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How to make Green Claims with Green Software with Helen Neal
Chris Adams speaks with climate advisor Helen Neal about the growing regulations around environmental claims, including the EU’s Empowering Consumers for the Green Transition (EmpCo) Directive. They explore why greenwashing often results from poor communication between sustainability, marketing and legal teams, and how businesses can make credible, evidence based claims without falling into greenhushing. Helen also introduces her IMPACT framework and Zena Review, a tool designed to help businesses identify potential risks in their sustainability messaging.
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