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TODAY : Mr. Beast uploads first video to X/Twitter · Elon Musk Podcast

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  Beast, real name Jimmy Donaldson, recently conducted an
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  experiment by uploading a video to Elon Musk's social media
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  platform X and the purpose was to evaluate the platform's ad
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  revenue potential as stated in his video description, he said.
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  I'm curious how much ad revenue a video on X would make, so I'm
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  re uploading this to test it. We'll share Ad Rev next week
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  now. This move marks a significant
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  shift for Mr. Beast, who previously expressed skepticism
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  about the viability of sharing his high budget content on X.
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  Now, despite a friendly relationship with Musk, he'd
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  remarked that even a billion views on X would not cover a
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  fraction of his production costs.
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  However, his latest upload titled $1.00 Car versus $100
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  million car rapidly gained traction, garnering 27,000,000
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  views within just seven hours. This demonstrates Mr. B
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  substantial influence and reach transcending platforms.
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  Now the decision to test out XS platform comes in the wake of
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  changes implemented by Musk, including an ad revenue sharing
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  scheme introduced last year. The scheme aims to incentivize
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  content creators by offering the share of ad revenue for posts.
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  Now as a February, the new monetization strategy had
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  already dispersed $5,000,000 to creators with some reporting
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  significant earnings in this development shows that Musk's
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  ongoing efforts to transform X into a more creator friendly
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  ecosystem are working. Now EX CEO Linda Yaccarino has
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  been actively promoting the platform to content creators.
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  Recent additions to X include shows featuring prominent
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  figures like Don Lemon and Tulsi Gabbard, reflecting the
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  platform's expanding content diversity.
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  And the response to Mr. Beast's video on X has been
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  overwhelmingly positive, with users expressing excitement over
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  having high profile creators like him on the platform.
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  Now this enthusiasm is a clear indicator of the potential shift
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  in the online video sharing space, and Mr. Beast's
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  experiment on X shows that he's established on YouTube, where he
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  has an active user base, and he's been on it since 2012.
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  His rise to fame began in 2018, characterized by his unique
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  approach of donating money, cash money to various online
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  personalities. And in terms of revenue, Mr.
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  Beast is a powerhouse, reportedly earning $54 million
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  in 2021. He's recognized as one of the
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  highest paid content creators on YouTube, pulling in about
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  $5,000,000 monthly, according to Forbes.
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  X's monetization structure is notably different from
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  YouTube's, though. To be eligible for AD revenue
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  sharing on X, users must subscribe to either its Premium
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  or Premium Plus plans, whereas the YouTube requires 100, I'm
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  sorry, 1000 subscribers and 4000 watch hours.
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  Now the collaboration between Musk and Mr. B signifies a
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  potential shift in content distribution strategies, and if
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  successful, it could encourage other creators to consider
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  alternative platforms like X for their content.
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  Musk encouragement of Mr. BS to join X shows that the strategy
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  to boost the platform's appeal is by attracting high profile
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  and influential content creators.
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  This approach is central to Musk's vision for X as a major
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  player in the digital content era and Mr. Beast.
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  Venture into X territory is a huge test for the platform's
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  ability to support high quality, high cost content, and this is
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  an important case study for other creators evaluating the
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  viability of diversifying their platform portfolios in their
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  presence across the web. Now, the outcome of this
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  experiment will be closely watched as it may signal a new
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  era in content monetization and distribution.
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  Mr. B's success or failure on X could have significant
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  repercussions for content creators and platforms such as
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  Facebook, Instagram, X and YouTube, and the integration of
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  prominent content creators like Mr. B's is vital for X's growth
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  strategy. Their presence not only attracts
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  A wider audience, but also enhances the platform's
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  credibility and diversity in content offerings.
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  And the relationship between Mr. Beast and Musk, characterized by
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  mutual engagement on social media, exemplifies the growing
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  convergence of technology and entertainment.
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  The synergy could pave the way for innovative content
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  strategies and collaborations in the Feedback from EX users
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  regarding Mr. Beast's video has been mixed, with some praising
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  the move as a smart experiment and others curious about the
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  audience appeal for his content on a different platform.
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  This reaction shows that the dynamic nature of audience
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  preferences across various social media platforms is just
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  that diverse. And as the digital content
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  landscape continues to evolve, the experiment by Mr. Beast on
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  us represents A crucial development.
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  It signals the potential for shifts in where and how digital
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  content is consumed and monetized.
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  And Mr. Beast's for A into X shows an important juncture in
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  content creation and distribution.
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  The success of this experiment on X could move Mr. Beast away
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  from YouTube at least a little bit towards X where he could
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  potentially earn as much revenue as he could on YouTube.
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  Thank you for listening to the show today.
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  This is an on the road episode of the Elon Musk Podcast.
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  I appreciate all of your support and if you are up to it, please
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  hit the subscribe or the follow button on whatever.
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  Of course, there's no editing either on whatever podcast
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  platform that you're on right now.
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  Also join us on YouTube youtube.com/the Elon Musk
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  Podcast. Thank you so much for listening.
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  Take care of yourselves and each other, and I will see you in the
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  next one.