Latest / The Science of Skin / Tina Fair, President of L’Oreal Dermatological Beauty: A winning strategy

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Tina Fair, President of L’Oreal Dermatological Beauty: A winning strategy · The Science of Skin

• 0:09
  SPEAKER_00: Hi, I'm Dr.
• 0:10
  SPEAKER_00: Patty Ferris.
• 0:11
  SPEAKER_00: I'm a board certified dermatologist, and I'm your host for this episode of Skin Care Confidential.
• 0:16
  SPEAKER_00: As a reminder, Skin Care Confidential is an outreach of our medical meeting, the Science of Skin Care Summit, and that is so apropos because I'm looking at Tina Fair, the president of L'Oreal Dermatological Beauty, who was instrumental in helping us start the summit.
• 0:32
  SPEAKER_00: We are eternally grateful and so excited to have you on the podcast today.
• 0:38
  SPEAKER_01: Thanks, Patty.
• 0:39
  SPEAKER_01: I couldn't be more excited to be here.
• 0:40
  SPEAKER_01: And I'm eternally grateful to all of you.
• 0:42
  SPEAKER_01: That goes way, way back in how you've helped me develop not only my own career, but also our brands.
• 0:50
  SPEAKER_01: So I'm so excited to be here with you.
• 0:53
  SPEAKER_01: This is super exciting.
• 0:54
  SPEAKER_00: So Tina's going to tell us a little bit about her professional career, but I'm going to talk a little bit about her personally because I think your personal story is super interesting.
• 1:02
  SPEAKER_00: Tina was born in the U.S., and correct me if I'm wrong, and moved to Cyprus when she was an infant and really spent most of your formative years living in Cyprus.
• 1:13
  SPEAKER_00: Sort of a beach life, a very low-key.
• 1:15
  SPEAKER_00: What a great way to be brought up.
• 1:17
  SPEAKER_00: But you came back to the States at the age of 11.
• 1:20
  SPEAKER_00: Yes.
• 1:21
  SPEAKER_00: And that must have been tough in and of itself because 11-year-old girls are not all that nice.
• 1:27
  SPEAKER_00: No.
• 1:27
  SPEAKER_00: They are.
• 1:28
  SPEAKER_00: And I'm sure you had a thick accent at that time.
• 1:31
  SPEAKER_00: And I'm sure you stuck out like a sore thumb because you were a new kid and you had an accent.
• 1:37
  SPEAKER_00: And I found something really interesting, and this didn't surprise me one bit, was that one of your early aspirations was to be a race car driver.
• 1:47
  SPEAKER_00: I love that.
• 1:48
  SPEAKER_00: Like you're a total daredevil.
• 1:50
  SPEAKER_00: No surprise to me, but that's so great.
• 1:53
  SPEAKER_00: You went on to go to Elon College, where you studied econ and international business, moved to Washington, D.C., worked in finance briefly, was not happy there.
• 2:02
  SPEAKER_00: So she moved to D.C.
• 2:04
  SPEAKER_00: where her boyfriend at the time, very cute husband now.
• 2:07
  SPEAKER_00: I saw some pictures of him, by the way.
• 2:08
  SPEAKER_00: I've not met him.
• 2:09
  SPEAKER_00: Super cute.
• 2:10
  SPEAKER_00: But he was living in New York.
• 2:12
  SPEAKER_00: So you found your way to New York.
• 2:13
  SPEAKER_00: But you didn't, you went back to finance then and you know, worked there for several years until you just agreed, or I guess should say, realized again you were not a finance girl.
• 2:24
  SPEAKER_00: And then you took a job at Avon, which is super interesting.
• 2:27
  SPEAKER_00: And you worked there in planning as well as in marketing for six years.
• 2:31
  SPEAKER_00: Then you guys moved to California, you went to work for Kinarase.
• 2:35
  SPEAKER_00: Yes.
• 2:35
  SPEAKER_00: Which is a brand most people listening probably don't remember, but I certainly do.
• 2:40
  SPEAKER_00: Let's talk about pure field adenine.
• 2:42
  SPEAKER_00: Remember, that ingredient was the whole basis of kinamase, so interesting.
• 2:46
  SPEAKER_00: And you were there for 18 months and launched it into Sephora and on QVC and at Nordstrom's.
• 2:52
  SPEAKER_00: And when you moved back to New York City, which I think was 2005, is that when you joined L'Oreal?
• 2:59
  SPEAKER_01: No, it was 2000, the only I and I keep my dates because when I had kids or everything blends in together, of course.
