Bigger isn't always better for creator strategy

The WARC Podcast · Sep 17, 2026 · 25m

Brands are increasingly looking toward micro and nano creators for social cut-through. Marcus Yong, VP - Global Marketing at travel brand Klook, joins WARC's Rica Facundo to discuss how smaller creators can help target niche segments while still scaling for reach, based on frameworks from WARC's Pace Principle 2.0 research.

Guests:

Marcus Yong, VP - Global Marketing, Klook

Rica Facundo, Managing Editor - Asia, WARC

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