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101. What My Book Taught Me About Why Businesses Fail (Plus My Fave Organizational Tools) · Burning Brightly

• 0:00
  This
• 0:00
  is
• 0:00
  exactly
• 0:00
  what
• 0:01
  I
• 0:01
  see
• 0:01
  coaches
• 0:01
  and
• 0:02
  entrepreneurs
• 0:02
  struggle
• 0:02
  with
• 0:02
  every
• 0:03
  single
• 0:03
  day
• 0:03
  in
• 0:04
  their
• 0:04
  business
• 0:04
  is
• 0:04
  they
• 0:05
  just
• 0:05
  hear
• 0:05
  about
• 0:05
  all
• 0:06
  these
• 0:06
  pieces
• 0:06
  that
• 0:07
  they
• 0:07
  need
• 0:07
  and
• 0:07
  they
• 0:08
  create
• 0:08
  them
• 0:08
  without
• 0:08
  the
• 0:09
  structure.
• 0:09
  And
• 0:09
  they
• 0:10
  work
• 0:10
  so
• 0:10
  hard.
• 0:10
  They
• 0:11
  build
• 0:11
  a
• 0:11
  website
• 0:11
  and
• 0:12
  a
• 0:12
  podcast
• 0:12
  and
• 0:13
  YouTube
• 0:13
  and
• 0:13
  social
• 0:13
  media,
• 0:14
  and
• 0:14
  maybe
• 0:14
  they
• 0:14
  put
• 0:15
  together
• 0:15
  some
• 0:15
  sort
• 0:15
  of
• 0:16
  an
• 0:16
  offer,
• 0:16
  but
• 0:17
  because
• 0:17
  it
• 0:17
  doesn't
• 0:17
  fit
• 0:18
  into
• 0:18
  a
• 0:18
  cohesive
• 0:18
  system,
• 0:19
  it
• 0:19
  often
• 0:19
  doesn't
• 0:20
  work
• 0:20
  together.
• 0:20
  And
• 0:20
  they're
• 0:21
  not
• 0:21
  seeing
• 0:21
  the
• 0:22
  success
• 0:22
  they
• 0:22
  want.
• 0:22
  They
• 0:23
  look
• 0:23
  up
• 0:23
  and
• 0:24
  go,
• 0:24
  oh,
• 0:24
  this
• 0:24
  actually
• 0:25
  doesn't
• 0:25
  work
• 0:25
  together.
• 0:25
  There's
• 0:26
  no
• 0:26
  system
• 0:26
  connecting
• 0:27
  any
• 0:27
  of
• 0:27
  it.
• 0:27
  There's
• 0:28
  no
• 0:28
  clear
• 0:28
  path
• 0:29
  to
• 0:29
  take
• 0:29
  someone
• 0:29
  from,
• 0:30
  oh,
• 0:30
  I
• 0:30
  like
• 0:31
  this
• 0:31
  girl
• 0:31
  too.
• 0:32
  I
• 0:32
  want
• 0:32
  what
• 0:32
  she
• 0:33
  has
• 0:33
  to
• 0:33
  offer.
• 0:33
  And
• 0:34
  at
• 0:34
  this
• 0:34
  point,
• 0:34
  honestly,
• 0:35
  a
• 0:35
  lot
• 0:35
  of
• 0:35
  people
• 0:36
  quit.
• 0:36
  They
• 0:36
  think
• 0:37
  I
• 0:37
  have
• 0:37
  all
• 0:37
  the
• 0:37
  pieces,
• 0:37
  something's
• 0:38
  wrong
• 0:38
  with
• 0:38
  me,
• 0:38
  or
• 0:39
  something's
• 0:39
  not
• 0:39
  working
• 0:39
  in
• 0:40
  my
• 0:40
  business
• 0:40
  clearly
• 0:40
  because
• 0:41
  I
• 0:41
  did
• 0:41
  all
• 0:41
  the
• 0:42
  things
• 0:42
  the
• 0:42
  gurus
• 0:42
  told
• 0:42
  me
• 0:43
  to
• 0:43
  do.
