WHY BROADCASTERS ARE PARTNERING WITH THE PLATFORM THEY ONCE FEARED
Three years ago RTL Deutschland had no relationship with YouTube. Today, 200 old episodes of a 1996 action series are driving 123% more first video views and 26% more subscriptions on RTL+. This YouTube and RTL partnership case study shows how legacy TV can monetize its back catalog and grow streaming subscriptions.
This episode of the Media Odyssey Podcast features Evan Shapiro in conversation with Pedro Pina (Vice President of YouTube EMEA) and Stefan Schmitter (CEO of RTL Deutschland). They discuss how RTL treats YouTube as a partner of equals instead of a threat, and why the…
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