How to Go from Data Management to Marketing Intelligence - Raviv Turner
Listen in for another great episode, this time with Raviv Turner, CEO at CaliberMind. In addition to being the Co-Founder & CEO of CaliberMind, Raviv is also an angel investor and mentor at Techstars and a regular speaker at marketing & AI events.
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We're talking about how he sees a disconnect between Demand (buyers) & Ops (users) of data & analytics platform. For a full transcript, go to the Heinz Marketing blog.
Some highlights:
Your data strategy is your B2B growth strategy (quick overview of the paper)
Without a clear and concise data-driven marketing strategy, B2B marketers…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.