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Brand Knowledge: give HubSpot AI your company context | Shipped Jun 2026
HubSpot's redesigned Brand settings split into Brand Kit, Brand Voice, and a new Brand Knowledge section that holds your products, competitors, and ideal customer profile for HubSpot's AI. We cover where to find it, who can edit it, how the website crawl fills it in, and where HubSpot's own pages disagree on which plans get it.
Who it's for: marketing managers and HubSpot admins whose AI drafts sound generic or describe the wrong product, and anyone deciding who should own brand settings.
Our research first covered the Brand settings redesign on June 15, 2026. Here's where it stands as of our…
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