Latest / The Billionaire Brain® Podcast / Ep169 - You, The CEO & Identity Shift

Transcript

Ep169 - You, The CEO & Identity Shift · The Billionaire Brain® Podcast

• 0:00
  Welcome
• 0:00
  to
• 0:01
  dawn
• 0:01
  of
• 0:01
  a
• 0:01
  new
• 0:01
  era
• 0:02
  where
• 0:02
  we
• 0:02
  talk
• 0:02
  all
• 0:03
  things
• 0:03
  millionaire
• 0:04
  mindset
• 0:04
  and
• 0:04
  scaling
• 0:05
  strategy
• 0:06
  so
• 0:06
  you
• 0:06
  can
• 0:06
  think,
• 0:07
  feel
• 0:07
  and
• 0:07
  scale
• 0:08
  like
• 0:08
  the
• 0:08
  top
• 0:08
  1%.
• 0:09
  I'm
• 0:09
  Dawn
• 0:10
  McGrewer,
• 0:10
  the
• 0:10
  business
• 0:11
  growth
• 0:11
  coach,
• 0:11
  quarter
• 0:12
  mentor,
• 0:12
  and
• 0:12
  serial
• 0:13
  entrepreneur.
• 0:14
  Each
• 0:14
  week
• 0:15
  we'll
• 0:15
  ditch
• 0:15
  the
• 0:15
  fluff,
• 0:16
  dive
• 0:16
  into
• 0:16
  the
• 0:17
  neuroscience
• 0:17
  of
• 0:17
  success,
• 0:18
  and
• 0:18
  share
• 0:18
  the
• 0:19
  good,
• 0:19
  the
• 0:19
  bad,
• 0:19
  and
• 0:19
  the
• 0:20
  ugly
• 0:20
  of
• 0:20
  building
• 0:20
  wealth,
• 0:21
  impact
• 0:22
  and
• 0:22
  freedom.
• 0:23
  If
• 0:23
  you're
• 0:23
  ready
• 0:23
  to
• 0:24
  play
• 0:24
  bigger
• 0:24
  and
• 0:24
  rewrite
• 0:25
  the
• 0:25
  rules
• 0:25
  of
• 0:25
  business,
• 0:26
  you're
• 0:26
  in
• 0:26
  the
• 0:26
  right
• 0:26
  place.
• 0:27
  Let's
• 0:27
  go.
• 0:29
  So
• 0:29
  in
• 0:29
  this
• 0:29
  episode,
• 0:30
  we're
• 0:30
  going
• 0:30
  to
• 0:30
  be
• 0:30
  talking
• 0:31
  about
• 0:31
  you,
• 0:32
  the
• 0:32
  CEO,
• 0:33
  and
• 0:33
  in
• 0:34
  particular,
• 0:34
  identity
• 0:35
  shift.
• 0:36
  We're
• 0:36
  going
• 0:36
  to
• 0:36
  be
• 0:36
  talking
• 0:37
  about
• 0:38
  who
• 0:38
  you
• 0:39
  really
• 0:39
  need
• 0:39
  to
• 0:39
  be
• 0:40
  to
• 0:40
  hit
• 0:41
  100k
• 0:42
  months
• 0:42
  and
• 0:42
  beyond.
• 0:43
  Now,
• 0:44
  I
• 0:44
  always
• 0:44
  say
• 0:45
  that
• 0:45
  identity
• 0:46
  can
• 0:47
  be
• 0:47
  the
• 0:47
  ceiling
• 0:48
  to
• 0:48
  success,
• 0:49
  and
• 0:49
  this
• 0:49
  is
• 0:49
  true
• 0:50
  because
• 0:50
  I
• 0:50
  think
• 0:51
  back
• 0:51
  to
• 0:51
  times
• 0:52
  where
• 0:52
  I
• 0:53
  found
• 0:53
  scaling
• 0:54
  challenging.
• 0:55
  And
• 0:55
  again,
• 0:56
  when
• 0:56
  I
• 0:56
  look
• 0:56
  at
• 0:56
  clients
• 0:57
  and
• 0:57
  they've
• 0:58
  had
• 0:58
  difficulty
• 0:59
  maybe
• 0:59
  getting
• 1:00
  consistency
• 1:01
  and
• 1:01
  cash
• 1:01
  flow
• 1:01
  or
• 1:02
  moving
• 1:02
  to
• 1:02
  the
• 1:02
  next
• 1:02
  level,
• 1:03
  and
• 1:03
  when
• 1:03
  they
• 1:04
  come
• 1:04
  to
• 1:04
  work
• 1:04
  with
• 1:04
  me,
• 1:05
  it's
• 1:05
  like
• 1:05
  I
• 1:06
  can
• 1:06
  see
• 1:06
  these
• 1:06
  three
• 1:07
  areas.
• 1:08
  The
• 1:08
  confidence,
• 1:10
  the
• 1:10
  clarity
• 1:11
  around
• 1:11
  what
• 1:12
  they're
• 1:12
  doing
• 1:13
  and
• 1:13
  also
• 1:13
  having
• 1:14
  the
• 1:14
  conviction
• 1:15
  behind
• 1:15
  what
• 1:15
  they're
• 1:15
  doing
• 1:15
  and,
• 1:16
  and
• 1:16
  just
• 1:16
  being
• 1:17
  super
• 1:18
  aware
• 1:19
  of
• 1:20
  what
• 1:20
  it
• 1:20
  is
• 1:20
  that,
• 1:21
  that
• 1:21
  they
• 1:21
  want
• 1:21
  to
• 1:21
  get
• 1:22
  and
• 1:22
  why.
• 1:23
  Now,
• 1:23
  what
• 1:23
  happens
• 1:24
  is,
• 1:24
  is
• 1:24
  that
• 1:25
  we
• 1:25
  can
• 1:26
  feel
• 1:27
  very
• 1:27
  easily
• 1:28
  depositioned
• 1:29
  and
• 1:30
  we
• 1:31
  can
• 1:31
  often
• 1:32
  look
• 1:32
  at
• 1:33
  what
• 1:33
  our
• 1:33
  perception
• 1:34
  is
• 1:34
  of
• 1:34
  reality,
• 1:36
  and
• 1:36
  this
• 1:36
  can
• 1:36
  be
• 1:36
  skewed.
• 1:37
  And
• 1:37
  what
• 1:38
  I
• 1:38
  mean
• 1:38
  here
• 1:38
  is,
• 1:38
  is
• 1:39
  that
• 1:39
  when
• 1:39
  we
• 1:40
  think
• 1:40
  about
• 1:40
  identity,
• 1:42
  identity
• 1:43
  is
• 1:43
  who
• 1:44
  you
• 1:44
  think
• 1:45
  people
• 1:46
  see
• 1:46
  you,
• 1:46
  you
• 1:47
  as.
• 1:47
  Now,
• 1:47
  here's
• 1:48
  the
• 1:48
  truth,
• 1:48
  because
• 1:50
  this
• 1:50
  is
• 1:51
  something
• 1:51
  that
• 1:51
  can
• 1:52
  hold
• 1:52
  you
• 1:52
  back
• 1:53
  for
• 1:53
  years,
• 1:54
  because
• 1:54
  you
• 1:55
  can't
• 1:55
  grow
• 1:55
  your
• 1:56
  business
• 1:56
  bigger
• 1:57
  than
• 1:58
  the
• 1:58
  identity
• 1:59
  that
• 1:59
  you
• 2:00
  actually
• 2:00
  hold
• 2:01
  of
• 2:02
  yourself.
• 2:03
  Now,
• 2:03
  let
• 2:03
  that
• 2:03
  land
• 2:04
  for
• 2:04
  a
• 2:04
  minute,
• 2:04
  because
• 2:05
  you
• 2:06
  could
• 2:06
  have
• 2:06
  the
• 2:06
  best
• 2:06
  funnels,
• 2:07
  you
• 2:07
  could
• 2:07
  have
• 2:08
  the
• 2:08
  best
• 2:08
  strategy,
• 2:09
  and
• 2:09
  like
• 2:10
  an
• 2:10
  absolute
• 2:10
  dream
• 2:11
  team.
