Latest / The SmallBizChat with Melinda Emerson / Hit It and Quit It with Tonya Thomas, Saul Cohen, and Garrick C. Francis

Transcript

Hit It and Quit It with Tonya Thomas, Saul Cohen, and Garrick C. Francis · The SmallBizChat with Melinda Emerson

• 0:00
  Three, two, one, zero.
• 0:04
  Ignition.
• 0:06
  Lift off.
• 0:09
  Ending small business failure.
• 0:11
  Welcome to the Small Biz Chat podcast with the number one small business expert, Melinda
• 0:17
  Emerson.
• 0:18
  Melinda's goal is to end small business failure, and she'll give you the information
• 0:23
  you need to succeed and live the life you dream of.
• 0:26
  Now here's your host, the small biz chat lady herself, Melinda Emerson.
• 0:34
  Have you subscribed to the Small Biz Chat podcast?
• 0:37
  Well, it's time.
• 0:38
  Every Wednesday, we offer listeners bite sized actionable tips to start and grow a successful
• 0:45
  small business.
• 0:46
  In just twenty minutes or so a week, you can get a ton of insight and resources to propel
• 0:51
  your business forward.
• 0:53
  Be sure to subscribe to the Small Biz Chat podcast today.
• 0:58
  Need more help in your business, but you're not ready to hire a bigger team?
• 1:02
  Meet your agentic employees with cofounder.ai.
• 1:07
  Get AI powered support to tackle important business tasks, accelerate execution, and help
• 1:13
  you grow.
• 1:14
  Visit cofounder.ai and discover a smarter way to expand your team.
• 1:20
  Now it is time for our panel discussion that we like to call Hit It and Quit It.
• 1:27
  I'm gonna ask each of my guests to come back, with me, and I'm gonna ask each of them four
• 1:33
  questions.
• 1:34
  Now they're gonna be the same question, and each of them is only gonna have thirty seconds
• 1:39
  to answer.
• 1:40
  Now if someone takes somebody's answer, they better come up with something else because they
• 1:45
  still only have thirty seconds.
• 1:49
  So otherwise you're gonna get the cowbell and I don't wanna do that for you.
• 1:53
  So everybody please follow my instructions.
• 1:55
  So help me welcome back Tanya Thomas from Team Delegate, Saul Cohen, our expert CPA on the
• 2:04
  case, and Gerrick Francis, who is our legacy strategist with us today.
• 2:11
  Now here's our first question.
• 2:14
  Tanya, I'm gonna start with you, then you saw, then you, Gerrick.
• 2:18
  What is your favorite podcast?
• 2:21
  Money Moves.
• 2:22
  It's a financial podcast I just recently found, but I'm hooked.
• 2:26
  Alright.
• 2:27
  I love it.
• 2:27
  Saul, what about you?
• 2:28
  Favorite podcast?
• 2:29
  The Grown Up Business Podcast.
• 2:32
  It's fantastic.
• 2:33
  Absolutely fantastic.
• 2:34
  Podcast.
• 2:35
  Okay.
• 2:35
  I haven't heard of that one.
• 2:36
  I gotta check it out.
• 2:37
  Alright, Gerrick.
• 2:38
  What's your favorite podcast?
• 2:40
  I think it's social proof with David Shands, entrepreneurs trying to figure out the next
• 2:45
  step.
• 2:46
  Good stuff.
• 2:47
  Good stuff.
• 2:48
  I'm a big fan of membership.
• 2:50
  This is actually a podcast out there.
• 2:51
  If you can't saw, you would appreciate it.
• 2:53
  Two guys are really funny.
• 2:55
  They talk about all the ways you can create membership sites and subscription based
• 2:58
  businesses.
• 2:59
  Alright.
• 3:00
  Second question.
• 3:01
  This one I'm gonna come to you, Saul, first then you, Gerrick, then you, Tanya.
• 3:05
  What is your favorite business app?
