Latest / Your Mic / @BetterCallDaddy host @friedmanwatts, on crafting a killer podcast interview
Transcript
- 0:00How do you craft a killer interview?
- 0:01Well, it starts with stalking the victim.
- 0:04Oh, good lord. I'm gonna leave the studio right now.
- 0:06You need to know who you are interviewing first.
- 0:10If they have social media, you need to know what they're posting about.
- 0:13What are people posting about them?
- 0:15It's so hard to get people to share your podcast,
- 0:18but it's not hard to get them to say a funny line
- 0:22and to want to connect with you on social.
- 0:24It has like gotten me hundreds of new followers within days.
- 0:28All because of one little trick.
- 0:31How do you craft a killer interview?
- 0:33Well, it starts with stalking the victim.
- 0:37Oh, good lord. I'm gonna leave the studio right now.
- 0:40It's true.
- 0:41Elaborate.
- 0:42Yes, so you need to know who you are interviewing first.
- 0:47That's what she means, everybody.
- 0:50You don't literally stalk, but you need to research.
- 0:53You gotta know something.
- 0:55Researching slash stalking in a good way.
- 0:58Yeah.
- 0:58And what I mean by that is if they have social media,
- 1:02you need to know what they're posting about.
- 1:05And also what are people posting about them?
- 1:09So one of the first things that I do is look at someone's LinkedIn.
- 1:14And I see who has recently recommended them.
- 1:17And then I try to connect with those people.
- 1:20And then I say to them,
- 1:23could I connect with you?
- 1:26I'm getting ready to interview the person
- 1:27that you just recommended.
- 1:29And I drop their name.
- 1:30And then I say, is there anything,
- 1:31like if you were interviewing them,
- 1:33that you would want to ask them?
- 1:36That's pretty hardcore.
- 1:37You're going into the comments.
- 1:40And connecting with people who commented on the people
- 1:42that you're gonna interview.
- 1:43I never would have thought to do that.
- 1:45Yes, wow.
- 1:46I've done that many times,
- 1:48especially when I don't know the person well.
- 1:50So if I want a unique question,
- 1:53I want to know who knows them well.
- 1:55Because somebody who usually gives a recommendation
- 1:57to someone has had an experience with them.
- 2:02And when you've had an experience with someone
- 2:04and you actually know them in real life,
- 2:06like if you've worked a job with them
- 2:08or you've done a podcast episode with them,
- 2:11people that you're writing a recommendation for,
- 2:13you probably know a little bit deeper.
- 2:16So you want to connect with the person
- 2:18that knows them deeper.
- 2:19Because then you might get like a good curveball question.
- 2:21Is that how you were able to...
- 2:24Okay, let's back up.
- 2:25Because LinkedIn wasn't really a thing
- 2:27when you were producing for Springer
- 2:29and Nanny 911.
- 2:31Like, I feel this is...
- 2:34This was embedded in your psyche.
- 2:35This is like, just...
- 2:37This is a new tactic.
- 2:38This is in your DNA.
- 2:40So how did you do what you're talking about
- 2:42back then before we had social media?
- 2:44Hmm.
- 2:45Well, I don't have a problem talking to people.
- 2:48You obviously don't.
- 2:50We'll get to that specific examples
- 2:52from our trip to Dallas.
- 2:55Yeah, so it was more run and gun than
- 2:57it was like Springer was like,
- 2:59oh, just go to a strip club
- 3:01and Jell-O wrestling night
- 3:03and see if any girl has two guys fighting over them.
- 3:07Jell-O-Night strip club.
- 3:11Wow, okay.
- 3:12I mean, know your audience.
- 3:13Yeah.
- 3:14I mean, that was the audience, right?
- 3:17Yeah.
- 3:18Oh, my goodness.
- 3:18Okay, so well...
- 3:19Might have found guess that way.
- 3:21Nanny 911, honestly,
- 3:24you could still in the same way.
- 3:25That was kind of at the start of social media.
- 3:29So it would have been more like
- 3:31kind of like Facebook now.
- 3:32Like, if you're wanting to cover a topic,
- 3:34you can literally just pull your audience.
- 3:37Like, hey, do you know anybody
- 3:40that has their hands full with twins or triplets
- 3:44or kids under 17 like myself?