• 3:04
  SPEAKER_00: Of course, everything goes wrong with it.
• 3:07
  SPEAKER_01: Exactly.
• 3:08
  SPEAKER_01: We came back in 2008.
• 3:10
  SPEAKER_01: And I started at L'Oreal in 2008.
• 3:14
  SPEAKER_00: And what tell us about the L'Oreal career.
• 3:17
  SPEAKER_00: I want to hear all about that.
• 3:18
  SPEAKER_00: What was your entry-level position and how did you ascend to being the first female president of L'Oreal Dermatological Beauty?
• 3:25
  SPEAKER_01: Oh my gosh, this it's when I came to L'Oreal, it was a whirlwind.
• 3:31
  SPEAKER_01: And it is if you want a Harvard degree in marketing, you get it from L'Oreal.
• 3:39
  SPEAKER_01: It is such a consumer-focused company.
• 3:43
  SPEAKER_01: It's brilliant in marketing, reaching the consumer, it's perfection around it.
• 3:50
  SPEAKER_01: But it's also what I realized and why I've been here for gosh, so long.
• 3:55
  SPEAKER_01: I've had many, many jobs since I've been here.
• 3:58
  SPEAKER_01: But what I started to realize was that I come from a family of entrepreneurs, but you know, it was amazing to have them as entrepreneurs, but they had nothing to retire on at the end of the day.
• 4:10
  SPEAKER_01: And I was like, you know what?
• 4:12
  SPEAKER_01: I have that entrepreneurial spirit in me, but I want my 401k and I want to be able to retire one day.
• 4:17
  SPEAKER_01: Stability.
• 4:17
  SPEAKER_01: So I like the stability, but L'Oreal just let me unleash my entrepreneurship.
• 4:24
  SPEAKER_01: You can really, really drive your own vision here and experiment and test, and you can fail as long as you don't fail too often and you learn from it.
• 4:33
  SPEAKER_01: But I really found a place that helped me just be energized and get my ideas out and challenge me.
• 4:40
  SPEAKER_01: So I was on Garnet Skincare when I started.
• 4:44
  SPEAKER_01: So when they first launched it here in the US, and uh it was quite the challenge of a brand to launch in the US.
• 4:52
  SPEAKER_01: Uh and I was on Garnet for five years and you know, went to two levels.
• 4:57
  SPEAKER_01: I started as a director and then I went to an A VP.
• 5:00
  SPEAKER_01: But that's where I was introduced to the world of um of dermatology because Garni was trying to be at AAD at that time and worked with, you know, Dr.
• 5:12
  SPEAKER_01: Madfus was one of our doctors who helped us.
• 5:15
  SPEAKER_01: I am so um so I I really love that that aspect of the brand.
• 5:21
  SPEAKER_01: Although being in LDB and being the president of LDB, you realize, you know, what comes with true efficacy of uh of our formulas.
• 5:29
  SPEAKER_01: So that was a great start to um to understanding skincare at a at a different level.
• 5:35
  SPEAKER_01: And uh and then from there I had my daughter.
• 5:39
  SPEAKER_01: So I said, you know what, I've been on Garnet skincare for five years, I need something different.
• 5:44
  SPEAKER_01: So when I came back, I went on Maybelline, which was totally different.
• 5:48
  SPEAKER_01: So I had a VP at Maybelline, and that was at the boom of digital.
• 5:54
  SPEAKER_01: So we used to be marketing for me used to be so much easier.
• 5:58
  SPEAKER_01: It was like you do a TB, you do the POS, you do the print, and you're done.
• 6:02
  SPEAKER_01: But now we're like, okay, wait, what is this digital world?
• 6:05
  SPEAKER_01: What do we do?
• 6:06
  SPEAKER_01: How do we do it?
• 6:07
  SPEAKER_01: Influencers, you know, I mean, so Maybelline was really at the forefront of that because of the target age that we were going after and the spend that we were able to put behind it.
• 6:18
  SPEAKER_01: So honestly, it was um it was quite the the transition from going from traditional marketing to really understanding this world of digital.
• 6:26
  SPEAKER_01: Um, and from from there, um I was asked by our friend Leslie Harris, and uh and she is also a legend, right, to come over to Skin Seuticals Development and lead the global development.
• 6:42
  SPEAKER_01: And I couldn't have asked for a more amazing role.
• 6:47
  SPEAKER_01: So I made my switch.
• 6:49
  SPEAKER_00: You know, I love Leslie Harris, huge fan.
• 6:51
  SPEAKER_01: I mean, she's the best.
