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TRUITY CREDIT UNION · One on One With a Professional

• 0:05
  Speaker 1: Good morning, good morning morning, and welcome, welcome, welcome. It
• 0:08
  Speaker 1: is time now for one on one with the bro.
• 0:10
  Speaker 1: It's actually two one one here today, but who's counting.
• 0:13
  Speaker 1: They've got true the Credit Union in the house. Today.
• 0:15
  Speaker 1: We have Andrew who's been here about a thousand times.
• 0:18
  Speaker 1: There a few times as well, and today we're going
• 0:21
  Speaker 1: to be talking a little bit about being your hometown
• 0:24
  Speaker 1: lender and keeping things local. So let's start with Darry here.
• 0:29
  Speaker 1: Tell us about being a hometown lender and making hometown decisions.
• 0:34
  Speaker 2: Yeah, Tom, we just we appreciate the opportunity that our
• 0:37
  Speaker 2: executive team and our leadership team give us. When we
• 0:39
  Speaker 2: say we walk up the stairs for a decision, We
• 0:41
  Speaker 2: literally walk up the stairs to the third floor to
• 0:43
  Speaker 2: our executive team and the leadership to make decisions. And
• 0:46
  Speaker 2: so we're just really proud of that. Andrew has a
• 0:48
  Speaker 2: few more bits to say on that too, Oh he does.
• 0:51
  Speaker 1: He came with whird.
• 0:53
  Speaker 3: Yeah, I mean being a hometown lender. You know, we're
• 0:55
  Speaker 3: not waiting for a decision from another state. As Daris said,
• 0:58
  Speaker 3: we walk upstairs and get the decision. If it's not
• 1:00
  Speaker 3: able to be made on that floor, then we work
• 1:03
  Speaker 3: work through the building and get that decision made. And
• 1:06
  Speaker 3: you know with that, you know, local decisions allows us
• 1:08
  Speaker 3: to be a little more responsive, a little more personal,
• 1:11
  Speaker 3: and more relationship focused.
• 1:14
  Speaker 1: And you know what, that goes a long way in
• 1:16
  Speaker 1: a town like Bartlesville, It goes a long way in
• 1:20
  Speaker 1: a town like Phusca, where you soon will be, and
• 1:23
  Speaker 1: also just anywhere else Truity has a footprint. It means
• 1:27
  Speaker 1: the world. Yes, And you know one thing that I
• 1:30
  Speaker 1: like about Truity when I go around town and if
• 1:33
  Speaker 1: I'm out at you know, like say an event or function,
• 1:36
  Speaker 1: maybe a kid's ball game or something like that, you
• 1:38
  Speaker 1: can't swing a cat by a tail and not hit
• 1:40
  Speaker 1: somebody that has a Truity shirt on. You're correct, because
• 1:43
  Speaker 1: you guys are so what we need to the community.
• 1:48
  Speaker 1: Bad kind of analogy there, but you know, I wouldn't
• 1:51
  Speaker 1: dare swing a.
• 1:52
  Speaker 3: Cat that whether it's an employee there or or or
• 1:56
  Speaker 3: us sponsoring something for the for the kids.
• 1:58
  Speaker 1: Oh. Indeed, very president tell us a little bit about
• 2:01
  Speaker 1: interest rate. That's jump ball. Whoever wants to take that one.
• 2:04
  Speaker 3: Yeah, interest rates are you know, they remain a little
• 2:07
  Speaker 3: higher than a few years ago, but people are adapting
• 2:09
  Speaker 3: and moving forward. You know, and their financial decisions. They're
• 2:11
  Speaker 3: not letting that get in their way anymore. You know,
• 2:13
  Speaker 3: we're seeing members, you know, focus on the long term
• 2:16
  Speaker 3: value of affordability as opposed.
• 2:19
  Speaker 4: To waiting for the perfect rate.
• 2:20
  Speaker 3: You know, there for a long time we were in
• 2:21
  Speaker 3: a waiting mode and markets kind of slowed down. But
• 2:25
  Speaker 3: that's kind of picked up and we kind of gained
• 2:27
  Speaker 3: some momentum.
