Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
The Processing Fluency Effect Why Easy Is Convincing
Lucas and Luna unpack the Processing Fluency Effect — the cognitive bias that makes consumers prefer information that's easy to process. They anchor on a 2015 study from the Journal of Consumer Research where investors rated stocks with ticker symbols that were easier to pronounce as having higher expected returns. The hosts walk through real-world marketing applications, from brand-naming strategies to website design and ad copy. Lucas cites data showing that companies with simpler names outperform in IPO first-day returns, and Luna challenges the ethical line between clarity and…
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