• 0:43
  But
• 0:43
  that's
• 0:44
  not
• 0:44
  true
• 0:44
  at
• 0:44
  all.
• 0:47
  This
• 0:47
  is
• 0:47
  Burning
• 0:47
  Brightly,
• 0:48
  a
• 0:48
  podcast
• 0:48
  for
• 0:48
  Christian
• 0:49
  moms
• 0:49
  who
• 0:49
  are
• 0:49
  feeling
• 0:50
  called
• 0:50
  to
• 0:50
  build
• 0:50
  a
• 0:50
  business
• 0:51
  and
• 0:51
  share
• 0:51
  their
• 0:51
  light
• 0:52
  with
• 0:52
  the
• 0:52
  world.
• 0:53
  I'm
• 0:53
  Bonnie
• 0:53
  Wescomb,
• 0:54
  a
• 0:54
  life
• 0:54
  coach,
• 0:55
  mom
• 0:55
  and
• 0:55
  entrepreneur,
• 0:56
  and
• 0:57
  I'm
• 0:57
  honored
• 0:57
  to
• 0:57
  be
• 0:57
  your
• 0:57
  guide
• 0:57
  as
• 0:58
  you
• 0:58
  face
• 0:58
  this
• 0:58
  business
• 0:58
  building
• 0:59
  adventure
• 0:59
  full
• 1:00
  of
• 1:00
  highs,
• 1:00
  lows.
• 1:01
  And
• 1:01
  everything
• 1:01
  in
• 1:02
  between.
• 1:03
  This
• 1:03
  is
• 1:03
  where
• 1:03
  we
• 1:03
  help
• 1:03
  each
• 1:03
  other
• 1:04
  find
• 1:04
  the
• 1:04
  courage
• 1:05
  to
• 1:05
  shine.
• 1:10
  Hello
• 1:10
  and
• 1:10
  welcome
• 1:10
  back
• 1:10
  my
• 1:11
  friends.
• 1:11
  I'm
• 1:11
  so
• 1:11
  glad
• 1:12
  you're
• 1:12
  here
• 1:12
  today
• 1:12
  because
• 1:12
  I
• 1:13
  want
• 1:13
  to
• 1:13
  share
• 1:14
  another
• 1:14
  little
• 1:14
  personal
• 1:15
  story
• 1:15
  with
• 1:15
  you
• 1:15
  about
• 1:17
  how
• 1:17
  I
• 1:17
  wrote
• 1:17
  my
• 1:17
  book.
• 1:18
  I
• 1:18
  shared
• 1:19
  the
• 1:19
  behind
• 1:19
  the
• 1:19
  scenes
• 1:20
  of
• 1:20
  writing
• 1:20
  Burning
• 1:21
  Brightly
• 1:21
  a
• 1:21
  few
• 1:21
  episodes
• 1:22
  ago,
• 1:22
  but
• 1:22
  I
• 1:22
  didn't
• 1:22
  tell
• 1:23
  this
• 1:23
  part
• 1:23
  of
• 1:23
  the
• 1:23
  story
• 1:23
  because
• 1:24
  honestly,
• 1:24
  it's
• 1:24
  a
• 1:24
  little
• 1:24
  bit
• 1:24
  embarrassing.
• 1:26
  For
• 1:26
  a
• 1:26
  while,
• 1:27
  I
• 1:27
  didn't
• 1:27
  fully
• 1:28
  accept
• 1:28
  that
• 1:28
  I
• 1:28
  was
• 1:28
  writing
• 1:29
  a
• 1:29
  book.
• 1:29
  I
• 1:29
  think
• 1:29
  I
• 1:29
  mentioned
• 1:29
  that
• 1:29
  in
• 1:30
  the
• 1:30
  other
• 1:30
  episode.
• 1:30
  I
• 1:30
  was
• 1:31
  just
• 1:31
  thinking,
• 1:31
  I'm
• 1:32
  just
• 1:32
  gonna
• 1:32
  jot
• 1:32
  down
• 1:32
  some
• 1:32
  ideas
• 1:33
  as
• 1:33
  they
• 1:33
  come
• 1:33
  to
• 1:33
  me,
• 1:34
  right.
