Who Does the Marketing?

Artisan Beer · Nov 3, 2026 · 57m

Ed Grosvenor and Peter van Dijck record two days before Scalpels launches on Halloween (a Saturday, as Peter points out). Ed is recording from his office on the nineteenth floor in Basel, with a train to catch. He previews his Laravel Switzerland talk and a side project: AI for normies, a collection of fun, non-commercial things anyone can do with AI. Peter shares the pop-up book video he made for his mom's 85th birthday. Then they get to the launch itself. Scalpels gets paid tiers, and a CI optimization course comes out of the lab's test segmentation work. That work sorts tests into three…