Latest / Eating While Broke / REPLAY - LaRUSSELL - What Is This Egg Sandwich Worth To You
Transcript
- 0:00Speaker 1: Welcome to another episode of Eating While Broke. I'm your host,
- 0:04Speaker 1: Colleen Witz, and today we have in the building music artists,
- 0:10Speaker 1: philosopher entrepreneur Larussell, and I am truly excited. Nothing made
- 0:17Speaker 1: my day more than like what two days ago when
- 0:19Speaker 1: your crew I think his crew confirmed like two or
- 0:22Speaker 1: three days ago, and it literally they were like, holy
- 0:24Speaker 1: why are you so silent? You're supposed to be happy?
- 0:26Speaker 1: And I was like, well, I'm just making sure you
- 0:27Speaker 1: tell me the date because if you tell me a
- 0:29Speaker 1: month from now, I'm not getting excited, because just in
- 0:32Speaker 1: case something happens. And she was like, so you're happy,
- 0:34Speaker 1: I said, what's the date two days from now? I said, hell, yeah,
- 0:37Speaker 1: I'm happy. Girl Danks shout outs and Nicole from the
- 0:40Speaker 1: Black Effect for booking you. Super happy to have you.
- 0:44Speaker 1: I love the name of your company and I love
- 0:46Speaker 1: what you're about. I'm the name of his company is
- 0:49Speaker 1: called Good Come Penny as in Points, which I was like,
- 0:54Speaker 1: ooh ooh, that's different, I said, Man, Larussell's hitting us
- 0:59Speaker 1: with so much integ do you remind me of a
- 1:01Speaker 1: cross between jay Z and Drake and anyone that has
- 1:03Speaker 1: not heard your music or kind of even try to
- 1:06Speaker 1: cyberspy on you. It was like really missing out, like
- 1:09Speaker 1: on some good stuff. But since I have you in
- 1:12Speaker 1: my kitchen, the eating while broke kitchen, I have to
- 1:15Speaker 1: know what were you eating when you were broke?
- 1:18Speaker 2: Man.
- 1:19Speaker 3: Today I'm going to be making an egg sandwich. This
- 1:23Speaker 3: was a classic. My mama taught me how to make
- 1:25Speaker 3: eggs when I was like five, and I used to
- 1:27Speaker 3: wake up every morning and make eggs and that was
- 1:29Speaker 3: the only thing I knew how to make. So we
- 1:31Speaker 3: taking it back to the basics. We got some eggs,
- 1:34Speaker 3: we got some salt and pepper. Today we're gonna be
- 1:37Speaker 3: doing it on garlic bread. Yeah, because I usually use
- 1:40Speaker 3: regular bread and we just throw it in a toaster.
- 1:42Speaker 3: But my boy Austin was like, you gotta do garlic bread,
- 1:45Speaker 3: so I figured we just spice it up today.
- 2:10Speaker 1: Yeah, we had a whole discussion about the whole garlic bread,
- 2:13Speaker 1: you and I because I've actually never even thought of
- 2:16Speaker 1: garlic bread. Actually, the first time I ever had garlic
- 2:18Speaker 1: bread for real, for real was the Texas toast in
- 2:21Speaker 1: the box. And now if you go into a store,
- 2:24Speaker 1: it is sold out, like you can't get it. It's
- 2:27Speaker 1: a miracle. If you find one maybe on eBay, but
- 2:31Speaker 1: I don't know the pandemic. Just like said, take away
- 2:34Speaker 1: the best bread on earth. But I'm excited to eat
- 2:38Speaker 1: with you, so let's get it cracking. Oh my gosh,
- 2:42Speaker 1: egg let's get it cracked, all right. I listened to
- 2:49Speaker 1: rap music so much that my girlfriend and I shout
- 2:53Speaker 1: out to a lap behind the mirror over there. I
- 2:58Speaker 1: listened to rap soap music so much that I actually
- 3:00Speaker 1: speak in metaphors and sometimes people have to stop me
- 3:03Speaker 1: and say, coly, we get it. You know you don't
- 3:06Speaker 1: have to. You don't have to rebreak it down in
- 3:08Speaker 1: puzzle times.
- 3:09Speaker 3: You know, I'm a metaphor speakers. Can I move this
- 3:12Speaker 3: so I can crack some eggs?
- 3:12Speaker 1: Here?
- 3:14Speaker 3: Slide over to my side the greatest?
- 3:18Speaker 2: Are you eating one too?
- 3:19Speaker 1: So I should make all you have to cook for
- 3:21Speaker 1: both of us because if it's trash, we can both
- 3:23Speaker 1: discover that garlic bread egg sandwiches is just.
- 3:27Speaker 3: Not I'm finna drop some butter up in here, because
- 3:30Speaker 3: my mom would be like, use some pam so you
- 3:33Speaker 3: don't leave eggs stained all over there.
- 3:35Speaker 1: Now, are you one of those people that are really
- 3:36Speaker 1: going to use metal on a Yes?
- 3:40Speaker 3: Yeah, yeah, I do. Use.
- 3:43Speaker 2: We're not supposed to do that.
- 3:44Speaker 1: Even every listener is hearing that scratching is like, what
- 3:47Speaker 1: is he doing?
- 3:48Speaker 3: That's crazy?
- 3:49Speaker 1: What is he doing? His mama couldn't have ever let
- 3:51Speaker 1: him do that.
- 3:52Speaker 3: Man, she did. You wouldn't believe how much stuff my
- 3:55Speaker 3: mom let me dot. I don't think we had teflon
- 4:01Speaker 3: back then. Maybe I don't remember.
- 4:05Speaker 1: You're right then it was like a luxury. I'm sure. Yeah, yeah,
- 4:08Speaker 1: back then I think it was. You're right, you just
- 4:11Speaker 1: had to butter everything down. Otherwise it's stuck.
- 4:13Speaker 3: Or you get that good old pam spray and you
- 4:16Speaker 3: in it. Oh I'm getting it all over there?
- 4:18Speaker 1: Yeah, I'm not. I'm not a you know, So tell
- 4:23Speaker 1: me a little bit about what was going on. I
- 4:26Speaker 1: know this is like the first dish that you ever cooked,
- 4:28Speaker 1: but tell me what was going on during the time of.
- 4:33Speaker 3: Also, I usually add bacon, beet bacon bits, and chaddar cheese.
- 4:37Speaker 3: But I heard y'all broke, so it wasn't a here,
- 4:42Speaker 3: So we're gonna go pepper. I don't see salt over here.
- 4:45Speaker 3: There's lors y'all struggling.
- 4:48Speaker 1: Hey, yo, so much fun of us over here yet?
- 4:54Speaker 1: You're not even gonna use lorries because.
- 4:57Speaker 3: Now I'm not gonna use Larry. I've never done that.
- 4:59Speaker 3: I'm trying to keep it authentic.
- 5:01Speaker 1: Wow, okay, okay, I respect it to be honest. I
- 5:04Speaker 1: don't use lowries. Well I just started to recently, but
- 5:08Speaker 1: it's only because I married a black man from Detroit
- 5:13Speaker 1: who believes.
- 5:13Speaker 3: Lawry's is everything seasoning. Yeah, yes, yes, beautiful.
- 5:20Speaker 1: So what was going on growing up? Like around when
- 5:25Speaker 1: you were making egg sandwiches? I know you started at five,
- 5:28Speaker 1: you know, making these, but like kind of tell me
- 5:30Speaker 1: a little bit of your background growing up, Like were
- 5:32Speaker 1: you middle class?
- 5:36Speaker 3: I thought I was middle class until I got older
- 5:40Speaker 3: and realized we're definitely lower middle class. But my pops
- 5:44Speaker 3: was a hustler, so we were like we had enough
- 5:47Speaker 3: money to be like the richest niggas in the broke
- 5:50Speaker 3: neighborhood type shit you feel me, but definitely, uh, lower class,
- 5:56Speaker 3: just regular neighborhood. Hard to describe when people ask that
- 6:01Speaker 3: question because you got to kind of grow up in
- 6:03Speaker 3: it to be familiar.
- 6:05Speaker 1: Did you grow up in a two parent household?
- 6:07Speaker 3: Yeah?
- 6:07Speaker 2: Definitely.
- 6:08Speaker 1: Wow, Okay, Okay. A lot of people on the show,
- 6:12Speaker 1: they haven't I'm going in that's good. So when did
- 6:19Speaker 1: you transition to music.
- 6:21Speaker 3: I've been writing since I was like seven, whether through
- 6:26Speaker 3: like writing poems or just journaling, drawing, just I've just
- 6:32Speaker 3: always used kind of writing and art as like an
- 6:35Speaker 3: artistic expression and form. So yeah, since I was seven,
- 6:40Speaker 3: and it's kind of just cultivated. Me and my sister
- 6:43Speaker 3: had this boom box and we used to download instrumentals
- 6:47Speaker 3: from LimeWire and burn them on the cdy the instrumentals
- 6:51Speaker 3: on the boom box and wrap over it. And I
- 6:52Speaker 3: remember we had a wrapped over knock if you buck
- 6:56Speaker 3: and I was going crazy, but my sister was better
- 6:58Speaker 3: than me at the time, so I just had to
- 7:00Speaker 3: keep working.
