Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
How The Decoy Effect Trains Your Brain To Overspend
We dissect the decoy effect with a fresh look at how subscription tiers manipulate choice architecture. Lucas and Luna explore why adding a third, clearly inferior option shifts your spending behavior, using real-world pricing structures to show how marketers guide decisions without you realizing it. This episode covers specific examples from streaming services and software platforms to illustrate the psychological trigger that drives higher average order values.
#DecoyEffect #ConsumerBehavior #MarketingPsychology #PricingStrategy #ChoiceArchitecture #SubscriptionModels #FexingoBusiness…
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