- 3:48And would they be open to being on television
- 3:51and telling their story
- 3:53and getting advice from someone
- 3:55who might be able to get them on a better schedule?
- 3:58Okay, so this is this kind of...
- 4:00We're going to get back to crafting a killer interview
- 4:02but because you talk about having four kids
- 4:04under the age of 17, I have to know
- 4:06what do they think about?
- 4:07Mom being a podcaster one,
- 4:09but two, have you explained to them
- 4:11what Jerry Springer is?
- 4:13Yeah, that's a great question.
- 4:15I don't think they fully understand that.
- 4:18And that is partially why I chose not to be in the documentary.
- 4:25There are parts of that show that happened
- 4:28before we all had phones
- 4:30and we're recording everything permanently
- 4:32and forevermore.
- 4:33Oh gosh.
- 4:34Aren't you glad that we grew up?
- 4:38I mean, not like I did anything illegal.
- 4:43I'm just saying with the way
- 4:45that all it takes is somebody to see,
- 4:47oh, well, wow, I can't believe Reena used to do this.
- 4:50Well, guess what?
- 4:51I'm not going to offer her that job.
- 4:53It is a little scary considering some of my old episodes
- 4:56have surfaced on YouTube
- 4:58and if you know what to search, you can find them.
- 5:00Ooh, I mean, fall into my rabbit hole.
- 5:04Okay, so back to crafting a killer interview.
- 5:08What do you think is getting overused
- 5:11when it comes to new podcasters
- 5:13or even people that are like 100 episodes in?
- 5:15Yeah, great question.
- 5:17So I think one way to keep it fresh versus overused.
- 5:21I mean, you need to have your speaking points
- 5:24but don't always say, well, you know,
- 5:26the name of my company is speak podcasting
- 5:29and let me tell you what speak means.
- 5:31Like you told me you've already kind of shared that
- 5:33on multiple episodes.
- 5:34So maybe you could say it in a different way
- 5:37or say it briefly but also point them
- 5:39to past episodes you've done on that.
- 5:42I mean, that's a great way to re-avertize an old episode.
- 5:46I think think about things that you don't share
- 5:50or you might not 100% be comfortable sharing
- 5:54and kind of inch your way into telling things,
- 5:57telling your audience things
- 5:59that are a little bit more personal.
- 6:01And also find ways to
- 6:03find common ground with the person
- 6:07that you're going to interview.
- 6:08So here's an example of that.
- 6:09Like I had a past client reach out to me recently
- 6:13and he was like, hey, you know,
- 6:16here's another lady that I worked with in healthcare
- 6:18and she's a dynamic guest
- 6:20and she helps people with career transition.
- 6:26So I looked at her LinkedIn
- 6:27and it said that she was a religion major.
- 6:30And I was like, oh, you're comfortable
- 6:33like talking about religion.
- 6:35Cool. I've had some different chapters
- 6:37of questioning my faith.
- 6:40How did you become a religion major?
- 6:42Did someone say something to you?
- 6:44So yes, she wants to talk about people
- 6:48and their career journeys,
- 6:50but maybe start somewhere else
- 6:54and get to the career journey after.
- 6:56Like go back to what somebody majored in.
- 6:59When did you know you wanted to major in that?
- 7:02Did you start with that or did you end up at that?
- 7:08It seems to me like it's okay to take a detour.
- 7:10It's okay to kind of circle around.
- 7:12It doesn't have to be necessarily one straight uphill
- 7:17and then back downhill as you debrief
- 7:19as you wrap up the interview.
- 7:20It's okay to take twists and turns.
- 7:23Yes. Did I interpret that right?
- 7:24100%.
- 7:25And I love that you just did that.
- 7:26I think another really great thing
- 7:28about crafting a killer interview is either
- 7:32if you're going to have a co-host,
- 7:33like they need to be able to synthesize your thoughts
- 7:35and kind of restate things
- 7:36in case somebody might have missed something
- 7:38so way to go there.
- 7:40And if the other person doesn't do that,
- 7:42you need to be able to do that.
- 7:43So here's some of the things that we covered
- 7:45in this interview that I want you to remember from it.
- 7:48And you can kind of leave the listener with that.