- 7:02Speaker 1: Your sister was rapping too.
- 7:03Speaker 3: Yeah, my sister was rapping too.
- 7:06Speaker 1: So does she still rap?
- 7:07Speaker 3: No, she doesn't.
- 7:09Speaker 1: So you surpassed her in the rap skills and then
- 7:11Speaker 1: she was like, I'm good. Is that what happened?
- 7:13Speaker 3: I don't think she ever had a passion for it.
- 7:15Speaker 3: It was just something we like to play around and do,
- 7:18Speaker 3: and I just kind of stuck with it.
- 7:21Speaker 1: Okay, okay, okay, that's pretty cool. So you is it
- 7:26Speaker 1: that you like Drake because it like from what I've
- 7:30Speaker 1: researched on you. Is that you from other articles and
- 7:34Speaker 1: you could correct me if I'm wrong, But your goal
- 7:38Speaker 1: was to be on the level I want to say,
- 7:42Speaker 1: and on the I don't know, like numbers level, because
- 7:46Speaker 1: obviously talent wise, you're on the same level as Drake,
- 7:50Speaker 1: but I'm saying numbers wise, you want to be on
- 7:53Speaker 1: the same level, but independently. Yeah, is that correct?
- 7:58Speaker 3: Not necessarily numbers wise, but impacting notoriety wise. You know,
- 8:03Speaker 3: I want people to respect me as such, and partially
- 8:07Speaker 3: the way to do that is to put up the numbers. Right,
- 8:09Speaker 3: If you're not scoring as well as Jordan, people don't
- 8:12Speaker 3: expect you respect you like a Jordan, right, And yeah,
- 8:16Speaker 3: to do that independently and just show people that it's
- 8:18Speaker 3: possible to be the greatest at something without having to
- 8:23Speaker 3: utilize someone else's infrastructure that they tell you got to
- 8:26Speaker 3: go through and you got to use these methods and
- 8:29Speaker 3: you got to sell away your ownership, you know, like
- 8:31Speaker 3: everyone knows early on Drake didn't have his masters and
- 8:34Speaker 3: had a horrible deal. I want to show people that
- 8:37Speaker 3: you can get to that level without having to go
- 8:39Speaker 3: through that.
- 8:39Speaker 2: Right.
- 8:41Speaker 1: When you say just want to rewind. You said it
- 8:44Speaker 1: was important for you to have impact and notoriety, Like why,
- 8:49Speaker 1: what does that even mean to me?
- 8:52Speaker 3: It just it enables you to to It enables you
- 8:57Speaker 3: to make change, like right now, feed the whole hood
- 9:01Speaker 3: where I'm from. You know, from now to the end
- 9:03Speaker 3: of the year, I've been feeding the hood out of
- 9:04Speaker 3: my own pocket. And I've only been able to do
- 9:07Speaker 3: that because of my impact and my notoriety. I've become
- 9:10Speaker 3: so great that I make enough money to where I
- 9:12Speaker 3: could take care of the place that birthed me right,
- 9:15Speaker 3: And a lot of people don't get to do that
- 9:18Speaker 3: because they don't have either the talent level or the
- 9:20Speaker 3: resource to do it. I've been able to do it independently.
- 9:23Speaker 3: I'm Finnah. Drop this garlic bread on this joint.
- 9:26Speaker 1: It's already, it's already done, already toasted it.
- 9:29Speaker 3: Oh that's crazy.
- 9:31Speaker 1: Yeah, I try to cheat it because I wanted to
- 9:32Speaker 1: get all up in your kool aid. Wow, So I
- 9:35Speaker 1: put the temple because you can't find that anywhere intriguing.
- 9:42Speaker 1: Let's try it. Let's be a team here. Dang, why
- 9:47Speaker 1: do we have to break from your story? Though?
- 9:49Speaker 3: Right?
- 9:50Speaker 1: Is this not the hardest interview? Process.
- 9:53Speaker 3: This is great, This is great. I'm a multitasker.
- 9:56Speaker 1: I'm going to try this too. All right, so we
- 9:59Speaker 1: get the bread everyone, we're getting the garlic bread situation
- 10:03Speaker 1: together and we're putting eggs in it.
- 10:05Speaker 3: Yeah, this is new. I've never had this. Shout out
- 10:07Speaker 3: Austin off the store. Ye let me get right on there.
- 10:13Speaker 1: Berthie was talking is mess about us being broke.
- 10:16Speaker 3: Now, well, I was going to put garlic bread on there,
- 10:19Speaker 3: but you know, you guys did it, so okay, I
- 10:21Speaker 3: completely forgot you were.
- 10:23Speaker 1: Going to actually make it. You don't even know how
- 10:24Speaker 1: to make garlic bread, do you.
- 10:26Speaker 3: I mean, I use Texas toes, so I was just
- 10:29Speaker 3: going to throw it up on that joint and then
- 10:31Speaker 3: it does what it does and you're good after.
- 10:34Speaker 1: Let's trying. Okay, let's go back to notoriety and impact
- 10:39Speaker 1: and you feeding your community. Okay, stealing all your eggs, buddy,
- 10:48Speaker 1: All right, here we go. Do you want to sample
- 10:51Speaker 1: it first before we get into the nuts and bolts.
- 10:57Speaker 4: Sure, all right, let's try and see here we good?
- 11:08Speaker 3: It did. It's a lot of bread.
- 11:11Speaker 1: I think Texas garlic.
- 11:14Speaker 3: It Texas.
- 11:16Speaker 1: At least we now know we actually now know how
- 11:21Speaker 1: to do it in the future. But there's way too
- 11:23Speaker 1: much bread.
- 11:24Speaker 2: On this one, way too much bread.
- 11:26Speaker 3: It's like a bread with a side of eggs. It's
- 11:30Speaker 3: actually garlic, a garlic bread sandwich.
- 11:35Speaker 1: Would you ever serve the in almost mm hmmm. That
- 11:38Speaker 1: could be an idea, but withinner bread, right, yeah, look
- 11:44Speaker 1: at me? Do I Can we call it the eating
- 11:46Speaker 1: whall Brooks? No, that would probably be horrible. Hunts to
- 11:48Speaker 1: name it the eating whall broke sandwich while you're at
- 11:50Speaker 1: a pay pay as you go? Is it pay as
- 11:53Speaker 1: you go or pay what you want, pay what you want?
- 11:55Speaker 3: Proud to pay?
- 11:56Speaker 1: Will come sit with me so I can get all
- 11:59Speaker 1: up in your I know he jumped off camera on
- 12:02Speaker 1: that one, right, fine, real life, real life. So let's
- 12:09Speaker 1: go into Momoss Cafe for a second. What inspired all
- 12:15Speaker 1: of that? Mm hmmm, or at least a partner.
- 12:23Speaker 3: Just seeing the need. There's a lot of homeless in
- 12:28Speaker 3: Balayale and just people who don't get to eat. And
- 12:32Speaker 3: I'm always outside, so I always see it. I'm always
- 12:35Speaker 3: giving someone money or taking care of someone, whether my
- 12:38Speaker 3: mom gonna drop off boxes of merch to the homeless
- 12:41Speaker 3: community out there, to different encampments, and I'm just always
- 12:46Speaker 3: trying to help, right, and this is the way that
- 12:49Speaker 3: we can help now that I'm in a grander position.
- 12:52Speaker 3: I've done a few of these prior this year, but
- 12:54Speaker 3: just for a day. And when you do it today,
- 12:56Speaker 3: it's like everybody don't get a chance to eat. So
- 12:58Speaker 3: this time it was like, let's make sure everybody gets
- 13:01Speaker 3: a chance to eat.
- 13:03Speaker 1: Yeah, So I think what you're doing is great. I'm
- 13:06Speaker 1: gonna circle back to your music again. So you're a
- 13:11Speaker 1: talented artist again. For anyone that hasn't heard your music,
- 13:15Speaker 1: I definitely would say you're in the same lay as
- 13:18Speaker 1: jay Z and Drake, which, by the way, I'm a
- 13:22Speaker 1: hardcore jay Z fan. Everyone that listens to this show
- 13:24Speaker 1: knows this. I have a huge five foot painting that's
- 13:28Speaker 1: literally the only one in the world that was custom
- 13:30Speaker 1: made of jay Z like hanging out and from projects.
- 13:33Speaker 1: I'm from Brooklyn.
- 13:35Speaker 2: There it goes.
- 13:36Speaker 1: But I will say this in all truest form. Currently,
- 13:43Speaker 1: over the last couple of years, I listen to Drake
- 13:45Speaker 1: more and I feel guilty. I feel like I'm cheating,
- 13:48Speaker 1: like for real, Like I don't let nobody know that,
- 13:51Speaker 1: Like nobody knows that. This is the first time I've
- 13:53Speaker 1: said it out loud, but in my heart, I'm like, Yo,
- 13:56Speaker 1: just listen to jay Z today, don't You don't have
- 13:58Speaker 1: to always pick Drake, but I listened to your lyrics.
