Latest / Ambitious Podcast / EP. 33: Mastering Business Growth Stages: From Startup to Multi-Million Success

Transcript

EP. 33: Mastering Business Growth Stages: From Startup to Multi-Million Success · Ambitious Podcast

0:08
Hello you guys and welcome back to Ambitious Today.
0:11
Still, if you are watching this on YouTube right now, I am still
0:16
not at home. So I am at this moment actually
0:20
staying with one of my girlfriends in Calgary in
0:22
Canada, and we are heading to a marketing conference this week,
0:27
going to learn from the likes of Gary, the head marketing execs
0:32
of Pepsi and Barbie and Levi's and all of the different
0:36
companies. And just very, yeah, excited to
0:40
be able to learn from so many different people.
0:41
And I definitely will be doing an episode after the conference
0:45
this week to kind of go over some of the different things
0:48
that I've learned, some of the different awarenesses that came
0:50
from the conference because I feel like I'm just going to have
0:51
pages and pages of notes. And what better thing,
0:54
especially if you're, you know, not able to attend these things
0:57
or, you know, for me, when I have peers, I'm like, OK, give
0:59
me all, give me all of the goods.
1:01
Give me all of the details of like what you learn, what your
1:04
awarenesses were like, give it all to me.
1:06
And so I will definitely be coming back and doing an episode
1:08
for you guys on a little bit more on the personal side.
1:13
Update recently had some news that I was going to be having
1:19
some changes happen in my personal life.
1:21
And basically had an awareness I had plans of something that I
1:25
was kind of hoping to do. And since some of my most recent
1:28
life changes thought I was going to go one way in a sense, I
1:32
thought my life was going to look a certain way for the next
1:33
little bit. And yeah, things have just been,
1:37
I've been in the season of like really kind of understanding
1:40
surrender and like really learning aggressively to embrace
1:45
that perspective and really learn how to embody that at the
1:48
deepest level. I, you know, have struggled at
1:51
times as maybe you have as well in these moments where things
1:56
are just not going the way that you had planned.
1:58
They're not going, you know, at the timeline you had planned in
2:02
the way you had planned, the sequence of how you had planned
2:04
it. And I will be honest, when I had
2:07
some kind of like recent news of like a plan that I had not going
2:10
that way and not going to be possible any longer, Yeah, it
2:13
felt a little bit overwhelming. I was just like, OK, like I feel
2:16
like I'm losing control. I feel like this is just like I,
2:19
I didn't feel in the driver's seat.
2:21
And I realized that one of the best skills I actually have
2:25
learned in my business is like, to adapt and to react and to
2:29
know how to, you know, do that without it being emotion driving
2:33
the show. And something that, you know,
2:36
with this recent news of kind of, you know, needing to move
2:40
and all kinds of stuff connected to it, it felt overwhelming
2:43
because I wasn't in control. And then I started to think
2:46
about, OK, well, like, what can I control?
2:47
And I did learn a phrase from a past mentor of this aspect of
2:52
like, really the motto and the perspective of like bite by bite
2:55
and piece by piece. And, you know, it's kind of my
2:57
take away as we start today's episode, something that I want
3:00
to just like invite you to is to look at somewhere in your life
3:04
where you feel like you're trying to fix it all now.
3:08
You're trying to get it all figured out now.
3:09
Like we're not, we're looking at how we're going to fix all the
3:12
marketing. We're going to look at how we're
3:14
going to fix, you know, for me, my entire life in the next X
3:17
amount of time. And what I realized was like,
3:19
the reason I'm feeling overwhelmed is because I don't
3:22
have that. I don't have that information.
3:23
I don't even necessarily have the plan of that, the vision of
3:26
that just yet. And the the motto of the bite by
3:30
bite or the piece by piece. Well, it seems really simple.
3:34
You know, sometimes the simplest things can be the the most
3:38
helpful because they're also the most easy for us to integrate.
3:41
And the aspect of byte by byte has really been something that's
3:44
allowed me to say, OK, well, instead of like us looking at,
3:47
for example, all of the marketing, let's look at the
3:49
first post. Let's just go Live Today.
3:51
Let's just go on our stories today.
3:52
Let's just send the e-mail. Let's just put up the sales
3:55
page. Like let's just get the first
3:56
piece done on the track toward where we want to be and where we
4:01
want to end up. And so, you know, even for me in
4:04
traveling, I got recent news that I had to basically, you
4:06
know, find somewhere to live. And so originally it felt a
4:11
little bit overwhelming. And so again, in the aspect of
4:15
surrender, I basically was like, hey, called in my support system
4:18
and said, like, can you guys help me?
4:20
Because this is just kind of where we're at.
4:22
And anyway, Long story short, have, you know, found a place
4:25
that I've now secured and will be moving into and you know all
4:29
of that, but it was really overwhelming because I'm just
4:31
like, I'm literally not home and I'm not at a place where I would
4:34
need to be to find somewhere and yet trying to make this happen.
4:38
And so I also found that when we have these situations like or go
4:46
through painful situations or painful circumstances, I was
4:49
listening to a video on this past Sunday and I heard heard
4:54
someone talking about the kind of concept of the fact that when
4:59
we go through these situations or when we go through painful
5:01
circumstances, whether that's for you and your business, maybe
5:04
it's in a relationship right now, maybe it's with your
5:06
health, maybe it's with anything that might be happening in your
5:09
world financially, whatever the factor may be, I think, you
5:13
know, really looking at our perspective of pain.
5:15
And there was a kind of quote shared that I really just want
5:18
to share with you before we start today, which was that our
5:21
pain is our passport to our purpose.
5:25
And when I heard that, it just like it just hit for me because
5:33
when I was listening to this sermon, it was just like it was
5:37
in between and in all the different messaging.
5:39
But when I heard it, it just like hit me in my heart.
5:42
It just downloaded and it was really just a really simplified
5:47
way of like looking at painful circumstances for us.
5:50
It can be overwhelming. It can be the instances where we
5:53
feel like genuinely hurt by something.
5:54
We feel like things are not going our way.
5:57
And what I've realized in this process, and you know, I've been
5:59
kind of trying to still unpack it.
6:01
So it's still a little messy in the sense of the clarity for me.
6:04
But something that I've realized is that like all of us as
6:07
entrepreneurs and as individuals, frankly go through
6:10
painful situations. All of us are going to
6:12
experience painful circumstances at some point in the next, you
6:16
know, month and six months and year and two years and 10 years.
6:19
And so the difference is not the absence of pain.
