1919: Accenture Interactive: Mark Curtis, Head of Innovation and Thought Leadership
Mark Curtis, Head of Innovation and Thought Leadership at Accenture Interactive returns to the Tech Talks Daily podcast. Mark is a serial entrepreneur and innovator. His first company, Curtis Hoy, pioneered radio sales promotion from 1989. Highlights included introducing fixed frequency low-cost radios as a sampling driver for the Pepsi taste test, bringing drive-in movies to the UK for the first time ever (Diet Pepsi) and designing the first marketing use of virtual reality in 1993 (for a Unilever brand). Today's episode discusses how the Metaverse and its technology could impact brands and…
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