Latest / Off the Chart: A Business of Medicine Podcast
S1 Ep85: Branding for physicians, with Scott Bartnick, CEO of Otter Public Relations
In today’s digital marketplace, a physician’s reputation is no longer shaped only by word-of-mouth — it’s built online through reviews, search results and digital presence. In this episode of Off the Chart, Scott Bartnick, co-founder & CEO of Otter Public Relations, sits down with Medical Economics Managing Editor Todd Shryock to explore how physicians can create strong, credible personal brands that attract patients and support practice growth.
Bartnick shares practical advice on starting with reviews, managing negative feedback, leveraging social media without sacrificing professionalism…
The skinny
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