• 2:28
  Speaker 1: Well that's great. I mean, he will do adapt and
• 2:33
  Speaker 1: the economy will never be the same. You know, any
• 2:36
  Speaker 1: two or three years in a row, there might be
• 2:38
  Speaker 1: some similarities, but we always have little hills and valleys
• 2:42
  Speaker 1: along the way. But it's always about trying to find
• 2:45
  Speaker 1: a solution. And I think having the hometown discussion, the
• 2:50
  Speaker 1: hometown decisions, the hometown people working with you on your decision,
• 2:55
  Speaker 1: how you're going to go about what you need to do,
• 2:58
  Speaker 1: is just so. So. Market is moving up in volume, correct.
• 3:03
  Speaker 4: Yeah, market's moving up in volume. You know, we've seen
• 3:06
  Speaker 4: a strong momentum this year.
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  Speaker 3: In fact, we've had the best first quarter of the
• 3:09
  Speaker 3: year in four years. Yes, despite everything that's going on,
• 3:14
  Speaker 3: the rates kind of dip, they're pushing back up a
• 3:16
  Speaker 3: little bit, but we got enough momentum, and we've had
• 3:19
  Speaker 3: a really good start to the year.
• 3:21
  Speaker 1: That is great. You know, we have a vibrant community
• 3:24
  Speaker 1: and all the communities that we serve are on the
• 3:26
  Speaker 1: growing edge. I've seen some shrinkage and some other communities
• 3:30
  Speaker 1: our sizes across Oklahoma as they're kind of being absorbed
• 3:33
  Speaker 1: into the larger cities. But Bartlesville is one of the
• 3:38
  Speaker 1: outliers or we're actually growing, we're maintaining, and we're actually
• 3:43
  Speaker 1: putting up some houses. They're coming up out of the ground.
• 3:46
  Speaker 1: How do you like that? And you guys are helping
• 3:48
  Speaker 1: them grow. Yeah.
• 3:49
  Speaker 2: Absolutely, And to piggyback off of that too, Tom, you know,
• 3:51
  Speaker 2: it takes a lot more money to live every day.
• 3:54
  Speaker 2: We know that, we recognize that we have a lot
• 3:56
  Speaker 2: of great local businesses here in our community, but it
• 3:58
  Speaker 2: also takes a lot more for them to operate day
• 4:01
  Speaker 2: to day. So just to plug our community support our
• 4:04
  Speaker 2: local business is great and prop them up really great.
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  Speaker 5: But you know, Moxie the eatery unhinged.
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  Speaker 2: I mean, those are just a few I know on
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  Speaker 2: this and a lot because we don't have time to
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  Speaker 2: go through all the local businesses that we have here,
• 4:17
  Speaker 2: but we really try to support our local businesses through
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  Speaker 2: a treaty credit union, and our people try to shop
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  Speaker 2: there as well.
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  Speaker 1: So yeah, I know you too. You want to know
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  Speaker 1: why because my hometown is where I live, and I
• 4:29
  Speaker 1: want to make sure that my neighbors are employed and
• 4:32
  Speaker 1: they can make a payroll and everybody functions well together.
• 4:36
  Speaker 1: And that's all about community, isn't it.
• 4:40
  Speaker 4: Yeah, And I think it's important.
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  Speaker 3: You know, education and communication are especially important in today's
• 4:45
  Speaker 3: rate environment because you have to understand what that math is.
• 4:48
  Speaker 3: You know, you look at the rate, we'll look at
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  Speaker 3: the long term and what do you get? What are
• 4:51
  Speaker 3: you gaining in that in that particular transaction?
• 4:54
  Speaker 1: So very good. Now, I love going to the downtown facility,
• 5:00
  Speaker 1: and there's a reason why you have this huge mural.
• 5:04
  Speaker 1: I always miss something like, God, I didn't see that
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  Speaker 1: the last time I was there, and I find out
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  Speaker 1: I found out I'm not the only one that does that.
• 5:15
  Speaker 1: But it's it's really a fascinating setup that you have
• 5:18
  Speaker 1: there because not only do you have, you know, great
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  Speaker 1: tellers that help you there when you walk in, but Joe,
• 5:25
  Speaker 1: you have a team right off to the left hand
• 5:27
  Speaker 1: side who is kind of like, you know, the advanced team.