• 2:12
  But
• 2:13
  if
• 2:13
  deep
• 2:14
  down
• 2:15
  you
• 2:15
  still
• 2:16
  perhaps
• 2:16
  see
• 2:17
  yourself
• 2:17
  as
• 2:18
  maybe
• 2:19
  just
• 2:19
  getting
• 2:19
  by
• 2:20
  or
• 2:21
  not
• 2:21
  the
• 2:21
  type
• 2:21
  of
• 2:22
  person
• 2:22
  who
• 2:23
  earns
• 2:23
  100k
• 2:24
  months,
• 2:25
  then
• 2:26
  your
• 2:26
  subconscious
• 2:27
  will
• 2:28
  sabotage
• 2:29
  your
• 2:29
  success
• 2:30
  because
• 2:31
  you
• 2:31
  will
• 2:32
  constantly,
• 2:33
  constantly
• 2:34
  find
• 2:35
  ways
• 2:35
  to
• 2:35
  keep
• 2:35
  yourself
• 2:36
  at
• 2:36
  this
• 2:37
  current
• 2:37
  level.
• 2:38
  Okay,
• 2:38
  we've
• 2:38
  all
• 2:39
  been
• 2:39
  there,
• 2:39
  right?
• 2:39
  We've
• 2:40
  all
• 2:40
  been
• 2:40
  there.
• 2:40
  And
• 2:41
  I
• 2:41
  think
• 2:41
  the
• 2:41
  magic
• 2:42
  is,
• 2:42
  is
• 2:42
  that
• 2:43
  when
• 2:43
  scaling
• 2:44
  starts,
• 2:45
  it
• 2:45
  starts
• 2:46
  in
• 2:46
  your
• 2:46
  mind
• 2:48
  before
• 2:48
  it
• 2:48
  ever,
• 2:49
  you
• 2:49
  know,
• 2:49
  comes
• 2:49
  and
• 2:50
  shows
• 2:50
  up
• 2:50
  in
• 2:50
  your
• 2:50
  bank
• 2:50
  account.
• 2:52
  And
• 2:52
  if
• 2:53
  you
• 2:53
  are
• 2:54
  one
• 2:54
  of
• 2:54
  these
• 2:54
  people
• 2:55
  who
• 2:55
  scrolls
• 2:56
  online
• 2:57
  and
• 2:58
  you
• 2:58
  look
• 2:58
  at
• 2:59
  other
• 2:59
  people
• 2:59
  and
• 2:59
  we
• 2:59
  start
• 3:00
  judging
• 3:01
  where
• 3:01
  they
• 3:01
  are
• 3:02
  in
• 3:02
  their
• 3:02
  journey,
• 3:03
  where
• 3:03
  they
• 3:03
  are
• 3:03
  in
• 3:04
  their
• 3:04
  journey,
• 3:05
  and
• 3:05
  then
• 3:05
  evaluating
• 3:06
  where
• 3:06
  we
• 3:06
  are
• 3:06
  in
• 3:07
  our
• 3:07
  journey,
• 3:08
  then
• 3:08
  we
• 3:09
  start
• 3:09
  to
• 3:09
  get
• 3:09
  fomo
• 3:10
  and
• 3:10
  we
• 3:10
  start
• 3:11
  to
• 3:12
  think,
• 3:12
  you
• 3:12
  know,
• 3:13
  we're
• 3:13
  not
• 3:13
  capable
• 3:14
  of
• 3:14
  doing
• 3:15
  what
• 3:15
  that
• 3:15
  person's
• 3:16
  done.
• 3:16
  They're
• 3:16
  further
• 3:16
  ahead
• 3:17
  than
• 3:17
  us,
• 3:17
  they
• 3:18
  are
• 3:18
  doing
• 3:18
  bigger
• 3:19
  and
• 3:19
  better
• 3:19
  things.
• 3:20
  We
• 3:21
  need
• 3:21
  to
• 3:21
  put
• 3:21
  our
• 3:21
  blinkers
• 3:22
  on
• 3:22
  right
• 3:22
  and
• 3:23
  cancel
• 3:23
  out
• 3:23
  the
• 3:24
  white
• 3:24
  noise
• 3:25
  because
• 3:25
  we
• 3:26
  need
• 3:26
  to
• 3:26
  hone
• 3:26
  into
• 3:28
  our
• 3:28
  identity,
• 3:29
  our.
• 3:29
  And
• 3:29
  we
• 3:30
  need
• 3:30
  to
• 3:30
  be
• 3:30
  super
• 3:31
  aware
• 3:31
  of
• 3:31
  this
• 3:32
  hidden
• 3:33
  identity
• 3:34
  ceiling.
• 3:35
  Because
• 3:37
  if
• 3:37
  you
• 3:38
  have
• 3:38
  ever
• 3:38
  stalled
• 3:39
  in
• 3:39
  what
• 3:39
  you're
• 3:39
  doing,
• 3:40
  and
• 3:40
  I'm
• 3:41
  pretty
• 3:41
  sure
• 3:42
  every
• 3:42
  CEO
• 3:42
  and
• 3:43
  founder
• 3:43
  has,
• 3:44
  it's
• 3:44
  what's
• 3:45
  called
• 3:45
  an
• 3:46
  invisible
• 3:46
  identity
• 3:47
  ceiling.
• 3:48
  And
• 3:48
  this
• 3:48
  invisible
• 3:49
  line
• 3:50
  is
• 3:50
  basically
• 3:52
  something
• 3:52
  that
• 3:52
  you're
• 3:52
  unconsciously
• 3:54
  drawn
• 3:56
  above
• 3:57
  you
• 3:57
  and
• 3:57
  you
• 3:58
  start
• 3:58
  to
• 3:58
  kind
• 3:59
  of
• 3:59
  hit
• 3:59
  your
• 3:59
  head
• 4:00
  on
• 4:00
  it.
• 4:00
  What
• 4:01
  happens
• 4:01
  is,
• 4:02
  is
• 4:02
  that
• 4:03
  maybe
• 4:03
  you're
• 4:03
  sitting
• 4:04
  at
• 4:04
  a
• 4:04
  particular
• 4:05
  financial
• 4:05
  level.
• 4:06
  Let's
• 4:06
  say
• 4:06
  you're
• 4:07
  at
• 4:07
  10k
• 4:08
  months.
• 4:09
  And
• 4:09
  no
• 4:10
  matter
• 4:10
  what
• 4:10
  you
• 4:11
  try,
• 4:12
  you
• 4:12
  know,
• 4:13
  it
• 4:13
  could
• 4:13
  be
• 4:13
  new
• 4:13
  offers,
• 4:14
  hiring
• 4:15
  launches,
• 4:16
  you
• 4:16
  name
• 4:16
  it,
• 4:17
  you've
• 4:17
  tried
• 4:17
  everything.
• 4:17
  You
• 4:18
  just
• 4:18
  can't
• 4:18
  break
• 4:18
  through
• 4:19
  that
• 4:19
  ceiling.
• 4:20
  Now
• 4:21
  I
• 4:21
  remember
• 4:22
  when
• 4:22
  I
• 4:22
  actually
• 4:23
  left
• 4:23
  college
• 4:23
  and
• 4:24
  didn't
• 4:24
  progress
• 4:24
  to
• 4:25
  university,
• 4:25
  my
• 4:25
  dad
• 4:26
  did
• 4:26
  say
• 4:26
  to
• 4:26
  me
• 4:27
  I
• 4:27
  would
• 4:27
  hit
• 4:27
  a
• 4:27
  glass
• 4:28
  ceiling
• 4:28
  and
• 4:29
  a
• 4:29
  point
• 4:29
  where
• 4:29
  I
• 4:29
  couldn't
• 4:29
  get
• 4:30
  any
• 4:30
  further.
• 4:30
  Now
• 4:31
  I'm
• 4:31
  thankful
• 4:31
  to
• 4:32
  say
• 4:32
  I
• 4:32
  broke
• 4:32
  through
• 4:32
  that
• 4:33
  ceiling
• 4:33
  because
• 4:34
  I
• 4:34
  was
• 4:34
  aware
• 4:35
  that
• 4:36
  my
• 4:36
  identity
• 4:37
  had
• 4:37
  to
• 4:37
  be.
• 4:38
  That
• 4:38
  I
• 4:38
  was
• 4:38
  going
• 4:39
  to
• 4:39
  make
• 4:39
  it.
