with you know, the consciousness as a move
- 14:13Speaker 6: towards that.
- 14:15Speaker 2: So as far as you know, I know you have
- 14:17Speaker 2: the thirty five hundred square for facility, and I would
- 14:20Speaker 2: assume that building out a mental wellness facility or mental
- 14:25Speaker 2: wellness company in general, it would be kind of hard
- 14:27Speaker 2: to get financing because, like you said, especially in our community,
- 14:30Speaker 2: black community, it's not something that we really acknowledge. Even
- 14:34Speaker 2: a lot of people still don't even acknowledge mental illness,
- 14:36Speaker 2: and it's not something that we talk about, and it's
- 14:38Speaker 2: not something that you know, people don't really go to
- 14:40Speaker 2: therapist that much. So like, how is that journey as
- 14:44Speaker 2: far as like financing, Like how was we able to
- 14:45Speaker 2: get financing? And actually, you know, get people excited and
- 14:49Speaker 2: rally behind a business that there's definitely a need for,
- 14:53Speaker 2: But like I said, it's not really like a popular thing.
- 14:57Speaker 6: Yeah, well, I'll talk to you about the all the
- 14:59Speaker 6: pits falls along the way, because I want people to
- 15:01Speaker 6: have a very clear picture that this is not like easypasy, Right.
- 15:07Speaker 6: So when we first started, it was just me and
- 15:09Speaker 6: my dad and he put up his own money for
- 15:11Speaker 6: whatever technology we needed. At a time, we a had
- 15:14Speaker 6: like eleven hundred square feet. And so along the way,
- 15:17Speaker 6: again I kept looking at different things because I still
- 15:20Speaker 6: needed to get better myself. And there's no one tool
- 15:23Speaker 6: that just takes you to the promised land.
- 15:26Speaker 4: You know, you need, you.
- 15:27Speaker 6: Know, multitude of tools. If you go to the gym,
- 15:29Speaker 6: if that gym just has a bench press, I mean
- 15:32Speaker 6: you out of there, right, So we need we need
- 15:34Speaker 6: multiple tools. So along the way, I just kept taking
- 15:37Speaker 6: the money that we were making and reinvesting it back
- 15:40Speaker 6: into the business and adding different technologies. But it started
- 15:44Speaker 6: really taking off of twenty fourteen when I added one
- 15:48Speaker 6: of our most popular.
- 15:49Speaker 4: Services called flotation therapy. And flotation therapy have.
- 15:53Speaker 6: Been really growing around the world, and so that one service.
- 15:59Speaker 6: By adding that once service, my business starts to really skyrocket,
- 16:03Speaker 6: and people started going out there and making what's called
- 16:05Speaker 6: float centers. But because I had my background and what
- 16:09Speaker 6: I was doing in the beginning, I knew that just
- 16:12Speaker 6: having a center with one tool eventually wasn't going to
- 16:16Speaker 6: be the thing, right, it wasn't going to work. We
- 16:20Speaker 6: had a gym here years ago, it's called Fitness USA,
- 16:23Speaker 6: and they had these lifetime memberships, and this is before
- 16:29Speaker 6: all the gyms started really popping up around nineteen ninety nine.
- 16:33Speaker 6: And what I saw too, what was happening is that
- 16:37Speaker 6: places like Balle's and Fitness La Fitness and they started
- 16:42Speaker 6: coming on board. And what did they start doing. Add
- 16:45Speaker 6: more amenities, right, add more services. So I kind of
- 16:48Speaker 6: took that same approach and said, you know, if you
- 16:50Speaker 6: just got one service, as these these wellness based technologies
- 16:54Speaker 6: come out and you have no philosophy or rhyme or
- 16:58Speaker 6: reason of what you're doing, you know, it's going to
- 17:00Speaker 6: be hard to survive that. And that's really what's been happening.
- 17:04Speaker 6: You see people with these one tools and they really
- 17:06Speaker 6: don't even know how they work. So I had the
- 17:08Speaker 6: framework and understanding of what it is that we were
- 17:13Speaker 6: actually doing, to the point where I had a medical
- 17:16Speaker 6: doctor come and do some floating and he said, you know,
- 17:19Speaker 6: I want to open up something and this was what
- 17:22Speaker 6: our neuro fitness center of business, and we went and
- 17:25Speaker 6: opened my full.
- 17:27Speaker 4: Fledged concept up in ann Arbor.
- 17:30Speaker 6: So we did that and that's how I Actually that
- 17:33Speaker 6: was an investor that came in that put that money up.
- 17:37Speaker 6: But then we started having problems with that investor and
- 17:40Speaker 6: we had to go through a lawsuit with that investor
- 17:43Speaker 6: and next you know, I'm.
- 17:44Speaker 4: Out of that location.
- 17:46Speaker 6: Long story short, So anybody who thinks about going to
- 17:50Speaker 6: loss to sue someone, specifically, if there's a medical doctor,
- 17:54Speaker 6: if you're of color, that's probably not the best thing
- 17:57Speaker 6: to do. You know, you're probably not gonna win that fight.
- 18:01Speaker 6: But and not winning that fight, it was a great
- 18:05Speaker 6: situation for me because I had already learned, you know,
- 18:10Speaker 6: how to build out, do a build out, and I
- 18:13Speaker 6: already had multiple people coming at me wanting to do
- 18:16Speaker 6: more things because they saw the model that we had
- 18:19Speaker 6: and understood it. And so I moved away from that
- 18:22Speaker 6: and started fresh and just starting inception at the beginning
- 18:26Speaker 6: of something new.
