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OpenAI Ads Inside ChatGPT: What It Means for Retail Media, Trust & the Future of AI Advertising
I really, really hoped that ads in AI wouldn’t suck. And now… we’re starting to find out.
In this episode, I break down what we’ve learned about how ads are actually showing up inside ChatGPT, following a recent interview with OpenAI’s advertising lead Asad Awan. I share instances where my earlier (admittedly optimistic) predictions were right, what genuinely surprised me, and my concerns, especially if you care about retail media, first-party data, and the future of shopper marketing.
Listen to learn about the architectural separation between ads and the model, contextual targeting vs…
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