6:22
Like actually when you really think about it, a lot of the
6:26
things that we've gone through that have been painful
6:27
circumstances for us or difficult circumstances have
6:31
been the thing that have been the catalyst and have been the
6:33
pathway toward the thing that we ultimately desire.
6:35
And so something that I've just really been sitting with
6:38
recently is this aspect of surrender and the power of
6:41
surrender and realizing that what is happening around us is,
6:46
yes, resistance. There can be things that happen
6:48
in your life that are resistant or in your business that are
6:50
resistant, but it's like this is the past.
6:53
The passport to the purpose of you.
6:55
This is the passport to the purpose of you and your business
6:59
and what you're meant to do. And even when I think about, you
7:02
know, resistances I have in my life, this is the passport to
7:05
the person I'm supposed to become and my ultimate purpose
7:08
in this world. And the same thing is true in
7:10
business. Like this is my passport.
7:12
The situation in business, this circumstance, this scenario,
7:15
this problem in whatever department it's in, this pain
7:20
that I'm experiencing is the passport to the purpose of where
7:24
I'm supposed to be and where I'm supposed to end up.
7:26
And so I just, I heard that phrase and it just really
7:28
resonated with me. I just wanted to share that with
7:30
you as a little insight to kind of kick off today.
7:33
And so to introduce today's topic for you, as you may have
7:36
seen in the title, something that obviously you know is that
7:39
I've been doing business coaching for a couple years now,
7:41
OK, I've been a bit doing business coaching for 6 plus
7:43
years. I've worked with all different
7:45
types of industries. I have worked with all different
7:47
stages of businesses. And as a result, I will say that
7:51
there really are key success metrics when it comes to looking
7:56
at different stages of business and frankly like how to quote UN
7:58
quote when when it comes to the different stages of business.
8:01
And so the intention of today's episode is that we're going to
8:04
be breaking down each of the different levels of business and
8:08
kind of the categories of how I would recommend that people sort
8:11
them. And within those categories, the
8:13
focus is you're going to want to have.
8:14
And I'm also going to give you some insight as well as to
8:17
within my specific business, what were some of the things
8:20
that I really doubled down on during that stage and that I
8:22
really focused on to help the business to kind of catapult to
8:25
the next level. So all of that to be said, let's
8:27
get into today's episode. So a little bit of the context
8:31
when we're going into different stages of business, one of the
8:33
things that I often echo to clients, and you guys have
8:36
probably heard me say this on stories, you may have heard me
8:39
say it on other episodes, is really this aspect of new level
8:43
new devil. And that's something we hear a
8:45
lot. And I mean, I don't love the
8:47
idea of like new level new devil as a language, but I do
8:50
understand the philosophy or the perspective from which it's
8:52
coming from. And so the way that I look at
8:55
evolution in business and kind of like spanning your business
8:57
and scaling your business is that realistically all
9:00
businesses experience problems. And so the only thing that
9:04
really truly is going to change when you're experiencing your
9:07
business and scaling it to the next level, the biggest aspect
9:10
of development or adjustment that's going to happen in your
9:13
business is not actually the absence of problems, because
9:16
problems are going to persist in your entire business for a very,
9:20
very long time. It's not about us removing
9:23
problems as much as growing in your business and scaling in
9:26
your business is about shifting your perspective in the way in
9:29
which you experience those problems.
9:32
And So what I want to break down is really the philosophy of how
9:37
I want you to look at growth because growth, yes, has an
9:41
aspect which we're going to get into today of what your focus is
9:43
should be per stage of business. So like what should be at
9:46
certain stages of business be looking to master in order to
9:49
grow to the next level. There is themes in that, but
9:52
there also is an aspect here of like the problems persisted each
9:54
stage. One of the things that does
9:57
change though, and that needs to change, is your perspective from
10:01
which you perceive those problems.
10:03
So how do you experience the new problems that come up, but
10:06
simply change your perception of those problems in order to
10:11
present different pathways to what it is that you want to
10:15
achieve and the outcome you're looking to desire?
10:17
And so I explained to clients, growth is about experiencing the
10:21
same, if not bigger problems, but simply changing your
10:25
perspective of them in order to see different pathways to
10:29
solving them. That is literally all it is.
10:31
Every business has failed payments, every business has
10:35
marketing hurdles, every business has sales demands.
10:38
Like all of that still persists in every business.
10:41
It's just a matter of the CEO and the leader at the at the
10:44
head of the table, if you will, is somebody who has the ability
10:49
to look at those problems that information presented to them
10:52
and say, OK, here's how I receive this data and
10:55
information. And here's what I think we
10:56
should do about it versus the person next to them who may not
11:00
have either the same skill set, the same mindset or same tool
11:03
sets when it comes to business. So the thing that the reason I
11:06
wanted to talk about this is because when you're not aware of
11:11
what we're going to cover today, and if you aren't aware of the
11:14
stages and if you don't know what your focus items should be,
11:16
there is actually a risk in that.
11:18
And so one of the risks in that being that if you're not aware
11:22
of how your business is progressing, IE the stage that
11:25
it's AT and what that stage requires of you, what basically
11:29
ends up happening is that you will stay stuck potentially at
11:32
your current stage. Because you may be, and I can't
11:35
say for sure, but you may be wasting resources or wasting
11:39
opportunities that are right underneath your nose in your
11:41
business. Because the way in which you're
11:43
operating your business now is the same as you used to.
11:46
And it's not really going to move the needle for you because
11:48
for where you're at, it's not going to help.
11:51
And so sometimes what we find is when someone's not aware of the
11:55
different types of stages in a business, they basically use
11:58
strategies or use approaches that are no longer helpful for
12:02
where you're at. And so that's number one risk #1
12:06
if you don't know the stages of business and the focus is at
12:09
each one of the stages, you may be trying strategies and using
12:12
approaches or having perspectives that are not really
12:15
ultimately going to move the needle for you.
12:17
Now 2 is the fact that you actually may not realize that by
12:22
your business expanding, which is again a good thing, by your
12:24
business growing, that when your business expands, your capacity
12:30
as the CEO and as the leader of that business changes.
12:33
And So what that means is that you need to be aware of how your
12:38
role as the CEO is going to change when you're in the
12:42
different stages of the business, IE when you're someone
12:45
looking to hit a 10K month, your role, IE where you're leveraged
12:49
in the business, your capacity that you have to give, the time,
12:52
the resources, the energy you have versus that of the
12:55
$3,000,000 business is very, very different.