• 1:35
  So
• 1:35
  I
• 1:35
  was
• 1:35
  putting
• 1:36
  them
• 1:36
  in
• 1:36
  Google
• 1:36
  Keep
• 1:36
  on
• 1:37
  my
• 1:37
  phone
• 1:37
  a
• 1:38
  thought
• 1:38
  here,
• 1:38
  a
• 1:38
  little
• 1:39
  quote
• 1:39
  there.
• 1:39
  That
• 1:39
  came
• 1:39
  to
• 1:40
  me
• 1:40
  mostly
• 1:41
  because
• 1:41
  I
• 1:42
  was
• 1:42
  not
• 1:42
  ready
• 1:43
  to
• 1:43
  commit
• 1:43
  to
• 1:43
  calling
• 1:44
  it
• 1:44
  a
• 1:44
  book
• 1:44
  mostly.
• 1:45
  I
• 1:45
  was
• 1:45
  like,
• 1:46
  yeah,
• 1:46
  I'm
• 1:46
  not
• 1:46
  really
• 1:47
  writing
• 1:47
  a
• 1:47
  book.
• 1:47
  I'm
• 1:47
  just
• 1:47
  putting
• 1:48
  some
• 1:48
  notes
• 1:48
  in
• 1:48
  my
• 1:48
  phone,
• 1:48
  right?
• 1:50
  I'm
• 1:50
  saving
• 1:50
  some
• 1:50
  thoughts.
• 1:50
  No
• 1:50
  big
• 1:51
  deal,
• 1:51
  right?
• 1:51
  I
• 1:51
  didn't
• 1:51
  have
• 1:52
  to
• 1:52
  commit
• 1:52
  'cause
• 1:52
  I
• 1:52
  was
• 1:52
  too
• 1:52
  freaked
• 1:53
  out
• 1:53
  by
• 1:53
  it.
• 1:54
  But
• 1:54
  eventually
• 1:54
  I
• 1:54
  had
• 1:55
  pages
• 1:55
  and
• 1:55
  pages
• 1:56
  of
• 1:56
  ideas.
• 1:56
  I
• 1:56
  had
• 1:56
  to
• 1:56
  take
• 1:56
  them
• 1:56
  out
• 1:57
  of
• 1:57
  Google
• 1:57
  Keep
• 1:57
  and
• 1:58
  put
• 1:58
  them
• 1:58
  on
• 1:58
  a
• 1:58
  Google
• 1:58
  Doc,
• 1:59
  and
• 1:59
  I
• 1:59
  finally
• 2:00
  had
• 2:00
  to
• 2:00
  admit,
• 2:00
  okay,
• 2:01
  Bonnie,
• 2:01
  you're
• 2:01
  writing
• 2:01
  a
• 2:02
  book.
• 2:02
  And
• 2:02
  that
• 2:03
  freaked
• 2:03
  me
• 2:03
  out
• 2:03
  a
• 2:03
  little
• 2:03
  bit.
• 2:04
  So
• 2:04
  then
• 2:05
  after
• 2:05
  I
• 2:05
  had
• 2:05
  all
• 2:05
  these
• 2:05
  pages
• 2:05
  of
• 2:06
  content,
• 2:06
  I
• 2:06
  realized,
• 2:07
  wait,
• 2:07
  a
• 2:07
  book
• 2:08
  has
• 2:08
  to
• 2:08
  be
• 2:08
  organized,
• 2:09
  and
• 2:09
  this
• 2:09
  is
• 2:09
  most
• 2:09
  definitely
• 2:09
  not
• 2:09
  organized.
• 2:10
  So
• 2:10
  now
• 2:10
  I
• 2:10
  have
• 2:10
  to
• 2:11
  create
• 2:11
  an
• 2:11
  outline
• 2:12
  and
• 2:12
  put
• 2:12
  all
• 2:13
  this
• 2:13
  brain
• 2:13
  dump
• 2:13
  inside
• 2:14
  the
• 2:14
  outline
• 2:15
  in
• 2:15
  a
• 2:15
  cohesive
• 2:16
  way.