• 4:39
  You
• 4:39
  know,
• 4:40
  and
• 4:40
  regardless
• 4:41
  of
• 4:41
  what
• 4:41
  other
• 4:41
  people
• 4:41
  thought,
• 4:42
  whether
• 4:42
  they
• 4:43
  felt
• 4:43
  I
• 4:43
  had
• 4:43
  to
• 4:43
  go
• 4:43
  to
• 4:44
  university,
• 4:44
  whether
• 4:45
  they
• 4:45
  felt
• 4:45
  I
• 4:45
  had
• 4:45
  to
• 4:46
  go
• 4:46
  and
• 4:46
  take
• 4:46
  another
• 4:46
  route,
• 4:47
  it
• 4:47
  didn't
• 4:47
  matter
• 4:48
  because
• 4:48
  my
• 4:49
  identity
• 4:50
  that
• 4:50
  I
• 4:50
  was
• 4:51
  owning,
• 4:52
  I
• 4:52
  broke
• 4:53
  through
• 4:53
  that
• 4:53
  ceiling
• 4:53
  because
• 4:54
  I
• 4:54
  knew
• 4:55
  I
• 4:55
  could
• 4:55
  do
• 4:56
  it.
• 4:56
  So
• 4:57
  it's
• 4:58
  normally
• 4:59
  not
• 4:59
  the
• 4:59
  strategy
• 5:00
  that's
• 5:00
  the
• 5:00
  problem.
• 5:01
  It's
• 5:01
  this
• 5:01
  identity
• 5:02
  that
• 5:02
  we
• 5:03
  own.
• 5:03
  And
• 5:04
  your
• 5:04
  brain
• 5:04
  really
• 5:05
  works
• 5:05
  very
• 5:06
  hard
• 5:06
  every
• 5:07
  single
• 5:07
  day
• 5:07
  to
• 5:08
  protect
• 5:08
  this
• 5:09
  version
• 5:09
  that
• 5:09
  you
• 5:09
  know
• 5:10
  of
• 5:10
  yourself.
• 5:11
  And
• 5:11
  if
• 5:11
  you've
• 5:11
  always
• 5:12
  been
• 5:12
  at
• 5:12
  10k
• 5:13
  months
• 5:13
  and
• 5:14
  you
• 5:14
  know
• 5:14
  that's
• 5:15
  the
• 5:15
  CEO
• 5:16
  kind
• 5:16
  of
• 5:16
  mindset
• 5:17
  that
• 5:17
  you've
• 5:17
  got,
• 5:18
  then
• 5:19
  the
• 5:19
  moment
• 5:20
  that
• 5:20
  you
• 5:20
  start
• 5:20
  edging
• 5:20
  past
• 5:21
  that,
• 5:21
  then
• 5:22
  things
• 5:22
  start
• 5:23
  to
• 5:23
  get
• 5:23
  tricky
• 5:24
  because
• 5:24
  your
• 5:24
  subconscious
• 5:25
  starts
• 5:26
  to
• 5:26
  sabotage
• 5:28
  your
• 5:28
  success.
• 5:29
  Now
• 5:30
  if
• 5:30
  we
• 5:30
  reflect
• 5:31
  back,
• 5:31
  we're
• 5:31
  probably
• 5:32
  aware
• 5:32
  that
• 5:32
  this
• 5:33
  has
• 5:33
  happened
• 5:33
  numerous
• 5:34
  times
• 5:34
  to
• 5:34
  us.
• 5:35
  And
• 5:36
  because
• 5:36
  your
• 5:36
  subconscious
• 5:37
  is
• 5:37
  looking
• 5:38
  for
• 5:38
  this
• 5:38
  safety,
• 5:39
  it
• 5:40
  looks
• 5:40
  for
• 5:40
  ways
• 5:40
  to
• 5:41
  just
• 5:41
  keep
• 5:41
  bringing
• 5:41
  you
• 5:42
  back
• 5:42
  into
• 5:42
  that
• 5:42
  safe
• 5:43
  zone
• 5:44
  and
• 5:44
  to
• 5:44
  bring
• 5:45
  you
• 5:45
  away
• 5:45
  from
• 5:46
  that
• 5:46
  ceiling.
• 5:47
  So
• 5:47
  you
• 5:48
  start
• 5:48
  to
• 5:48
  lean
• 5:48
  into
• 5:48
  maybe
• 5:49
  procrastination
• 5:50
  or
• 5:50
  over
• 5:51
  complicating
• 5:52
  things,
• 5:52
  or
• 5:53
  you
• 5:53
  create
• 5:54
  drama
• 5:54
  in
• 5:55
  the
• 5:55
  business.
• 5:55
  Now
• 5:56
  I
• 5:56
  cannot
• 5:56
  tell
• 5:57
  you
• 5:57
  how
• 5:58
  many
• 5:58
  times
• 5:58
  I
• 5:58
  see
• 5:59
  the
• 5:59
  drama
• 5:59
  in
• 5:59
  the
• 5:59
  business.
• 6:01
  It's
• 6:01
  often
• 6:02
  something
• 6:03
  that
• 6:03
  just
• 6:03
  you
• 6:04
  create
• 6:05
  as
• 6:05
  an
• 6:05
  issue
• 6:06
  outside
• 6:07
  of
• 6:08
  your
• 6:08
  control
• 6:08
  and
• 6:08
  outside
• 6:09
  of
• 6:09
  your
• 6:09
  business
• 6:10
  that
• 6:10
  kind
• 6:11
  of
• 6:11
  says,
• 6:11
  oh,
• 6:11
  well,
• 6:11
  that's
• 6:12
  why
• 6:12
  it's
• 6:12
  almost
• 6:12
  like
• 6:13
  giving
• 6:13
  validation
• 6:14
  to
• 6:14
  why
• 6:15
  you're
• 6:15
  not
• 6:15
  going
• 6:15
  to
• 6:16
  that
• 6:16
  next
• 6:16
  level.
• 6:17
  I
• 6:18
  think
• 6:18
  if
• 6:18
  we're
• 6:18
  honest,
• 6:18
  we've
• 6:19
  all
• 6:19
  been
• 6:19
  at
• 6:20
  that
• 6:20
  stage
• 6:20
  at
• 6:21
  various
• 6:21
  times.
• 6:22
  And
• 6:22
  the
• 6:22
  key
• 6:22
  here
• 6:23
  is,
• 6:23
  is
• 6:23
  this
• 6:23
  awareness
• 6:24
  around
• 6:24
  your
• 6:24
  identity.
• 6:25
  Because
• 6:26
  when
• 6:27
  we
• 6:27
  start
• 6:27
  to
• 6:27
  think
• 6:28
  about
• 6:28
  the
• 6:29
  quantum
• 6:29
  psychology
• 6:30
  aspect,
• 6:31
  which
• 6:31
  I'll
• 6:31
  explain
• 6:31
  in
• 6:32
  a
• 6:32
  second,
• 6:33
  this
• 6:33
  is
• 6:34
  where
• 6:34
  CEOs
• 6:35
  truly
• 6:36
  start
• 6:36
  to
• 6:36
  step
• 6:37
  into
• 6:37
  their
• 6:37
  power.
• 6:37
  Because
• 6:39
  how
• 6:39
  do
• 6:39
  you
• 6:39
  break
• 6:39
  through
• 6:40
  that
• 6:40
  ceiling?
• 6:40
  Now,
• 6:41
  if
• 6:42
  you
• 6:42
  have
• 6:42
  done
• 6:42
  anything
• 6:43
  in
• 6:43
  the
• 6:43
  world
• 6:43
  of
• 6:44
  psychology,
• 6:45
  it's.
• 6:46
  It's
• 6:46
  all
• 6:46
  around
• 6:46
  the
• 6:47
  idea
• 6:47
  of
• 6:48
  collapsing
• 6:49
  this
• 6:49
  gap
• 6:50
  between
• 6:50
  sort
• 6:50
  of
• 6:51
  where
• 6:51
  you
• 6:51
  are
• 6:51
  now
• 6:52
  and
• 6:52
  where
• 6:53
  you
• 6:53
  want
• 6:53
  to
• 6:53
  be.
• 6:54
  So
• 6:55
  if
• 6:55
  you
• 6:55
  think
• 6:55
  about
• 6:56
  who
• 6:56
  you
• 6:56
  are
• 6:57
  and
• 6:57
  who
• 6:57
  you
• 6:57
  want
• 6:58
  to
• 6:58
  be,
• 6:58
  you're
• 6:59
  almost
• 6:59
  like
• 6:59
  embodying
• 7:00
  this
• 7:01
  future
• 7:01
  version
• 7:02
  of
• 7:02
  yourself
• 7:03
  now
• 7:03
  and
• 7:03
  bringing
• 7:04
  it
• 7:04
  forward.