12:58
And so it really is important in my opinion that you recognize
13:02
that not only should the focus of the business change, but also
13:06
your capacity as the lead of the business also is going to
13:09
greatly change. And so we need to make sure that
13:12
you're aware of how your role needs to shift as the business
13:15
itself shifts as well. The other thing as well, which I
13:18
also will see is that you often will see when you're someone
13:23
who's not Privy to, again, the kind of focus items per stage of
13:26
the business. You may find that your
13:28
competitors are actually surpassing you.
13:31
Like you feel like everybody else around you is growing, but
13:33
you're not growing and you can't seem to figure out why.
13:36
There are times when this happens when someone kind of
13:38
gets stuck in the way that they've always done things and
13:41
they really don't look to adapt. They don't look to adjust or
13:44
kind of change the way that they approach their business.
13:47
And that's typically because they don't have an awareness.
13:50
And so one of the things there's a model that I can have you
13:53
Google if you want to kind of take your your notes on your
13:56
phone out if you're driving, you're good, come back to this
13:59
and posit. But there's actually a model
14:01
that I would love for you to look up, which is the stages of
14:03
competence. And the stages of competence was
14:06
a model that I was taught in coaching that was immensely
14:08
helpful for me. And it basically talks about the
14:10
different levels of awareness. And these levels of awareness
14:14
are something that's really important for you as a business
14:15
owner to understand, because when you understand the levels
14:18
of awareness, you're able to really give yourself, frankly,
14:21
the permission slip for not knowing, but also give yourself
14:24
the understanding of what's needed for you to be able to
14:26
develop. And so the reason I wanted to
14:28
use this as an episode today is, you know, this is something
14:32
obviously I do a lot as work with clients, but something that
14:35
I, I really look at as to why I constantly talk about this topic
14:39
and why I want people to be educated on it is not from a
14:41
place of shame. By the way, it's OK if you don't
14:43
know these things. This is why you're listening to
14:46
this and Congrats, you're looking to develop yourself and
14:49
you're looking to get this awareness and this
14:51
understanding. But when you go into and the
14:54
reason I'm saying when you don't know it, when you don't know it,
14:56
I'm trying to tell you because I really want to emphasize the
14:59
importance of awareness in your business.
15:03
When you're unaware of things in your business and you'll see us
15:06
within the model. When you're unaware of of things
15:08
in your business, you're basically not conscious at what
15:12
you're not good at. And So what it means is that the
15:15
things you're not consciously aware that you're not good at.
15:19
So basically you're not consciously aware that you're
15:21
not good at, you're not, you're not aware that you're lacking a
15:23
skill. That's a big gap in business
15:26
because it means that you may have areas right now in your
15:30
business that if you had an awareness of them, you could
15:34
adjust. And so the goal of ambitious to
15:36
me is to give you guys a strategies, yes, and to give
15:38
you, you know, listening literally the blueprint of what
15:41
you need to go to get go kick ass in your business.
15:43
Like I want you to come here every week and be like, yes, go,
15:47
go, go and just like go kick ass.
15:48
That's what literally the goal of what I hope to translate to
15:52
you through YouTube or through your headphones right now.
15:55
But the thing that is the main also intention for me is that I
15:58
share my awareness with you. I want you to have the awareness
16:02
that I have in business so that just the way I forecast other
16:05
businesses and help them with their strategy, you can also
16:07
forecast your own strategy and your own business.
16:10
And you can take that and run with it.
16:11
And frankly, knowing you and the way you operate, take over the
16:14
world. So all that to say, let's get
16:17
into the different stages. And I'm going to be breaking
16:19
down these stages by how much they're making per year.
16:22
And obviously I'll correlate that to per month because
16:24
typically in the online world, we often hear income based off
16:27
of the per month number. So the first stage, stage 1 is
16:32
going to be the zero to 40 KA year.
16:36
So for a reference point, this is for anybody who's basically
16:39
making $0.00 a month in their business up to three KA month.
16:43
So during this stage of your business, stage one, you're
16:46
basically going to be, you know, looking at how can I just do the
16:51
most amount of things. So this is kind of what we
16:53
consider to be almost like the buffet approach.
16:56
You are just machine gunning strategy, literally left, right
16:59
and center because you don't necessarily have a rhyme or a
17:03
reason to what you're doing just yet.
17:05
You're going in trying to just be like, I'm going to try as
17:07
many things as I possibly can. I'm going to, you know, try
17:11
Instagram and then I might do Pinterest and I might do TikTok
17:14
and then I'm going to do like a master class, but then I'm going
17:16
to do a coaching offer and then I'm going to do this agency
17:19
thing and then maybe I'll do a retreat and then I'll host a
17:21
conference. Like you're literally trying to
17:22
do anything and everything because you're really just, you
17:26
frankly have nothing to lose. Like you're literally just
17:28
hustling your butt off. And I know because I remember
17:31
the stage vividly. You're hustling your butt off,
17:33
trying to try as many things as you possibly can because that's
17:37
the way that you're ultimately going to learn is through the
17:38
doing. And so really the main thing
17:42
that we're looking to remove at the stage is to really minimize
17:46
the pressure we feel. So I remember at the stage like,
17:49
you know, making my first couple sales, I felt so much pressure
17:53
to like figure it out. Like I just felt like I felt
17:57
lost. I felt like a fish out of water.
17:59
Like I felt like I just didn't know what I was doing.
18:01
I was kind of like trying other people's strategies, trying
18:04
different approaches. Nothing really felt like it like
18:07
fit me kind of thing in the sense of like that it really
18:09
worked for me. And I also was like, very
18:12
frankly, if I'm going to be really transparent with you, I
18:15
was extremely driven and motivated to be able to go full
18:19
time in my business. And so I really wanted to push
18:21
as hard as I could to try to find a way to get this to be
18:24
consistent. And so for me, the biggest thing
18:27
that most people struggle with when they're from a zero to
18:30
three KA month stage is not having clarity.
18:33
But the main thing they need clarity on is like how to have
18:36
clear daily habits to operate as a business owner, planning and
18:39
understanding like the one O 1 they need to do in business at a
18:42
very, very simple level. And then understanding marketing
18:45
and how to speak to the person they're trying to solve the
18:47
problem for. Because when it comes to this
18:51
stage, there's so much information out there, which is
18:53
really the downside, right? At the stage of this specific
18:56
stage of business when there's so much information out there,
18:59
you don't know what's right or wrong, which is why the buffet
19:01
approach ends up working or end up being the reality, frankly,
19:04
is because you just don't even know what's right or wrong.
19:06
So you just try everything. And so you end up lost feeling
19:10
like I have no, I don't know what to do.
19:12
And so my emphasis for you is if you're at this stage or if you
19:15
know someone at this stage, the recommendation is for you to
19:18
really focus on clarity and keeping the business simple.