- 14:02Speaker 1: I'm just wondering, like, what did? Have you ever been signed?
- 14:07Speaker 3: Not in the capacity that artists get signed, like, I've
- 14:11Speaker 3: never been signed to a major deal. All of my
- 14:13Speaker 3: deals have.
- 14:14Speaker 1: Been partnerships, like distribution deals.
- 14:17Speaker 3: No, I've done like record deals, but in partnership form
- 14:20Speaker 3: like fifty to fifty profit shares, like I don't belong
- 14:24Speaker 3: to anyone on my own entity and we just split
- 14:27Speaker 3: profit versus when a record label usually signed to you,
- 14:30Speaker 3: you're in like a royalty deal and they own your shit.
- 14:32Speaker 3: And if they don't own your shit, they likense it
- 14:34Speaker 3: for twenty years and they have power and rule over
- 14:37Speaker 3: when you release and how you release to any of that. So,
- 14:39Speaker 3: I've never been in a major deal. All of my
- 14:42Speaker 3: deals have been partnerships.
- 14:44Speaker 1: Currently, are you in a partnership deal or are you independent?
- 14:47Speaker 3: I've been independent the entire time, So all of these
- 14:49Speaker 3: partnerships are completely like me and my team do everything.
- 14:53Speaker 1: You see, you're controlling all the marketing everything. So and
- 14:57Speaker 1: they're controlling because nowadays it's a little confusing what record
- 15:00Speaker 1: label is really bringing to the table at this point.
- 15:03Speaker 1: It depends now I mean with I mean if oh
- 15:08Speaker 1: my gosh, why am I spacing when it comes to
- 15:11Speaker 1: who is Draked in Lil Wayne? And what's their name
- 15:13Speaker 1: of their young Money is it? No, it's not young Money,
- 15:17Speaker 1: it's Ovo but no, no, no, he was signed to Lil Wayne,
- 15:23Speaker 1: who was the cash So they're so from what I
- 15:30Speaker 1: know of the history of uh, the music industry, Birdman
- 15:33Speaker 1: had the best deal in the industry. So young money,
- 15:38Speaker 1: cash Money has literally the best deals on the table.
- 15:43Speaker 1: Cash money, cash money. So if cash Money calls you
- 15:47Speaker 1: up right now, I'm just playing it. It was advocate with
- 15:51Speaker 1: no to see.
- 15:52Speaker 3: There's a cash Money had the best deal in terms
- 15:57Speaker 3: of their deal with Republic, not in the deals that
- 16:00Speaker 3: they gave artists.
- 16:02Speaker 1: Really, you don't think they gave artists really good deals?
- 16:04Speaker 3: No, because they Drake didn't have his masters. He just
- 16:07Speaker 3: got him. He was in a royalty deal. Lil Wayne
- 16:09Speaker 3: had to take him to court to get his money.
- 16:12Speaker 3: How could they be in a great deal? Tiger has
- 16:15Speaker 3: been complaining for years, how could they be in a
- 16:17Speaker 3: great deal that doesn't make any sense.
- 16:19Speaker 1: Yeah, I didn't know that.
- 16:21Speaker 3: Yeah, but yeah, cash Money had a substantial deal.
- 16:25Speaker 1: You know.
- 16:25Speaker 3: Wen dy Day was a part of helping put that
- 16:27Speaker 3: together with Republic. They really broke the bank.
- 16:30Speaker 1: When did you? So you're a music artist? What is
- 16:34Speaker 1: intriguing about you is, for instance, today we gave you
- 16:38Speaker 1: a release, Clarence, and you sat there quietly and read it.
- 16:45Speaker 1: You're a businessman all the way through. So were you
- 16:48Speaker 1: do you think you're an entrepreneur before you were an artist?
- 16:50Speaker 3: Definitely? Definitely. Before I was releasing art, I was selling beats,
- 16:56Speaker 3: I was making like album covers for people and selling
- 17:00Speaker 3: I've been I used to sell swishers. One of your parents, Yeah,
- 17:06Speaker 3: my pops was a hustler. He sold everything under the
- 17:08Speaker 3: sun except drugs, like everything.
- 17:10Speaker 1: It's gonna be my next question because when I hear hustler, I'm.
- 17:12Speaker 2: Like, what was he saying there?
- 17:14Speaker 3: Everything exactly?
- 17:16Speaker 1: So you got your entrepreneur spirit from him, and then
- 17:19Speaker 1: your talent girls kind of came from you and your sister,
- 17:23Speaker 1: like in this boombox.
- 17:25Speaker 3: Kind of my pops as well. He's very creatively inclined, right,
- 17:29Speaker 3: and he's a problem solver, right, And I feel like
- 17:33Speaker 3: a part of my talent and just my skill, my
- 17:35Speaker 3: business acumen is because I'm a problem solver. My favorite
- 17:38Speaker 3: thing to say is I'll figure it out, and I will.
- 17:41Speaker 1: Yeah, yeah, yeah, spoken like a true entrepreneur. You know
- 17:44Speaker 1: how to pivot, RIGHTVT. Yeah, that's whenever I see a problem,
- 17:48Speaker 1: I'm always like, it's not a problem, it's a challenge, right.
- 17:50Speaker 3: What I was I was walking to get my daughter
- 17:54Speaker 3: the other day and I was talking with my brother
- 17:55Speaker 3: and I was like, Man, are you looking for problems
- 17:59Speaker 3: or are you looking for loosening? You usually find whatever
- 18:02Speaker 3: you're looking for.
- 18:04Speaker 1: I like that, you know what you say? How I think.
- 18:08Speaker 1: I think that's why I like you so much. I genuinely,
- 18:13Speaker 1: I genuinely fuck with you hard. Do I say fuck
- 18:16Speaker 1: on the show ever? Really, I genuinely mess with you.
- 18:20Speaker 1: I was just like, yo, is he as dope? So
- 18:23Speaker 1: what I've learned being a Christian and just living in
- 18:26Speaker 1: the world is like, there's so many dope people that
- 18:28Speaker 1: are doing great things externally. But now that I'm old, older,
- 18:34Speaker 1: I've grown enough, wasn't to ask myself, well, if they're
- 18:37Speaker 1: externally have all this integrity I just wonder, like if
- 18:41Speaker 1: I was a fly on their wall at home, you know,
- 18:45Speaker 1: do they carry that same level of integrity. When I
- 18:48Speaker 1: listen to some of your rap lyrics, I'm like, Okay,
- 18:52Speaker 1: they're great, And then there's some that teeter into like
- 18:55Speaker 1: how you enjoy women in the past. I don't know
- 18:59Speaker 1: if it it's current. I don't know. You know, it's
- 19:02Speaker 1: hard being a man. I'm not a man, So I
- 19:05Speaker 1: just wondering, like, I think, if.
- 19:08Speaker 3: You are a fly on the wall in my house,
- 19:10Speaker 3: you'd see a human and supreme form right in every
- 19:13Speaker 3: aspect on their roller coaster and on their journey. I
- 19:16Speaker 3: think there's everyone around me could speak to my heart
- 19:20Speaker 3: and my greatness and my moral and my character. But
- 19:24Speaker 3: I also have issues as a human as well that
- 19:27Speaker 3: I have to develop from and that I've had to
- 19:30Speaker 3: grow from just through a journey. Right, Like you you
- 19:35Speaker 3: learn self respect and you learn value, and you learn
- 19:38Speaker 3: respecting other people throughout your journey, depending on your experience
- 19:42Speaker 3: and you're surrounding and what you witness. Right, most of
- 19:45Speaker 3: us just replicate whatever we see. If you don't see
- 19:48Speaker 3: anybody in like loving and nurturing situations and providing that
- 19:52Speaker 3: you don't often replicate it, right, because that's not something
- 19:55Speaker 3: you're familiar with. So just through that process. Of course,
- 19:59Speaker 3: I'm a human, but I think for the most part,
- 20:02Speaker 3: what you see externally of me is what you see
- 20:05Speaker 3: and when you meet me, I'm the exact same person.
- 20:07Speaker 1: Right when I hear your lyrics, you're I feel like
- 20:14Speaker 1: you're vulnerable, You're you're honest with yourself, and I think
- 20:17Speaker 1: for a lot of men, I don't want to say
- 20:20Speaker 1: a lot of men, for humans, I think we we
- 20:24Speaker 1: tend to either tell ourselves the truth or we tell
- 20:26Speaker 1: ourselves a lie, and it's the battle of you know,
- 20:30Speaker 1: but the only way to grow is to tell yourself
- 20:32Speaker 1: the truth. So there's a lot of vulnerability in your lyrics,
- 20:36Speaker 1: and I love it like I love it well, the
- 20:37Speaker 1: same reason why I love a lot of y'all. You know,
- 20:40Speaker 1: you are my top three, you know, come, so now
- 20:45Speaker 1: I do do snooping. Obviously I had to cyberstock the
- 20:49Speaker 1: hell out of you, but I noticed you were like,
- 20:53Speaker 1: if you're a fan of mine, you come directly to me, Like,
- 20:58Speaker 1: how did you even conceive that concept of like you
- 21:01Speaker 1: want to come to my show? You buy the tickets
- 21:03Speaker 1: for me? No, ticket mass and no middle man, Like
- 21:05Speaker 1: where did that come from?
