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Why Pendo Buys Startups (And It's Not for Revenue) with Todd Olson

Todd Olson, CEO and Co-founder, Pendo

From buying startups to speed up roadmap execution to preserving founder autonomy post-close, Todd breaks down the real levers behind successful acquisitions. This episode dives into how Pendo thinks about M&A without a corporate development team, why it rarely buys for revenue, and how Todd's team avoids common post-close integration mistakes by keeping culture, product, and people at the center.

Things you will learn:

Why speed and product alignment—not revenue—drive most of Pendo's acquisitions

The cost of delaying integration and how Todd learned to…

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