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E10: Branding, with Special Guest Chris Whitten

April 2026: In our tenth episode, J.T. and Amy get schooled about branding by our special guest, Chris Whitten. Chris has made a lifetime of understanding how branding works -- especially as an entrepreneur -- and he shares a few of his insights with us. We discuss Branding 101, Personal versus Professional, Red Threads, Self-Limiting Beliefs, Energy versus Time, The Celery Test, values, Simon Sinek, Infinite Games versus Finite Games, The Procrastination Monster, and MySpace, among other topics. It's a glorious doozie!

Show notes this month...

Baseball was mentioned specifically in the…

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