• 3:10
  Audible.
• 3:12
  I think...
• 3:13
  Honestly, I I read so much as a as a business owner, and it's just got such a wealth of
• 3:18
  stuff.
• 3:18
  And I'm dyslexic, so I don't like to actually read, and listening to them is is great.
• 3:23
  It's audible.
• 3:24
  Absolutely for me.
• 3:25
  I'm I'm a cute audible person too.
• 3:29
  Yerrick, what about you?
• 3:30
  What's your favorite business app?
• 3:32
  Yeah.
• 3:33
  I have to be on team Sol on this one.
• 3:35
  Is one of those things that is just I drive up and down the road a lot, and it just...
• 3:40
  It become a You
• 3:41
  broke one of my rules, Jared.
• 3:43
  Couldn't do that one.
• 3:45
  You couldn't do that one.
• 3:46
  Man, just say, can I say, oh, what?
• 3:49
  Didn't I not explain how this works?
• 3:51
  Yeah.
• 3:52
  Yeah.
• 3:52
  You
• 3:52
  Your favorite app, man, the other one that you like.
• 3:56
  My favorite other one.
• 3:58
  You know, I'm gonna have to pull up chat GPT on that one dad, pull it up and use it for some
• 4:04
  advice every now and then and and a little bit of critical evaluation.
• 4:08
  Love it.
• 4:09
  Love it.
• 4:09
  ChatGPT is a great answer.
• 4:12
  Tanya, what about you?
• 4:13
  What's your favorite app?
• 4:15
  I don't know if it's Consumer Business, but the reminder app on my phone, it...
• 4:19
  That is lifesaver for me.
• 4:23
  I love it.
• 4:24
  I love it.
• 4:25
  I actually love Google Workspace.
• 4:27
  It's really...
• 4:28
  It makes us still able to use, like all of the functions of Google, but within our own
• 4:34
  company.
• 4:34
  So we're not using a Gmail contacting people and it gives us access to all of the other
• 4:39
  Google products.
• 4:40
  I really like Google Workspace.
• 4:42
  All right.
• 4:43
  Third question.
• 4:44
  This time I'm coming to you first, Garik, then you, Tanya, then you, Saul.
• 4:48
  What is your favorite old school marketing tip?
• 4:54
  Favorite old school marketing tip.
• 4:59
  My old school marketing tip would be the customer is always right from my granddad is
• 5:05
  that, you know, always think from the perspective of the customer.
• 5:10
  Alright.
• 5:10
  Good stuff.
• 5:12
  Tanya, what about you?
• 5:14
  These are tough, Melinda.
• 5:15
  I'll say, for me, old school, I guess, is and it was on the tip of my tongue.
• 5:27
  Always being in touch with people every day.
• 5:30
  You know, doing something each day that puts you in front of people.
• 5:35
  That's a good one.
• 5:37
  Right?
• 5:37
  You can do that all kind of ways.
• 5:38
  You can do that on email.
• 5:39
  You can it on social.
• 5:40
  You can
• 5:40
  do it on the phone.
• 5:41
  I like that.
• 5:42
  Saul, what about you?
• 5:43
  Mine is absolutely the the best marketing are happy clients.
• 5:48
  And if you deliver good value, people recommend, and there's no better marketing than
• 5:53
  that.
• 5:54
  Right.
• 5:54
  Keeping your customers happy.
• 5:56
  I can go with that.
• 5:57
  My favorite old school marketing tip is pick up the phone, call people.
• 6:01
  We get overly dependent on email and all these other way DMing people.
• 6:07
  Pick up the phone.
• 6:08
  It's amazing.
• 6:08
  I believe magic happens over the phone.
• 6:11
  Alright.
• 6:12
  Last question.
• 6:13
  This time, Tanya, I'm a start with you, then Saul, then Garrett.
• 6:17
  What is the best business book you have ever read?
• 6:22
  Hands down for me, Michael Gerber's E Myth.