- 18:28Speaker 3: At that point, you have the brain training and then
- 18:32Speaker 3: the flotation device, flotation therapy.
- 18:35Speaker 4: Six different services at that time.
- 18:37Speaker 3: Okay, okay, so my quick question about the brain training
- 18:40Speaker 3: is I want the difference between that and meditation or
- 18:44Speaker 3: are they combined?
- 18:44Speaker 7: Like, what's the difference is there?
- 18:47Speaker 6: So meditation is simply closing your eyes and observing yourself
- 18:53Speaker 6: so that you become self aware of.
- 18:55Speaker 4: Your thought process.
- 18:56Speaker 6: Right, Well, meditation can be really hard for people whose
- 19:01Speaker 6: nervous system again you're stuck in that fight or flight response,
- 19:06Speaker 6: that fighter flight or freeze response. So when you close
- 19:08Speaker 6: your eyes you try to meditate, it's like your mind
- 19:11Speaker 6: is just racing and it just feels you feel very
- 19:14Speaker 6: overwhelmed by trying to meditate. So the brain training is
- 19:17Speaker 6: not necessarily a meditation to it.
- 19:19Speaker 4: It's really and this is.
- 19:21Speaker 6: What's trying to take place with meditation as well. It's
- 19:24Speaker 6: just a slower moving process. But brain training is like
- 19:28Speaker 6: that meditation on steroids where it's really it's deactivating your
- 19:33Speaker 6: autonomic nervous system, which has to do with that fight
- 19:36Speaker 6: or flight response. So when it comes to mental health,
- 19:41Speaker 6: I don't look at it from a psychological standpoint, and
- 19:45Speaker 6: that's where most people look at of that, and your
- 19:48Speaker 6: authorities on the subject matter shows you that these are
- 19:52Speaker 6: brain body issues that we have within what's the mental
- 19:56Speaker 6: health is brain body issues. So again that brain training
- 20:00Speaker 6: is really looking at the structure of your brain and
- 20:03Speaker 6: body and deactivating.
- 20:05Speaker 4: That versus having it go after you in a conscious way.
- 20:09Speaker 4: So did that make sense?
- 20:10Speaker 7: Yeah? Yeah, yeah, man, the issue is in the tissues, right.
- 20:15Speaker 2: So you said, so I want to go back to
- 20:16Speaker 2: the to the gym. So that's interesting though, because you
- 20:19Speaker 2: know gyms, they do have a unique business model, and
- 20:23Speaker 2: like you said, I mean they have different you know,
- 20:24Speaker 2: different things Like you go to a gym and they
- 20:27Speaker 2: might have a yoga class and they have a spend class.
- 20:29Speaker 2: They don't just have just one thing if it's a
- 20:32Speaker 2: good gym, like, they have a variety of different things.
- 20:33Speaker 2: So if you don't for you to open a mental gym,
- 20:37Speaker 2: it makes complete sense that you have actually offer a
- 20:39Speaker 2: variety of different classes and things of that. So from
- 20:41Speaker 2: a business standpoint, do you run it the same as
- 20:43Speaker 2: a gym? Like is it a monthly membership that people
- 20:46Speaker 2: pay like per month or can they pay like ala cart?
- 20:49Speaker 2: Like Okay, I want to go to this class, so
- 20:51Speaker 2: I want to go to this class, like and do
- 20:52Speaker 2: you have to go to classes every week?
- 20:54Speaker 5: Like? How is that?
- 20:56Speaker 6: Well, all all of our technologies are really kind of
- 21:00Speaker 6: plug and PEP play. They aren't class based, so you
- 21:04Speaker 6: come in and how we structure it with these the circuits,
- 21:07Speaker 6: our Total Life Reset circuits. It's three technologies, three services
- 21:12Speaker 6: within a ninety minute timeframe, and we have a set
- 21:16Speaker 6: price for that. We had a membership model to where
- 21:20Speaker 6: people can come in and get that same circuit once
- 21:23Speaker 6: a month, and so we have two different circuit tracks
- 21:27Speaker 6: as well. So really what we're doing is is taking
- 21:31Speaker 6: all those years of everything I've learned and simplifying it
- 21:34Speaker 6: and saying, hey, this is what you need to come
- 21:36Speaker 6: in and do and why versus you trying to figure
- 21:40Speaker 6: out you got six different technologies, what do I do?
- 21:43Speaker 6: You ever seen the people at the gym and you
- 21:45Speaker 6: see them these videos where you know, they're like funny videos,
- 21:48Speaker 6: people on workout machines. They're doing crazy stuff because they
- 21:51Speaker 6: don't know how to Nobody taught them how to use it.
- 21:54Speaker 4: Right, think about what we do in our technologies.
- 21:58Speaker 6: People people don't know why they're using something, so we
- 22:01Speaker 6: want to We want to guide them along the process.
- 22:05Speaker 6: And so this is something that we're constantly carving out too,
- 22:09Speaker 6: that understanding for ourselves and for them, And that's the
- 22:12Speaker 6: philosophy of it.
- 22:13Speaker 5: All all right, dope, dope.
- 22:15Speaker 2: So in the next second we're gonna get into some
- 22:17Speaker 2: more details and yeah, find out some more information for sure.