• 2:17
  And
• 2:17
  it
• 2:17
  was
• 2:18
  so
• 2:18
  painful,
• 2:19
  you
• 2:19
  guys.
• 2:19
  It
• 2:19
  was
• 2:20
  terrible.
• 2:20
  Absolutely.
• 2:21
  The
• 2:21
  worst
• 2:21
  part
• 2:21
  of
• 2:21
  writing
• 2:22
  this
• 2:22
  book.
• 2:23
  I
• 2:23
  had
• 2:23
  to
• 2:23
  take
• 2:23
  all
• 2:24
  this
• 2:24
  great
• 2:24
  content,
• 2:25
  good
• 2:25
  stuff
• 2:25
  that
• 2:26
  I
• 2:26
  had
• 2:26
  come
• 2:26
  up
• 2:26
  with,
• 2:26
  but
• 2:27
  make
• 2:27
  it
• 2:27
  make
• 2:27
  sense,
• 2:28
  make
• 2:28
  it
• 2:28
  flow,
• 2:28
  and
• 2:29
  put
• 2:29
  it
• 2:29
  into
• 2:29
  an
• 2:29
  organization
• 2:30
  that
• 2:30
  made
• 2:30
  sense.
• 2:32
  It
• 2:32
  was
• 2:32
  terrible.
• 2:33
  I
• 2:33
  hated
• 2:33
  it
• 2:33
  so
• 2:34
  much.
• 2:34
  I
• 2:34
  wanted
• 2:34
  to
• 2:34
  quit
• 2:34
  so
• 2:34
  many
• 2:35
  times
• 2:35
  in
• 2:35
  fact
• 2:35
  I,
• 2:35
  if
• 2:35
  I
• 2:36
  had
• 2:36
  not
• 2:36
  already
• 2:36
  had
• 2:36
  pages
• 2:37
  and
• 2:37
  pages
• 2:37
  of
• 2:37
  content,
• 2:38
  I
• 2:38
  may
• 2:38
  have
• 2:38
  quit
• 2:38
  at
• 2:39
  that
• 2:39
  point
• 2:39
  'cause
• 2:39
  it
• 2:39
  was
• 2:39
  so
• 2:39
  awful.
• 2:40
  Why
• 2:41
  was
• 2:41
  it
• 2:41
  so
• 2:41
  terrible?
• 2:41
  Because
• 2:42
  I
• 2:42
  had
• 2:42
  built
• 2:42
  the
• 2:42
  book
• 2:43
  backwards.
• 2:44
  I
• 2:44
  had
• 2:44
  dumped
• 2:44
  the
• 2:44
  content
• 2:45
  out
• 2:45
  first
• 2:46
  without
• 2:46
  having
• 2:47
  any
• 2:47
  sort
• 2:47
  of
• 2:47
  structure.
• 2:48
  If
• 2:48
  I
• 2:48
  had
• 2:48
  done
• 2:48
  it
• 2:48
  the
• 2:48
  other
• 2:48
  way
• 2:49
  around,
• 2:49
  if
• 2:49
  I
• 2:49
  had
• 2:50
  created
• 2:50
  the
• 2:50
  outline
• 2:50
  first
• 2:51
  and
• 2:51
  then
• 2:51
  written
• 2:51
  the
• 2:51
  content
• 2:52
  to
• 2:52
  fit
• 2:52
  it,
• 2:53
  the
• 2:53
  whole
• 2:53
  thing
• 2:53
  would've
• 2:54
  been
• 2:54
  so
• 2:54
  much
• 2:54
  simpler.
• 2:55
  I
• 2:55
  would've
• 2:55
  had
• 2:55
  a
• 2:55
  clear
• 2:56
  structure
• 2:56
  from
• 2:56
  the
• 2:56
  beginning.
• 2:57
  I
• 2:57
  would've
• 2:57
  known
• 2:57
  exactly
• 2:58
  what
• 2:58
  each
• 2:58
  chapter
• 2:59
  needed.