19:20
The main thing you need to emphasize when you're wanting to
19:22
make those consistent sales is to really look at like having
19:26
basic understanding of how you can get in front of people who
19:29
don't know you exist, who you can speak very clearly to the
19:32
problems that you solve and making sure that they're aware
19:34
of them. And then also looking at like,
19:36
how can I start to build a personal brand, start to get
19:39
people aware of like the problems that I solve and how I
19:42
can support them. And with that as well, looking
19:45
at like, how can I really focus on one product?
19:47
And I'll give you guys an acronym that I tell people when
19:49
someone is really in the earlier stages of their business.
19:52
This is my recommendation. One platform that you market on,
19:55
one process for which you convert clients.
19:57
So if it's like DMS, phone calls, whatever it may be, 1
20:00
product, IE like 1 core way in which you serve them and
20:04
specifically one promise, which is the fact of like, what is the
20:07
one thing that you're going to help people to achieve as an
20:09
outcome? And if you generally speaking
20:11
have those types of clarity, you already will have what you need
20:16
to start to see the the wheels turn when it comes to your
20:19
business. And so one of the things that I
20:21
also want to normalize at this stage of 0 to 3K is the fact
20:25
that, you know, you really also will have quite a few of your
20:27
clients come from referrals. And that's totally OK.
20:30
Initially, when you start an online business, one of the
20:33
first things that's going to happen is you're going to
20:35
leverage your existing current network, like the things that
20:37
are already around you in this given moment.
20:40
And so one of the things that I saw was like, for example, like
20:43
my first business was a fitness business.
20:45
And so my first clients were literally people that I went to
20:47
high school with or the people I went to high school with,
20:50
friends who ended up hiring me. And so it's also very normal
20:54
when you're first starting to have a lot of people that you're
20:56
kind of getting through word of mouth because you don't
20:59
necessarily at this time have enough of a brand or like a base
21:02
built yet when it comes to marketing to be able to convert
21:05
people based off of that. And so this would really be like
21:08
the stage 1 of recognizing that like it's the initial building
21:11
phase. It's a lot about clarity.
21:14
And frankly, it's a lot about consistency.
21:16
And none of what we're talking about today will work unless
21:18
you're also wildly consistent. Stage 2 is really where we look
21:24
at those who are making about 40K to 100 KA year.
21:27
So for reference point for you, this is for anybody who's making
21:29
on the low end $3000 a month up to the high end of $8000 a month
21:33
in this bracket. In this bracket, you still often
21:37
times may be part time in your business, which is totally
21:40
normal. I think there's a very like
21:41
glamorized, you know, marketing, if you will, when it comes to
21:45
the online world of the idea of like leave your nine to five and
21:48
like, you know, just like lead all into the business.
21:50
And I actually think that that's a mistake because I think when
21:53
people leave their job too early, what ends up happening is
21:58
you end up when you leave your job too early, what ends up
22:01
happening is you have so much pressure of the financial of
22:03
like literally existing that you literally feel like you can't
22:07
move because every move is like a big domino effect for you
22:11
because it has to work because you have another way, no other
22:13
way to live or to make your income.
22:15
And so I really do, you know, will say the biggest thing that
22:19
we see with this is that most people are typically still part
22:22
time in their business, which is totally OK.
22:24
The other thing that I've often hear at this stage is kind of
22:26
like this aspect of like, what do I need to do?
22:29
Like what's the issue? Like what what's basically a
22:31
sticking point of why I'm not growing?
22:33
There's usually this resistance at the stage of like, I want to
22:35
grow faster, I want to grow easier.
22:37
And so the biggest issue that most people have is actually a
22:41
lot of clarity around who they're serving.
22:43
Because again, initially remember to stage one, you're
22:45
getting a lot of referrals, you're getting a lot of people
22:48
who are coming to you through your network.
22:50
And so when you start to then go into where the six figures a
22:53
year and you're trying to connect with people outside of
22:55
your network, you really are going to experience very quickly
22:58
whether you know your ideal client or not.
23:00
And so if you don't know your ideal client, then it's really
23:03
going to present itself at this stage to you.
23:05
And so that's something that I will say definitely comes up
23:08
when it comes to the stage of like around the six figures or
23:10
less in your business. And another big emphasis I will
23:13
say is that people really lack understanding how to communicate
23:17
at the stage, like what they do in their sales process.
23:20
So like when you're on calls with people or when you're in
23:23
the DMS with people, they typically at the stage really
23:26
struggle to effectively really articulate what is it that I do
23:29
and what is the problem that I solve.
23:30
And like, how do I help people? That doesn't always feel crystal
23:34
clear to people. And so because of that, they
23:35
really struggle to get sales past this because they struggle
23:38
to communicate what they're trying to say to people.
23:41
So here's what I would say at this stage in the sense of
23:43
focus, I think that there is a very big emphasis when it comes
23:46
to marketing and sales. It needs to be about a very
23:49
streamlined sales process. And there needs to be a ton of
23:53
emphasis on lead generation. Because again, like when you're
23:55
looking at like a three to five, seven KA month business, you may
23:59
not have like inbound inquiries rolling in day and day out.
24:02
And so you really like, if I could put a candle, you have to
24:05
hustle to get those initial inquiries coming in and start to
24:09
build up that base of people who are interested in working with
24:11
you. And so at that stage, that's
24:13
normal. Like you really need to to prove
24:15
a process of how you're going to consistently convert people.
24:18
And with this as well, you're also likely at this stage
24:21
typically going to be seeing when it comes to like a product
24:24
suite side of things, how things are working.
24:26
And so like from a, you know, kind of a storytelling
24:28
standpoint for me to give you some context.
24:31
So in stage one of my business, when I first came into the
24:33
business space specifically, I really actually played quite a
24:36
bit in the sales and I had so many people in my world who are
24:39
struggling with sales. I'm like, great, I'm going to
24:40
make a sales program. And so when I made the sales
24:43
program, I realized that, you know, I really loved coaching
24:48
women, but I didn't only want to focus on sales.
24:50
And so that's actually when I leaned entirely into private
24:53
coaching and had kind of considered like, OK, well, what
24:57
does that look like if I want to make other offers?
24:59
And so during this time, the sense of what I focused on,
25:03
again, remembering that the stage is a three to 8 KA month,
25:05
I was from marketing perspective, doing a ton of
25:07
brand building. So basically my emphasis was
25:10
like getting in the weeds with my audience.
25:12
I was going live. I was doing, you know, like ask
25:14
me anythings, I was making freebies for them.
