『何をやれば儲かるか』から始めると、顧客は財布になってしまう

ビジネス日本語講座 · Jul 4, 2026 · 8m

In this episode, I discuss why starting a business with the question, “What will make the most money?” can lead to losing sight of the customer. Profit is essential, but when it becomes the only goal, people gradually stop seeing customers as individuals and begin seeing them as wallets. Drawing on my own experience in sales, I explain how pressure to meet targets can change the way we think. I argue that lasting businesses begin with a different question: “Who is struggling, and what problem can I solve?” Profit should be the result of creating genuine value, not the starting…