• 6:52
  SPEAKER_01: She is the best.
• 6:53
  SPEAKER_01: And absolutely.
• 6:55
  SPEAKER_01: We worked so well together, and honestly, our our brains together are, you know, we did extraordinary things on skin suiticals.
• 7:02
  SPEAKER_01: Um, but the development side of it, I think that really even put me even closer in touch with understanding the science, really talking to doctors to understand their needs.
• 7:13
  SPEAKER_01: Um, it's it's such the the efficacy and the testing and the knowledge that goes behind every product.
• 7:21
  SPEAKER_01: It it set me up to love, love, love, love, love skincare and also just love this proximity with doctors so much.
• 7:30
  SPEAKER_00: So close to the end to medicine.
• 7:32
  SPEAKER_01: Yes.
• 7:33
  SPEAKER_00: And that's really I always say it's really where mass market meets medicine.
• 7:38
  SPEAKER_00: This is the intersection between mass market and medicine.
• 7:42
  SPEAKER_00: You tell the audience about L'Oreal Dermatologic Beauty.
• 7:45
  SPEAKER_00: What bring, you know, what brands are in it, what brings those brands together?
• 7:50
  SPEAKER_01: So L'Oreal, we you know, we rebranded ourselves L'Oreal Dermatological Beauty, formerly known as uh Active Cosmetics.
• 7:56
  SPEAKER_01: And this division overlooks Cera V, which is our biggest brand, uh Mass brand, LaRoche Bose, which is our second biggest now, Mass Medical.
• 8:07
  SPEAKER_01: Um, we also have Vichy, and we have skin seuticals, and now we acquired, it's been a year, um, Skin Better Science.
• 8:15
  SPEAKER_01: And we bring these brands together under L'Oreal Dermatological Beauty because they are all just medically based.
• 8:22
  SPEAKER_01: So the purpose of this division is dermatological skincare for all.
• 8:28
  SPEAKER_01: And uh, and every brand touches the medical community.
• 8:31
  SPEAKER_01: So we have great synergies.
• 8:34
  SPEAKER_01: Uh, we show up together, you know, in a in a lot of places, congresses, events.
• 8:40
  SPEAKER_01: Um but the synergies are incredible.
• 8:42
  SPEAKER_01: But I think the authenticity of all the brands that are rooted in medical and the purpose that each brand has, it really drives the the culture and the energy of the people here.
• 8:53
  SPEAKER_01: They're they're invested, they're passionate about these brands.
• 8:57
  SPEAKER_00: Well, and uh you spend a tremendous amount of money on research.
• 9:01
  SPEAKER_00: Yes, you know, throughout all of the brands.
• 9:03
  SPEAKER_00: I think those listening, you know, physicians understand that many of these brands are so rooted in science.
• 9:09
  SPEAKER_00: Skin pseudicles actually started years and years ago by a dermatologist, Dr.
• 9:13
  SPEAKER_00: Sheldon Pennell, who put antioxidant therapy and cosmosceuticals on the map.
• 9:19
  SPEAKER_00: And then you have, you know, the whole Sarah Bay story, La Roche-Possay with the spring water and all of the medicinal benefits that have been teased out through scientific study.
• 9:31
  SPEAKER_00: I mean, it's a phenomenal story, just in and of itself, the way these brands have, you know, just again, so well-rooted in science.
• 9:38
  SPEAKER_00: And it's why dermatologists recommend them all the time.
• 9:41
  SPEAKER_01: Well, it's also why we partner with dermatologists to ensure that we're looking at the right studies and furthering research.
• 9:48
  SPEAKER_01: I think what I loved and is that we're not, we're not just researching new ingredients and new products, which is, yes, a big core of it.
• 9:56
  SPEAKER_01: We're going back and saying, what more can we learn about what these products do, whether it's, you know, atmospheric aggressors or whether it's damaged by sun or whether it's blue light, like it's it, you know, it it really they the level and of of knowledge that we're gaining on these products.
• 10:15
  SPEAKER_01: And I think one of the, you know, one of one of the new intentions that we have is also ensuring that we're testing across all skin types, you know, and and ensuring that we further research and knowledge on skin of color.
• 10:31
  SPEAKER_01: And we partner a lot with our dermatologists to understand where the gaps are, what kind of testing can we do to contribute um research.
• 10:39
  SPEAKER_01: And I think that's another, you know, we're we're nowhere near done with uh with the level of research and the amount that we want to, you know, to bring forth and partner with.
• 10:49
  SPEAKER_00: Well, I also think a place that you've really been on the forefront of is integrative.