25:17
Like I was doing so much just to serve, serve, serve, serve,
25:20
serve, which I still do to this day.
25:22
Like, obviously you guys know that I, I give away a lot of
25:26
tips on the podcast, but The thing is for me, like I was in,
25:28
I was doing it in a more manual way.
25:30
And what I mean by that is like in the weeds day-to-day with the
25:33
audience. And so that was something that I
25:34
really emphasized to really help to build that like no trust with
25:37
the people in my world. And when it comes to the sales
25:40
process, when I was talking about keeping it simple, it
25:42
really is about, in my opinion, during that stage, I was doing
25:46
tons of sales calls. The guy was really putting in
25:48
the reps and mastering the ability to get someone on the
25:50
phone and from getting them on the phone, being able to convert
25:53
them from that point onward. And so, so that was something
25:56
that I really emphasized because I was like, if I can ensure that
25:59
when I get an inquiry, I can go like, you know, step 123 kind of
26:03
thing and get that person into a sale.
26:05
That gives me some aspect of like what we consider to be
26:08
rinse and repeat. When you hear people talk about
26:10
rinse and repeating for marketing and sales, rinse and
26:12
repeating is really because people are wanting to find like
26:17
a kind of like a system of how they do things and they really
26:20
want the ability to be able to rely on it.
26:22
And so for me, during that stage, I heavily, heavily
26:25
focused on looking at how I could just literally get
26:28
consistency. So sales calls were like kind of
26:30
my, my core thing I slipped my teeth into.
26:33
So really for me, it was brand consistency, getting in the
26:35
weeds with my clients at this time.
26:37
It was giving tons of free value content, starting to dabble into
26:40
private coaching and looking at different ways that I could
26:43
solve problems for people outside of sales.
26:45
And then also doing quite a bit of sales calls to kind of really
26:48
create my rinse and repeat lead generation process.
26:51
So again, remembering that we've got stage 1, which is the person
26:53
who's making zero to three KA month.
26:55
We've done stage 2, which is 3 KA month to 8 KA month.
26:58
And now we go to stage 3. So stage 3 is for those who are
27:02
making about 100K to 300 KA year.
27:05
And that's typically going to be for people who are doing around
27:09
anywhere between low end 8 KA month up to 25 KA month.
27:13
So by this time, because usually you are making the low end 6
27:16
figures, if not more, again going up to $300,000 a year,
27:20
you're likely full time in the business or you should be at
27:22
this point. And so really the, the question
27:25
that most people have here is trying to get out of this aspect
27:29
of like survival mode, right? Like we feel like we're making
27:31
sales. Maybe it's like the sales calls
27:33
are doing really well for you where you've got like an
27:35
application process or proposal process and you're seeing leads
27:39
come in, like you're seeing sales happen.
27:41
But you're also kind of trying to ask yourself, well, like how
27:43
do I get ahead? Like how do I, how do I step
27:47
into the next phase and not feel like I'm in this kind of like
27:50
fight or flight or this like survival mode basically within
27:53
my business. And so the biggest thing that
27:55
most people struggle at this time is really to increase the
27:59
lead generation. So like when you have that way
28:02
that you used to convert, you know, one or two or five people,
28:05
how do we take that now and make that something that we can
28:08
really crank up the volume on to dial in and dial up at more
28:12
leads and basically like turn up the pipeline, if you will to get
28:16
more sales coming in here. And so what's really needed at
28:20
this time in this stage of business is much more an aspect
28:24
of like, how do I generate consistent leads from marketing?
28:28
And then two, how do I rely on like converting those people
28:31
consistently at scale? Like there really isn't a lot of
28:35
other things at this stage needed necessarily other than
28:38
the main emphasis on really turning up the pipeline when it
28:42
comes to lead generation. So I want to give you some
28:44
strategy cues of what I typically would recommend to
28:47
someone at this stage. So again, this is if you're
28:49
somebody who's at about 8 KA month to 25 KA month, number
28:52
one, you're going to be looking to really widen your audience.
28:56
Again, exposure, getting more people in the pipeline.
28:58
And you're going to also want to look at how can we engage them
29:01
quicker, easier, faster in the audiences that already part of.
29:04
So like if you have an Instagram, if you have a tick
29:06
tock, how are we leveraging that?
29:08
How are we getting success with that?
29:09
But then also how can we get exposure to new audiences to get
29:13
you in front of people who don't know that you exist yet?
29:15
The other thing as well is going to be the brand building. 1 of
29:18
the things that I really emphasized in the multiple 6
29:21
figure bracket is really building my brand and getting
29:23
super clear on, you know, who I was and what did I believe And
29:27
you know, what did I stand for on the Internet And really how
29:30
to create that kind of momentum and community and connection
29:33
around a shared vision and not just, you know, posting
29:36
information basically and being a resource for info and
29:40
education. I also will say at this stage,
29:43
there's quite a bit of diversifying a product suite.
29:45
So, you know, typically this actually, this bracket is quite
29:48
a bit of who I work with inside of my ITAG Accelerator
29:51
mastermind. When I'm in my mastermind, quite
29:53
a bit of the women inside are usually making about anywhere
29:56
between like, you know, 5 to 810 KA month and the goal is to get
30:00
you up to 30 KA month kind of thing in the duration of the
30:02
program. And so one of the ways in which
30:04
we do that is we really look at people's product suite and we
30:06
look at like, is this strategic? Is this creating an intentional
30:10
customer journey for people? Are we getting good delivery,
30:12
creating renewals, referrals, you know, all of basically the
30:16
back end retention we want to see within the offers as well.
30:19
And we really look at building out the customer journey.
30:22
So it's super intentional for anyone coming into your world.
30:25
And it also had the ability to have longevity.
30:27
That's not something that's kind of like a one hit wonder if you
30:30
will, in the sense of the fact that it's not just like a quick
30:33
offer. We want this to be something
30:34
that has longevity as you scale. And the other thing I would also
30:37
say is that at this stage as well, again, remembering 8 KA
30:39
month to 25 KA month, we're starting to introduce more
30:42
automated sales processes. So what I mean by that is, you
30:45
know, it's less of, you know, you and the weeds necessarily.
30:48
And it's more a matter of maybe we're going to introduce DM
30:51
selling or maybe we introduce a passive offer, maybe we
30:53
introduce, you know, a course or something like that.
30:56
We're starting to look at different avenues and more
30:58
variety of ways in which you can generate sales within the
31:02
business. And so that would be something
31:04
that during this phase we're going to be really accentuating.