- 7:50And my dad is the co-host of my podcast,
- 7:53Better Call Daddy.
- 7:54And I feel like he's really good at doing that.
- 7:56He's also really good at taking whatever theme
- 8:00we've done in the episode and being like,
- 8:02and that's why we have Better Call Daddy
- 8:04because we do that too.
- 8:07He's good at putting in a plug,
- 8:08putting in a call to action,
- 8:10like getting the audience to remember
- 8:11why they're listening in the first place.
- 8:13And then also interpreting the guest story
- 8:18and synthesizing their thoughts
- 8:19and adding his intergenerational perspective
- 8:22onto whatever the guest said.
- 8:25So I think another really beautiful thing
- 8:27about crafting a killer interview
- 8:29is to wrap up your thoughts, have a call to action,
- 8:32and then weigh in on what the guest shared with you
- 8:35and how you related to it.
- 8:37Okay, all right.
- 8:40Because I've done over 1,000 interviews
- 8:43since God knows when I know I don't look a day over 30.
- 8:46But that's one thing that I don't think I've ever really done
- 8:50or mastered is the wrap up, the debrief.
- 8:54And so perhaps something that would work
- 8:58and maybe I integrated into the podcast about podcasting
- 9:01and into cruise through HTX.
- 9:03And I like, this is where I'm asking you
- 9:05and you could sort of be my coach,
- 9:07is that what would you think of?
- 9:09We do the cold opens.
- 9:10What about a cold outro where you're like,
- 9:13well, I talked arena today and man,
- 9:16was she on fire because she talked about all the ways
- 9:19that, taka, taka, taka, taka, walka, walka, walka, right?
- 9:21Wrap up and then give the CTA.
- 9:24Yeah.
- 9:24Whereas you don't have to form,
- 9:25we don't have to, like, for this particular conversation,
- 9:28we don't have to thank you, rena, for coming by the show.
- 9:31Oh, absolutely.
- 9:32And don't forget to subscribe to Better Call Daddy, right?
- 9:35And how can we contact you?
- 9:36Yeah.
- 9:37BetterCallDaddy.com.
- 9:38Right.
- 9:38Right.
- 9:39So instead, it's like,
- 9:40hey, thanks for coming by the show.
- 9:41Thanks for having me.
- 9:42And then, yeah, so what'd you think about that conversation?
- 9:46You know, here's what I got from it.
- 9:48And then, let's three points.
- 9:50Or you can even say something like,
- 9:51I love that you're talking to inspirational fathers
- 9:53and daddy's girls and finding common ground
- 9:55between the two of them.
- 9:56And I'm a dad.
- 9:57So I relate to that.
- 9:58Right.
- 9:59Huh.
- 9:59Okay.
- 10:01Yeah.
- 10:01But you also could just synthesize it kind of like as we go
- 10:05because like, you just did that a second ago
- 10:07where you like tried to understand what I said
- 10:09and then restated it in a better way.
- 10:12There are hosts that do that really well.
- 10:13And I appreciate that because I'm like,
- 10:15oh, wow, I love that you understood what I said
- 10:17and said it even better than me.
- 10:19Well, and thank you.
- 10:21Also, I think it's also a function of listening
- 10:24to what the guest is saying.
- 10:26So I was actively listening,
- 10:27not really just waiting and waiting and waiting
- 10:29for Reno to finish talking so I can get to the next question.
- 10:32That's an advanced listening skill though
- 10:34and an advanced interviewer because in the beginning,
- 10:37we're all doing that.
- 10:38It really takes getting comfortable on the mic
- 10:40to be able to listen
- 10:42and then just respond and be on topic.
- 10:47I think with new broadcasters,
- 10:49it's good to have like your little list
- 10:51but be open to kind of switching them up
- 10:54if you have a good follow-up question.
- 10:57Yeah, it's very easy to forget how comfortable I am
- 11:04with this being here.
- 11:06Yeah.
- 11:07And some people are not.
- 11:08Right.
- 11:09Like this is intimidating to some people.
- 11:12Yes.
- 11:12Right.
- 11:13And we're on camera right now
- 11:15and the camera adds a whole other dimension.