• 2:59
  When
• 2:59
  I
• 2:59
  came
• 2:59
  up
• 2:59
  with
• 2:59
  an
• 2:59
  idea,
• 3:00
  I
• 3:00
  would've
• 3:00
  known
• 3:00
  exactly
• 3:01
  where
• 3:01
  to
• 3:01
  put
• 3:01
  it.
• 3:02
  I
• 3:02
  would've
• 3:02
  known
• 3:02
  what
• 3:02
  my
• 3:02
  book
• 3:03
  was
• 3:03
  missing
• 3:03
  and
• 3:04
  what
• 3:04
  didn't
• 3:04
  belong
• 3:04
  where.
• 3:05
  But
• 3:05
  instead,
• 3:06
  I
• 3:06
  had
• 3:06
  this
• 3:06
  big,
• 3:06
  giant
• 3:07
  pile
• 3:07
  of
• 3:07
  ideas
• 3:07
  with
• 3:08
  no
• 3:08
  home
• 3:08
  for
• 3:08
  them,
• 3:09
  and
• 3:09
  I
• 3:09
  spent
• 3:09
  so
• 3:10
  much
• 3:10
  time
• 3:10
  and
• 3:10
  energy
• 3:11
  trying
• 3:11
  to
• 3:11
  organize.
• 3:12
  This
• 3:12
  mess
• 3:12
  that
• 3:13
  I
• 3:13
  had
• 3:13
  already
• 3:13
  created
• 3:14
  rather
• 3:14
  than
• 3:14
  creating
• 3:14
  something
• 3:15
  purposeful
• 3:16
  from
• 3:16
  the
• 3:16
  start.
• 3:17
  Are
• 3:17
  you
• 3:17
  guys
• 3:17
  seeing
• 3:17
  the
• 3:17
  analogy
• 3:18
  yet?
• 3:19
  So
• 3:19
  this
• 3:19
  is
• 3:19
  the
• 3:19
  lesson.
• 3:20
  This
• 3:20
  is
• 3:20
  exactly
• 3:20
  what
• 3:20
  I
• 3:20
  see
• 3:21
  coaches
• 3:21
  and
• 3:21
  entrepreneurs
• 3:21
  struggle
• 3:22
  with
• 3:22
  every
• 3:23
  single
• 3:23
  day
• 3:23
  in
• 3:23
  their
• 3:23
  business
• 3:24
  is
• 3:24
  they
• 3:24
  just
• 3:25
  hear
• 3:25
  about
• 3:25
  all
• 3:25
  these
• 3:26
  pieces
• 3:26
  that
• 3:26
  they
• 3:27
  need
• 3:27
  and
• 3:27
  they
• 3:27
  create
• 3:27
  them
• 3:28
  without
• 3:29
  the
• 3:29
  structure.
• 3:29
  And
• 3:30
  they
• 3:30
  work
• 3:30
  so
• 3:31
  hard.
• 3:31
  They
• 3:31
  build
• 3:31
  a
• 3:31
  website
• 3:32
  and
• 3:32
  a
• 3:32
  podcast
• 3:33
  and
• 3:33
  YouTube
• 3:33
  and
• 3:33
  social
• 3:33
  media,
• 3:34
  and
• 3:34
  maybe
• 3:34
  they
• 3:34
  put
• 3:34
  together
• 3:35
  some
• 3:35
  sort
• 3:35
  of
• 3:35
  an
• 3:35
  offer,
• 3:36
  but
• 3:36
  because
• 3:36
  it
• 3:36
  doesn't
• 3:37
  fit
• 3:37
  into
• 3:37
  a
• 3:37
  cohesive
• 3:38
  system,
• 3:38
  it
• 3:39
  often
• 3:39
  doesn't
• 3:39
  work
• 3:40
  together.
• 3:40
  And
• 3:40
  they're
• 3:41
  not
• 3:41
  seeing
• 3:41
  the
• 3:41
  success
• 3:42
  they
• 3:42
  want.
• 3:43
  They
• 3:43
  look
• 3:43
  up
• 3:43
  and
• 3:43
  go,
• 3:44
  oh,
• 3:44
  this
• 3:44
  actually
• 3:45
  doesn't
• 3:45
  work
• 3:45
  together.
