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How Canva Democratised Design by Targeting Non-Designers
In Episode 115 of Startup Stories with Fexingo, Lucas and Luna explore how Canva grew from a simple online graphic design tool into a 40-billion-dollar company by focusing on users who didn't consider themselves designers. They break down Canva's early bet on freemium, its strategic use of template libraries to reduce the blank-page problem, and how it built a two-sided marketplace with professional designers contributing assets. The episode also examines Canva's expansion into enterprise features like Brand Kits and workflow integrations, and how it managed to compete with…
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