- 11:18And then you add, oh wow, wow,
- 11:19I've not only got these mics here
- 11:21but then there's a camera that's rolling
- 11:22and then there are these big intimidating lights
- 11:25and then wow, I got these soundproof panels.
- 11:27I'm in an actual studio
- 11:29and now I'm getting a panic attack
- 11:30because I'm not used to this.
- 11:33Yeah, do you have any tricks
- 11:34to get people to not feel like the lights are on
- 11:37and the sound panels are behind them?
- 11:39Yeah, every now and then I will tell somebody
- 11:42who I kind of get is nervous
- 11:45and I'll tell them in a very unironic way.
- 11:49Just ignore this and all the lights.
- 11:51We're just going to stare at you awkwardly
- 11:54and just kind of like break the ice
- 11:56by telling them how awkward it is
- 11:58but try and be funny about it.
- 12:00I hope that makes sense.
- 12:02Yeah, I think that pointing them out
- 12:04and aiming that they're there
- 12:06but they don't bother you as a good idea
- 12:07and also maybe just saying like,
- 12:09this is edited.
- 12:10So if you totally flub, it's all good.
- 12:12We got that out.
- 12:13Yeah, I try not to say that
- 12:16because I think it...
- 12:17You're like more work.
- 12:18More work.
- 12:18Oh, yeah, one.
- 12:20It's not edited.
- 12:22More work, more work,
- 12:24and then also I think it also plants the seed.
- 12:27It's like good.
- 12:28I don't need to be on top of my game
- 12:30because if I mess up...
- 12:31Good point.
- 12:32You know, yeah.
- 12:34But I mean, we tell people
- 12:36that my clients will tell people.
- 12:38It's okay.
- 12:39It's all pre-recorded.
- 12:40It's not live.
- 12:40And that's the beauty of podcasting
- 12:42is that it's not live.
- 12:43It's not on a local TV affiliate
- 12:45or a radio show
- 12:46where you only have two or three minutes
- 12:47to get the point out.
- 12:49It's relaxed.
- 12:50Mm-hmm.
- 12:51You know?
- 12:52I am curious.
- 12:52Like, what you see is differences
- 12:56between podcasting
- 12:57and like your radio days of like
- 12:59having to hit a post
- 13:00and like deliver exactly like a 30-second spot.
- 13:03Oh my god.
- 13:04I just love that you said
- 13:05hitting a post.
- 13:06It's tough.
- 13:08It came natural.
- 13:11Ooh.
- 13:12No wonder you were there so long.
- 13:14I loved hitting a post.
- 13:15And like, did you hear that post?
- 13:18No space in between.
- 13:20Let me tell you.
- 13:20When I used to dream about being on the radio
- 13:23when I was just when I was starting in college,
- 13:25I would actually talk up posts
- 13:27in my truck listening to the radio.
- 13:31Like, I would probably,
- 13:32I would literally practice doing that.
- 13:34Wow.
- 13:34Yeah.
- 13:35But and then I learned this one.
- 13:38This is really getting into the weeds.
- 13:42I'll answer your question.
- 13:43But there's this one trick
- 13:45that this guy, he would um,
- 13:47because when you take collar,
- 13:48you were on the radio.
- 13:49Yeah.
- 13:49So you know this.
- 13:50So when you take collar,
- 13:52ten, or whatever for a contest
- 13:54and sometimes the clock will be ticking
- 13:55because if you have a shitty winner.
- 13:58Hey, you just rena.
- 13:59You want a thousand dollars.
- 14:00And then thanks.
- 14:02Thanks.
- 14:02Or they um their whole way.
- 14:06Right?
- 14:07And so he had this genius trick
- 14:09where he would run.
- 14:11He would start the song back in queue
- 14:13and then reverse the winner.
- 14:15And it would hit the post.
- 14:17And then he would mark it.
- 14:18And then he'd go all the way back in the Vox Pro.
- 14:20And it would, I'm like,
- 14:22what are you doing?
- 14:24I know what you're doing.
- 14:25Why did I, why have I never done this before?
- 14:28And it was just the most genius hack.
- 14:31Wow. That's really cool.
- 14:32Yeah.
- 14:33That's like a DJ move.
- 14:34That's a serious DJ move.
- 14:36And like this is like over the head of anybody
- 14:38who's listening as a podcaster.
