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Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

Treasure AI CEO Kaz Ohta on keeping autonomous agents on-brand

Kaz Ohta, CEO and CMO of Treasure AI, helped pioneer the customer data platform category. Now he's betting that customer data matters less for what it stores than for what autonomous agents do with it. Recorded at Agentic World, he and Greg Kihlström get into what that shift asks of enterprise marketing leaders.

The CDP label stopped describing the work. Why Treasure Data became Treasure AI, where the company's engineering investment moved, and how Ohta views warehouse-native players like Databricks moving into the category he helped create.

Building the agentic layer creates ecosystem…

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