• 7:05
  So
• 7:05
  if
• 7:05
  you've
• 7:05
  ever
• 7:05
  heard
• 7:06
  of
• 7:06
  the
• 7:06
  term,
• 7:06
  sort
• 7:07
  of
• 7:07
  quantum
• 7:08
  leaping,
• 7:09
  it's
• 7:09
  about
• 7:09
  stepping
• 7:10
  fast
• 7:10
  forward
• 7:11
  into
• 7:11
  time
• 7:12
  and
• 7:12
  embracing
• 7:13
  that
• 7:14
  now.
• 7:15
  So
• 7:15
  it's
• 7:15
  almost
• 7:15
  like
• 7:16
  you
• 7:17
  vision
• 7:18
  who
• 7:18
  you
• 7:18
  want
• 7:19
  to
• 7:19
  be
• 7:19
  seen
• 7:19
  as,
• 7:20
  who
• 7:20
  you
• 7:20
  want
• 7:21
  to
• 7:21
  show
• 7:21
  up
• 7:21
  as,
• 7:22
  and
• 7:22
  what
• 7:23
  you
• 7:23
  want
• 7:23
  to
• 7:23
  be
• 7:23
  known
• 7:23
  for
• 7:24
  and
• 7:24
  how
• 7:24
  you
• 7:24
  want
• 7:25
  to
• 7:25
  be
• 7:25
  known.
• 7:26
  And
• 7:26
  you
• 7:26
  almost
• 7:27
  take
• 7:27
  that
• 7:27
  sort
• 7:28
  of
• 7:28
  perception
• 7:29
  and
• 7:29
  make
• 7:29
  it
• 7:30
  your
• 7:30
  own
• 7:30
  new
• 7:30
  reality.
• 7:32
  So
• 7:32
  your
• 7:32
  subconscious
• 7:33
  mind
• 7:34
  doesn't
• 7:35
  know
• 7:35
  the
• 7:35
  difference
• 7:36
  between
• 7:37
  something
• 7:37
  that
• 7:37
  is
• 7:38
  vividly
• 7:38
  imagined,
• 7:39
  like
• 7:40
  almost
• 7:40
  like
• 7:40
  playing
• 7:40
  a
• 7:41
  movie
• 7:41
  in
• 7:41
  your
• 7:41
  mind,
• 7:43
  to
• 7:43
  something
• 7:44
  that
• 7:44
  is
• 7:44
  real.
• 7:45
  And
• 7:45
  this
• 7:45
  is
• 7:45
  the
• 7:46
  key,
• 7:46
  because
• 7:46
  we
• 7:46
  can
• 7:46
  start
• 7:47
  to
• 7:47
  trick
• 7:47
  our
• 7:47
  brains.
• 7:48
  We
• 7:48
  start
• 7:49
  to
• 7:49
  rewire
• 7:50
  our
• 7:50
  subconscious
• 7:51
  and
• 7:51
  tell
• 7:51
  ourselves
• 7:52
  this
• 7:53
  new
• 7:53
  narrative
• 7:54
  and
• 7:54
  this
• 7:54
  new
• 7:54
  truth
• 7:55
  becomes
• 7:56
  your
• 7:56
  reality.
• 7:58
  Which
• 7:58
  means
• 7:58
  that
• 7:59
  you're
• 7:59
  training
• 8:00
  your
• 8:00
  brain
• 8:00
  to
• 8:01
  accept
• 8:01
  this
• 8:01
  new
• 8:02
  level
• 8:02
  and
• 8:03
  it's
• 8:04
  already
• 8:04
  reality
• 8:04
  and
• 8:05
  happening
• 8:05
  in
• 8:06
  your
• 8:06
  brain
• 8:06
  before
• 8:06
  it
• 8:07
  actually
• 8:07
  is.
• 8:08
  So
• 8:09
  this
• 8:10
  catalyst
• 8:10
  is
• 8:11
  key
• 8:11
  for
• 8:11
  a
• 8:11
  CEO
• 8:12
  and
• 8:12
  when
• 8:12
  we
• 8:13
  understand
• 8:13
  how
• 8:14
  our
• 8:14
  brains
• 8:14
  work.
• 8:14
  This
• 8:15
  is
• 8:15
  why
• 8:15
  I
• 8:15
  always
• 8:15
  talk
• 8:16
  about
• 8:16
  the
• 8:16
  fact
• 8:16
  that
• 8:17
  you
• 8:17
  can
• 8:17
  have
• 8:17
  the
• 8:17
  best
• 8:17
  strategy.
• 8:19
  I
• 8:19
  can
• 8:19
  use
• 8:20
  a
• 8:20
  proven
• 8:21
  strategy
• 8:22
  with
• 8:22
  10
• 8:22
  different
• 8:23
  people,
• 8:24
  but
• 8:24
  it
• 8:24
  might
• 8:24
  work
• 8:25
  for
• 8:25
  three,
• 8:25
  and
• 8:25
  it
• 8:26
  would
• 8:26
  fail
• 8:27
  epically
• 8:27
  for
• 8:28
  seven.
• 8:28
  Why?
• 8:29
  Because
• 8:30
  of
• 8:30
  our
• 8:31
  whole
• 8:32
  makeup,
• 8:33
  we
• 8:33
  have
• 8:33
  grown
• 8:34
  up
• 8:35
  with
• 8:35
  different,
• 8:36
  different
• 8:36
  belief
• 8:37
  systems,
• 8:37
  we
• 8:38
  have
• 8:38
  got
• 8:38
  different
• 8:39
  narratives,
• 8:40
  success
• 8:40
  barriers,
• 8:41
  all
• 8:41
  of
• 8:41
  these
• 8:41
  different
• 8:42
  things.
• 8:42
  So
• 8:43
  that
• 8:43
  means
• 8:43
  that
• 8:44
  a
• 8:44
  strategy
• 8:45
  might
• 8:45
  not
• 8:45
  work
• 8:45
  for
• 8:46
  that
• 8:46
  personality
• 8:47
  type.
• 8:47
  It
• 8:47
  might
• 8:47
  not
• 8:47
  work
• 8:48
  because
• 8:48
  that
• 8:48
  person
• 8:48
  has
• 8:49
  experienced
• 8:49
  a
• 8:49
  certain
• 8:50
  type
• 8:50
  of
• 8:50
  trauma,
• 8:51
  or,
• 8:51
  or
• 8:51
  that
• 8:52
  person
• 8:52
  is
• 8:54
  using
• 8:54
  their
• 8:54
  own
• 8:54
  success
• 8:55
  barrier.
• 8:55
  It
• 8:55
  could
• 8:55
  be
• 8:55
  imposter
• 8:56
  syndrome,
• 8:57
  self
• 8:57
  sabotage
• 8:58
  to
• 8:58
  keep
• 8:58
  themselves
• 8:59
  safe.
• 9:00
  Everyone's
• 9:01
  different.
• 9:01
  And
• 9:01
  this
• 9:02
  is
• 9:02
  why
• 9:02
  a
• 9:02
  strategy
• 9:03
  has
• 9:03
  to
• 9:03
  be
• 9:03
  bespoke.
• 9:04
  And
• 9:05
  this
• 9:05
  is
• 9:05
  why
• 9:05
  if
• 9:05
  you've
• 9:05
  done
• 9:06
  a
• 9:06
  program
• 9:06
  and
• 9:07
  maybe
• 9:07
  a
• 9:07
  group
• 9:07
  program,
• 9:07
  and
• 9:08
  you've
• 9:08
  Seen
• 9:08
  some
• 9:08
  people
• 9:09
  fly
• 9:09
  and
• 9:10
  you've
• 9:10
  gone,
• 9:10
  I've
• 9:10
  put
• 9:11
  all
• 9:11
  of
• 9:11
  my
• 9:11
  work,
• 9:11
  all
• 9:12
  my
• 9:12
  effort
• 9:12
  into
• 9:12
  this
• 9:12
  and
• 9:13
  you
• 9:13
  just
• 9:13
  haven't
• 9:14
  recognized
• 9:14
  the
• 9:14
  same
• 9:14
  results.