• 10:56
  SPEAKER_00: Integrated.
• 10:57
  SPEAKER_00: Always easy to confuse those two words, integrated skincare, in other words, for the audience who doesn't know that term, using topical skincare in combination with in-office procedures.
• 11:09
  SPEAKER_00: And L'Oreal has done so much great work in that area pairing their skincare products with the things that we're doing in our practices with patients.
• 11:18
  SPEAKER_01: Absolutely.
• 11:19
  SPEAKER_01: And the level, the investment that goes behind that is big and understanding what's the right product to pair with the procedure so your patient has the overall best outcome.
• 11:31
  SPEAKER_01: Right.
• 11:32
  SPEAKER_01: And uh, and we do.
• 11:33
  SPEAKER_01: We took a lot of advice on the protocols and what to test and what you know what you're looking for post-procedure that's most effective.
• 11:43
  SPEAKER_01: Um, so that that is something that we are investing even more in.
• 11:47
  SPEAKER_01: I we believe in it and we're there to serve the doctor and the patient and ensure that what we're pairing is the right end benefit for your patient.
• 11:58
  SPEAKER_00: It's really important to us to have those studies because unless you have a study that proves that that product is safe post-procedure and that it's beneficial post-procedure, we don't feel comfortable using it.
• 12:12
  SPEAKER_00: And you've done a lot of great work in that regard with laser resurfacing, with body contouring, with I mean, we could go on and on, but lots of good studies and and work done with the L'Oreal dermatological beauty brands and those procedures that are integral to everything that we do.
• 12:29
  SPEAKER_00: Talk a little bit about Skin Better, which is one of my favorite lines.
• 12:33
  SPEAKER_00: I've always loved it, you know that.
• 12:35
  SPEAKER_00: And I was so excited when I found out that you guys were acquiring them and bringing them into LDB.
• 12:41
  SPEAKER_00: And why did you think that was a good fit?
• 12:45
  SPEAKER_01: I so being on skin pseudocals, yeah, and I had my eye on Skin Better Science from the beginning.
• 12:50
  SPEAKER_01: Because you really, it's about somebody who brings in new innovations, science, um, partnerships.
• 13:02
  SPEAKER_01: They had it all.
• 13:04
  SPEAKER_01: I mean, their their level of science was so impressive, their level of innovation was so impressive.
• 13:10
  SPEAKER_01: And you know, frankly, when you think about the brands we have, they they were able to hold a candle to that.
• 13:16
  SPEAKER_01: So um I had my eye on them for it does, right?
• 13:19
  SPEAKER_00: That says a lot, yeah, it does.
• 13:21
  SPEAKER_01: And then I met I met I met the I met the geniuses behind the brand, and then I understood why.
• 13:27
  SPEAKER_01: Why?
• 13:27
  SPEAKER_01: Yeah.
• 13:28
  SPEAKER_00: I actually just interviewed Jonah about two, three weeks ago.
• 13:31
  SPEAKER_00: Yeah, Jonah Shacknai, who was started that brand, and yeah, he's amazing.
• 13:36
  SPEAKER_00: Yeah, it was a great interview.
• 13:38
  SPEAKER_00: But they did so much good work, and I mean, you know, the in the innovation of the molecule alpha rate and just the whole line.
• 13:45
  SPEAKER_00: I love the whole thing.
• 13:46
  SPEAKER_01: It's brilliant.
• 13:47
  SPEAKER_01: And he's, you know, honestly, he's become a mentor of mine as as well.
• 13:52
  SPEAKER_01: I mean, couldn't have a better one.
• 13:53
  SPEAKER_01: Yeah, he knows so much.
• 13:55
  SPEAKER_01: He's know so much.
• 13:56
  SPEAKER_01: Um, so bringing them in, if you think about the success we've had with the Sarah V and LaRouche Bazet, the synergies, like bringing them in, I think they're really complementary to skin physicals.
• 14:07
  SPEAKER_01: Just having these two power brands, you know, um, that are rooted in science and you know, they're they're phenomenal brands.
• 14:15
  SPEAKER_01: So longer term strategies having the synergies, right, between dispensing brands in uh in the industry.
• 14:23
  SPEAKER_00: Yeah.
• 14:24
  SPEAKER_00: And you alluded to it, but you know, you've blown up Sarave and LaRoche Posse.
• 14:29
  SPEAKER_00: I mean, they they have just gone.
• 14:31
  SPEAKER_01: Oh my gosh.
• 14:32
  SPEAKER_00: I know it it's unbelievable.
