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Leisure futures: a hybrid approach integrating generative AI and design futures — Bevolo & Draeger (2025)

This article aims to establish a foundation for the vocational and applied study of the possible, probable and preferable futures of the leisure industries. It does so by presenting a novel methodological approach, integrating state-of-the-art generative AI (GenAI) created content within actionable formats, with a design futures approach and process, validated by several industry awards by, for example, market research organisation ESOMAR in the early 2000s. In this article, the authors propose to merge the novelty of GenAI with the constructivist tradition of design futures in a hybrid…

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