Latest / The Promotion Memo with Fexingo: Getting Visibility, Sponsors, and Executive Presence
How One Employee Got Promoted by Writing a Sponsorship Portfolio
In this episode, Lucas and Luna explore the story of a mid-level product marketing manager at a mid-sized SaaS company who got promoted to director by treating executive sponsorship like a portfolio. Instead of chasing one senior ally, she identified five potential sponsors across different functions, tracked her interactions with each, and systematically built visibility in the areas they cared about most. Lucas breaks down the 'portfolio' framework she used, including how she mapped sponsor motivations, created a simple spreadsheet to log her asks and follow-ups, and presented her…
The skinny
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