• 9:15
  It's
• 9:16
  because
• 9:16
  the
• 9:16
  strategy
• 9:17
  doesn't
• 9:18
  work
• 9:18
  for
• 9:18
  your
• 9:19
  makeup.
• 9:19
  Your
• 9:20
  brain
• 9:21
  needs
• 9:21
  to
• 9:21
  be
• 9:22
  rewired
• 9:22
  differently.
• 9:23
  And
• 9:23
  this
• 9:24
  is
• 9:24
  the
• 9:24
  key,
• 9:24
  because
• 9:24
  I
• 9:24
  talk
• 9:24
  about
• 9:25
  neuroscience,
• 9:25
  I
• 9:26
  talk
• 9:26
  about
• 9:26
  psychodynamics,
• 9:28
  I
• 9:28
  talk
• 9:28
  about
• 9:28
  quantum
• 9:29
  psychology.
• 9:30
  These
• 9:31
  are
• 9:31
  all
• 9:31
  the
• 9:31
  key
• 9:32
  parts
• 9:33
  that
• 9:33
  are
• 9:33
  crucial
• 9:34
  factors
• 9:35
  in
• 9:35
  scaling
• 9:36
  strategy,
• 9:37
  because
• 9:37
  millionaire
• 9:38
  mindset
• 9:39
  and
• 9:39
  scaling
• 9:39
  strategy
• 9:40
  go
• 9:40
  together.
• 9:40
  Now
• 9:41
  I
• 9:41
  bring
• 9:41
  principles
• 9:42
  like
• 9:42
  Japanese
• 9:43
  wisdom
• 9:44
  into
• 9:45
  my
• 9:46
  everyday
• 9:47
  because
• 9:48
  a
• 9:48
  lot
• 9:48
  of
• 9:48
  these
• 9:49
  principles
• 9:49
  like
• 9:50
  ikage,
• 9:50
  like
• 9:51
  aligning
• 9:51
  to
• 9:52
  your
• 9:52
  true
• 9:52
  purpose,
• 9:52
  are
• 9:53
  things
• 9:53
  that
• 9:53
  are
• 9:54
  so
• 9:54
  crucial
• 9:55
  in
• 9:55
  a
• 9:56
  CEO's
• 9:56
  scaling
• 9:57
  journey.
• 9:57
  So
• 9:58
  if
• 9:58
  you
• 9:59
  think
• 9:59
  about,
• 10:00
  instead
• 10:00
  of
• 10:01
  saying
• 10:01
  to
• 10:01
  yourself,
• 10:02
  like,
• 10:03
  when
• 10:03
  I
• 10:03
  hit
• 10:04
  100k
• 10:05
  months,
• 10:05
  I'll
• 10:06
  start
• 10:07
  doing
• 10:07
  X,
• 10:07
  Y
• 10:07
  and
• 10:08
  Z,
• 10:09
  change
• 10:09
  this
• 10:09
  narrative.
• 10:10
  You
• 10:10
  know,
• 10:11
  what
• 10:11
  would
• 10:12
  the
• 10:12
  100k
• 10:13
  month
• 10:14
  version
• 10:15
  of
• 10:15
  yourself
• 10:16
  be
• 10:16
  doing
• 10:17
  today?
• 10:18
  So
• 10:19
  how
• 10:19
  would
• 10:19
  she
• 10:19
  think?
• 10:20
  How
• 10:21
  would
• 10:21
  she
• 10:21
  be
• 10:22
  acting?
• 10:22
  What
• 10:23
  would
• 10:23
  she
• 10:23
  be
• 10:23
  doing?
• 10:23
  What
• 10:24
  would
• 10:24
  she
• 10:24
  be
• 10:24
  wearing?
• 10:25
  How
• 10:25
  would
• 10:25
  she
• 10:25
  be
• 10:25
  living?
• 10:27
  And
• 10:27
  how
• 10:27
  would
• 10:27
  she
• 10:28
  handle
• 10:28
  the
• 10:28
  problems
• 10:28
  and
• 10:29
  challenges
• 10:29
  in
• 10:29
  business
• 10:29
  today?
• 10:30
  How
• 10:31
  would
• 10:31
  she
• 10:31
  spend
• 10:31
  her
• 10:32
  time?
• 10:32
  What
• 10:32
  would
• 10:32
  she
• 10:32
  be
• 10:33
  doing?
• 10:33
  Would
• 10:33
  she
• 10:33
  be
• 10:33
  endlessly
• 10:34
  scrolling
• 10:34
  through
• 10:35
  social
• 10:35
  media,
• 10:35
  getting
• 10:36
  fomo?
• 10:36
  Probably
• 10:37
  not.
• 10:38
  So
• 10:38
  when
• 10:39
  your
• 10:39
  decisions
• 10:41
  and
• 10:41
  actions
• 10:41
  come
• 10:42
  from
• 10:42
  your
• 10:43
  future
• 10:43
  identity,
• 10:45
  you
• 10:45
  naturally
• 10:47
  start
• 10:47
  to
• 10:47
  align
• 10:48
  with
• 10:48
  strategies
• 10:49
  and
• 10:49
  opportunities
• 10:51
  that
• 10:51
  make
• 10:51
  those
• 10:52
  results
• 10:53
  inevitable.
• 10:53
  And.
• 10:54
  And
• 10:54
  this
• 10:54
  really
• 10:54
  is
• 10:55
  the
• 10:55
  key.
• 10:56
  Now,
• 10:56
  the
• 10:57
  next
• 10:57
  stage
• 10:57
  to
• 10:58
  this
• 10:58
  is
• 10:58
  all
• 10:59
  about
• 10:59
  daily
• 11:00
  embodiment.
• 11:01
  And
• 11:02
  these
• 11:02
  practices
• 11:03
  are
• 11:05
  really
• 11:05
  easy.
• 11:06
  But
• 11:06
  it's
• 11:07
  a
• 11:07
  bit
• 11:07
  like
• 11:07
  when
• 11:08
  we
• 11:08
  talk
• 11:08
  about
• 11:08
  small
• 11:09
  actions
• 11:09
  and
• 11:10
  the
• 11:10
  fact
• 11:10
  that
• 11:11
  the
• 11:11
  consistency
• 11:13
  really
• 11:13
  does
• 11:13
  start
• 11:14
  to
• 11:14
  build
• 11:14
  momentum
• 11:15
  and
• 11:15
  we
• 11:15
  start
• 11:15
  to
• 11:15
  get
• 11:15
  big
• 11:16
  results.
• 11:16
  Because
• 11:17
  this
• 11:17
  isn't
• 11:18
  about
• 11:18
  wishful
• 11:19
  thinking.
• 11:20
  What
• 11:20
  we're
• 11:20
  talking
• 11:20
  about
• 11:20
  here
• 11:21
  is
• 11:21
  about
• 11:22
  rewiring
• 11:22
  your
• 11:23
  brain,
• 11:23
  but
• 11:24
  on
• 11:24
  a
• 11:24
  daily
• 11:25
  embodiment
• 11:26
  level.
• 11:27
  Now,
• 11:28
  these
• 11:28
  are
• 11:28
  some
• 11:28
  simple
• 11:29
  practices
• 11:29
  that
• 11:30
  I
• 11:30
  want
• 11:30
  to
• 11:31
  share
• 11:31
  with
• 11:31
  you
• 11:31
  because
• 11:31
  these
• 11:32
  are
• 11:32
  things
• 11:32
  that
• 11:33
  honestly
• 11:34
  have
• 11:35
  been
• 11:35
  the
• 11:35
  biggest
• 11:36
  critical
• 11:36
  factors
• 11:38
  in
• 11:38
  the
• 11:38
  successes
• 11:39
  that
• 11:39
  I've
• 11:39
  had.
• 11:39
  I've
• 11:40
  scaled
• 11:40
  multiple
• 11:40
  businesses,
• 11:42
  I've
• 11:42
  worked
• 11:42
  with
• 11:42
  over
• 11:43
  30,000
• 11:44
  clients
• 11:44
  and
• 11:45
  generated
• 11:45
  over
• 11:45
  45
• 11:46
  million
• 11:46
  for
• 11:46
  their
• 11:47
  businesses.