31:06
So for myself, you know, kind of going back to to branding for
31:10
myself, a little story of kind of like my side around this.
31:12
I really focus as with branding as well on the curation of my
31:16
branding. I really got super clear on what
31:18
brand archetype I was and looking at like branding wise,
31:21
not just brand as as in values, but branding wise with what was
31:25
my branding and how was I going to show showcase that
31:28
consistently online. I also played a lot with looking
31:32
into how I could start to really flush out my product suite
31:36
during the stage around, you know, adding in things like my
31:39
VIP days and my ITI foundations and my ITI Accelerator
31:43
Mastermind, which we've had for years now.
31:45
Like these are all structures that got added as a byproduct of
31:50
me wanting to expand the product suite and to really kind of step
31:53
into diversifying the ways in which I was able to generate a
31:56
sale. And sales wise, as I said, we
31:59
started actually selling in DMS, We started doing sales calls, we
32:03
added triage calls, which were like a stage before the sales
32:05
call to kind even more systematize and kind of automate
32:09
and structure our sales process. And so like with all of the
32:12
things, literally each of the areas, there's quite a bit of
32:15
aspect here of refinement, of creating consistency at scale,
32:20
but then also looking at the ways in which we can use systems
32:22
automation and diversifying. There's a little bit almost a
32:25
theme I want you to think with the stage of those who are 8 to
32:28
25 KA month can really be for those looking really the word I
32:32
think about is diversify, like diversify your marketing,
32:35
diversify your offers, diversify your sales processes.
32:38
Like this is really where we start to be able to go a little
32:40
bit wider in the way we do business.
32:43
So it's not so siloed back to like stage #1 where we're
32:45
thinking like, you know, the one person, the one process, We're
32:48
not at that anymore at the stage.
32:50
This is an opportunity for you to be able to really look at the
32:53
different ways that you can leverage the market in your
32:55
favor. And so to the next stage that I
32:58
want to also break down for you, the next stage is for those who
33:01
are making about 300 KA year to 1,000,000.
33:04
And so this is really where you're going to be making on
33:06
average, the stage 25 KA month up to 83 KA month.
33:10
So on that, you know, $1 million run rate as most people like to
33:13
call it. So during this phase, honestly,
33:17
the biggest thing that I would say is going to be the feeling
33:22
in your body is that you're going to be working overtime.
33:25
I am not going to lie to you, hitting seven figures is for
33:30
some people, yes, like on marketing and social media, Like
33:33
I just woke up and I was a millionaire.
33:35
Bless your heart if that is how it all went down.
33:38
But for me and many of the clients that I serve, if we get
33:41
in a room and we really start talking about it, they will be
33:43
very honest and open and transparent with you that that
33:45
is not how it went down. They worked a lot of hours.
33:48
They busted their butt to be able to hit the seven figure
33:51
mark. And so the way in which they did
33:52
that was really by putting in the reps to get things set up.
33:55
And most of the things that we're needing to get set up at
33:58
that time were quite a bit of of systems and processes around the
34:02
things that were their strengths.
34:04
One of the things that's important when you're looking to
34:06
build a 7 figure business is to basically take what you know and
34:10
find ways to really streamline that, systematize it, automate
34:14
it so that it's being able to be done faster, easier and in a
34:18
more productive way by somebody else on your team.
34:22
Or if it is by you even. And again, a shorter time frame
34:25
so you have more time to do the things that are most important.
34:27
When you're in the bracket of, call it like 300K to a million a
34:31
year, the thing that's also going to start to become part of
34:34
your reality, or it should be at that point, if that's your goal,
34:37
is that you really need to start looking at marketing less from
34:39
like a kind of more personal interpretation of like, I like
34:42
this post or I like this launch and more from a lens of actual
34:46
data. And you know, the data.
34:48
When I say data, I feel like, you know, it's not a sexy word.
34:50
If we're going to be honest, Data is not something sexy to
34:53
most people, but it is something for me that I'm like, it's like
34:56
it gives you the understanding of what you need in your
34:58
business, right? Like when we started pulling
35:01
marketing data and really leaning into sales data and
35:03
understanding the sales pipeline and how to assess it and all
35:05
those things. Yes, it doesn't sound sexy to
35:07
most people, but it's kind of like the equivalent to getting
35:10
your blood work done, right? Like when you get your blood
35:11
work done and you have someone who can actually communicate to
35:13
you why you feel the way you feel like if you're feeling
35:15
tired, here's why. If you're having stomach issues,
35:19
here's why. The same thing is true in your
35:20
business. Your business right now as you
35:22
listen to this, probably has symptoms of things that it's
35:25
experiencing. We're experiencing, you know,
35:27
client refunds or we're experiencing lack of inquiries.
35:31
We're experiencing whatever the symptom is.
35:33
There is data. There is a quote UN quote blood
35:35
work that can be done in your business at any department at
35:38
any moment that will tell you what's going on and what the
35:41
issue is. And in my opinion, most people
35:45
don't dive enough or care enough to kind of learn data.
35:48
And because of that, it makes them always feel like they don't
35:50
know what's going on when really the information is in front of
35:53
you if you were just tracking it.
35:54
So that would be something that I would say is also really
35:56
important at the stage also really establishing authority.
35:59
I think from a brand perspective, you know, obviously
36:01
we talk a lot in the earlier stages of business about
36:03
building your initial authority. But I think the main thing that
36:07
we're really looking at on a deeper level here is when you're
36:10
in the seven figure bucket, you'll see 7 figure business
36:13
owners. They've got real depth of
36:14
community, like they have those like die hard fans, those people
36:18
who would like ride or die for them.
36:20
And the way that you do that is by community and connection and
36:24
engagement and depth with the people in your world.
36:26
And so I think that's a really important piece of this stage is
36:30
not looking at it anymore of just kind of like a post and
36:32
pray or just like putting up a ton of posts.
36:35
It's really a matter of like, how do I build like genuine
36:38
connections? Like this is not about just like
36:40
engagement, having a post do well, but like, how do I make my
36:42
people feel seen? Like how do I make my people
36:44
feel connected? And for me, it was really like
36:47
thinking audience focused and like even with, you know,
36:49
obviously my business has surpassed 7 figures now we're
36:52
into multiple 7 now. But it's, you know, when we
36:55
started to get into that phase, like I was like, I just want
36:58
this to be about you, you who's listening to this right now.
37:00
And thank you for listening. This isn't about me.
37:03
Like this is about you. Like none of who I am or what I
37:06
have or what I do would be possible without you and your
37:08
support. And so I think it's really
37:11
acknowledging that when you are having and desiring to create
37:14
bigger impact and to have a bigger domino of your impact in
37:18
the business world or in your space, like your people are the
37:21
way that you do that. Like I don't have any impact
37:24
without you who's listening to this?
