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Latest / Suddenly Thirty

The rise and fall of the girl boss era

In this week’s episode, Emily and Lilli explore the fall of the ‘girl boss’ era—a time that dominated much of their early twenties and career beginnings, where working yourself to the bone was worn like a badge of honour. They reflect on how hustle culture was glorified, sold to us as empowerment, and how productivity was tied to our worth. From side hustles and start-ups to full-time jobs and passion projects, it felt like the only way to succeed was to do more — more hours, more effort, more visibility, more pressure.

But now, as they settle further into their thirties, the narrative is…

The skinny

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