- 21:09Speaker 2: Life?
- 21:09Speaker 3: That's always been the process, you know, Like I've watched
- 21:12Speaker 3: my dad hustle, and everyone who bought product from him
- 21:16Speaker 3: pulled up on him or he pulled up on them.
- 21:18Speaker 3: If you want something from Larussell, you have to go
- 21:21Speaker 3: communicate with Larussell. When you start adding third parties, you
- 21:24Speaker 3: could either miss opportunity or something get misplaced. Like I
- 21:28Speaker 3: used to do booking for a theater and I was
- 21:30Speaker 3: trying to book certain artists and I'd have to go
- 21:33Speaker 3: through their agents and It'll be like a caaw whatever.
- 21:37Speaker 1: Sometimes they shut you down, get to it, and then
- 21:39Speaker 1: when I meet them later, I'm like, bro, I was trying.
- 21:41Speaker 3: To get you for it would have been dope because
- 21:43Speaker 3: I was building this thing. And they're like, man, I
- 21:44Speaker 3: didn't even know right, And that's because and they ain't
- 21:48Speaker 3: hollering at you. And then as the more middleman you have,
- 21:51Speaker 3: the more pie that's getting dipped into. And I'm a
- 21:54Speaker 3: firm believer in if I'm splitting pie, it needs to
- 21:57Speaker 3: be with people who helped me bake the pie, not
- 21:59Speaker 3: someone one who's just there. Because the end of this
- 22:03Speaker 3: is a standard. You need to have a business manager.
- 22:05Speaker 3: You need to have this that like, we're not going
- 22:07Speaker 3: to do that. You got to actually provide something. If
- 22:10Speaker 3: you didn't bring no ingredients or help bake this, you
- 22:12Speaker 3: shouldn't get a slice of it.
- 22:14Speaker 1: Now, you do have a team, because to get to you,
- 22:18Speaker 1: I tried emailing. Okay, I was like, this is the email,
- 22:21Speaker 1: this is how I gets hel But you do have
- 22:23Speaker 1: a team. Do you have a role amongst your team
- 22:25Speaker 1: that they don't get to say no, that you have
- 22:29Speaker 1: to at least they have to at least present the
- 22:31Speaker 1: opportunity to you. Because that's a valid point that happens
- 22:34Speaker 1: in the industry.
- 22:34Speaker 3: Just about everything comes to me. And I may have
- 22:37Speaker 3: seen this, I was telling Austin. No, I'm for sure
- 22:41Speaker 3: I have. I was telling Austin when it first came,
- 22:44Speaker 3: I had seen the show similar and I was like,
- 22:47Speaker 3: I don't know because I seen the time the eating
- 22:49Speaker 3: while broke thing, and I feel like a lot of
- 22:51Speaker 3: people play on like poor people and shit, and I didn't.
- 22:54Speaker 3: I didn't like it. So I was just like, ah,
- 22:56Speaker 3: I'm not gonna deal with that right now. Let me
- 22:58Speaker 3: see as it cultivates. So I've seen it. There's not
- 23:00Speaker 3: too much that come through the email that I don't see,
- 23:03Speaker 3: and if I don't see it, my two right hands
- 23:05Speaker 3: always see it and it still makes its way to me.
- 23:08Speaker 3: So with the eating when I broke, that was one
- 23:10Speaker 3: of the reasons. I was like, ah, the title, don't
- 23:14Speaker 3: I don't like when people play on the on poverty,
- 23:17Speaker 3: and like, it's just.
- 23:18Speaker 1: Like when I created Eating While Broke, I I was like,
- 23:24Speaker 1: I just I have so many dope, successful friends that
- 23:28Speaker 1: are like millionaires, influence celebrities, entrepreneurs, and they always have
- 23:32Speaker 1: these crazy stories like they were in jail, or they
- 23:35Speaker 1: were male escorts or just crazy ass stories, and I
- 23:39Speaker 1: love them. I lived for them. We go on to hiking,
- 23:41Speaker 1: like tell me more, what else did you do? You're
- 23:43Speaker 1: a hooker? Okay, let's there, you know, And so I
- 23:46Speaker 1: just love the journey. I actually don't even I do
- 23:49Speaker 1: enjoy the solutions, but I love the journey. I love
- 23:51Speaker 1: the storytelling. I love the hero's journey. And so when
- 23:54Speaker 1: I came up with Eating While Broke, I was like, well,
- 23:56Speaker 1: we got to start it at the route you know
- 23:58Speaker 1: that everyone can relate to, like, you know, people that
- 24:01Speaker 1: are aspiring rappers that are literally only have two pennies
- 24:03Speaker 1: to rub together, and I named it Eating while Broke.
- 24:06Speaker 1: But then I realized, damn, every time I pitched the show,
- 24:10Speaker 1: I have to say, hey, I have this great opportunity
- 24:13Speaker 1: for you. It's ignore the name, let me tell you
- 24:16Speaker 1: what it is. And I always have to say, ignore
- 24:19Speaker 1: the name, and then I tell them, you know, the
- 24:21Speaker 1: show is about inspiring people and just kind of leveling
- 24:24Speaker 1: with them and inspiring them that they can do exactly
- 24:27Speaker 1: what you did, or they should believe in themselves no
- 24:29Speaker 1: matter what their environment is in. But I always have
- 24:31Speaker 1: to do this, dang explain her on eating wall Sometimes.
- 24:35Speaker 3: That's why, like certain things would get to me through email,
- 24:37Speaker 3: but since it doesn't have full context, it's like I
- 24:41Speaker 3: can't tend to it right because it doesn't resonate. But
- 24:43Speaker 3: that's why I'm always somebody. I'm so open. If you
- 24:46Speaker 3: see me anywhere, you can come to me and address me.
- 24:49Speaker 3: And once I meet you and feel your energy, it's like, oh, okay,
- 24:52Speaker 3: that makes sense, right, But emails have no context, like
- 24:55Speaker 3: that's just you gotta take it for whatever you want.
- 24:59Speaker 1: I'm uh. Pippole told me this once. He said, if
- 25:03Speaker 1: they locked the door, you're climbing through the window. I
- 25:04Speaker 1: was like, oh, he didn't respond. He Nicole, better use
- 25:08Speaker 1: that my heart email drop this Charlottemade you know it's
- 25:22Speaker 1: running this show, and uh, you know, get his attention.
- 25:27Speaker 1: And not only did I do that, but I liked
- 25:28Speaker 1: you so much. I literally was like Earner Leisure should
- 25:32Speaker 1: have him, Charlemagne should have him, all these people should
- 25:35Speaker 1: have him, and she was like, I think they already did.
- 25:38Speaker 1: Like I was like the last ones at the table,
- 25:40Speaker 1: like these are the shows he should be on. I
- 25:42Speaker 1: don't even I don't even never had an opportunity meet
- 25:44Speaker 1: with you, but I was like, dam all your publicists
- 25:46Speaker 1: over there, like this is who I want. Love it
- 25:49Speaker 1: and and that's you know why we named the show,
- 25:54Speaker 1: you know, at the end of the day, eating while broke.
- 25:55Speaker 1: But I get it because I literally every time I
- 25:58Speaker 1: sell someone on the idea, I'm like, just ignore the name,
- 26:01Speaker 1: ignore the name. But I'm glad that you take time
- 26:04Speaker 1: to come and sit with me and super excited. I
- 26:07Speaker 1: love literally everything you're about. And sorry, one of the
- 26:14Speaker 1: things that kind of surprised me is the entrepreneur in
- 26:20Speaker 1: you and like, also, like, why did you name your
- 26:26Speaker 1: company the Good Company?
- 26:29Speaker 2: Right?
- 26:30Speaker 3: Well, I mean good company just because there's a quote.
- 26:33Speaker 3: Let's say your mama say you just by the company
- 26:35Speaker 3: you keep, right, So I feel like good company is
- 26:38Speaker 3: encompassing of just I like to have good people around me,
- 26:40Speaker 3: and we build great energy when we go into places.
- 26:43Speaker 3: We're a good company to have, right, Just that name
- 26:46Speaker 3: is welcoming. And then I use pennies because I feel
- 26:49Speaker 3: like pennies are undervalued and overlooked. Right. If you see
- 26:52Speaker 3: a penny on the ground, you usually don't stop and
- 26:54Speaker 3: pick it up. But imagine if you stopped and picked
- 26:57Speaker 3: up every penny you walk past throughout your whole life,
- 27:00Speaker 3: have more money than a lot of the people besides you.