• 3:46
  There's
• 3:46
  no
• 3:46
  system
• 3:46
  connecting
• 3:47
  any
• 3:47
  of
• 3:47
  it.
• 3:47
  There's
• 3:47
  no
• 3:48
  clear
• 3:48
  path
• 3:49
  to
• 3:49
  take
• 3:49
  someone
• 3:49
  from,
• 3:50
  oh,
• 3:51
  I
• 3:51
  like
• 3:51
  this
• 3:51
  girl
• 3:51
  too.
• 3:52
  I
• 3:52
  want
• 3:52
  what
• 3:52
  she
• 3:52
  has
• 3:52
  to
• 3:52
  offer.
• 3:54
  And
• 3:54
  at
• 3:54
  this
• 3:54
  point,
• 3:54
  honestly,
• 3:55
  a
• 3:55
  lot
• 3:55
  of
• 3:55
  people
• 3:55
  quit.
• 3:56
  They
• 3:56
  think
• 3:56
  I
• 3:56
  have
• 3:56
  all
• 3:57
  the
• 3:57
  pieces,
• 3:57
  something's
• 3:58
  wrong
• 3:58
  with
• 3:58
  me,
• 3:58
  or
• 3:58
  something's
• 3:59
  not
• 3:59
  working
• 3:59
  in
• 3:59
  my
• 3:59
  business
• 4:00
  clearly
• 4:00
  because
• 4:00
  I
• 4:00
  did
• 4:01
  all
• 4:01
  the
• 4:01
  things
• 4:01
  the
• 4:01
  gurus
• 4:01
  told
• 4:02
  me
• 4:02
  to
• 4:02
  do.
• 4:03
  But
• 4:03
  that's
• 4:03
  not
• 4:04
  true
• 4:04
  at
• 4:04
  all.
• 4:05
  So
• 4:05
  many
• 4:05
  of
• 4:05
  us
• 4:05
  are
• 4:05
  just
• 4:06
  a
• 4:06
  step
• 4:06
  or
• 4:06
  two
• 4:06
  away
• 4:07
  from
• 4:07
  success
• 4:08
  and
• 4:08
  helping
• 4:08
  more
• 4:09
  people
• 4:09
  because
• 4:10
  as
• 4:10
  soon
• 4:11
  as
• 4:11
  we
• 4:11
  find
• 4:11
  that
• 4:12
  structure
• 4:12
  and
• 4:12
  we
• 4:12
  implement
• 4:13
  it,
• 4:14
  remember
• 4:14
  the
• 4:14
  three
• 4:14
  pieces
• 4:15
  I
• 4:15
  talk
• 4:15
  about
• 4:15
  ad
• 4:16
  nauseum
• 4:16
  in
• 4:17
  any.
• 4:17
  successful
• 4:18
  business,
• 4:19
  there
• 4:19
  has
• 4:19
  to
• 4:19
  be
• 4:19
  a
• 4:19
  lead
• 4:19
  engine,
• 4:20
  a
• 4:20
  way
• 4:20
  for
• 4:20
  new
• 4:20
  people
• 4:20
  to
• 4:21
  find
• 4:21
  the
• 4:21
  business.
• 4:22
  They
• 4:22
  have
• 4:22
  to
• 4:22
  have
• 4:22
  a
• 4:22
  nurture
• 4:22
  system,
• 4:23
  a
• 4:23
  way
• 4:23
  to
• 4:23
  build
• 4:24
  trust
• 4:24
  so
• 4:24
  your
• 4:24
  followers
• 4:25
  actually
• 4:25
  want
• 4:25
  to
• 4:25
  buy,
• 4:25
  and
• 4:26
  then
• 4:26
  they
• 4:26
  have
• 4:26
  to
• 4:26
  have
• 4:26
  a
• 4:26
  sales
• 4:27
  path,
• 4:27
  a
• 4:27
  clear,
• 4:28
  natural
• 4:29
  next
• 4:29
  step
• 4:29
  that
• 4:29
  guides
• 4:29
  someone
• 4:30
  to
• 4:30
  buying
• 4:30
  from
• 4:30
  you.