• 11:48
  And
• 11:48
  as
• 11:48
  much
• 11:49
  as
• 11:49
  we
• 11:49
  talk
• 11:49
  about
• 11:49
  strategy
• 11:50
  and
• 11:50
  we
• 11:51
  talk
• 11:51
  about
• 11:51
  the
• 11:51
  actions
• 11:52
  that
• 11:52
  have
• 11:52
  to
• 11:52
  go
• 11:52
  with
• 11:52
  that,
• 11:53
  you
• 11:53
  know,
• 11:53
  to
• 11:53
  achieve
• 11:54
  the
• 11:54
  revenues,
• 11:54
  to
• 11:54
  get
• 11:55
  the
• 11:55
  freedom
• 11:55
  to
• 11:56
  bring
• 11:56
  the
• 11:56
  fun
• 11:56
  in,
• 11:57
  these
• 11:57
  practices
• 11:58
  are
• 11:58
  at
• 11:58
  the
• 11:59
  heart
• 11:59
  of
• 11:59
  it.
• 11:59
  Because
• 12:00
  when
• 12:00
  the
• 12:01
  CEO
• 12:01
  is
• 12:01
  operating
• 12:02
  on
• 12:02
  full
• 12:03
  cylinders,
• 12:04
  you
• 12:04
  know,
• 12:04
  optimal
• 12:05
  performance,
• 12:06
  this
• 12:06
  is
• 12:06
  when
• 12:06
  your
• 12:06
  health,
• 12:07
  wealth
• 12:07
  and
• 12:08
  happiness
• 12:09
  starts
• 12:09
  to
• 12:09
  flow
• 12:10
  and
• 12:10
  we
• 12:11
  start
• 12:11
  to
• 12:11
  get
• 12:11
  true
• 12:12
  alignment
• 12:12
  and
• 12:13
  we
• 12:13
  start
• 12:13
  to
• 12:13
  get
• 12:13
  balance.
• 12:14
  Because
• 12:16
  the
• 12:16
  first
• 12:16
  one
• 12:17
  is
• 12:17
  about
• 12:18
  how
• 12:18
  you
• 12:18
  start
• 12:19
  your
• 12:19
  day.
• 12:19
  So
• 12:19
  my
• 12:20
  first
• 12:20
  one
• 12:20
  Is
• 12:20
  the.
• 12:21
  The
• 12:21
  morning
• 12:22
  identity
• 12:23
  priming.
• 12:25
  So
• 12:26
  these
• 12:26
  are
• 12:26
  all
• 12:26
  really
• 12:26
  short.
• 12:27
  You
• 12:27
  know,
• 12:27
  you
• 12:27
  take
• 12:28
  five
• 12:28
  minutes
• 12:29
  visualizing
• 12:30
  your
• 12:30
  next
• 12:31
  level,
• 12:32
  you
• 12:32
  know,
• 12:32
  and
• 12:32
  this
• 12:32
  could
• 12:32
  be
• 12:32
  running
• 12:33
  your
• 12:33
  business,
• 12:34
  doing
• 12:34
  whatever
• 12:34
  you
• 12:34
  want
• 12:35
  to
• 12:35
  do,
• 12:35
  like
• 12:35
  running
• 12:36
  this
• 12:36
  movie
• 12:36
  in
• 12:36
  your
• 12:37
  head.
• 12:38
  And
• 12:38
  you
• 12:39
  are
• 12:39
  like
• 12:40
  living
• 12:40
  the
• 12:40
  team
• 12:41
  calls.
• 12:41
  You
• 12:41
  are
• 12:42
  checking
• 12:42
  your
• 12:42
  bank
• 12:42
  balance.
• 12:43
  You're.
• 12:43
  You're
• 12:43
  actually
• 12:44
  visualizing
• 12:44
  every
• 12:45
  step
• 12:45
  from
• 12:46
  what
• 12:46
  the
• 12:46
  client
• 12:46
  wins.
• 12:47
  Look
• 12:47
  like,
• 12:47
  you
• 12:48
  know,
• 12:48
  where
• 12:48
  you
• 12:48
  are,
• 12:48
  what
• 12:49
  you're
• 12:49
  standing,
• 12:49
  what
• 12:49
  you're
• 12:50
  doing,
• 12:50
  what
• 12:50
  you're
• 12:50
  wearing,
• 12:51
  even
• 12:51
  what
• 12:51
  you're
• 12:52
  smelling.
• 12:52
  Like,
• 12:53
  these
• 12:53
  are
• 12:53
  critical
• 12:53
  factors.
• 12:54
  The
• 12:54
  more
• 12:54
  vivid
• 12:55
  we
• 12:55
  can
• 12:55
  make
• 12:56
  it,
• 12:56
  the
• 12:56
  better.
• 12:57
  And
• 12:57
  what
• 12:58
  we're
• 12:58
  trying
• 12:58
  to
• 12:58
  do
• 12:58
  here
• 12:59
  is
• 12:59
  get
• 13:00
  it
• 13:00
  to
• 13:01
  literally
• 13:01
  feel
• 13:02
  as
• 13:02
  real
• 13:03
  as
• 13:03
  possible.
• 13:04
  Now
• 13:05
  this
• 13:05
  for
• 13:06
  me
• 13:06
  is
• 13:06
  something
• 13:07
  I
• 13:07
  do
• 13:07
  every
• 13:08
  single
• 13:08
  day.
• 13:09
  Now,
• 13:09
  some
• 13:10
  people,
• 13:11
  you
• 13:11
  know,
• 13:11
  talk
• 13:11
  about
• 13:12
  journaling
• 13:12
  and
• 13:13
  meditation.
• 13:14
  For
• 13:14
  me,
• 13:14
  above
• 13:14
  all
• 13:15
  else,
• 13:16
  that
• 13:16
  identity
• 13:17
  priming
• 13:18
  embodiment
• 13:18
  activity
• 13:20
  is
• 13:20
  the
• 13:20
  most
• 13:20
  crucial.
• 13:22
  Now
• 13:22
  the
• 13:22
  second
• 13:23
  one
• 13:23
  is
• 13:24
  it's
• 13:25
  a
• 13:25
  decision
• 13:25
  checkpoint.
• 13:26
  Now,
• 13:27
  some
• 13:27
  of
• 13:28
  us
• 13:28
  are
• 13:28
  good
• 13:28
  at
• 13:28
  making
• 13:28
  decisions.
• 13:29
  Some
• 13:29
  of
• 13:29
  us
• 13:29
  are
• 13:29
  bad
• 13:29
  at
• 13:30
  making
• 13:30
  decisions.
• 13:30
  Some
• 13:31
  are
• 13:31
  somewhere
• 13:31
  in
• 13:31
  the
• 13:31
  middle,
• 13:32
  right?
• 13:32
  But
• 13:32
  it
• 13:32
  doesn't
• 13:32
  really
• 13:33
  matter
• 13:33
  because
• 13:34
  before
• 13:35
  making
• 13:35
  a
• 13:35
  choice,
• 13:36
  I
• 13:36
  want
• 13:36
  you
• 13:36
  to
• 13:36
  ask
• 13:36
  yourself,
• 13:38
  what
• 13:39
  would
• 13:39
  my
• 13:39
  hundred
• 13:40
  K
• 13:40
  month
• 13:40
  self
• 13:42
  say
• 13:42
  yes
• 13:42
  to?
• 13:43
  And
• 13:43
  would
• 13:43
  they
• 13:44
  say
• 13:44
  yes
• 13:44
  to
• 13:44
  this?
• 13:45
  Okay,
• 13:46
  so
• 13:46
  if
• 13:46
  the
• 13:46
  answer's
• 13:47
  no,
• 13:48
  you
• 13:48
  already
• 13:48
  know
• 13:48
  what
• 13:49
  to
• 13:49
  do.
• 13:49
  We
• 13:50
  don't
• 13:50
  even
• 13:50
  have
• 13:50
  to
• 13:50
  lean
• 13:50
  into
• 13:51
  making
• 13:51
  that
• 13:51
  decision.
