Bata hires a sneaker guy
Is this Bata's 2.0 era? The brand behind nearly every Indian kid's first pair of school shoes just hired the man who helped Zara crack India and ran Nike's France business, giving him five years to make a 100-year-old shoe brand feel young again. We connect the dots on what this hire really signals, and how Bata stacks up against rivals Metro Brands and Relaxo Footwears. To dive deeper, click here: Bata hires a sneaker guy.
The skinny
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