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Latest / The Strategize, Adapt, and Overcome Podcast by Brad Young

The Art of the Unseen: Winning Through Strategic Deception

Sun Tzu wrote that all warfare is based on deception. And people hear that and immediately think it means lying, manipulating, tricking honest folks out of what is theirs. That is not what this is. That is not what we are doing here today, and it is not what he meant either. Strategic deception is not about deceiving good people. It is about controlling what your competition believes. It is about guarding your real intentions. It is about letting the world underestimate you until the exact moment you choose to reveal your strength.So let us get into it.Here is the first truth I need you to…

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