• 13:52
  And
• 13:52
  I
• 13:53
  think
• 13:53
  this
• 13:53
  is
• 13:53
  a
• 13:53
  really
• 13:53
  interesting
• 13:54
  point
• 13:55
  because
• 13:56
  I
• 13:56
  get
• 13:57
  so,
• 13:58
  so
• 13:58
  sad
• 13:58
  when
• 13:58
  I
• 13:59
  see
• 13:59
  people
• 13:59
  who
• 14:00
  have
• 14:00
  got
• 14:00
  this
• 14:00
  amazing
• 14:02
  expertise,
• 14:03
  but
• 14:03
  they
• 14:04
  are
• 14:04
  not
• 14:04
  creating
• 14:06
  the
• 14:06
  life
• 14:07
  and
• 14:07
  the
• 14:07
  freedom
• 14:08
  and
• 14:08
  the
• 14:08
  fun
• 14:08
  in
• 14:08
  their
• 14:08
  business
• 14:09
  that
• 14:09
  they
• 14:10
  absolutely
• 14:11
  deserve.
• 14:12
  Part
• 14:12
  of
• 14:13
  it
• 14:13
  is
• 14:13
  through
• 14:13
  stalling,
• 14:14
  through
• 14:14
  decision,
• 14:15
  and
• 14:15
  part
• 14:16
  of
• 14:16
  it,
• 14:16
  yes,
• 14:16
  is
• 14:17
  owning
• 14:17
  your
• 14:17
  identity.
• 14:19
  And
• 14:19
  this
• 14:20
  last
• 14:20
  part
• 14:20
  really
• 14:21
  sort
• 14:21
  of
• 14:21
  sews
• 14:22
  all
• 14:22
  of
• 14:22
  them
• 14:23
  together.
• 14:23
  It's
• 14:24
  like
• 14:24
  this
• 14:24
  part
• 14:24
  of
• 14:25
  the
• 14:25
  trio
• 14:25
  is
• 14:26
  like
• 14:26
  the
• 14:26
  magic
• 14:26
  in
• 14:27
  the
• 14:27
  mix.
• 14:27
  It's
• 14:28
  like
• 14:29
  the.
• 14:29
  The
• 14:29
  sprinkle
• 14:30
  of
• 14:30
  fairy
• 14:30
  dust
• 14:31
  that
• 14:31
  changes
• 14:32
  everything.
• 14:33
  Because
• 14:34
  micro
• 14:34
  moments
• 14:35
  of
• 14:35
  alignment.
• 14:36
  This
• 14:36
  is,
• 14:37
  this
• 14:37
  is
• 14:37
  my
• 14:37
  third
• 14:38
  part
• 14:38
  of
• 14:39
  these
• 14:39
  practices.
• 14:41
  And
• 14:42
  throughout
• 14:42
  each
• 14:43
  day,
• 14:43
  I
• 14:43
  basically
• 14:44
  want
• 14:44
  to
• 14:45
  get
• 14:46
  yourself
• 14:46
  tuned
• 14:46
  into
• 14:47
  catching
• 14:48
  yourself
• 14:49
  if
• 14:50
  you
• 14:50
  start
• 14:51
  acting
• 14:51
  in
• 14:52
  your
• 14:52
  old
• 14:52
  identity
• 14:53
  and
• 14:53
  shift
• 14:54
  it
• 14:54
  into
• 14:54
  the
• 14:55
  new.
• 14:55
  Because
• 14:56
  it's
• 14:56
  these
• 14:56
  micro
• 14:57
  moments
• 14:58
  that
• 14:58
  your
• 14:58
  self
• 14:59
  image
• 14:59
  locks
• 14:59
  in.
• 15:00
  Okay,
• 15:01
  now,
• 15:01
  one
• 15:01
  of
• 15:01
  the
• 15:02
  things
• 15:02
  that
• 15:02
  I
• 15:02
  do
• 15:03
  sounds
• 15:03
  a
• 15:03
  bit
• 15:03
  crazy
• 15:04
  is
• 15:04
  that
• 15:04
  I
• 15:05
  get
• 15:05
  my
• 15:05
  clients
• 15:06
  to
• 15:06
  set
• 15:07
  11
• 15:07
  alarms
• 15:08
  each
• 15:08
  in
• 15:09
  a
• 15:09
  day.
• 15:09
  Random
• 15:10
  times
• 15:11
  could
• 15:11
  be
• 15:11
  the
• 15:11
  same
• 15:11
  time.
• 15:12
  It
• 15:12
  doesn't
• 15:12
  matter
• 15:13
  as
• 15:13
  long
• 15:13
  as
• 15:13
  there's
• 15:14
  11
• 15:14
  of
• 15:14
  them.
• 15:15
  When
• 15:15
  the
• 15:16
  alarm
• 15:16
  goes
• 15:16
  off,
• 15:17
  you
• 15:18
  must
• 15:18
  stand
• 15:18
  up
• 15:19
  and
• 15:20
  you
• 15:20
  must
• 15:20
  think,
• 15:21
  am
• 15:21
  I
• 15:21
  living
• 15:22
  in
• 15:23
  alignment
• 15:24
  with
• 15:24
  the
• 15:24
  identity
• 15:25
  of
• 15:25
  my
• 15:25
  future
• 15:25
  self?
• 15:26
  Am
• 15:26
  I
• 15:26
  Living
• 15:27
  and
• 15:27
  doing
• 15:27
  and
• 15:28
  behaving
• 15:29
  as
• 15:29
  my
• 15:29
  future
• 15:29
  100k
• 15:30
  month
• 15:30
  self.
• 15:31
  And
• 15:31
  if
• 15:31
  you're
• 15:31
  not,
• 15:32
  this
• 15:32
  is
• 15:32
  your
• 15:32
  checkpoint.
• 15:33
  Okay?
• 15:34
  So
• 15:34
  when
• 15:35
  you
• 15:35
  embody
• 15:36
  the,
• 15:37
  the
• 15:37
  CEO
• 15:37
  who's
• 15:38
  already
• 15:39
  like
• 15:39
  there,
• 15:41
  you
• 15:41
  collapse
• 15:42
  time
• 15:43
  and
• 15:43
  you
• 15:44
  really
• 15:44
  reduce
• 15:44
  the
• 15:45
  length
• 15:45
  of
• 15:45
  time
• 15:45
  that
• 15:45
  it
• 15:45
  takes
• 15:46
  to
• 15:46
  get
• 15:46
  there.
• 15:46
  So
• 15:47
  scaling
• 15:48
  to
• 15:48
  100k
• 15:48
  months
• 15:49
  isn't
• 15:49
  about
• 15:50
  doing
• 15:50
  more.
• 15:50
  We've
• 15:51
  established
• 15:51
  that,
• 15:52
  it's
• 15:52
  about
• 15:52
  becoming
• 15:53
  more.
• 15:54
  And
• 15:54
  what
• 15:54
  I
• 15:55
  love
• 15:55
  about
• 15:55
  this
• 15:56
  is
• 15:56
  that
• 15:56
  this
• 15:57
  journey
• 15:57
  is
• 15:57
  open
• 15:57
  to
• 15:58
  anyone,
• 15:58
  anyone
• 15:59
  who's
• 15:59
  open
• 15:59
  to
• 15:59
  it.
• 16:00
  If
• 16:00
  you
• 16:00
  move
• 16:01
  into
• 16:01
  this
• 16:01
  identity
• 16:02
  of
• 16:02
  your,
• 16:02
  your
• 16:03
  new
• 16:03
  self
• 16:03
  and
• 16:03
  you
• 16:04
  do
• 16:04
  these
• 16:04
  practices,
• 16:05
  it's
• 16:06
  open
• 16:06
  to
• 16:06
  everyone.
• 16:07
  And
• 16:08
  so
• 16:08
  many
• 16:08
  people
• 16:08
  say,
• 16:09
  oh,
• 16:09
  I
• 16:09
  could
• 16:10
  never
• 16:10
  do
• 16:10
  that,
• 16:11
  it's
• 16:11
  not
• 16:11
  for
• 16:12
  me.
• 16:12
  Oh,
• 16:12
  I'll
• 16:12
  never
• 16:12
  be
• 16:12
  at
• 16:13
  that
• 16:13
  point,
• 16:13
  I'd
• 16:13
  be
• 16:13
  happy
• 16:14
  here.
• 16:14
  If
• 16:15
  you
• 16:15
  really
• 16:15
  want
• 16:15
  it,
• 16:16
  you
• 16:16
  can
• 16:17
  have
• 16:17
  it.
• 16:17
  So
• 16:18
  you,
• 16:18
  you
• 16:19
  don't
• 16:19
  need
• 16:19
  to
• 16:19
  wait
• 16:20
  for
• 16:20
  permission.
