The Executive's Approach To LinkedIn Content

Networking and Marketing Made Simple · May 28, 2026 · 29m

Hi! I'm Kaila Vander Horn, and I'm the Social Director at Speedwork.

I've been in marketing for 11+ years. I work with B2B companies and executives to create LinkedIn content people actually want to read. My work includes: executive ghostwriting, company page strategy, and building a consistent presence for brands across SaaS, fintech, and AI.

I personally write 100+ LinkedIn posts per month and spend most of my time inside the feed studying what performs and why. LinkedIn doesn’t follow the same rules as other platforms, and there’s no clear playbook. My approach is grounded in pattern…