Are Attention Spans Really Getting Shorter?

Getting Heard: The Daily Pod Shot · Sep 17, 2026 · 3m

You've probably heard a hundred times that everyone's attention span is shrinking, and if you believe it, you're about to make a decision about your podcast that I think is completely the wrong one.

This is episode 30 of Getting Heard, and it's me making the case that attention was never really the problem. Something else has changed, and once you see it you stop panicking about how long your episodes should be and start thinking about the thing that actually matters.

I also share the length of the best-performing reels on Instagram right now, which genuinely made me stop, and the one thing I…