- 22:21Speaker 5: All right.
- 22:21Speaker 2: So in this secon we're gonna talk with a few
- 22:22Speaker 2: different things, but one thing that I'm curious and I'm
- 22:25Speaker 2: sure a lot of people might be interested in nowadays,
- 22:28Speaker 2: it's own.
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- 25:19Speaker 2: Mental effects of isolation and social distancing. This is something
- 25:25Speaker 2: that we've never really seen on a large scale, but
- 25:27Speaker 2: it's been scientifically proven that, you know, humans for the
- 25:31Speaker 2: most part, are social creatures, whether whether it's you know,
- 25:34Speaker 2: attending a religious institution or whether it's a church or whatever,
- 25:38Speaker 2: or going to school, going to work, everything. Most of
- 25:41Speaker 2: the most part, you always congregated around people. Even if
- 25:45Speaker 2: you're an introvert, you still go to school, you still
- 25:46Speaker 2: go to work like you have some kind of interaction.
- 25:48Speaker 2: This is like the first time and you know, I
- 25:51Speaker 2: can remember probably in modern history where everybody's been isolated
- 25:54Speaker 2: for a long period of time. So what do you
- 25:56Speaker 2: think the mental effects of social distancing will be on people?
- 26:06Speaker 4: Lowered immune system and high trauma?
- 26:09Speaker 6: Because so two thousand and seven, I heard a story
- 26:12Speaker 6: and I don't have the exact source of this, but
- 26:14Speaker 6: they were telling me that, So if there's a let's
- 26:17Speaker 6: say there's a pool of fish and one fish diverts
- 26:21Speaker 6: from that pool, and that there's an earthquake, Well, the
- 26:24Speaker 6: pool of fish together collectively survived that earthquake. That one fish,
- 26:28Speaker 6: that one off dies. Why this group economics is group energy,
- 26:35Speaker 6: is group currency. Right, You by yourself stand alone, you
- 26:40Speaker 6: can't survive that. This is why we go to churches.
- 26:42Speaker 6: This is why we're we're really very tribal. You know,
- 26:46Speaker 6: we are more stronger together than we are apart. So
- 26:50Speaker 6: the social distancing affects I mean again, it's it's it's
- 26:54Speaker 6: our brain is literally reacting to this.
- 26:56Speaker 4: Our brain is reacting to lack of touch too, because
- 27:00Speaker 4: touch is huge, and we don't we don't really don't
- 27:03Speaker 4: even talk about that.
- 27:06Speaker 6: So specifically, again, men, men don't really get touched. Why
- 27:11Speaker 6: do we think we always have to sex. We don't
- 27:14Speaker 6: really get touched when you get a handshake from your
- 27:16Speaker 6: brother or something like sometimes, but you don't really it's
- 27:19Speaker 6: not like many people hugging you.
- 27:21Speaker 4: Right, So I think that we're gonna.
- 27:25Speaker 6: See some major deficits from this in terms of just mental,
- 27:29Speaker 6: emotional or physical because of again this distancing and constantly
- 27:34Speaker 6: seeing trauma over and over again by constantly watching the numbers,
- 27:38Speaker 6: and you know, Detroit, a lot of people have died,
- 27:40Speaker 6: So to keep seeing that people I know, people who
- 27:43Speaker 6: I went to school with parents and things of that nature.
- 27:46Speaker 4: That's that's very traumatic to be watching that.
- 27:49Speaker 6: So I think that it's it's it's going to be
- 27:52Speaker 6: worse than the virus.
- 27:54Speaker 3: Yeah, I'm I work in elementary school, so I'm always
- 27:57Speaker 3: thinking about the mental well being of the children that
- 28:00Speaker 3: going through this.
- 28:00Speaker 4: Right.
- 28:00Speaker 3: I have a sums in kindergarten, so this is his
- 28:02Speaker 3: first school experience, right, And there's so many children throughout
- 28:06Speaker 3: the United States and throughout the world really that are
- 28:08Speaker 3: living in social isolation, and sometimes that's not the best environment.
- 28:11Speaker 3: Do you think there is like maybe something modified that
- 28:14Speaker 3: brain training could be something that could creep into education, right,
- 28:18Speaker 3: because I feel like the mental health piece is going
- 28:21Speaker 3: to be something that we won't know the long term
- 28:23Speaker 3: effects right because we're living in it right now.
- 28:27Speaker 4: So say that again, do I think that brain training
- 28:29Speaker 4: would be kind.
- 28:30Speaker 3: Of, oh, some type of modified version of it of
- 28:32Speaker 3: having mental health professionals? I know you guys have a
- 28:34Speaker 3: team there. Is it something that could creep into education?
- 28:39Speaker 4: Yeah, I mean we've been looking at.
- 28:42Speaker 6: Wanting to be able to put this into like school settings,
- 28:45Speaker 6: but it's just.
- 28:46Speaker 4: A lot of red tape involved in that.
- 28:49Speaker 6: Now, we do work with we do work with kids
- 28:52Speaker 6: in general, but again it's a lot of red tape
- 28:55Speaker 6: with that. But we actually made some headway and get
- 28:58Speaker 6: into the Detroit police and right before this happened, we
- 29:01Speaker 6: had twenty Detroit police officers that's supposed to come in
- 29:04Speaker 6: on Eightpril fifth and that got diverted. So so that's
- 29:08Speaker 6: something that we want to do is get out there
- 29:10Speaker 6: and be inside communities and take our tools outside of
- 29:15Speaker 6: the doors.