- 14:40Like what the fuck are you even talking about?
- 14:41That's crazy.
- 14:42But it's fun.
- 14:43Yeah.
- 14:43Somehow some way it shaped me
- 14:46into being a producer and host
- 14:48the same guy that I am now.
- 14:50But to answer your question,
- 14:52I really like that we can just take our time and chill.
- 14:56And we don't have to worry about,
- 14:57oh well you know I've only got 14 seconds
- 14:59over this Justin Bieber track.
- 15:02And oh well you know what?
- 15:02I better not say this
- 15:04because I don't want to piss off the suits.
- 15:08And what do you think?
- 15:09Because you came from not just radio, but also TV.
- 15:12Yeah.
- 15:13Well when we were doing a shoot at the funeral museum
- 15:16pre-ar event,
- 15:17I was noticing even your ability
- 15:21to just stand in front of a prop
- 15:23and deliver a line.
- 15:26So that can be good for doing an ad.
- 15:30That can be good for doing an intro,
- 15:32a cool intro, a cool outro.
- 15:34Like I feel like you have an advantage there.
- 15:38And I also,
- 15:40yeah like I've tried to incorporate that
- 15:43even into my own intros.
- 15:44So remember I told you that we're going to talk
- 15:46about the trips to Dallas
- 15:48where Reno was,
- 15:50you were working the room so hard
- 15:53and you were a room manager?
- 15:56Yes.
- 15:56Okay.
- 15:56Actually a room manager.
- 15:58Technically a room manager.
- 15:59Working, I mean just like working it.
- 16:02And
- 16:04Reno was,
- 16:05Reno was going
- 16:06to people that I'm guessing you've never met.
- 16:10Never met.
- 16:10And she would have them just say the name of her show
- 16:15and the different inflections you got
- 16:18and the different styles.
- 16:20Isn't that fun?
- 16:21Yeah.
- 16:21Yeah, the first girl who encouraged me to do it
- 16:25like she came up to me.
- 16:26And so I'm sorry to cut you off.
- 16:28Yeah.
- 16:29Like explain why you did that
- 16:30and how you're incorporating that
- 16:32into Better Call Daddy
- 16:33because that is genius
- 16:34and that is something that people can learn.
- 16:36Yeah, thank you.
- 16:37So a girl came up to me and she was like,
- 16:40you know, just friendly
- 16:42and asking me about the event.
- 16:43And I don't even know why I said it to her.
- 16:45But I just, I liked her vibe.
- 16:46She had a whole kind of like interesting look.
- 16:49She had a shaved head and she was bubbly
- 16:51and the girlfriend that she was with
- 16:54looked like a yogi.
- 16:55And I was like just her approach
- 16:58and how she came up to me.
- 16:59I felt like was interesting
- 17:00and would make a fun clip.
- 17:02And I had done it a couple times in the past
- 17:04where like if a bartender looks like a character,
- 17:06I'd be like, hey, can I get you to say
- 17:07I think you better call Daddy
- 17:08because he looks like a character.
- 17:10She looked like a character.
- 17:12And so I was like, can I get you
- 17:13kind of like how you just approached me
- 17:15to be like, hey girl,
- 17:16I think you better call Daddy.
- 17:17Just like very casual.
- 17:18Yeah.
- 17:19So that's back to even what we were talking about.
- 17:21Just give somebody a one line.
- 17:23Give somebody an open.
- 17:24Give somebody something easy to say
- 17:26that they can repeat
- 17:27and that can make great content.
- 17:29So she did it.
- 17:30And she was like, even better than that,
- 17:31let's take your phone and go do this to 20 people.
- 17:33I was like, oh yeah, I love what you're drinking.
- 17:36And so and then the first one I posted it
- 17:39like one in the morning, like from a bar,
- 17:42you know, didn't even matter the hashtags,
- 17:45didn't even matter anything.
- 17:48Like not at one in the morning.
- 17:50Was that the pickle bowl night?
- 17:51That was at the chicken and pickle.
- 17:53And honestly, I went up to this girl
- 17:56and I was like, what's the drink that's being chosen
- 17:59by the most people?
- 18:00Like she had like six choices.
- 18:02I was like, which one are the ladies grabbing?