- 27:02Speaker 3: Even though it's a penny. There's a multitude of them,
- 27:05Speaker 3: like we passed them up all the time everywhere, and
- 27:08Speaker 3: no one really cares. Right, But it exists for a reason.
- 27:12Speaker 1: I sometimes think pennies exist to go in my daughter's mouth. Right,
- 27:19Speaker 1: that's a terrible joke. I'm a new mom. I'm a
- 27:21Speaker 1: brand new mom. I spend most of my days trying
- 27:24Speaker 1: to convince my daughter not to try a new way
- 27:26Speaker 1: to commit suicide. Right right now, now you see why
- 27:29Speaker 1: our parents are like tired by eight o'clock because they
- 27:32Speaker 1: like spent the entire day, like what do you have
- 27:35Speaker 1: to do next? But what can people expect from you
- 27:42Speaker 1: in the future music wise?
- 27:45Speaker 2: A ton of it, A whole lot of it.
- 27:48Speaker 3: You know. I'm someone I live by this theory of
- 27:51Speaker 3: like leaving empty. I don't want to leave with nothing
- 27:54Speaker 3: on my plate and all the music I have I
- 27:56Speaker 3: intend to release and get out. I don't want to
- 27:59Speaker 3: sit on things for years. I'm currently building crazy infrastructure
- 28:05Speaker 3: at home. I keep saying I'm building Disneyland because we're
- 28:07Speaker 3: building something like that completely laterally. But really, I don't know.
- 28:13Speaker 3: I don't have any expectation of myself. So I think
- 28:16Speaker 3: people shouldn't. They should just enjoy the journey. Like how
- 28:18Speaker 3: you say you've been spying, Like I hope when you
- 28:20Speaker 3: spy you're smiling because it's just it's a hell of
- 28:23Speaker 3: a show to watch, you know, it's a beautiful shavn't
- 28:25Speaker 3: got to see too many artists actually make it in
- 28:28Speaker 3: front of us, right, Like we see the resulting that
- 28:31Speaker 3: the label post and share, but we don't see like
- 28:35Speaker 3: them going city to city. Hey yo, I'm gonna do
- 28:37Speaker 3: a pop up, you know, Like we don't get to
- 28:39Speaker 3: see that part of the journey, and I'm showing all
- 28:41Speaker 3: of it. I'm showing us running merch for filming out
- 28:43Speaker 3: of my house. My mom is dropping them, dropping them off,
- 28:46Speaker 3: like I'm showing the entire process, and we're sharing the
- 28:49Speaker 3: gyms along. So I think people should just stay tuned
- 28:52Speaker 3: and this We got enough sequels to beat the Fast
- 28:56Speaker 3: and Furious series, you know, like we're coming.
- 28:59Speaker 1: Like that when you do your pop YouTube pop up shows, right.
- 29:03Speaker 3: We're doing one tonight. I just I just got off
- 29:06Speaker 3: a plane and I was like, man, I want to
- 29:08Speaker 3: do a show. So we announced it and now the
- 29:10Speaker 3: show tickets have been selling tonight. It's going to be
- 29:13Speaker 3: at where going to be? This is This one's gonna
- 29:20Speaker 3: be special because it's an unplugged version and it's like
- 29:22Speaker 3: live Q and A like.
- 29:23Speaker 1: People, I'm not gonna lie like I would love to go.
- 29:32Speaker 3: Please. What's dope about our shows is like this one
- 29:39Speaker 3: is a bit different, but generally with our shows, like
- 29:42Speaker 3: I use the second half of my set to just
- 29:45Speaker 3: let the fans choose the songs they want to hear,
- 29:47Speaker 3: and I rap whatever they say they want to hear. Right,
- 29:49Speaker 3: So it's like a really interactive show. We did one
- 29:53Speaker 3: in New York and Brooklyn. When we went out there,
- 29:55Speaker 3: it sold out in six hours, five hundred tickets. So
- 29:58Speaker 3: now I've just kind of been in this wave where
- 30:00Speaker 3: it's like I just be like, I feel like doing it,
- 30:02Speaker 3: and we do it and it usually goes well.
- 30:06Speaker 1: And then who kind of does the logistics?
- 30:09Speaker 3: So myself for Nadi, he's a member of my team.
- 30:12Speaker 3: He helps with booking, Tiata helps with logistics. Milli is
- 30:16Speaker 3: on my team. So anytime we go to a tour
- 30:19Speaker 3: route and she kind of.
- 30:20Speaker 1: Plans and give a guy and girl team you yeah, yeah, okay,
- 30:24Speaker 1: I like that because sometimes you work with people and
- 30:26Speaker 1: they like Slayholder, like Charlemagne's company is pretty much ran
- 30:31Speaker 1: by women black women, which is amazing by the way
- 30:34Speaker 1: he treat the man.
- 30:36Speaker 3: I wouldn't be where I am without women. I have
- 30:38Speaker 3: a team of like the most incredible creative intuit in
- 30:42Speaker 3: women when it comes to just business and everything.
- 30:45Speaker 1: Now, one of the things I did see, and I
- 30:48Speaker 1: could be wrong, maybe lack of research, but I feel
- 30:52Speaker 1: like on one of the things you have posted was
- 30:55Speaker 1: like if people buy your records, they have like some
- 30:57Speaker 1: kind of ownership in it.
- 30:59Speaker 2: Yeah.
- 31:00Speaker 3: Yeah, So not necessarily if you buy it some people.
- 31:03Speaker 3: So on Usually on projects, I'll sell my album before
- 31:07Speaker 3: it comes to streaming, and anyone who buys that project
- 31:10Speaker 3: is up for selection to receive a royalty. So I
- 31:14Speaker 3: usually go through the list of buyers and I'll pick
- 31:16Speaker 3: like fifty to one hundred people, sometimes one hundred and
- 31:18Speaker 3: fifty if I'm feeling good, sometimes two hundred, and I'll
- 31:20Speaker 3: give them a percentage of royalty in different songs from
- 31:23Speaker 3: that album. You can also buy royalties, like you could
- 31:26Speaker 3: make an offer to purchase a share. So if you
- 31:28Speaker 3: have a favorite song you like, I love this song,
- 31:31Speaker 3: I know it's gonna be big, or just I love
- 31:33Speaker 3: this song, I just want to have a stake in it,
- 31:35Speaker 3: you can make an offer to me and say I
- 31:37Speaker 3: want five percent of the revenue from this song. I'm
- 31:39Speaker 3: willing to give you a thousand dollars five hundred dollars,
- 31:42Speaker 3: and I'll hit you and negotiate and say I'm willing
- 31:45Speaker 3: to take this or I'm not, and then I send
- 31:47Speaker 3: you a percentage to the distro you collect every month
- 31:49Speaker 3: into perpetuity for the rest of your life.
- 31:52Speaker 1: Yeah, I've never heard of someone do that, Brover, I've
- 31:54Speaker 1: never heard a song. I was like, did he do
- 31:56Speaker 1: what I think he did?
- 31:57Speaker 2: Yeah?
- 31:59Speaker 3: How do you right?
- 32:01Speaker 1: How did you come up with that?
- 32:02Speaker 2: Though?
- 32:02Speaker 3: Like how it was just a late night thought of
- 32:05Speaker 3: Like I've always been split in revenue with my team.
- 32:09Speaker 3: Everyone who helped, producers, engineers, they all get a percent.
- 32:12Speaker 3: So one day it was just like we should give
- 32:14Speaker 3: the fans some They listened to this shit every day.
- 32:17Speaker 3: Imagine if your favorite jay Z song, I Man, you
- 32:19Speaker 3: listen to it every day, but you don't want to
- 32:21Speaker 3: percent it. My fans, like bagas Claim blew up. Some
- 32:24Speaker 3: of my fans had equity in that song when it
- 32:27Speaker 3: first dropped, a year before it even took off.
- 32:29Speaker 2: So they for the rest of their.
- 32:31Speaker 3: Life they're going to be getting money off bagas Claim
- 32:34Speaker 3: because they just made the right call. They enjoyed the song.
- 32:36Speaker 2: So and then, but.
- 32:40Speaker 1: They reached out to you, or how did you even
- 32:42Speaker 1: announce that?
- 32:43Speaker 3: I made this big announcement and Tieta on my team.
- 32:46Speaker 3: She created this form for people to go fill out
- 32:49Speaker 3: and you put all your information, you put your offer amount,
- 32:51Speaker 3: how much you want. It comes to a database. I
- 32:53Speaker 3: look at all the offers, I'll email you and say yeh,
- 32:55Speaker 3: I send your offer. I liked it, I accept you
- 32:58Speaker 3: email me. I go through every offered personal badass even
- 33:02Speaker 3: through email, like when we do bookings and shit like,
- 33:05Speaker 3: people are always surprised that they're talking to me. It's like,
- 33:07Speaker 3: it's my business. Of course you're talking to me.
