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The Insurgent Brands Playbook
In this episode:
On this episode, the CPG Week team discusses Bain & Company's Insurgent Brands class of 2025. The group goes through similarities among new insurgent brands and how operators can derive successful growth strategies from Bain's yearly list.
Show Highlights:
0:30 - It's March Madness, so the podcasters chat about college hoops and Kellogg's bracket challenge where a lucky contestant could win a year's supply of one of the company's cereal brands.
3:30 - Nosh managing editor Monica Watrous introduces how Bain classifies its Insurgent Brands list and what a scaling insurgent…
The skinny
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