- 29:16Speaker 4: To the people who need it, which is really you know, everybody.
- 29:20Speaker 2: So one of the things that stops middle class, just
- 29:24Speaker 2: black community in general from going to mental health is
- 29:27Speaker 2: the prices, Right, So like you know, therapists, they can charge.
- 29:32Speaker 2: It depends one hundred dollars an hour, thousand dollars an hour,
- 29:35Speaker 2: depending on what part of the country you're in. And
- 29:37Speaker 2: I think it's always been looked at as kind of
- 29:39Speaker 2: like a luxury a lot of times going to therapy
- 29:42Speaker 2: and something that you know, people wealthy people do. So
- 29:44Speaker 2: what's what's your what's your eight what's your thoughts on that?
- 29:47Speaker 2: Like I said, specifically specifically for our community, what's your
- 29:49Speaker 2: thoughts on that? And how have you battled that as
- 29:53Speaker 2: far as your your business mind? Because obviously you're in Detroit,
- 29:55Speaker 2: which is you know, it's a it's a blue collar town,
- 29:58Speaker 2: which obviously has had a lot of economic issues, So like,
- 30:03Speaker 2: what's what's how do you handle that from the economic standpoint?
- 30:07Speaker 6: I handle that as a businessman and understanding that people
- 30:10Speaker 6: pay for what they want. You know, people pay for
- 30:13Speaker 6: the things they find value in. So the problem hasn't
- 30:16Speaker 6: necessarily been the pricing. The problem is being they don't
- 30:19Speaker 6: see the value in it, Like I don't understand, like,
- 30:21Speaker 6: what's this really doing for me? You know, what will
- 30:26Speaker 6: stand in line for Jordan's We know this, how many
- 30:28Speaker 6: times we somebody on your show.
- 30:30Speaker 4: How to say that, right.
- 30:31Speaker 7: Maybe that's always the example. That's you.
- 30:34Speaker 5: I just I just thought the other day, right.
- 30:37Speaker 7: Everybody, that's the example, and we do.
- 30:41Speaker 6: And my thought process is because when I was dealing
- 30:44Speaker 6: with anxiety and panic attacks. You know, I'm not a
- 30:47Speaker 6: wealthy person, but I'm gonna make it happen. I'm gonna
- 30:50Speaker 6: get I'm gonna get what I want. And I put
- 30:53Speaker 6: a lot of money into myself because that's if I
- 30:57Speaker 6: put so much into here, I'm going to get more
- 30:59Speaker 6: out of myself.
- 31:00Speaker 4: I'm going to be in a better state to be able.
- 31:02Speaker 6: To manifest and create opportunities for myself and other people.
- 31:07Speaker 6: Those shoes or whatever things that we buy, it don't
- 31:11Speaker 6: it doesn't do that, right. So I think that has
- 31:15Speaker 6: just really been a it's been a brand issue, you know,
- 31:19Speaker 6: And that's where I think that inception that we're rebranding
- 31:22Speaker 6: mental health because I'm working with a lot of you know,
- 31:26Speaker 6: hip hop artists.
- 31:26Speaker 4: I want to work with, you know, we work with
- 31:29Speaker 4: Charlotte Mane, work with people.
- 31:31Speaker 6: I don't want to look at this as like, you know,
- 31:33Speaker 6: come because you have this issue. No, come because you
- 31:37Speaker 6: want to better yourself.
- 31:39Speaker 4: You have some diagnosis.
- 31:41Speaker 5: Yeah, I'm glad you said.
- 31:42Speaker 2: I don't want to talk about Charlamagne thing too, because he's
- 31:43Speaker 2: just actually this is You're the second guest that he's
- 31:46Speaker 2: worked with, and I think it's interesting because, yeah, he's
- 31:49Speaker 2: been very vocal about his mental his mental health, and
- 31:53Speaker 2: he's wrote a book about it, and he's he's been,
- 31:56Speaker 2: you know, obviously very on the forefront of that. So
- 32:00Speaker 2: how did that partnership come about? As far as were
- 32:03Speaker 2: you and Charleye?
- 32:05Speaker 6: I told my mom back in January twenty nineteen, I said,
- 32:09Speaker 6: I'm gonna get Charlott Mane.
- 32:10Speaker 4: I don't know how I was gonna do it. I
- 32:13Speaker 4: just believe. I mean, I'm I'm big into manifesting.
- 32:16Speaker 6: I'm big into creating my reality and understanding that and
- 32:19Speaker 6: by using all my tools, it gives me a level
- 32:22Speaker 6: of peace and slowed.
- 32:24Speaker 4: Down this and relax where I can.
- 32:28Speaker 6: Be a businessman who's going to be on the being
- 32:30Speaker 6: the flow versus trying to make things happen.
- 32:33Speaker 4: I don't like that process. I want to be in
- 32:35Speaker 4: the flow of everything. So for Charlotte Mane, it was
- 32:38Speaker 4: just natural.
- 32:39Speaker 6: It's like, this guy's talking about this, but I feel
- 32:42Speaker 6: like he's missing pieces that I lied to him, and
- 32:47Speaker 6: so I kept tagging him in a post because we
- 32:51Speaker 6: had some posts that went viral about it's a picture
- 32:54Speaker 6: of me and my mom's saying how we created the
- 32:56Speaker 6: first mental health gym, and it it started going viral.