• 14:33
  SPEAKER_00: I mean, what do you attribute that to?
• 14:36
  SPEAKER_00: That's just a phenomenal growth, and it's a story that it's just unbelievable.
• 14:40
  SPEAKER_00: The strategy and just acceptance of those brands now, they really have a hallowed place in the market.
• 14:48
  SPEAKER_01: Uh it's unreal.
• 14:49
  SPEAKER_01: Honestly, it's because we we were detailing doctors and working with doctors and from the very beginning.
• 14:59
  SPEAKER_01: I mean, it's been years.
• 15:00
  SPEAKER_01: Laura Bisset has been you know detailing things.
• 15:04
  SPEAKER_01: I used to sell it in my office.
• 15:05
  SPEAKER_00: Yeah, I used to sell LRP.
• 15:08
  SPEAKER_00: I love LRP.
• 15:09
  SPEAKER_00: I mean, Epiclar Duo any day of the week for an happy patient.
• 15:12
  SPEAKER_00: I love it.
• 15:13
  SPEAKER_00: I love it.
• 15:13
  SPEAKER_00: Me too.
• 15:14
  SPEAKER_01: And I I love those products.
• 15:15
  SPEAKER_01: It was this small, small French brand for us.
• 15:18
  SPEAKER_01: And I know.
• 15:19
  SPEAKER_01: You know, when we there was, I think, several things.
• 15:22
  SPEAKER_01: You know, we acquired Ceree, which kind of gave more ability for the two brands to to grow together.
• 15:30
  SPEAKER_01: Exactly.
• 15:31
  SPEAKER_01: And and then after COVID, all of a sudden, you know, consumers like medical brands, medical brands.
• 15:36
  SPEAKER_01: Which brands did dermatologists talk about?
• 15:39
  SPEAKER_01: Underfind that we were there.
• 15:41
  SPEAKER_01: We were authentically there in that space where you know a lot of new brands just try to quickly go there because that was what uh what consumers were looking for.
• 15:52
  SPEAKER_01: So I think once you try those brands, and you know this, Dr.
• 15:55
  SPEAKER_01: Ferris, you if you have eczema or you have, you know, rosacea, or you have like when you try those brands, they work.
• 16:03
  SPEAKER_01: So you're not gonna switch, you're not gonna go try something else for you know for your eczema if something works.
• 16:10
  SPEAKER_01: So we've been we've been able to loyalize, gain word of mouth, it's you know, build our our medical credibility even more, build our sales teams, build, you know, so it's it's just been this flywheel that has really taken off and worked.
• 16:25
  SPEAKER_01: And um, and and LaRish Bazay is the fastest growing brand in the mass market.
• 16:30
  SPEAKER_01: Uh it's it's incredible.
• 16:31
  SPEAKER_01: And and Sarah V is gonna be like$1.7 billion in sellouts.
• 16:36
  SPEAKER_01: Oh my gosh.
• 16:37
  SPEAKER_01: Um so I mean, massive, massive reach.
• 16:42
  SPEAKER_00: That's unbelievable.
• 16:44
  SPEAKER_00: Those numbers are unbelievable.
• 16:46
  SPEAKER_00: You know, and you put you hit on something that really we saw as dermatologists.
• 16:51
  SPEAKER_00: COVID made people think less about beauty and more about health and wellness.
• 16:56
  SPEAKER_00: And these brands are health and wellness and really therapeutic brands.
• 17:02
  SPEAKER_00: And it it makes total sense that people gravitated to them at that time.
• 17:07
  SPEAKER_00: And also they were very interested in protection.
• 17:10
  SPEAKER_00: I think that was the you know, the whole fear of COVID.
• 17:13
  SPEAKER_00: So again, with the antioxidants and all of those things that Skin Seuticals has, that makes total sense that those brands would just rise to the top during that time.
• 17:24
  SPEAKER_01: Yeah.
• 17:24
  SPEAKER_01: Because they're not sexy looking, you know, they're not these sexy brands, like they're very functional, right?
• 17:30
  SPEAKER_00: Yeah, they're they're medicinal.
• 17:32
  SPEAKER_00: They're good.
• 17:33
  SPEAKER_00: Yeah.
• 17:34
  SPEAKER_00: Medicinal because we're not trying to become through cosmetics, whatever you want to call them.
• 17:38
  SPEAKER_00: That's what they are.
• 17:39
  SPEAKER_00: So that makes that makes total sense.
• 17:42
  SPEAKER_00: Looking sort of forward, because I know you're so on the cutting edge of the market, what do you see as trends that are really important in the future for uh consumer skincare brands, or maybe even more importantly for the medical skincare brands that you are shepherding here?
