Ep. 15: What SaaS Buyers Really Want: How to Remove Friction and Drive Adoption
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What SaaS Buyers Really Want: How to Remove Friction and Drive Adoption
This is a special collab episode between The Adoption Curve and SaaS Therapy, where Sean Adams and Todd Kirk team up to explore what SaaS buyers truly value after the sale—removing friction, driving adoption, and turning tools into outcomes.
Todd (VP of Software Engagement Advisory at BrainStorm Inc.) and Sean (Chief Revenue Officer at iorad) blend their experiences from both sides of the SaaS table to unpack:
• Why features don’t sell—outcomes do• How…
The skinny
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