- 32:59Speaker 4: So I started taking and then retagging it, retagging.
- 33:02Speaker 6: Him and Big Sean as well, because Big Sean is
- 33:04Speaker 6: from the DP, so I'm tagging him. I'm tagging, you know,
- 33:08Speaker 6: the notable people in the mental health field, like I
- 33:11Speaker 6: want to talk to y'all right, And one day I
- 33:15Speaker 6: wake up and I just look at my IG and
- 33:17Speaker 6: I see ct to God start following you. I'm like, yo,
- 33:20Speaker 6: this dude just start following me. I'm tripping out, Like
- 33:24Speaker 6: it's like nine.
- 33:24Speaker 4: O'clock in the morning.
- 33:25Speaker 6: Actually it's like six o'clock in the morning. I'm tripping out,
- 33:27Speaker 6: like I wonder is he gonna message me? Because I
- 33:31Speaker 6: had already messaged him and told him, Hey, I got
- 33:35Speaker 6: this going on, I'm going to work with you, blah
- 33:36Speaker 6: blah blah. Right, and he messaged me and said, first
- 33:41Speaker 6: everything he says, peace the peace.
- 33:45Speaker 4: Man. He said, what's your number? Man?
- 33:46Speaker 6: So he gave me his number and we started talking
- 33:50Speaker 6: you know, I told him what I was doing, and
- 33:51Speaker 6: he was like, you know, I want to be down
- 33:53Speaker 6: with what you're doing. And so we, you know, we
- 33:56Speaker 6: had a little back and forth in terms of playing
- 33:59Speaker 6: tag until one day I finally we kind of reached
- 34:03Speaker 6: reached each other and and and started really building and
- 34:07Speaker 6: I went and picked him up. It was like June
- 34:09Speaker 6: second last year. I still remember June fourth last year,
- 34:13Speaker 6: and I picked him up with riding in the car.
- 34:15Speaker 6: I said, hey, you found me through me tagging you, right,
- 34:19Speaker 6: He said, no, that's not how I found you. I said, well,
- 34:22Speaker 6: how did you find me? He said, I looked up
- 34:25Speaker 6: mental health gym. I searched mental health gym because I
- 34:28Speaker 6: wanted to create something to see if it was something
- 34:32Speaker 6: that was like a mental health gym out there.
- 34:35Speaker 4: And and at that moment, I knew, is it saying that.
- 34:38Speaker 6: What you're seeking is seeking you? And me and him
- 34:41Speaker 6: were seeking each other. And so he said, he said, man,
- 34:46Speaker 6: I saw it, and I if I saw some.
- 34:48Speaker 4: Other dudes was doing it, I was just gonna do
- 34:49Speaker 4: my own thing.
- 34:52Speaker 6: He said.
- 34:52Speaker 4: I saw it was a brother, and I saw you
- 34:53Speaker 4: had the message in me.
- 34:55Speaker 6: And so that's that's really how it happened, and we've
- 34:57Speaker 6: been you know, we've been building ever since then.
- 35:00Speaker 3: He's definitely been at the forefront of the mental health space.
- 35:03Speaker 3: Have you seen more men of color as clients since then?
- 35:08Speaker 3: And who was the demographic of clients that you have?
- 35:11Speaker 4: Well, first, let me say this.
- 35:12Speaker 6: In the first probably twelve years, my client was ninety.
- 35:18Speaker 4: Nine percent white women. Okay, that was my clients.
- 35:23Speaker 6: Last year alone, I saw more black people come through
- 35:26Speaker 6: that door and probably a month than I had in
- 35:29Speaker 6: the whole thirteen years. Black men, we're definitely showing up now,
- 35:35Speaker 6: so the numbers are really half and half. To the
- 35:38Speaker 6: point where someone asked me, he said, is this place
- 35:41Speaker 6: with black people on?
- 35:44Speaker 4: But people assume that now because so many black people
- 35:46Speaker 4: are coming.
- 35:47Speaker 6: In right the perception so it's it's we're gravitating to it.
- 35:53Speaker 6: We're getting this message. It's our time to really heal.
- 35:57Speaker 6: And I think that, like, look at us, we're talking
- 36:01Speaker 6: about this right right now. We're like, hey, man, like no, like,
- 36:06Speaker 6: you know, this stuff I learned childhood was dysfunctional.
- 36:09Speaker 4: This was not this is the way to go, right.
- 36:12Speaker 6: We understand that. I can even look back at our music, like, man,
- 36:16Speaker 6: I love this stuff, but man that was dysfunctional like that.
- 36:19Speaker 6: Some of that stuff wasn't good from my mind, you know.
- 36:22Speaker 6: So it's a lot of us coming in now. So
- 36:26Speaker 6: it's it's it's exciting to see.
- 36:28Speaker 5: Actually, So how do you market? How do you market?
- 36:32Speaker 2: Just because it's not like a traditional business, I guess
- 36:35Speaker 2: where you know, obviously it kind of takes a little
- 36:37Speaker 2: bit more creativity to market. But I like what you
- 36:40Speaker 2: said about the story. That's a great way of marketing
- 36:44Speaker 2: things like social media stuff like that. So what's your
- 36:46Speaker 2: what's your marketing strategy?
