370 - Evolving a Modern Bourbon Brand with Kaveh Zamanian of Rabbit Hole
Every brand finds their path. Some will talk about their grains sourced right on their farm. Some will rely on a historical figure from decades ago. But for Rabbit Hole, it's been about being a modern brand. Kaveh Zamanian makes his return to the show to talk about how the brand has changed in the few years since we had him on last. We discuss how their brand and liquid has evolved, how they are reaching into new demographics, his take on their new series of high end innovations and collaborations and a past time favorite of all of ours, dusty hunting.
Show Notes:
Above the Char with Fred…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.