• 17:59
  SPEAKER_01: Uh honestly, it's uh sun, sunscreens are always top of mind.
• 18:04
  SPEAKER_01: Absolutely.
• 18:04
  SPEAKER_01: I mean, if we can get more filters, if we can get more innovative to ensure that everybody uses sunscreen, I mean that's that's always top of mind for us.
• 18:17
  SPEAKER_01: Um so important.
• 18:19
  SPEAKER_01: I think the other interesting trend that we're seeing, you know, it's it's really consumers are are so smart now.
• 18:28
  SPEAKER_01: They they research everything.
• 18:30
  SPEAKER_01: Absolutely.
• 18:31
  SPEAKER_01: Everything.
• 18:31
  SPEAKER_01: Like what's hyaluronic acid?
• 18:33
  SPEAKER_01: I want to know before I put it on my face, you know?
• 18:35
  SPEAKER_01: Um good old Dr.
• 18:36
  SPEAKER_00: Google, as we call it.
• 18:37
  SPEAKER_00: Yeah.
• 18:38
  SPEAKER_00: What did Dr.
• 18:38
  SPEAKER_00: Google say?
• 18:39
  SPEAKER_01: What did they say about hyaluronic?
• 18:40
  SPEAKER_01: Should I put it on my face?
• 18:41
  SPEAKER_01: Unbelievable.
• 18:42
  SPEAKER_01: But you do, you see this um increase in serums, you see this increase in products that are you know driven by glycolic acid and hyaluronic acid, and then they're looking for efficacy.
• 18:54
  SPEAKER_01: Like, you know, what what's safe and and effective and these serum formats that used to be like impossible to get any traction on with consumers is now they love them.
• 19:06
  SPEAKER_01: Yeah, it's starting to grow.
• 19:08
  SPEAKER_01: Um we also see that personalization is a it's a big deal.
• 19:14
  SPEAKER_01: And um we haven't I think we've got a ways to crack it in in in beauty, but you know, even through AI, but it's there is a personalization, especially with a Gen Z, that is going to become more and more prevalent.
• 19:32
  SPEAKER_01: And I think the reason they want a dermatologist recommendation is because of specific specific to them and and what they need.
• 19:39
  SPEAKER_01: So I mean, I would think about what personalization will look like in the future, and it's like I don't want what everybody has, I want what is relevant for me.
• 19:49
  SPEAKER_01: So those are so those are the great thing that we do see though is that during inflation times and you know uh economic like future, where are we gonna be?
• 20:01
  SPEAKER_01: Consumers still buy skincare.
• 20:02
  SPEAKER_01: They see it there, it is for them an essential, which is which is incredible.
• 20:10
  SPEAKER_00: So it's so interesting that you're so right.
• 20:15
  SPEAKER_00: What do you think about this trend of the tweens?
• 20:20
  SPEAKER_00: These young kids are so into skincare.
• 20:23
  SPEAKER_00: Now, you know, my grandkids are like eight and nine, and they are talking to me about skincare.
• 20:29
  SPEAKER_00: Every time they see me, they're like, yeah, what do you think about this?
• 20:32
  SPEAKER_00: Yeah, of course.
• 20:34
  unknown: I'm like, are you kidding me?
• 20:36
  SPEAKER_00: You're eight.
• 20:37
  SPEAKER_00: Like, you don't need anything but a sunscreen and something to wash your face with.
• 20:42
  SPEAKER_00: They've got like shelves full of products.
• 20:44
  SPEAKER_00: It's unbelievable.
• 20:46
  SPEAKER_00: How did this happen?
• 20:47
  SPEAKER_01: How did TikTok?
• 20:49
  SPEAKER_00: Yeah.
• 20:50
  SPEAKER_01: It's to I mean, I have the I have my 10-year-old Ava, and it's funny because we had the same discussion over Thanksgiving.
• 20:56
  SPEAKER_01: She packed a beauty bag to take that was out of control.
• 21:01
  SPEAKER_01: And it's not, and it's not makeup, it's all skincare.
• 21:04
  SPEAKER_01: Skin care.
• 21:05
  SPEAKER_01: And her yaya, my mom, was like, you can't put all that stuff in your face.
• 21:10
  SPEAKER_01: You're only 10 years old.
• 21:12
  SPEAKER_01: And she's like, Mom, this is for hydration, yaya, and this is for this, and this is for that.
• 21:16
  SPEAKER_01: And I she knows more than than I do.