• 6:27
  That was just a game changer.
• 6:31
  I'm a big fan of that one.
• 6:32
  The E Myth Revisited is one of the most important business books I think was ever
• 6:36
  written.
• 6:37
  What about you, Saul?
• 6:38
  What's your favorite business book you ever read?
• 6:40
  Absolutely.
• 6:41
  Cracking book, but I'm gonna go with 24 assets, Daniel Priestley.
• 6:46
  It is incredible book in terms of just setting out the foundation of a business and the assets
• 6:54
  that you're actually building to build a successful business, and the two different
• 6:59
  types of tracks on businesses that you can be building and knowing what journey you're
• 7:04
  actually on because there are two different ones, and they require very different steps.
• 7:08
  Fantastic.
• 7:09
  I haven't heard of that book.
• 7:11
  I'm gonna have to check that out.
• 7:13
  Gerrick, what about you?
• 7:14
  Best business book you ever read?
• 7:16
  I'm gonna go with Alter Ego because a lot of people who are creative or a lot of people who
• 7:24
  are in one business have to have an alter ego to be able to do the stuff they don't like and
• 7:29
  the stuff they're not good at.
• 7:30
  So you may have to have kind of that business alter ego to do your selling and your
• 7:34
  marketing, and you may have to be this other person in order to actually deliver your
• 7:38
  services.
• 7:39
  So I think sometimes that alter ego is important.
• 7:43
  I love that.
• 7:44
  I haven't heard of that book, but that sounds like a really good one.
• 7:47
  Now my favorite book, this is a book I've been hawking for about two years, is 10X is Easier
• 7:52
  Than 2X by Dan Sullivan.
• 7:54
  This book changed my life and changed my business and I love it.
• 8:00
  And if you listen to the Audible version of it, Dan Sullivan and his younger co author tell
• 8:06
  these little stories that are not in the book, in the Audible version.
• 8:09
  So this is a great book.
• 8:11
  I've read it about three times and it's just an incredible shift.
• 8:16
  Like if you wanna shift to the next gear, you read something like that.
• 8:20
  All right, thank you all so much to my guests.
• 8:23
  Thank you, Tanya Thomas.
• 8:25
  Thank you, Saul Cohen.
• 8:27
  Thank you, Gerrick Francis.
• 8:28
  You guys have been terrific and I really appreciate your time today to share on my
• 8:35
  podcast.
• 8:36
  Thank you.
• 8:38
  Appreciate it.
• 8:41
  Now that is a wrap for this episode of the Small Biz Chat podcast.
• 8:46
  I hope today's conversation gave you practical ideas and fresh inspiration to help you build a
• 8:52
  profitable business that creates freedom, wealth, and lasting impact.
• 8:57
  If you've enjoyed this episode, please be sure to subscribe and give us a five star review and
• 9:03
  share it with another entrepreneur who could benefit from today's insights.
• 9:08
  For more advice and business resources and thousands of articles to help you succeed as
• 9:13
  your own boss, head over to smallbizladyuniversity.com for more information
• 9:18
  about how I support entrepreneurs each and every day.
• 9:22
  And remember this, you never lose in business.
• 9:25
  Either you win or you learn.
• 9:28
  Small business success doesn't happen by accident, it happens when you take consistent
• 9:33
  action.
• 9:34
  Until next time.
• 9:35
  I'm Melinda Emerson, the small biz lady, America's number one small business expert, and
• 9:39
  you have been listening to the Small Biz Chat podcast.
• 9:48
  Thanks for listening to the Small Biz Chat podcast with Melinda Emerson.
• 9:52
  Subscribe to this podcast wherever you listen to podcasts, and join us next Wednesday for
• 9:57
  more fantastic information and interviews.
• 10:00
  You can find more sources and small business success strategies by visiting Melinda's
• 10:05
  website, succeedasyourownboss.com.
• 10:08
  Thanks again for listening, and we'll see you next week.