• 4:31
  So
• 4:31
  if
• 4:31
  you
• 4:31
  don't
• 4:32
  have
• 4:32
  all
• 4:32
  of
• 4:32
  those
• 4:32
  three
• 4:32
  things,
• 4:33
  it's
• 4:33
  kind
• 4:33
  of
• 4:33
  like
• 4:34
  having
• 4:34
  chapters
• 4:35
  of
• 4:35
  a
• 4:35
  book
• 4:35
  with
• 4:36
  no
• 4:36
  outline.
• 4:37
  The
• 4:37
  content
• 4:37
  is
• 4:37
  there
• 4:37
  and
• 4:37
  it's
• 4:38
  great
• 4:38
  content.
• 4:39
  It's
• 4:39
  great
• 4:39
  value,
• 4:40
  but
• 4:40
  it's
• 4:40
  not
• 4:40
  in
• 4:40
  an
• 4:41
  order
• 4:41
  that
• 4:41
  makes
• 4:41
  sense
• 4:42
  to
• 4:42
  people.
• 4:43
  All
• 4:44
  right?
• 4:44
  So
• 4:44
  I've
• 4:44
  talked
• 4:44
  about
• 4:44
  that
• 4:44
  a
• 4:45
  lot,
• 4:46
  but
• 4:46
  here's
• 4:46
  the
• 4:46
  question
• 4:47
  now.
• 4:48
  What
• 4:48
  tools
• 4:49
  can
• 4:49
  I
• 4:49
  use
• 4:49
  to
• 4:49
  help
• 4:50
  organize
• 4:50
  my
• 4:50
  business,
• 4:51
  better
• 4:51
  to
• 4:51
  make
• 4:51
  sure
• 4:51
  that
• 4:52
  there's
• 4:52
  structure,
• 4:52
  to
• 4:52
  make
• 4:52
  sure
• 4:53
  that
• 4:53
  the
• 4:53
  backend
• 4:54
  looks
• 4:54
  neat,
• 4:55
  right?
• 4:55
  That
• 4:55
  I
• 4:55
  am
• 4:55
  building
• 4:56
  it
• 4:56
  like
• 4:56
  a
• 4:56
  CEO
• 4:57
  and
• 4:57
  not
• 4:57
  just
• 4:57
  like
• 4:58
  a
• 4:58
  solopreneur
• 4:59
  who's
• 4:59
  a
• 4:59
  little
• 4:59
  bit
• 4:59
  confused.
• 5:00
  So
• 5:00
  today
• 5:00
  I'm
• 5:00
  actually
• 5:01
  gonna
• 5:01
  share
• 5:01
  with
• 5:01
  you
• 5:02
  a
• 5:02
  handful
• 5:02
  of
• 5:02
  my
• 5:03
  favorite
• 5:03
  tools
• 5:04
  that
• 5:04
  help
• 5:04
  keep
• 5:04
  me
• 5:04
  organized
• 5:05
  and
• 5:05
  help
• 5:05
  keep
• 5:05
  my
• 5:05
  structure
• 5:06
  humming
• 5:06
  along.
• 5:07
  All
• 5:07
  right
• 5:07
  Now,
• 5:08
  these
• 5:08
  aren't
• 5:08
  the
• 5:08
  tools
• 5:08
  that
• 5:08
  we
• 5:09
  use
• 5:09
  to
• 5:09
  build
• 5:10
  the
• 5:10
  lead
• 5:10
  engine
• 5:10
  nurture
• 5:11
  system,
• 5:11
  sales
• 5:12
  path.
• 5:12
  I
• 5:12
  talk
• 5:12
  about
• 5:12
  those
• 5:12
  in
• 5:13
  other
• 5:13
  episodes.
• 5:13
  Today
• 5:14
  we're
• 5:14
  talking
• 5:14
  specifically
• 5:14
  about
• 5:15
  the
• 5:15
  admin
• 5:15
  tasks
• 5:16
  that
• 5:16
  push
• 5:17
  our
• 5:17
  business
• 5:17
  forward.