- 36:48Speaker 6: That's my main marketing strategy right now is do the
- 36:53Speaker 6: ig through Instagram and then word of mouth and then
- 36:57Speaker 6: I do have around and then we have around twenty
- 37:01Speaker 6: twenty to thirty ambassadors.
- 37:04Speaker 4: Are really connecting with.
- 37:07Speaker 6: People in the city who were really movers and shakers
- 37:10Speaker 6: who I thought really fit what we what we do,
- 37:13Speaker 6: and they and they came in and so they go
- 37:16Speaker 6: out and they they spread that word.
- 37:18Speaker 5: You can you talk about that the ambassador program, like
- 37:20Speaker 5: what does that look like?
- 37:23Speaker 6: So our ambassadors they have access to our services and
- 37:26Speaker 6: you know, like I tell them, come in and use
- 37:29Speaker 6: everything and get yourself to a place of the best
- 37:33Speaker 6: mental space.
- 37:33Speaker 4: Physical space that you.
- 37:35Speaker 6: Can be in, because at that point, you just a
- 37:37Speaker 6: walking billboard. You know.
- 37:39Speaker 4: It's kind of like if you're walking around with six
- 37:41Speaker 4: packs of.
- 37:42Speaker 6: Abs and you know in your shirts off, people are
- 37:44Speaker 6: gonna run.
- 37:45Speaker 4: Up to you, like, hey, you a trainer training.
- 37:48Speaker 6: So really that's that's really the same model that we
- 37:52Speaker 6: have for our ambassadors.
- 37:54Speaker 4: It's very simple for them.
- 37:56Speaker 6: But you know, they come in use the services and
- 37:59Speaker 6: they and they go out to the community and they
- 38:01Speaker 6: see people who you know.
- 38:03Speaker 4: Want it and they bring them in.
- 38:05Speaker 5: So just regular this is just regular people.
- 38:07Speaker 2: Or yeah, so you got me somebody else said that
- 38:12Speaker 2: the other day that we spoke to them, or you
- 38:13Speaker 2: need to shout out to him. But it's like you
- 38:15Speaker 2: got to have evangelists. So people look at influencer marketing
- 38:18Speaker 2: and they only look at it like on Instagram, as
- 38:20Speaker 2: like paying celebrities to like promote your product. But there's
- 38:23Speaker 2: all kinds of influencer marketing and there's all kinds of
- 38:26Speaker 2: different ways how you can have evangelists for you, and
- 38:29Speaker 2: that's the best. That's really the best form of marketing.
- 38:31Speaker 2: It's like to have, you know, a core group of
- 38:34Speaker 2: people who really believe in your product and have them
- 38:38Speaker 2: actually tell their friends, their family, because it's like even
- 38:41Speaker 2: if you want, like if you give the product.
- 38:42Speaker 5: And this discoes for just any business in general.
- 38:44Speaker 2: I feel like if you if you have a you know,
- 38:47Speaker 2: a restaurant, right and you might say, okay, look, I'm
- 38:50Speaker 2: gonna feed this one person, but this one person is
- 38:53Speaker 2: connected to twenty five other people, so he's gonna eat
- 38:56Speaker 2: for free. But he loves to fool so much. He
- 38:58Speaker 2: goes back and he tells his whole neighborhood, his whole
- 39:01Speaker 2: block about the food. Now fifteen people that he told
- 39:05Speaker 2: come in now they're pain.
- 39:07Speaker 5: It's worth it.
- 39:08Speaker 2: And I think that, you know, for entrepreneurs, like I said,
- 39:10Speaker 2: that's a valuable lesson just for entrepreneurs in general.
- 39:13Speaker 4: Definite strategy.
- 39:14Speaker 6: Yeah, I found that, you know a lot of stuff
- 39:18Speaker 6: I started doing before we are bigger. Now I was
- 39:21Speaker 6: just doing it, you know under my old company, neuro
- 39:24Speaker 6: Fitness Center, that I.
- 39:25Speaker 4: Was following Loulie Women's model, you know, which is you
- 39:29Speaker 4: know their ambassador program.
- 39:31Speaker 6: They you know, they're arming all their yoga, these yoga teachers,
- 39:34Speaker 6: what they're clothing. You know, That's how Lulu Lemen really
- 39:38Speaker 6: got to that place that they are is through a
- 39:40Speaker 6: really strong ambassador program.
- 39:43Speaker 3: Yeah, you're the leader of this mental health gym space, right,
- 39:47Speaker 3: So I'm thinking and even you said, Charla Nage searched it.
- 39:50Speaker 3: Have you seen anybody try to create it or replicate
- 39:53Speaker 3: it or come into the space.
- 39:54Speaker 7: Are you seeing more people doing that?
- 39:56Speaker 6: I mean people will come into the space and again,
- 39:59Speaker 6: like I said, they'll put a bunch of technology something
- 40:02Speaker 6: to one roof.
- 40:03Speaker 4: And then they'll hear me get on a podcast.
- 40:05Speaker 6: Like I did a podcast with a guy who had
- 40:08Speaker 6: a floating podcast just for floating, and I came on
- 40:10Speaker 6: in and I started talking about everything. I'm talking about trauma,
- 40:13Speaker 6: fight or flight response, all these different things, and he said, wow.
- 40:17Speaker 4: We never heard of that before. So I'm like, so
- 40:19Speaker 4: what are y'all doing?