• 5:32
  Speaker 1: I mean, they will just take care of you just
• 5:34
  Speaker 1: like that. You got a question, you will have an answer.
• 5:36
  Speaker 1: And you know what, if they don't have an answer,
• 5:38
  Speaker 1: they'll call somebody upstairs and you'll have that answer pretty
• 5:41
  Speaker 1: darn quick. And it's kind of like rapid response. I
• 5:45
  Speaker 1: don't want people think that people are running around. They're not.
• 5:48
  Speaker 1: But they're professionally getting some speed to your issue. And
• 5:54
  Speaker 1: I really like that.
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  Speaker 3: And they're giving parameters that they can make some decisions
• 5:58
  Speaker 3: right there at the case as well. One of the
• 6:00
  Speaker 3: things that I noticed that I think is important to
• 6:02
  Speaker 3: say is I walked in their day from going to lunch,
• 6:04
  Speaker 3: and I haven't never noticed before, but there's a sign
• 6:06
  Speaker 3: there on the on the on the left there that
• 6:08
  Speaker 3: you said for the folks that member service, that says welcome.
• 6:12
  Speaker 3: And you know, I love that they put that sign up.
• 6:14
  Speaker 3: It makes you kind of feel like you're coming into
• 6:16
  Speaker 3: you know, something more than just a business.
• 6:18
  Speaker 1: That is great. Sometimes you know, you take a look
• 6:21
  Speaker 1: at that and you go that must use the restricted zone,
• 6:23
  Speaker 1: and I thought the restricted zone at all. It's like,
• 6:26
  Speaker 1: how can we help you zone. Another thing that's great
• 6:29
  Speaker 1: is that when the doors are closed for normal foot
• 6:32
  Speaker 1: traffic hours. Your website and your apps are incredible. You know,
• 6:40
  Speaker 1: every week I get an update on my credit score.
• 6:43
  Speaker 1: Oh yeah I need and I see how quickly my
• 6:46
  Speaker 1: car payment's going down, and uh and it it just
• 6:50
  Speaker 1: tells me just about everything I need to know. And uh,
• 6:54
  Speaker 1: you don't get that everywhere.
• 6:55
  Speaker 3: No, it's back to that education piece and letting you
• 6:58
  Speaker 3: know where you're at and your financers are giving of
• 7:00
  Speaker 3: the tools to try to understand those finances.
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  Speaker 4: And it really means a lot to people.
• 7:04
  Speaker 1: It's communication and when you get that communication, you know,
• 7:09
  Speaker 1: you feel comfortable and it builds trust absolutely, and I
• 7:12
  Speaker 1: really think that that it goes a long way, a
• 7:15
  Speaker 1: very long way. And the funny thing is if you
• 7:18
  Speaker 1: get an email from somebody from True Cancers, are you
• 7:22
  Speaker 1: already know that person? That's just how local that's right.
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  Speaker 3: And you know the other thing is, as you mentioned,
• 7:27
  Speaker 3: you know, we've got ways to go out to the
• 7:30
  Speaker 3: website and do things after hours, but where we're really
• 7:33
  Speaker 3: investing in a lot of the technology and the itms
• 7:35
  Speaker 3: and things where you still get that interaction with a
• 7:39
  Speaker 3: person through that im as if you're not able to
• 7:42
  Speaker 3: go into the building. So We've invested in a lot
• 7:44
  Speaker 3: of that and that's bringing a lot of value to
• 7:46
  Speaker 3: our members.
• 7:46
  Speaker 1: I believe that's pretty cool because instead of going to
• 7:49
  Speaker 1: an ATM, yes, where you just see, oh I got
• 7:53
  Speaker 1: to push a button here, Oh you push one button,
• 7:56
  Speaker 1: you're talking to somebody. You got a live pressure and
• 7:58
  Speaker 1: that's my person. It's like, hey, how'd you get it? Yeah?
• 8:03
  Speaker 1: But correct? But anyway, And one thing I'm very impressed
• 8:07
  Speaker 1: with is that you work so hard on security. Yes,
• 8:12
  Speaker 1: efforts to make sure that everyone's information is rock solid, safer.
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  Speaker 1: You can't put a price on that, you know.