• 21:19
  SPEAKER_01: Um, but it's take TikTok.
• 21:21
  SPEAKER_01: They have such access to um influencers and they know what's hot.
• 21:27
  SPEAKER_01: Like she's take me to Sephora, this this product's hot, you know.
• 21:31
  SPEAKER_01: But yeah, it's you're you're right on.
• 21:34
  SPEAKER_00: I know.
• 21:34
  SPEAKER_00: And I literally myself posted a TikTok today about three things not to put on these kids' skin because you know, they're very intrigued by the marketing hype.
• 21:44
  SPEAKER_00: You know, they love brands that have these sexy names like bubble and you know, whatever, whatever appeals to a child.
• 21:50
  SPEAKER_00: Yes.
• 21:50
  SPEAKER_00: And some of those brands are actually not appropriate for them because of the level of actives, and they're formulated for older, anti-aging patients, they're not formulated.
• 22:00
  SPEAKER_00: For these children.
• 22:01
  SPEAKER_01: Yeah.
• 22:01
  SPEAKER_00: So it creates a dilemma for us if the kids aren't supervised by their parents.
• 22:06
  SPEAKER_01: I have to go back and see what you put to make sure that um Exactly.
• 22:09
  SPEAKER_01: I have to make sure.
• 22:10
  SPEAKER_01: But no, she she tried to use AGE interrupter.
• 22:13
  SPEAKER_01: I'm like, how you're what are you interrupting?
• 22:16
  SPEAKER_01: Like you're 10 years old.
• 22:18
  SPEAKER_01: You're 10.
• 22:18
  SPEAKER_01: You don't have one glycated protein in your entire body.
• 22:22
  SPEAKER_00: So you're giving that to your grandmother.
• 22:27
  SPEAKER_00: It's so true.
• 22:28
  SPEAKER_00: But what I would think your daughter would go crazy if she went into the uh corporate store with.
• 22:35
  SPEAKER_01: Has she been in there?
• 22:36
  SPEAKER_01: And we get so much swag.
• 22:37
  SPEAKER_01: And I tell you, I bring it home and she's like, let me see.
• 22:40
  SPEAKER_00: I want to see what's in here.
• 22:41
  SPEAKER_00: I know.
• 22:41
  SPEAKER_00: I literally have my entire office is full of swag.
• 22:44
  SPEAKER_00: I mean, I am the coolest grandmother right now in the world.
• 22:47
  SPEAKER_00: I mean, I am like yaya on steroids.
• 22:49
  SPEAKER_00: My grandkids didn't even talk to me a year ago.
• 22:52
  SPEAKER_00: Now they're like, yaya.
• 22:53
  SPEAKER_00: What do you think about this?
• 22:54
  SPEAKER_00: We're coming to your office.
• 22:56
  SPEAKER_00: It's hilarious.
• 22:57
  SPEAKER_00: I give them things, but I have to be really careful.
• 22:59
  SPEAKER_00: They're like, what about this?
• 23:00
  SPEAKER_00: I'm like, no.
• 23:01
  SPEAKER_00: No acids.
• 23:02
  SPEAKER_01: I'm like, no acids, right?
• 23:03
  SPEAKER_01: Like exactly.
• 23:05
  SPEAKER_01: They stick with hydration formulas and but no, they love their masks too.
• 23:11
  SPEAKER_00: Like to They like, yeah, they like the masks and they like all of it.
• 23:14
  SPEAKER_00: It's a lot of gadgetry.
• 23:16
  SPEAKER_01: Yeah.
• 23:16
  SPEAKER_00: They love the sugar scrubs.
• 23:18
  SPEAKER_00: And you know, those are the kind of things that I wouldn't recommend for a child because I think it can be potentially problematic and, you know, maybe give them impaired barrier, irritation.
• 23:28
  SPEAKER_00: So there's there's a lot of supervision that needs to go in there.
• 23:32
  SPEAKER_00: Um, we're kind of getting to the end of our time, but I want to hit on one other thing, and that is that this year you received the CEW, which is the Cosmetic Executive Women in Cosmetics Achievement Award for 2023.
• 23:46
  SPEAKER_00: Bravo, I'm not surprised, but I don't know that much about the award.
• 23:51
  SPEAKER_00: I know it's very prestigious, so let's tell everybody a little bit about that and kind of what did it mean to you.
• 23:57
  SPEAKER_00: Like I said, you broke about 10,000 glass ceilings getting where you are.
• 24:02
  SPEAKER_00: And no surprise to me that you received it, but what a great honor.
