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30A bourbon and Cross-Eyed Cricket!

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We taste and review 30A bourbon and quickly realise the biggest story is not the beach branding but the sourcing chain, the young age, and the price-to-quality mismatch. We also zoom out into what makes a whiskey brand worth rooting for, and why some vacation markets are built for cocktails while bourbon needs a stronger reason to exist.

• lighting up Cross-Eyed Cricket pipe tobacco and setting the table for a relaxed tasting

• breaking down what 30A is, including MGP distillate, Louisiana aging, and Florida bottling

• reacting to “rested” language and how labels can be…

The skinny

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