- 18:04And she was like, well actually this one.
- 18:06And I was like, okay, let's do that again on camera.
- 18:07That's funny.
- 18:08And then I was like, better yet.
- 18:09Can I get you to say better called Daddy?
- 18:10And then it just, I posted her in like 5,000 views
- 18:14with like in the first hour.
- 18:16I was like, okay, I'm on to something here.
- 18:18And it's so hard to get people to share your podcast.
- 18:22But it's not hard to get them to say a funny line.
- 18:26And to want to connect with you on social.
- 18:28So it's like, what channel are you on that you use?
- 18:32And she was like Facebook.
- 18:33I'm not really an Instagrammer.
- 18:34So I posted it from Facebook, tag her on Facebook at the bar.
- 18:39And then I shared it to my Instagram as well.
- 18:42And it just took off.
- 18:43And then I was like, oh man, I can't post all of these
- 18:46in one night.
- 18:46I've got like 20 of them.
- 18:47I actually, the guy that you noticed on my Instagram.
- 18:50So this one guy did like a double chin.
- 18:52You're like, I don't got it.
- 18:53It was like so funny.
- 18:55But I was staggering them.
- 18:56I was like, airing one a day
- 18:58because you don't want to like put 20 videos up at once.
- 19:01Oh, yeah.
- 19:02And he was like, oh, I thought I didn't make the cut.
- 19:03I was like, there's the line.
- 19:05Yes, you made the cut better called daddy.
- 19:07And then another guy was like, and in Portuguese.
- 19:09And I'm like, and in Portuguese better called daddy.
- 19:12Hey girl and better called daddy.
- 19:13It was like, whatever line they said or they gave me
- 19:17or they DM'd me, I just use that.
- 19:20And then hashtag better called daddy.
- 19:22The name of my show hashtag chicken and pickle
- 19:25where it was at, hashtag iHeart that put on the party,
- 19:28hashtag podcast movement
- 19:29because everyone's searching that right now.
- 19:32And it has like gotten me hundreds of new followers
- 19:35within days.
- 19:36Yeah.
- 19:37Yeah.
- 19:38All because of one little trick.
- 19:41One little trick.
- 19:42And I was even telling you, I'm like,
- 19:43we had these two hot chicks at your party.
- 19:45It's Dr. Sturm's office.
- 19:47I'm like, get them to say, are you brave enough
- 19:49to come to speak fast and let's get some trick
- 19:52that I'm going to start incorporating.
- 19:56And so that's a beautiful segue.
- 19:57That is what we call in the radio world
- 19:59and probably TV, I guess, a beautiful segue.
- 20:02And to back into speak fast.
- 20:05Because we're talking about crafting a killer interview.
- 20:07That's the workshop that you're going to be hosting.
- 20:08Yes.
- 20:09And so yeah, let's get the elevator pitch
- 20:14about what your workshop is going to be.
- 20:17And then yes.
- 20:19Yes.
- 20:19So my workshop is going to be interactive.
- 20:22It is going to be showing you the difference
- 20:25between scared and prepared.
- 20:29Love that.
- 20:30So this is just one of several workshops
- 20:32that we're going to have at SpeakFest 2025 night
- 20:35of the Living Pod.
- 20:36Because we're fighting the zombie podcast plague.
- 20:39No more zombie podcasts.
- 20:41We want you to launch your show.
- 20:42We want you to maintain your show.
- 20:43We want you to keep going past episode 50, 100, 200 and more.
- 20:47So we want to see you October 10th and 11th
- 20:50at the National Museum of Funeral History.
- 20:53Reena is just one of many of my podcast pals
- 20:56that's going to be on hand.
- 20:57We're going to have in addition to the workshops, panels
- 21:01and keynote speeches.
- 21:03And we're going to get you all that information.
- 21:06Everything you need to know,
- 21:07it's SpeakPodcasting.com slash SpeakFest 2025.
- 21:14Thank you, Reena.
- 21:16Thank you.
- 21:17I got a daddy to participate with me.
- 21:19We're talking about things that I don't normally talk about.
- 21:22And we are jazzed for SpeakFest 2025.
- 21:26Make sure you're there.
- 21:27You don't want to miss this.
- 21:30All right.