• 16:21
  You,
• 16:21
  you
• 16:22
  really
• 16:22
  can
• 16:22
  start,
• 16:23
  you
• 16:23
  know,
• 16:23
  driving
• 16:24
  results
• 16:24
  and
• 16:25
  arriving
• 16:26
  in
• 16:26
  your
• 16:26
  new
• 16:27
  version
• 16:28
  tomorrow.
• 16:29
  And
• 16:29
  this
• 16:29
  is
• 16:30
  really
• 16:30
  special
• 16:31
  because
• 16:31
  when
• 16:32
  we
• 16:32
  lead
• 16:32
  from
• 16:32
  this
• 16:33
  place
• 16:33
  and
• 16:34
  we
• 16:34
  start
• 16:34
  to
• 16:35
  really
• 16:35
  understand
• 16:35
  our
• 16:36
  future
• 16:36
  identity,
• 16:38
  then
• 16:38
  we
• 16:39
  start
• 16:39
  to
• 16:39
  see
• 16:40
  upgrades
• 16:40
  almost
• 16:41
  instantly
• 16:41
  in
• 16:42
  as
• 16:42
  little
• 16:42
  as
• 16:42
  24
• 16:43
  hours.
• 16:43
  And
• 16:44
  it's
• 16:45
  really
• 16:45
  hard
• 16:45
  to
• 16:46
  fail,
• 16:46
  you
• 16:46
  know,
• 16:46
  once
• 16:47
  you
• 16:47
  start
• 16:47
  embodying
• 16:48
  it.
• 16:48
  Because
• 16:50
  if
• 16:50
  you
• 16:50
  live
• 16:50
  it,
• 16:51
  it's
• 16:52
  almost
• 16:52
  like
• 16:53
  we
• 16:53
  are
• 16:53
  embodying
• 16:54
  that
• 16:54
  whole
• 16:54
  spirit
• 16:55
  where
• 16:55
  we're
• 16:56
  living
• 16:56
  it,
• 16:56
  we're
• 16:56
  knowing
• 16:56
  it,
• 16:57
  and
• 16:57
  it's
• 16:58
  impossible
• 16:58
  not
• 16:58
  to
• 16:58
  have
• 16:58
  the
• 16:59
  clarity
• 16:59
  and
• 16:59
  the
• 16:59
  conviction
• 17:00
  and
• 17:00
  the
• 17:00
  confidence
• 17:01
  around
• 17:01
  it
• 17:01
  when
• 17:01
  we
• 17:02
  are
• 17:02
  visioning
• 17:02
  it
• 17:03
  every
• 17:03
  day
• 17:03
  and
• 17:03
  we're
• 17:04
  doing
• 17:04
  these
• 17:04
  practices
• 17:06
  that
• 17:06
  cementing
• 17:07
  it.
• 17:07
  Because
• 17:07
  what
• 17:07
  we're
• 17:08
  actually
• 17:08
  doing
• 17:08
  in
• 17:08
  our
• 17:08
  brain
• 17:09
  is
• 17:09
  creating
• 17:10
  a
• 17:10
  new
• 17:10
  neural
• 17:11
  pathway.
• 17:12
  We
• 17:12
  are
• 17:12
  making
• 17:12
  it
• 17:13
  stronger
• 17:13
  and
• 17:13
  stronger
• 17:14
  each
• 17:14
  day.
• 17:15
  So
• 17:15
  it's
• 17:15
  firing
• 17:15
  and
• 17:16
  firing
• 17:16
  and
• 17:16
  firing,
• 17:17
  you
• 17:17
  know,
• 17:18
  and
• 17:18
  we're
• 17:18
  no
• 17:18
  longer
• 17:18
  living
• 17:19
  in
• 17:19
  our
• 17:19
  subconscious,
• 17:20
  we're
• 17:21
  now
• 17:21
  consciously
• 17:22
  activating
• 17:23
  and
• 17:23
  we're
• 17:24
  conditioning
• 17:24
  our
• 17:25
  mind
• 17:25
  for
• 17:26
  limitless
• 17:26
  success.
• 17:27
  So
• 17:28
  I
• 17:28
  really
• 17:28
  hope
• 17:29
  you
• 17:29
  enjoyed
• 17:29
  today's
• 17:30
  episode.
• 17:31
  I
• 17:31
  would
• 17:31
  love
• 17:31
  you
• 17:32
  to
• 17:32
  reach
• 17:32
  out
• 17:32
  and
• 17:32
  come
• 17:33
  and
• 17:33
  talk
• 17:33
  to
• 17:33
  me,
• 17:33
  come
• 17:33
  and
• 17:33
  follow
• 17:34
  me
• 17:34
  on
• 17:34
  Instagram
• 17:35
  or
• 17:35
  LinkedIn
• 17:35
  or
• 17:36
  TikTok
• 17:36
  or
• 17:36
  wherever
• 17:37
  @dawmagrewer,
• 17:38
  but
• 17:38
  come
• 17:39
  and
• 17:39
  share
• 17:39
  with
• 17:39
  me
• 17:40
  a
• 17:40
  story
• 17:40
  and
• 17:40
  let
• 17:40
  me
• 17:41
  know.
• 17:41
  Did
• 17:41
  you
• 17:41
  do
• 17:42
  the
• 17:42
  practices?
• 17:42
  Like,
• 17:43
  did
• 17:43
  they
• 17:43
  work?
• 17:44
  You
• 17:44
  know,
• 17:44
  if
• 17:44
  you're
• 17:44
  watching
• 17:45
  this
• 17:45
  on
• 17:46
  a
• 17:46
  little
• 17:46
  social
• 17:47
  media
• 17:47
  post,
• 17:47
  leave
• 17:48
  a
• 17:48
  comment,
• 17:49
  tell
• 17:49
  me
• 17:49
  what
• 17:49
  you
• 17:49
  thought
• 17:50
  about
• 17:50
  today's
• 17:50
  episode.
• 17:51
  So
• 17:52
  I'm
• 17:52
  going
• 17:52
  to
• 17:52
  leave
• 17:52
  you
• 17:52
  with
• 17:53
  one
• 17:53
  last
• 17:54
  takeaway.
• 17:55
  I
• 17:55
  want
• 17:56
  you
• 17:56
  to
• 17:56
  remember
• 17:56
  that
• 17:57
  this
• 17:57
  is
• 17:57
  all
• 17:58
  about
• 17:58
  combining
• 17:59
  high
• 18:00
  level
• 18:00
  strategy
• 18:01
  with
• 18:02
  subconscious
• 18:03
  reprogramming.
• 18:04
  And
• 18:04
  this
• 18:04
  is
• 18:04
  the
• 18:04
  way
• 18:05
  that
• 18:05
  we
• 18:05
  can
• 18:05
  achieve
• 18:06
  results
• 18:06
  faster.
• 18:07
  So
• 18:07
  when
• 18:07
  you
• 18:07
  look
• 18:07
  at
• 18:08
  how
• 18:09
  some
• 18:09
  of
• 18:09
  the
• 18:10
  most
• 18:10
  inspiring
• 18:11
  leaders
• 18:11
  or
• 18:12
  the
• 18:12
  world's
• 18:14
  biggest
• 18:14
  business
• 18:15
  leaders
• 18:16
  are
• 18:16
  changing
• 18:17
  and
• 18:17
  making
• 18:17
  impact
• 18:18
  in
• 18:18
  the
• 18:18
  world
• 18:18
  and
• 18:19
  trying
• 18:19
  to
• 18:19
  transformation,
• 18:20
  it's
• 18:21
  all
• 18:21
  to
• 18:21
  do
• 18:21
  with
• 18:21
  the
• 18:21
  fact
• 18:22
  that
• 18:22
  they've
• 18:22
  tuned
• 18:22
  into
• 18:23
  how
• 18:23
  to
• 18:24
  think
• 18:24
  and
• 18:25
  feel
• 18:25
  and
• 18:25
  scale
• 18:26
  like
• 18:26
  the
• 18:27
  1%.
• 18:28
  So
• 18:28
  join
• 18:28
  me
• 18:28
  on
• 18:28
  the
• 18:29
  next
• 18:29
  episode
• 18:29
  for
• 18:29
  more
• 18:30
  tips
• 18:30
  on
• 18:30
  neuroscience
• 18:32
  millionaire
• 18:32
  mindset
• 18:33
  and
• 18:33
  scaling
• 18:34
  strategy.