- 40:22Speaker 6: Like, what are you doing with the tools? You don't
- 40:25Speaker 6: you don't even know. It's like it's like a you know,
- 40:28Speaker 6: you give a baby grand piano to anybody, but that
- 40:30Speaker 6: don't mean they're gonna get on there and play it.
- 40:32Speaker 4: Right. For me, the brand and the philosophy is what
- 40:36Speaker 4: inception is.
- 40:37Speaker 6: Not so much we put all these tool us under
- 40:41Speaker 6: one building because I have I've had more tools at
- 40:45Speaker 6: one point and pulled them out because they didn't fit
- 40:49Speaker 6: the rhyme or reason. So I'm kind of ahead of
- 40:52Speaker 6: understanding how the pieces work and why they work.
- 40:56Speaker 2: Yeah, the brand ambassator on thing, I just want to
- 40:58Speaker 2: go back to that because that made me think going
- 40:59Speaker 2: on interview that we did. We interviewed Nick Storm shot
- 41:02Speaker 2: out to him and he was like the driving force
- 41:03Speaker 2: behind Sarak and Hypnotic as well, And especially when the
- 41:07Speaker 2: Sarak he was saying, like, you know, people might not know,
- 41:10Speaker 2: but the reason Saraq really blew up is not Diddy.
- 41:13Speaker 2: It was actually the ambassador program with DJs, and they
- 41:16Speaker 2: had dj from all over the country from New York
- 41:19Speaker 2: to Atlanta to and and they really they focused on
- 41:23Speaker 2: the DJs because they understood that the DJs was in
- 41:25Speaker 2: the nightclubs where people buying bottles in the nightclubs. So
- 41:29Speaker 2: if they that's when they started with the Sarac boys.
- 41:31Speaker 2: And he was telling us the whole play behind the
- 41:33Speaker 2: ambassador program. And when you told me that, I just
- 41:35Speaker 2: realized that, you know, a lot of times we hear
- 41:37Speaker 2: stuff on such a high level like that Saraq Ambassador program,
- 41:40Speaker 2: but it's like you could really implement any kind of
- 41:42Speaker 2: business strategy, whether it's a big or small level, and it's.
- 41:46Speaker 4: Like strategy when it was mean by myself work.
- 41:50Speaker 5: You know, Yeah, it's all about creativity.
- 41:52Speaker 4: Way to get to a certain level to implement something
- 41:54Speaker 4: like that.
- 41:55Speaker 5: Yeah, now that's dope.
- 41:56Speaker 2: So as far as like on a mental health conversation,
- 41:59Speaker 2: because like I said, I mean, I think that it's
- 42:02Speaker 2: not talked about it enough as far as the stress
- 42:05Speaker 2: the entrepreneurs might face. And I'm sure there's a lot
- 42:07Speaker 2: of people that listen to this podcast that are entrepreneurs
- 42:09Speaker 2: or business people. Can you talk about that because it's
- 42:12Speaker 2: a unique set of you as an entrepreneur. I'm sure
- 42:14Speaker 2: you probably know yourself right, like even going through this
- 42:16Speaker 2: coronavirus and not being able to open up your business,
- 42:18Speaker 2: like the financial demands and and just a different stress level.
- 42:22Speaker 2: You don't work a nine to five job. If you're
- 42:24Speaker 2: an entrepreneur, you never get off. You're always thinking about
- 42:26Speaker 2: your business two o'clock in the morning. That can that
- 42:28Speaker 2: can that can cause divorces, That can cause you not
- 42:31Speaker 2: spend enough time with your children. You can cause you
- 42:33Speaker 2: all kinds of mental stress. So I think that that's
- 42:35Speaker 2: something that we haven't spoken about as well, so I
- 42:39Speaker 2: want to talk about that because that's there's always a
- 42:40Speaker 2: flip side to everything, and the flip side of being
- 42:42Speaker 2: entrepreneurs are the mental. So how can people mentally, you know,
- 42:47Speaker 2: get themselves in a good space? And can you talk
- 42:48Speaker 2: about some of the mental stresses and pressures that entrepreneurs
- 42:51Speaker 2: may face.
- 42:52Speaker 6: I mean, you said it like it's it's a daily,
- 42:56Speaker 6: daily thalt process. And specifically when you start taking on
- 43:01Speaker 6: when I started taking on employees and my rent quadruple,
- 43:06Speaker 6: you know, you know, you got a bigger nuh to
- 43:10Speaker 6: crack before you can break even, right, So that day
- 43:14Speaker 6: to day stress or monthly stress, because really around the
- 43:19Speaker 6: beginning of the month, everybody's stressed, right, specifically business owners.
- 43:23Speaker 6: And and I realized that because I was doing probably
- 43:28Speaker 6: about twenty years ago, I was doing what do they
- 43:32Speaker 6: call factory where we take invoices and pay on those invoices.
- 43:37Speaker 4: Where I learned at that point in time that the.
- 43:40Speaker 6: Average business is literally at that point was like six
- 43:43Speaker 6: weeks from going out of business, you know, based on
- 43:47Speaker 6: their cash flow.
- 43:48Speaker 4: So this is something that it's like, it's not just
- 43:52Speaker 4: it's not just you know.
- 43:53Speaker 6: A few people, it's all of us who you know,
- 43:55Speaker 6: in the business world, we have these mental these stressors
- 43:58Speaker 6: going on.
- 43:59Speaker 4: If I didn't, if I didn't do my own.
