Latest / Marketing Execution with Mark Donnigan
Zero to One
Tech startups often fail not from bad products, but from following conventional wisdom. Peter Thiel's Zero to One reveals why: we've confused horizontal progress (copying what works) with vertical progress (creating something entirely new). Your competitors are distracting you from building a real monopoly.
This Marketing Execution Podcast episode breaks down Thiel's framework for building category-defining companies. You'll discover why your 10% improvement isn't enough (you need 10x), how to identify the secrets hiding in plain sight that competitors miss, and the seven-point checklist that…
The skinny
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