• 24:06
  SPEAKER_01: No, I it is it's a huge honor.
• 24:09
  SPEAKER_01: And what what the cosmetic executive women, I mean, it's a you know, it's a nonprofit organization, is what they put behind that day and and you being honored is really quite special.
• 24:23
  SPEAKER_01: And um, and I think for me, what it brings to life is I've always been an advocate for women.
• 24:30
  SPEAKER_01: And um, you know, we've we grew up, I think, in in times that it was much harder to find a mentor as a woman in executive positions and be able to say, okay, that could be me, that could be me.
• 24:45
  SPEAKER_01: Um, and a lot of this, yes, it's doing, it's doing, it's doing well in, you know, in your business and and making a difference, but um a lot of it is also what you're doing for women and um and like you said, breaking those glass ceilings, mentorship.
• 25:00
  SPEAKER_01: And that's that's very, very special to me.
• 25:03
  SPEAKER_00: Well, I know that you have a big initiative around that, around diversity, and maybe talk about that.
• 25:10
  SPEAKER_01: Yeah, I mean we have a lot of initiatives and that are that are near and dear to to my heart.
• 25:17
  SPEAKER_01: And diversity is not just women, it's you know, it's it's so much.
• 25:22
  SPEAKER_01: It's for me, it's giving access to people that need access to skin checks, that need access to uh a dermatologist.
• 25:33
  SPEAKER_01: And I think that's the initiative that you're you're talking about is like how do we close the gap in um the accessibility of a dermatologist and the importance of seeing a dermatologist and the power of all of our brands.
• 25:48
  SPEAKER_01: We're looking, how do we come together and try to to close some of the gap, you know, and try to get to to put places in things in place where you can go and get your skin checked.
• 26:00
  SPEAKER_01: Um so we have a lot that we're working on.
• 26:03
  SPEAKER_01: It is a a passion of mine, but I mean, overall, I think our all of our brands give back in in incredible ways, and we're only gonna do more.
• 26:12
  SPEAKER_01: And I think the the dermatologist community has been incredible partnership.
• 26:18
  SPEAKER_01: Skin of Color has been an incredible partnership for us.
• 26:21
  SPEAKER_01: Howard University, uh, you know, it's so we have a lot to do.
• 26:26
  SPEAKER_01: We're just getting started, but you know, I think the partnership is there, and I think absolutely the need is there.
• 26:32
  SPEAKER_00: Yeah, anything you can do to increase access right now, it's really difficult, and especially in certain places in the country where people just can't access dermatologists.
• 26:42
  SPEAKER_01: No, the derm deserts.
• 26:44
  SPEAKER_01: You know, we call them the deserts.
• 26:46
  SPEAKER_01: I've not heard of that term, but that's what we that's how we coined it.
• 26:49
  SPEAKER_01: It's like how do we bring access there?
• 26:51
  SPEAKER_01: Yeah, there's huge areas where there's we call it the Durham Desert.
• 26:55
  SPEAKER_00: Very interesting.
• 26:56
  SPEAKER_00: No, that that that's a huge problem.
• 26:58
  SPEAKER_00: And and a great place for industry and dermatology to work together.
• 27:02
  SPEAKER_00: Well, Tina, I can't thank you enough.
• 27:03
  SPEAKER_00: We tried to schedule this several times and we finally found a time we could all get together.
• 27:09
  SPEAKER_00: You're like the global globetrotter, you and Ted, who's off in another country right now.
• 27:16
  SPEAKER_00: Yeah, we missed him.
• 27:17
  SPEAKER_00: We missed him, but I know.
• 27:18
  SPEAKER_00: We missed you, Ted, even though we gave you some grief before the show.
• 27:22
  SPEAKER_00: We did miss you.
• 27:23
  SPEAKER_00: But anyway, Tina, thanks for your time.
• 27:25
  SPEAKER_00: I'm so appreciative and for your support of the summit.
• 27:27
  SPEAKER_00: We're eternally grateful.
• 27:30
  SPEAKER_00: I hope that you'll be there this year.
• 27:32
  SPEAKER_00: We're yeah, super excited about Beaston in 2024.
• 27:36
  SPEAKER_01: No, it gets better and better every year.
• 27:38
  SPEAKER_01: I'm incredibly proud of what you have built.
• 27:40
  SPEAKER_01: So I am I'm there and I'm always supportive.
• 27:43
  SPEAKER_00: Can't wait.
• 27:45
  SPEAKER_00: Thanks so much, everybody.
• 27:47
  SPEAKER_00: Have a great day.