- 44:01Speaker 6: Stuff, dude, I would have been gone, Like, there's no
- 44:05Speaker 6: way I could have been overcome.
- 44:07Speaker 4: I was building. I was going through a lawsuit, still.
- 44:11Speaker 6: Running the location, still running another location, and building inception
- 44:17Speaker 6: all at the same time while going through a lawsuit.
- 44:21Speaker 6: And I spent a lot of time brain training. I
- 44:24Speaker 6: spent a lot of time using my tools, because again,
- 44:27Speaker 6: when you're going through stuff like that, and you specially
- 44:29Speaker 6: a lawsuit, and you get these what they call interrogatories
- 44:33Speaker 6: and things that nature, they send you stuff and they
- 44:35Speaker 6: tell you the worst thing about yourself, right.
- 44:37Speaker 4: And you just fired up, like what he said?
- 44:39Speaker 6: What?
- 44:40Speaker 4: Like?
- 44:40Speaker 6: You know, they keep doing that and still be trying
- 44:43Speaker 6: to build a business, and then the businesses aren't necessarily
- 44:47Speaker 6: where they need to be. And I got to pump
- 44:49Speaker 6: in cash flow for both both businesses. I mean that
- 44:52Speaker 6: that's very stressful. But you have to find some type
- 44:56Speaker 6: of outlet that's outside of your business.
- 44:59Speaker 4: And that's something I I did in twenty seventeen. I
- 45:01Speaker 4: actually started. I got with a.
- 45:04Speaker 6: Guy and I wanted to learn it earlier. I started
- 45:07Speaker 6: saucer dancing, and that I would go once a week
- 45:11Speaker 6: to my homie who's from New Orleans, who's like one
- 45:14Speaker 6: of the best Cuban thought of dancers in the world,
- 45:18Speaker 6: black guy named Dwayne Rinn, and would I would I
- 45:21Speaker 6: would have that mental space and that one hour with him,
- 45:25Speaker 6: you know, once a week, and then I would go
- 45:26Speaker 6: out and I would dance.
- 45:27Speaker 4: It gave me ability to get back into some type of.
- 45:30Speaker 6: Community where people didn't know me as like that you're
- 45:33Speaker 6: the business owner, you didn't see that, like I need
- 45:36Speaker 6: to be able to just go and focus on something
- 45:38Speaker 6: that's totally outside of my business. And that's one of
- 45:41Speaker 6: the things that helped me. And just community too. You
- 45:44Speaker 6: need people around you. You can't be if you're out
- 45:47Speaker 6: here and you're a lone soldier, I mean, entrepreneur.
- 45:50Speaker 4: Suicide is really high.
- 45:53Speaker 6: People don't know about that, you know, because again specifically,
- 45:57Speaker 6: now I'm fortunate in the sense of I guess some
- 46:00Speaker 6: people thinking fortune not fortunate, but I'm single.
- 46:02Speaker 4: I I don't have a family.
- 46:04Speaker 6: Like That's how I'm able to go through this because
- 46:06Speaker 6: there's no way I would take a wife and kids
- 46:09Speaker 6: through what I'm going through right now, and a lot
- 46:11Speaker 6: of people do it.
- 46:12Speaker 4: I'm like, I commend you. I don't even know how
- 46:13Speaker 4: you do that, because there's no way I would be
- 46:16Speaker 4: able to do that.
- 46:17Speaker 6: So if you're a single person and an entrepreneur, you
- 46:20Speaker 6: definitely have to surround yourself with strong people. And I
- 46:25Speaker 6: never really had the business people. You know, you know
- 46:29Speaker 6: how you want to find mentors and people who are
- 46:31Speaker 6: doing great business.
- 46:32Speaker 4: I never really had that.
- 46:33Speaker 6: I've been doing this kind of all on my own
- 46:37Speaker 6: the last thirteen years, and here and there, I'll get
- 46:40Speaker 6: plugged in with little people here and there.
- 46:42Speaker 4: But I think it's important to find.
- 46:44Speaker 6: Community to do something outside of your business, and find
- 46:47Speaker 6: community to people who are doing things bigger than you.
- 46:50Speaker 8: An illegal alien from Guatemala charged with raping a child
- 46:54Speaker 8: in Massachusetts. An MS thirteen gang member from l Salvador
- 46:58Speaker 8: accused of murdering a tech man of Venezuelan charged with
- 47:02Speaker 8: filming and selling child pornography in Michigan. These are just
- 47:06Speaker 8: some of the heinous migrant criminals caught because of President
- 47:10Speaker 8: Donald J. Trump's leadership. I'm Christy nom the United States
- 47:14Speaker 8: Secretary of Homeland Security. Under President Trump. Attempted illegal border
- 47:18Speaker 8: crossings are at the lowest levels ever recorded, and over
- 47:22Speaker 8: one hundred thousand illegal aliens have been arrested. If you
- 47:25Speaker 8: are here illegally, your next you will be fine nearly
- 47:29Speaker 8: one thousand dollars a day, imprisoned, and deported. You will
- 47:33Speaker 8: never return. But if you register using our CBP home
- 47:37Speaker 8: app and leave now, you could be allowed to return legally.
- 47:41Speaker 8: Do what's right, leave now. Under President Trump America's laws,
- 47:46Speaker 8: border and families will be protected.
- 47:48Speaker 7: Sponsored by the United States Department of Homeland Security,