JTG MINI: Phia, Phoebe Gates and the 'cookie stuffing' scandal
Phoebe Gates, the 23-year-old daughter of billionaires Bill Gates and Melinda French Gates, has spent the last year insisting her shopping app Phia would succeed with, quote, 'no ties to my privilege or my last name'. And it seemed to be working: Phia raised $43.5 million from investors including Khloe Kardashian, Paris Hilton and Sydney Sweeney, and hit a $185 million valuation in less than two years. Then on the 9th of July 2026, a Bloomberg investigation alleged the app had been faking how well it was doing with a sneaky trick called 'cookie stuffing', possibly defrauding investors and…
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