37:26
I have none like you, you are my actual impact that you're you're
37:30
the way that this message and the women who need to be served
37:32
by this and women changing the stat of you know, 2% of female
37:37
founded businesses hit seven figures like you're the reason.
37:39
And so I think it's important when, when we're really looking
37:42
to build like a big, big business to recognize like this
37:45
is not about us anymore. It's not about me as ACEO or me
37:48
as the leader. It's about looking at the
37:50
community and the we type of perspective and saying like
37:53
really that it's, it's a group project at this point, not just
37:56
me. And also I think product suite,
37:58
it's interesting because you'll know product suite before this
38:01
when we were going again, thinking back to the 30 KA
38:03
month, now that we're at the 30 KA month and we're going to a
38:06
million, it's actually about product suite refinement.
38:09
And this is something I see as a mistake actually, because when
38:11
people are trying to go to seven figures, they initially, when
38:14
they're like 30 K, they've been making all these offers.
38:16
And so they're like, OK, like more, more and more.
38:18
But the creating of the offers at a certain point has to stop.
38:21
Like you can't just make more, more and more and more.
38:23
Because if you do what you're actually doing is you're filling
38:26
your plate with tons of stuff, tons of things to manage, tons
38:29
things to create that are ultimately taking away from the
38:32
overall, you know, intention of what's meant to really serve the
38:35
business and to streamline it. And so I also think it's really
38:38
important when we look at products we during this time
38:41
it's focusing on customer feedback and looking at like
38:44
what is the feedback of the people going in.
38:46
And so during this phase what we did is we actually had off
38:49
boarding calls with every single person in our program.
38:51
We had, you know, a call that would basically like finish
38:55
their time with us and would kind of like close off their
38:59
container. As part of that, I would ask a
39:00
series of questions. I basically had this form that
39:03
we made and I would literally hop in the calls and say, Hey,
39:05
I'm going to ask you a couple questions.
39:06
I want you to just be like brutally honest with me.
39:09
Tell me what you're thinking, tell me what you're feeling and
39:11
let's go into it. And like that feedback really
39:13
helped me. It literally helped to shape the
39:16
way in which we curate and structure our programs.
39:19
And so I think that, you know, the customer is always right is
39:23
really when I started to embrace that mindset was actually like
39:26
the 30 KA month to going up to say like 80 or 90 KA month.
39:31
Like that was really where I was doubling down on like, OK, so
39:35
now I know that I have these core offers, I want to refine
39:38
the delivery of them. I want to make sure that people
39:39
are getting even better results. I want to make sure that the
39:42
program is really centered on them and what they want and
39:45
experience they're looking for. Like I was really super customer
39:48
audience focused. And also the thing again, kind
39:50
of back to data, which again, is not necessarily a sexy thing,
39:53
but it does make a big, big difference at the stage.
39:56
And for those going to hit 7 figures is like understanding
39:59
how many clients did you get this year that came from
40:01
referrals? How many clients this year came
40:03
from renewals or how many sales came from renewals?
40:06
How many inbound inquiries are you getting?
40:08
How many people are you getting on a call?
40:11
How many people on the call are going and booking through like
40:13
these pieces? When you play at a bigger
40:16
number, let's just say you have a 7 figure business and let's
40:18
again you're making, you know, 85 K, 83 KA month.
40:22
When you're making 80 grand a month, there's more domino.
40:26
Every single lack of sales can have a domino decreasing in the
40:30
number. So like, let's just say, for
40:32
example, we're not looking at data, we might not realize that
40:36
we're spending X amount on our team when we should really only
40:38
be spending this percentage kind of thing, right?
40:40
So like, it really does, it does matter.
40:43
Like this is where there's a divide because some people look
40:46
at their business as kind of like, I don't need to know that,
40:48
I don't care. I just kind of collect money and
40:50
like it doesn't really matter. I'm speaking as I talk about
40:54
this, by the way, to somebody who wants to build like a real
40:56
business, a real company is something that like you would
40:59
feel proud to sit at a table with a bunch of other business
41:02
owners and talk about like this is something that you feel
41:05
confident to stand behind. And so I think the way to do
41:07
that is by having a real aspect of eyes on your business.
41:10
So we focused a lot on our data, our automations, our client
41:14
management systems, our onboarding systems.
41:16
You know, we've just got really, really robust back end that
41:19
gives us visibility and all these things.
41:21
So it's not being done manually and that it's not taking a lot
41:23
for us to manage it. But it also was this time as
41:27
well from a marketing perspective, we started to kind
41:29
of introduce in our business a little bit more advanced
41:32
marketing strategy. So looking at, you know, how we
41:34
can have consistent Black Friday promotions and how we can have
41:37
consistent launches. And you know, what were all the
41:41
things that we could start to integrate that really allowed
41:43
the whole business throughout the entire year to be rinse and
41:45
repeat, not just the day-to-day sales process.
41:48
And so we started to integrate promotions.
41:50
We started to really add like again, more width to the
41:53
business in the sense of adding more variety to things.
41:55
And we also would, you know, look at not only delegating to
41:58
systems and processes, but also delegating to people and looking
42:02
at like how can somebody on my team support me in doing this to
42:06
help to take it to the next stage and make it go even
42:08
further. And so the last stage that we're
42:10
going to go into and the last phase of the business stages is
42:15
what we consider to be the $1 million a year up to the
42:17
$3,000,000 a year mark, which means you're making on average
42:20
$83,000 a month up to $250,000 a month.
42:24
And so the biggest thing, the biggest, biggest thing during
42:27
this stage is delegation. You have to, it's just all team.
42:31
And at a certain point in your business, that perspective is no
42:36
longer how do I do it? It's how do I teach someone to
42:40
do it. And it's something that's a,
42:43
this is a divide. Like someone going from
42:45
$1,000,000 a year to going to 2 and 3 is really a matter of the
42:50
CEO getting out of the way and realizing that they are now
42:54
their responsibility now is manager and leader and not the
42:59
doer. They're not the ones who's going
43:00
to be in the weeds anymore. Like they are not the person
43:04
who's going to be executing that, and that's not their role
43:07
or like their leverage basically within the business any longer.
43:10
And so it really is about team communication systems
43:13
delegation, and looking at how you can build up your team to
43:18
really be the powerhouse and machine behind the business.