- 33:11Speaker 1: It makes sense, right. Most of my companies, for some
- 33:15Speaker 1: reason cannot get them past a certain threshold. I don't
- 33:19Speaker 1: know if it's like my whatever, but so most of
- 33:22Speaker 1: my companies are smaller. So I'll email, but I email
- 33:25Speaker 1: under an alias. It'll be like Samantha, and it'll be
- 33:28Speaker 1: like Samantha's so crazy.
- 33:29Speaker 3: When I used to send out emails to get booked,
- 33:32Speaker 3: to go to venues and try to book them, I
- 33:34Speaker 3: used to act like I was my own manager, and
- 33:36Speaker 3: then eventually it's like, bro, it's me.
- 33:39Speaker 2: I am l Russell. I'm gonna DIVI vinue. This is
- 33:42Speaker 2: what I want to do right.
- 33:43Speaker 3: And I've gotten so much more rapport and response because
- 33:46Speaker 3: it's like, of course people want to talk to you
- 33:49Speaker 3: like I'm doing it right.
- 33:50Speaker 1: You didn't feel at some point it hinders how much
- 33:58Speaker 1: more you can get because like I'll give it pretty
- 34:01Speaker 1: v uh. I emailed her and I'm like okay, you know,
- 34:06Speaker 1: she responded, and then like it was her, and then
- 34:09Speaker 1: she got on the phone with me. She like just
- 34:11Speaker 1: called me, and then I hear the Jamaican accent. I'm like,
- 34:13Speaker 1: wait a minute, I said, and we ended up vibing
- 34:16Speaker 1: on the phone like for forty five minutes. And but
- 34:19Speaker 1: it was it was the first time that I cold
- 34:22Speaker 1: called emailed somebody and not only did they respond in
- 34:25Speaker 1: record speed, but I mean, first of all, that girl
- 34:27Speaker 1: is as humble as a yet, right, but that was
- 34:30Speaker 1: the first time that I've ever seen like someone on
- 34:33Speaker 1: that level just be like, what's up, what's up? Let's
- 34:36Speaker 1: do it. She was like, what do you want me
- 34:38Speaker 1: to cook? I got beans and that. I was like,
- 34:41Speaker 1: what are you doing? You're dope. I was just like
- 34:43Speaker 1: you do you know, and it was past, no team,
- 34:46Speaker 1: no nothing. And you know, I didn't even know it
- 34:47Speaker 1: was her until she called me, and I was like, oh,
- 34:49Speaker 1: it's you. You know, that's like if jay Z calls
- 34:52Speaker 1: me after an email and be like.
- 34:53Speaker 3: Right, people usually get that same shock, but it just
- 34:56Speaker 3: builds a different relationship, right. You respect what someone is
- 35:00Speaker 3: building a lot more when you know they're working it, right,
- 35:03Speaker 3: It's hard to fuck someone over when it's like oh
- 35:05Speaker 3: it's you. Yeah, yeah, yeah, they're right, builds a different
- 35:08Speaker 3: rapport you have to do.
- 35:10Speaker 1: You have an internal rule about letting new people into
- 35:14Speaker 1: your camp, because it seems like you have a very
- 35:17Speaker 1: large camp.
- 35:18Speaker 3: It is kind kind of yeah, even my immediate group
- 35:22Speaker 3: is pretty large. There's not really a rule, just an energy, right,
- 35:27Speaker 3: if I know who I like and who I don't like,
- 35:29Speaker 3: and who fits and who doesn't. Sometimes we'll trial people
- 35:32Speaker 3: out and it's like ah, that didn't really work, and
- 35:34Speaker 3: we kind of maneuver forward. But it's not really any rule,
- 35:37Speaker 3: just your energy, how you feel, how everyone feels about you,
- 35:41Speaker 3: how you feel about everyone, and we could usually get
- 35:44Speaker 3: a sense of that really fast. I also have like
- 35:48Speaker 3: I like to work with people who work hard, like
- 35:51Speaker 3: the best. You know, I don't want to It's like, bro,
- 35:53Speaker 3: I'm playing at a high level at all times. If
- 35:55Speaker 3: you can't keep up, you need to go on the
- 35:57Speaker 3: other court and play with the little kids for a
- 35:59Speaker 3: bit to your game get up.
- 36:02Speaker 1: Have you experienced failure or let me just rephrase that,
- 36:07Speaker 1: have you experienced perceived failure?
- 36:08Speaker 3: I hate the word, of course, yeah, of course me about.
- 36:12Speaker 1: Like perceived failure, and like what the experience was.
- 36:15Speaker 3: Man, I've had shows where there was five people in
- 36:18Speaker 3: the crowd and I had to pay for a venue.
- 36:21Speaker 3: I rented a sprinter van to get my team there.
- 36:23Speaker 3: We brought the equipment, We brought a ton of merch
- 36:25Speaker 3: that we didn't sell because there wasn't no one to
- 36:28Speaker 3: sell it to. And I was a tough ride home.
- 36:31Speaker 3: You know, I was silent. I'm usually the allowing and
- 36:34Speaker 3: talking and childing, but I was silent, right. And I've
- 36:36Speaker 3: had several of those moments of perceive failure even beyond that,
- 36:41Speaker 3: just sometimes releasing merch and putting all your money into
- 36:44Speaker 3: it and it doesn't go that people don't react. Early on,
- 36:47Speaker 3: I had a lot of albums. I dropped twenty two albums.
- 36:50Speaker 3: I've had a lot of albums early on where I
- 36:52Speaker 3: was like, this is gonna be Yeah, we've been we've
- 36:54Speaker 3: been overlow. We didn't blow nothing. Albums is a lot, yeah,
- 36:59Speaker 3: way more.
- 37:00Speaker 1: Two hours, not even twenty two singles.
- 37:03Speaker 3: No, And that's just my catalog. I've written other EP
- 37:06Speaker 3: single albums for a bunch of other people, so, but
- 37:09Speaker 3: just in my own album, it's twenty two.
- 37:12Speaker 1: When you experience perceived failure. Can you walk me through
- 37:17Speaker 1: your thoughts?
- 37:22Speaker 3: Usually is negative first, right, It's all like I look
- 37:25Speaker 3: for all the problems, what I didn't do, how I
- 37:28Speaker 3: didn't do it while I could have done it better,
- 37:30Speaker 3: And then eventually it just becomes like analytical solution based,
- 37:35Speaker 3: like I always want to I always want to prove
- 37:40Speaker 3: me wrong or anybody wrong. I'm like, well, I'm finna
- 37:43Speaker 3: next time. I'm gonna do it triple besides, and it's
- 37:47Speaker 3: gonna be a success. But yeah, it's usually just that
- 37:50Speaker 3: immersed emotional turmoil that comes with it first, where you know,
- 37:54Speaker 3: you feel that dark cloud over you and sometimes you
- 37:57Speaker 3: gotta cry or you gotta sit in that and kind
- 37:59Speaker 3: of be in that space until you could work through it.
- 38:02Speaker 1: I'm surprised that you didn't just say, well, maybe this
- 38:07Speaker 1: is a question. But in that negative space, have you
- 38:11Speaker 1: questioned your worth? Like whether you know, like, oh, well
- 38:15Speaker 1: five people. I get the logistics because I as an entrepreneur,
- 38:18Speaker 1: I get like what did we do? What could we
- 38:20Speaker 1: have done differently? But in that negative space, can you say,
- 38:24Speaker 1: and you are prolific for sure, but have you questioned your.
- 38:29Speaker 3: Own not in music, like anytime I failed in music.
- 38:34Speaker 3: It wasn't a question of my own worth. It was
- 38:37Speaker 3: just like, they don't see it. Right, I knew, I
- 38:40Speaker 3: knew I was it. I'm just like they don't see it.
- 38:43Speaker 3: I haven't done enough work for them to see it.
- 38:45Speaker 3: They don't see it. So I've never questioned my worth
- 38:48Speaker 3: in that aspect. If I'm questioning my worth, it's usually
- 38:50Speaker 3: through some life shit, like me doing something against my
- 38:55Speaker 3: own morals or against my own code, or just I
- 38:59Speaker 3: let somebody down and that's dear to me. Those are
- 39:02Speaker 3: moments I questioned my worth when I can't show up
- 39:04Speaker 3: for my daughter in a way that I felt like
- 39:06Speaker 3: I should. Things like that, but not music, And I put.
- 39:10Speaker 1: My hour career wise.
- 39:12Speaker 3: No, yeah, no, not career wise at all. I know
- 39:17Speaker 3: what I'm worth in my career. I know what I deliver,
- 39:19Speaker 3: I know what I bring forth, and even even through life,
- 39:22Speaker 3: like I'm getting to a point where I know my
- 39:25Speaker 3: impact and how significant I am to you know, the
- 39:28Speaker 3: life around me and the world. I'm feeding a community.
- 39:33Speaker 1: A community. So there's a book I just recently checked out.