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  Speaker 3: And we've got a great uh Steve is great at
• 8:26
  Speaker 3: making sure that our security is there.
• 8:28
  Speaker 1: You know.
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  Speaker 3: He's our chief information officer and when he came in
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  Speaker 3: he really buttoned us up and made sure that we're
• 8:34
  Speaker 3: got overlays and things that are security there.
• 8:36
  Speaker 4: We've got a guy that that's all he does is security.
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  Speaker 4: He looks at those things.
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  Speaker 3: Even when we entertain a vendor, they have to go
• 8:42
  Speaker 3: through a process that it's safe for us to do
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  Speaker 3: business with them, because it's not just about us, it's about.
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  Speaker 4: Who we use as vendors as well. Are they safer?
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  Speaker 3: They do they have protocols in place to safeguard our
• 8:54
  Speaker 3: members and their their information.
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  Speaker 4: So it's a it's a it's been a real uh.
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  Speaker 3: Not that we weren't safe before, but it just continues
• 9:00
  Speaker 3: to evolve as technology comes out.
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  Speaker 4: So they've done a great.
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  Speaker 1: Job with that. Now, when we talk about being a
• 9:07
  Speaker 1: member of a credit union, you are you're a voting member, ye,
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  Speaker 1: you're a shareholder. It's also have the servanthood approach to service.
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  Speaker 3: Our members there, you know, for us, as you know,
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  Speaker 3: I always tell people that they say, well, what's the difference,
• 9:22
  Speaker 3: And the differences is that I work for that member.
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  Speaker 3: Whether you've got twenty five dollars in that share account
• 9:27
  Speaker 3: or two hundred and fifty thousand dollars in that share account,
• 9:29
  Speaker 3: you're the same person at my desk. So everybody gets
• 9:32
  Speaker 3: that same opportunity to be served at the same level,
• 9:35
  Speaker 3: regardless because you're a voting member, as you said, so
• 9:38
  Speaker 3: we work.
• 9:38
  Speaker 4: For them, we don't work for shareholders.
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  Speaker 3: You know, our philosophy has always been rooted in service first,
• 9:43
  Speaker 3: and we take that from a lending standpoint, you know,
• 9:47
  Speaker 3: listening first, understanding goals, helping members make informed decisions, and
• 9:52
  Speaker 3: so that servanthood approach really makes a difference. You know,
• 9:56
  Speaker 3: whether you're buying a house or you're trying to start
• 9:58
  Speaker 3: a business, as Derek takes care of it.
• 10:00
  Speaker 1: Now we're trying to take care of a business. Everybody
• 10:05
  Speaker 1: starts out with this big, robust confidence. I mean it's
• 10:09
  Speaker 1: a surge. I'm stepping off the curve. I'm crossing the
• 10:13
  Speaker 1: street into being an entrepreneur now all of a sudden, like,
• 10:18
  Speaker 1: oh my gosh, I'm across the street. Now I have questions.
• 10:22
  Speaker 1: That's when we come talk to Derek.
• 10:23
  Speaker 5: Really, yeah, we're here to help and guide as as
• 10:25
  Speaker 5: Injin mentioned, and educate.
• 10:26
  Speaker 2: So you know, it is a leap of faith starting
• 10:29
  Speaker 2: a business, and it can be really scary, and we
• 10:32
  Speaker 2: recognize that, and so we're here to help any way
• 10:34
  Speaker 2: we can, whether it be just a you know, helping
• 10:37
  Speaker 2: guide you in some deposit products that we have online banking,
• 10:41
  Speaker 2: like you'd mentioned, Tom, We've got some more robust products
• 10:44
  Speaker 2: on our online banking for businesses that we haven't had
• 10:46
  Speaker 2: in the past.
• 10:47
  Speaker 5: And so we're just really here to help and be servants.
• 10:51
  Speaker 3: You talk about entrepreneurs, and a lot of those folks
• 10:53
  Speaker 3: start doing that because of the passion and what they're
• 10:55
  Speaker 3: selling or doing or making, but they don't really maybe
• 10:59
  Speaker 3: not as in tune with the financial back office side
• 11:01
  Speaker 3: that has to happen as well to support that, and
• 11:03
  Speaker 3: that's where Derek comes in and gives them all those
• 11:06
  Speaker 3: tools that you know, all that comes into a place
• 11:08
  Speaker 3: that can be looked at and watched and monitored and
• 11:11
  Speaker 3: so they can understand what's happening on the back.