43:21
And so, you know, I also want to lean on some other areas too of
43:25
areas of focus. So #1 as well, I would say for
43:28
us, which was a huge piece of it also was looking at like multi
43:32
platform traffic. So looking at like how can we,
43:35
you know, have, for example, the introduction of YouTube and
43:38
obviously we've now in the last year or so added podcast, which
43:42
was another extension of this, right?
43:44
Like we've looked at, you know, all the different ways that we
43:46
can basically have a touch base with our ideal client.
43:49
And in that we really try to focus on brand, you know,
43:53
building and brand exposure and really just like getting in
43:56
front of more people by using different platforms to do it.
43:59
And also leaning a little bit more into kind of like what I
44:03
would consider was considered almost be like leadership
44:05
content and leadership content. Meaning like this was a way for
44:09
me to focus on the brand development.
44:11
I've been doing a lot more speaking.
44:13
This is more like, you know, last year and the year before
44:15
was a lot of like going to conferences and being on stages
44:19
and doing, you know, podcast. Again, one of the little hacks
44:21
I'll give you, you don't want to start your own podcast.
44:24
I would actually recommend going on other people's podcasts.
44:26
And when you go on their podcast, actually, if you look
44:29
up Kate Perkovic on Spotify, you'll literally see a playlist
44:33
of all the other episodes where I've been a guest.
44:37
And so if someone wants to search my name, they'll see all
44:40
the other people that I've gone on their show with.
44:41
And so like, again, that's a way just a little hack for you.
44:43
If you don't want to create a podcast of your own, you can
44:46
pitch yourself to be on other people's podcasts.
44:48
And then from there, go on, basically tell your story and
44:52
then leverage those social clips for more exposure for you.
44:55
But you know, it really was looking at how we can just build
44:58
out the big emphasize, I would say was team.
45:01
There's quite a bit of team and looking at, you know, team
45:03
values and team vision and mission and, you know, the
45:06
principles from which we operate from and the roles we have in
45:10
the team and who's responsible for what.
45:12
And you know, shifting from people being very task centric
45:15
toward outcome centric, like all of that is a very, very big
45:19
emphasis at that stage. And so when you're somebody who,
45:22
for example, is, you know, at the million to 3 million, the
45:26
biggest emphasis I would say to you is really a matter of
45:28
delegate to systems and delegate to people.
45:31
But people and team are like the most important of all of it
45:36
because it really is like your people are the path to the
45:40
growth you're looking for. Like no longer at a million to
45:43
three million a year. Is this really you like you're
45:46
not the bottleneck unless you're not getting out of the way.
45:49
You're not as much the bottleneck as much as it's more
45:51
a matter of like, are you empowering and supporting and
45:54
coaching and leading your team to be able to do the things that
45:57
you want to have happen? And so really when you're
46:00
looking to scale, it's about the back end side, which again, may
46:03
not be sexy to some people, but like it's your leadership
46:05
skills. It's your management skills,
46:07
it's your ability to motivate and your ability to hold people
46:10
accountable in management. It's your ability to lead.
46:13
It's your ability to hire and fire.
46:16
It's to provide feedback to team members and to really have
46:19
systems and structures that are that are created to support them
46:22
and not just you. Like there's just so many things
46:25
that that go into making it bigger than you.
46:27
And I think that the cap that that leads a lot of businesses
46:30
to stay stuck is the fact when you're looking to go from a
46:33
million to three million a year, you have to drop the ego and you
46:37
have to realize this is not your vision anymore.
46:39
This is not just about where you want to go and what you want to
46:42
do and how you want it to look. This is a, this is a group
46:44
project now. And so it means that your entire
46:47
team needs to be on the same page with you.
46:50
And they are the people that are going to support you in
46:52
achieving that. And so pouring into them is like
46:54
the number one, one way to be able to see that growth happen.
46:59
So just to kind of go over the high level of all the stages for
47:02
yourself. Stage 1 is going to be 0 to 40
47:05
KA year, which is people who are zero to three KA month.
47:08
Stage 2, we're making about 40K to 100 KA year or better known
47:13
as three KA month to 8 KA month. Then we're going to go into
47:17
Stage 3, which is where they're making 100 KA year to 300K a
47:21
year or eight KA month to 25 KA month.
47:24
You've got also your 300K to 1,000,000, which is 30 KA month
47:28
to 83 KA month. And we've obviously got our last
47:31
stage which we just discussed, which was where you're making a
47:33
million to three million a year and you are doing 83 a month to
47:37
250 KA month. So I really want to break down
47:41
these different stages for you that you can really start to see
47:43
the themes of what the emphasis is, where your energy should
47:46
lie, where you're going to move the needle.
47:49
And you know, it's my hope in you learning these stages that
47:53
you're really able to start to identify like, where am I, what
47:57
should be my focus during this time?
47:58
What are the things that I'm kind of struggling with right
48:00
now? And kind of using this as an
48:01
opportunity for you to assess like where, what am I working on
48:05
and where is something where maybe I need to be pouring more
48:07
energy or moving the needle a little bit more than I am.
48:10
And so all of us to say, I obviously want you guys to know,
48:13
as always, my DMS are always open.
48:15
If you guys do need any feedback on some clarity, some
48:18
awarenesses you have listening to today's episode.
48:21
I also want you guys to know that as I said and the earlier
48:23
part of today's episode, Ambitious is very much a podcast
48:27
that was completely designed and created for you.
48:29
And so if there is anything that I can talk about, share a guest
48:33
you'd love to have on a, you know, overall topic that you'd
48:36
love to have covered, please be sure to reach out to myself on
48:40
Instagram, just literally at Kate Perkovic.
48:42
My DMS are always open. Shoot me a voice note, shoot me
48:44
a message. It means the world to me to be
48:47
able to touch base with you guys and to be able to chat with you
48:50
about, you know, what kind of resonated with you on the show.
48:53
Always, always loving and loving, loving, loving feedback
48:56
on anything that kind of hits home for you.
48:57
And also what doesn't is also very much something that I
49:00
desire to hear as well. But also if there's topics that
49:03
would really support you. I think, you know, my goal for
49:05
ambitious has always been that for ambitious women just like
49:08
yourself, that you can TuneIn every Thursday and feel like you
49:12
got your bucket filled, like you were able to be like, OK, like
49:14
let's freaking go. And that you feel one step
49:16
closer to that goal that you're going for right now.
49:18
And so if there is anything that I can do through ambitious to
49:22
support you in doing that, I I'm absolutely all ears and happy to
49:24
do it. So all that to be said, you
49:26
guys, thank you so much, so much for listening and I will see you
49:29
on next weeks episode. And until then, as always, stay
49:32
ambitious.