- 39:36Speaker 1: I don't know if you ever heard of it. It's
- 39:37Speaker 1: called Mail Versus Man. Dedre Whitfield shout outs to him.
- 39:42Speaker 1: I picked up the book. I thought it was for men,
- 39:46Speaker 1: but so I got it from my my friend and
- 39:51Speaker 1: but I ended up reading it because I like to
- 39:53Speaker 1: read to get to a book. I'm literally in a
- 39:57Speaker 1: book head that I am obsessed with books. But I
- 40:01Speaker 1: read the book and one of the things he pointed
- 40:04Speaker 1: out in the book, which I will gift you the
- 40:06Speaker 1: book now that I have, I think I have your
- 40:08Speaker 1: address on them. I'll get to information. Yes, But anyways,
- 40:12Speaker 1: one of the things he talked about was like the
- 40:15Speaker 1: male versus man. You know, the male is self seeking
- 40:19Speaker 1: and the man is of service, which is different problem.
- 40:22Speaker 1: I never thought of that, Like, so when a guy
- 40:23Speaker 1: takes me on a date, I'm like, are you trying
- 40:26Speaker 1: to give me? Are you trying to serve me? Now,
- 40:29Speaker 1: at first I was like, oh, that's messed up to
- 40:31Speaker 1: like seek service, But as a female, it's actually not,
- 40:35Speaker 1: because you know, we seek protection and we seek Some
- 40:38Speaker 1: of us do need help providing and some of us
- 40:41Speaker 1: need of course, everyone wants to be professed. Marry me,
- 40:44Speaker 1: the announce the world. I'm the one. I also in
- 40:50Speaker 1: my hip hop head and after reading that book lately,
- 40:53Speaker 1: it's like every song on the radio is like shout
- 40:56Speaker 1: out to my sneaky link er or yeah, I'm having
- 40:59Speaker 1: sex with him my side chick raw. But I'm never
- 41:02Speaker 1: gonna leave you. I'm never gonna leave my family for you.
- 41:06Speaker 1: And and I'm like, yo, did he really just say
- 41:09Speaker 1: he's having sex with his side chick raw and that's
- 41:12Speaker 1: why she's attached? And some of these lyrics are so
- 41:14Speaker 1: terrible to women. I'm like, at what point? And who
- 41:18Speaker 1: is responsible? And this is just an honest like friend
- 41:22Speaker 1: or you know you you you have responsibilities as a
- 41:26Speaker 1: philosopher and entrepreneur and a leader and being a vulnerable
- 41:30Speaker 1: man yourself, Like, who do you think is responsible? Is
- 41:34Speaker 1: it the art form, is it the male energy, or
- 41:38Speaker 1: is it us women?
- 41:39Speaker 2: Uh?
- 41:42Speaker 3: I don't think anyone's responsible, but I think everyone is accountable.
- 41:46Speaker 3: I hear the same music coming from females as well.
- 41:49Speaker 3: I agree.
- 41:50Speaker 1: I went into an ail salon, I saw nothing but
- 41:52Speaker 1: strippers all then.
- 41:54Speaker 3: I don't think there's a responsibility, but there's an accountability.
- 41:57Speaker 3: And uh, I think that's one of those things that
- 42:01Speaker 3: it's hard to ever be what you never see, right.
- 42:04Speaker 3: A lot of these men that make it in hip
- 42:05Speaker 3: hop and music, they haven't had great examples of leadership
- 42:11Speaker 3: or of men that have that in them to not
- 42:14Speaker 3: fall to desire, or that are disciplined or impeccable in
- 42:18Speaker 3: their soul or fulfilled to where they don't need to
- 42:22Speaker 3: seek or go get extra and the same with women.
- 42:25Speaker 3: So I think that's just we often act these artists
- 42:29Speaker 3: to build things that they don't have the tools to build, right. Yeah,
- 42:34Speaker 3: Like if you go look in their toolbox, it's it's
- 42:39Speaker 3: like you want to build a house with guys.
- 42:41Speaker 1: Feel like jay Z kind of touched on that in
- 42:44Speaker 1: I want to say four for four or one of
- 42:45Speaker 1: the hourists like where he was the first one to.
- 42:47Speaker 3: Be where we've seen that, Oh wow, you've upgraded your toolbox, right,
- 42:53Speaker 3: But a lot of artists don't have that. We're coming
- 42:55Speaker 3: out of environments that don't nurture that type of behavior
- 42:58Speaker 3: or system. Like when I was coming up, the older
- 43:01Speaker 3: men around me was like players too, Like, bro, what
- 43:05Speaker 3: you feel me? So you grow up embracing that and
- 43:07Speaker 3: wanting to be like that. That's what you replicate, That's
- 43:09Speaker 3: what you know. You don't see anyone I've I don't
- 43:15Speaker 3: think I've ever seen a man that was just so
- 43:17Speaker 3: in love and revere their family so much and treated
- 43:20Speaker 3: they women so well, like they meant the world to me.
- 43:24Speaker 3: For me to be like, man, that's what I want right.
- 43:27Speaker 3: Very seldom do you witness that and experience that. But
- 43:30Speaker 3: yet you expect someone to conduct themselves in that manner.
- 43:34Speaker 3: That's what's not gonna happen.
- 43:37Speaker 1: That's interesting. So when it comes to accountability in your
- 43:40Speaker 1: personal life, who holds you accountable? Is it? I don't
- 43:45Speaker 1: want to answer the questions.
- 43:47Speaker 3: Everyone around me in a sense holds me accountable in
- 43:51Speaker 3: some way, but ultimately me like I have to be.
- 43:55Speaker 3: I have to be the one that wants to get
- 43:57Speaker 3: up every day and put in work and be better
- 44:00Speaker 3: and want to drop my daughter off and pick her
- 44:02Speaker 3: up and do work and things like that. But everyone
- 44:04Speaker 3: around me, from myself, my mom, my dad, my daughter,
- 44:08Speaker 3: her mother, tieda Millie testing everyone are fani. Just all
- 44:12Speaker 3: of my friends hold me accountable in some aspect. They're
- 44:15Speaker 3: always in my you know, I can only stoop so
- 44:18Speaker 3: low sometimes before someone's like, hey, brouh, what we doing?
- 44:23Speaker 1: Oh? I like that? I like that? Okay? Is there
- 44:26Speaker 1: anything that your fans are me don't know about you?
- 44:35Speaker 3: I mean everything, I mean, I guess you only.
- 44:40Speaker 1: Know the music well because you kind of signed a
- 44:42Speaker 1: camera on your entrepreneurship. You also do all these little
- 44:47Speaker 1: I don't want to say little, but these gems on
- 44:49Speaker 1: social media. So when I say is there anything we
- 44:53Speaker 1: don't know about you? I feel like you're it's like
- 44:56Speaker 1: you learn a lesson. You're like, let's put it out there.
- 44:58Speaker 1: You learn that lesson?
- 45:00Speaker 3: What about there really else today?
- 45:15Speaker 2: So I battle that.
- 45:16Speaker 1: I like, I don't know if I want to get personal, man, real.
- 45:21Speaker 3: No such thing. I've had the really reals, and I
- 45:24Speaker 3: shared there's no such thing. Because there's a billion people
- 45:27Speaker 3: in the world, and someone's been through exactly what you've
- 45:30Speaker 3: been through, and they may need your help, right, but
- 45:32Speaker 3: you're refusing to hell, you have all the tools and
- 45:34Speaker 3: all the means to help them, but you're refusing to
- 45:36Speaker 3: do it because of your own fear, right, And like,
- 45:40Speaker 3: I don't want to deny nobody of that tool. Like
- 45:42Speaker 3: I want people to be able to grow. If that's
- 45:44Speaker 3: going to be through me just sharing what I felt
- 45:47Speaker 3: or experienced, that's an easy call.
- 45:49Speaker 2: Right do you do.
- 45:54Speaker 1: The The world is always a sensitive around this topic,
- 45:57Speaker 1: but I'm gonna go ahead and throw it out there.
- 45:59Speaker 1: But do you believe in therapy? Do you do therapy?
- 46:02Speaker 3: So I recently started therapy, probably a few months back,
- 46:06Speaker 3: and I had a few sessions and it's cool. I'm
- 46:10Speaker 3: not consistent with it because I don't feel like I'm
- 46:14Speaker 3: gaining much from it. But I also had like an
- 46:18Speaker 3: expectation of what I was supposed to get from it,
- 46:20Speaker 3: like I'm supposed to be here, like I have a
- 46:22Speaker 3: new sessions. It's like, man, I'm a gold new Man, right,
- 46:24Speaker 3: And that's not how it happens. And for me, I
- 46:28Speaker 3: just I just realized that it was work that I
- 46:30Speaker 3: need to do. Right. I don't need anyone's help to
- 46:32Speaker 3: be a better human. I just need to choose to
- 46:34Speaker 3: be a better human and commit to that. That's not
- 46:36Speaker 3: something I need to talk to someone about if you
- 46:39Speaker 3: want to, yes, But for me personally, it's like I
- 46:43Speaker 3: built an entire empire. I could definitely build myself as
- 46:47Speaker 3: a man, right. I don't need anyone's assistant to do that,
- 46:49Speaker 3: But I chose. I've chosen not to, right, I've chosen
- 46:53Speaker 3: not to allocate my energy towards that, which is the
- 46:55Speaker 3: only reason I haven't grown in any way that I
- 46:58Speaker 3: wish to.