• 11:13
  Speaker 4: End as well.
• 11:14
  Speaker 1: So not only do you provide a service, but somewhat
• 11:18
  Speaker 1: of an education too, your educators.
• 11:21
  Speaker 5: Yeah, as parts part of the part of our job.
• 11:23
  Speaker 1: Oh yeah, I have seen the aha moment.
• 11:25
  Speaker 5: Yes, absolutely absolutely.
• 11:28
  Speaker 1: You know, for years, my grandparents had a small restaurant
• 11:33
  Speaker 1: and my mom wound up with a beauty shop. And
• 11:39
  Speaker 1: the thing was they would personally take that money down
• 11:43
  Speaker 1: to the bank with the deposit. Nobody else could do that. Yes,
• 11:47
  Speaker 1: they weren't gonna let sonny or grandson do it. Yes,
• 11:50
  Speaker 1: they might get lost. It's two buildings down. Yeah no, no,
• 11:55
  Speaker 1: Grams has got it or Mom's got it. But it
• 11:58
  Speaker 1: was a it was a thing of pride and we
• 12:00
  Speaker 1: still see that too.
• 12:02
  Speaker 4: Yes, Yes, nobody's going to run your p and L
• 12:05
  Speaker 4: like you do.
• 12:08
  Speaker 1: And they're pretty dark, careful where they're putting it in.
• 12:10
  Speaker 1: Thank goodness, they're they're choosing wisely and getting the intrude
• 12:14
  Speaker 1: to credit. Credit unions a little different than a regular bank, correct,
• 12:17
  Speaker 1: that's correct.
• 12:19
  Speaker 3: You know, as I said before, from a servant hood standpoint,
• 12:22
  Speaker 3: we work for that member. We don't work for someone
• 12:25
  Speaker 3: that's for profit. We've got to keep the lights on.
• 12:27
  Speaker 3: But we're there to bring that money back to the
• 12:29
  Speaker 3: table to go back to our members for different services
• 12:32
  Speaker 3: and being able to invest in that technology and things
• 12:35
  Speaker 3: like that. So we are different. The atmosphere is different,
• 12:38
  Speaker 3: and that's just the way. You know, we're a big
• 12:40
  Speaker 3: family over there. I've been there for thirty four years,
• 12:43
  Speaker 3: for goodness sake, and I would never thought I started
• 12:45
  Speaker 3: there as a part time teller, and I never really
• 12:47
  Speaker 3: thought I would still be there, and then you know,
• 12:49
  Speaker 3: there's been there quite some time, what fourteen fifteen years.
• 12:52
  Speaker 4: So when you look at our when.
• 12:54
  Speaker 3: You look at the culture that we have over there,
• 12:57
  Speaker 3: we're a big family.
• 12:58
  Speaker 1: You know.
• 12:58
  Speaker 3: It's not a place we walk into work, uh you know,
• 13:00
  Speaker 3: it's a it's a relief and it's a joy to
• 13:03
  Speaker 3: go in every day and know that you're supported and
• 13:06
  Speaker 3: know that it kind of brings out your nature to
• 13:09
  Speaker 3: support those members in the same fashion.
• 13:11
  Speaker 2: All right, where can we find you Johnstone Branch, downtown.
• 13:15
  Speaker 1: Johnstone Branch. Also, we've got the beautiful new piece of
• 13:19
  Speaker 1: architecture on west Southwest Washington Boulevard and the IM and Dewey. Yeah,
• 13:26
  Speaker 1: that's do here, you go, just go up there and
• 13:28
  Speaker 1: just just try it, just for giggle. I dare you.
• 13:31
  Speaker 1: Thank you very much for being with us here today.
• 13:34
  Speaker 1: Thank you. It's always great to have True to Credit
• 13:36
  Speaker 1: Union on board with our one on one.
• 13:37
  Speaker 4: With the problem.
• 13:41
  Speaker 1: Thanks for listening to one on one with a professional.
• 13:43
  Speaker 1: A paid presentation, the fourteen hundred K one