- 46:59Speaker 1: It's funny you say that because I recently full vulnerability here.
- 47:04Speaker 1: I recently did try therapy, and I kind of felt like,
- 47:09Speaker 1: oh man, this is gonna sound really shitty for all
- 47:11Speaker 1: those people that give.
- 47:13Speaker 2: It to them.
- 47:13Speaker 1: But I felt like, yeah, I wasn't getting the response
- 47:15Speaker 1: in that I needed, the in the record speed that
- 47:18Speaker 1: I needed and it was like I knew the answers,
- 47:21Speaker 1: but I just wasn't choosing to make the choice that
- 47:25Speaker 1: I needed to make. And in therapy it takes so
- 47:28Speaker 1: much uprooting of your childhood to get to the root
- 47:31Speaker 1: that I was like, yo, I'm not trying to relive
- 47:33Speaker 1: the thing that I ran from, like trying to give
- 47:36Speaker 1: me PTSD. Like, no, I'm good, but I do agree
- 47:39Speaker 1: with you, and I'm glad you were honest about that
- 47:41Speaker 1: because people say therapy therapy, therapy, and I actually thought
- 47:45Speaker 1: you weren't gonna say that you do therapy because I
- 47:50Speaker 1: low key feel like your vulnerability and your lyrics is
- 47:53Speaker 1: a form of therapy.
- 47:54Speaker 3: Definitely. Definitely, that's where I get to get all of
- 47:58Speaker 3: that from.
- 47:58Speaker 1: And someone gets you, man, And like, because I feel
- 48:01Speaker 1: like Drake, every time.
- 48:04Speaker 3: Writing and talking really helps and that's the thing about
- 48:07Speaker 3: the past, like you're saying, and that shows you how
- 48:09Speaker 3: much you're how deep your trauma is because you think
- 48:13Speaker 3: like speaking about it is reliving it. You can't relive
- 48:16Speaker 3: the past, right, it's already been lived, it's gone. It
- 48:19Speaker 3: only exists in your memory. You can't relive it. But
- 48:22Speaker 3: we when trauma hits in a certain way, it makes
- 48:25Speaker 3: you feel like you're going through that experience again, but
- 48:27Speaker 3: it's not, and you really have to work through that
- 48:30Speaker 3: to get You got to go through it to get
- 48:32Speaker 3: through it, right.
- 48:33Speaker 1: Yeah, Or you can try.
- 48:39Speaker 2: I don't.
- 48:39Speaker 1: I tried my hardest to I believe. I tell myself this,
- 48:44Speaker 1: every storm. At the end of every storm is a rainbow.
- 48:46Speaker 1: So the faster I don't cope through it or the
- 48:51Speaker 1: more I do not cope and numb, the faster I
- 48:54Speaker 1: get through the storm. So like if I were to
- 48:57Speaker 1: numb something, drink, get high, have sex, or do whatever
- 49:00Speaker 1: it is, go go to the mall, look pretty, whatever
- 49:03Speaker 1: I gotta do, go to the clubs. If I cope
- 49:06Speaker 1: through it, then it's gonna take me longer to heal.
- 49:09Speaker 1: So if I go through it and like blow up
- 49:11Speaker 1: my girlfriends, then to strangers and seven elevens. You know whatever,
- 49:16Speaker 1: I'm gonna get through it faster, even though it's gonna hurt,
- 49:19Speaker 1: Like you know what I'm saying, right.
- 49:21Speaker 3: So definitely, you definitely prolong the healing process as you
- 49:26Speaker 3: as you act right, every every twinkie you eat just
- 49:29Speaker 3: makes you closer to the opposite end of where you
- 49:32Speaker 3: want to be, right, like exactly, And that that's how
- 49:34Speaker 3: it is with everything. Every time you do another act
- 49:36Speaker 3: that goes against what you want to be, you're just
- 49:39Speaker 3: adding it. Because the thing with with how the human
- 49:43Speaker 3: system work is the more you do something, the better
- 49:45Speaker 3: you get at it, right, So the more you live found,
- 49:49Speaker 3: the better you get at it. Some people are phenomenal cheaters,
- 49:52Speaker 3: and it's because they do it a whole lot. Yeah, right,
- 49:55Speaker 3: So every time you do it, you're getting better at it,
- 49:57Speaker 3: which means it's going to take a lot.
- 49:59Speaker 2: Longer to get better.
- 50:01Speaker 3: And the other direction, because you're so exceptional at what
- 50:04Speaker 3: you do. If you lie a lot, you're exceptional, it's
- 50:06Speaker 3: gonna take you a lot to become someone who tells
- 50:09Speaker 3: the truth exceptionally.
- 50:10Speaker 2: Right.
- 50:10Speaker 1: Yeah, that's that's deep, that's deep. But I think at
- 50:14Speaker 1: the end of the day, I mean I personally give
- 50:18Speaker 1: people a lot of grace. I'm one of those people
- 50:19Speaker 1: that you could literally push me off my seat and
- 50:21Speaker 1: be like, I was just angry my bagm. So I'd
- 50:24Speaker 1: be like, no, it's okay. But now I'm at the
- 50:28Speaker 1: place where it's like I get it, you're anger. I
- 50:29Speaker 1: just don't want to sit next to you anymore. Like
- 50:32Speaker 1: take your anger out on the flowers over there, you know.
- 50:35Speaker 1: But it's a pleasure to have you. I know, we
- 50:38Speaker 1: kind of we're all over this space. I really would
- 50:41Speaker 1: like to go to your show tonight. I know, yes,
- 50:43Speaker 1: I do have some plans, but I'm a pivot and
- 50:45Speaker 1: and I'm a mother now, so trust me, everything is
- 50:48Speaker 1: like a babysitter, babysitter, nanny, babysitter is like any amount
- 50:52Speaker 1: of freedom cost.
- 50:52Speaker 3: You have to come. This is going to be special.
- 50:55Speaker 1: I'm definitely gonna come. I am a true fan. I
- 50:59Speaker 1: have so much admir generation for the way you run
- 51:01Speaker 1: your businesses, how everyone gets a buy and how everyone
- 51:04Speaker 1: gets an option to invest in how you partner and
- 51:07Speaker 1: do this restaurant where it's like pay what you what
- 51:10Speaker 1: you want, which is brilliant, and it's just something that
- 51:16Speaker 1: a lot of artists aren't doing right, you know, and
- 51:18Speaker 1: I love the vulnerability and your lyrics. So I'm truly
- 51:22Speaker 1: thankful that we finally got you on the show. Thank
- 51:26Speaker 1: you all listeners for checking out another episode of Eating
- 51:30Speaker 1: While Broke. I'm your host, Colleen Witt, and today we
- 51:32Speaker 1: have Larussell in the building. Where can they find your
- 51:36Speaker 1: Like your Instagram handle? What's your Instagram?
- 51:38Speaker 2: I'm at l Russell on everything.
- 51:40Speaker 1: L A.
- 51:40Speaker 2: R us has EOL.
- 51:42Speaker 3: You can find me on social media on DSPs. At
- 51:46Speaker 3: home in Valleo, walking around.
- 51:49Speaker 1: So oh, you stay in the bay.
- 51:51Speaker 3: I stay home. I live where I'm from and I'm
- 51:55Speaker 3: there every day. I'm taking my daughter to school, I'm
- 51:57Speaker 3: picking it up momos, checking it on people. I'm around.
- 52:01Speaker 3: I'm at home.
- 52:03Speaker 1: They when they told me that I got you, it
- 52:06Speaker 1: was like I had like two days to notice, like
- 52:08Speaker 1: you know or whatever. And I was like negotiating with
- 52:11Speaker 1: the team everyone's schedule. There's like four people that have
- 52:13Speaker 1: to all align schedules, and there was a hiccup and
- 52:18Speaker 1: I'm like going back and forth, like yo, do you
- 52:20Speaker 1: think we can push back? And We're all like no,
- 52:25Speaker 1: it's not worth it. And we got an hour let's
- 52:28Speaker 1: take it. But thank you and thanks for feeding me.
- 52:31Speaker 1: You and I both agree, you know, moving forward, we
- 52:33Speaker 1: could do eggs, but maybe on a dinner garlic bread.
- 52:39Speaker 2: Yeah, beautiful.
- 53:05Speaker 1: For more eating while broke from iHeartRadio and The Black Effect,
- 53:09Speaker 1: visit the iHeartRadio app, Apple podcasts, or wherever you listen
- 53:12Speaker 1: to your favorite shows.