• 5:18
  Okay,
• 5:19
  there
• 5:19
  are
• 5:19
  three
• 5:19
  main
• 5:20
  sections
• 5:20
  of
• 5:20
  organization
• 5:21
  that
• 5:21
  you
• 5:21
  need
• 5:21
  in
• 5:21
  a
• 5:21
  well
• 5:22
  structured
• 5:22
  business.
• 5:23
  The
• 5:23
  first
• 5:23
  one
• 5:24
  is
• 5:24
  a
• 5:24
  brain
• 5:24
  dump.
• 5:25
  You
• 5:25
  need
• 5:25
  a
• 5:25
  place
• 5:26
  to
• 5:26
  put
• 5:26
  all
• 5:27
  the
• 5:27
  information
• 5:27
  that
• 5:27
  comes
• 5:28
  out
• 5:28
  of
• 5:28
  your
• 5:28
  head.
• 5:29
  The
• 5:29
  program
• 5:29
  I
• 5:29
  like
• 5:29
  to
• 5:29
  use
• 5:30
  is
• 5:30
  called
• 5:30
  Notion.
• 5:31
  I'm
• 5:31
  a
• 5:31
  big
• 5:31
  fan
• 5:31
  of
• 5:31
  it.
• 5:32
  My.
• 5:32
  When
• 5:32
  I
• 5:32
  discovered
• 5:33
  it,
• 5:33
  I
• 5:33
  was
• 5:33
  blown
• 5:33
  away
• 5:34
  at
• 5:34
  how
• 5:34
  easy
• 5:34
  and
• 5:35
  user
• 5:35
  friendly
• 5:36
  it
• 5:36
  was
• 5:37
  to
• 5:37
  organize
• 5:37
  a
• 5:37
  lot
• 5:38
  of
• 5:38
  content
• 5:38
  quickly.
• 5:39
  Coda
• 5:39
  is
• 5:40
  another
• 5:40
  similar
• 5:40
  program
• 5:41
  that
• 5:41
  works
• 5:41
  really,
• 5:41
  really
• 5:42
  well.
• 5:42
  I
• 5:43
  look
• 5:43
  at
• 5:43
  this
• 5:43
  brain
• 5:43
  dump
• 5:43
  as
• 5:44
  the
• 5:44
  hard
• 5:44
  drive
• 5:45
  of
• 5:45
  my
• 5:45
  business.
• 5:45
  This
• 5:45
  is
• 5:46
  where
• 5:46
  I
• 5:46
  store
• 5:46
  all
• 5:47
  the
• 5:47
  information.
• 5:48
  Okay.
• 5:48
  What
• 5:48
  kind
• 5:48
  of
• 5:48
  information?
• 5:49
  Well,
• 5:49
  this
• 5:50
  is
• 5:50
  where
• 5:50
  I
• 5:50
  put
• 5:50
  ideas
• 5:50
  down.
• 5:51
  I
• 5:51
  have
• 5:51
  a
• 5:51
  page
• 5:52
  inside
• 5:52
  my
• 5:52
  notion
• 5:52
  dashboard
• 5:53
  called
• 5:53
  idea
• 5:54
  dump.
• 5:54
  Anytime
• 5:54
  I
• 5:55
  have
• 5:55
  an
• 5:55
  idea
• 5:55
  for
• 5:55
  a
• 5:55
  podcast,
• 5:56
  for
• 5:56
  an
• 5:56
  email,
• 5:56
  for
• 5:57
  an
• 5:57
  offer,
• 5:57
  for
• 5:57
  anything,
• 5:58
  it
• 5:58
  goes
• 5:58
  inside
• 5:58
  this
• 5:58
  page
• 6:00
  in
• 6:00
  a
• 6:00
  relatively
• 6:01
  organized
• 6:01
  manner.
• 6:02
  It
• 6:02
  can
• 6:02
  be
• 6:03
  easy
• 6:03
  to
• 6:03
  just
• 6:03
  dump
• 6:03
  things
• 6:04
  in
• 6:04
  with
• 6:04
  no
• 6:04
  rhyme
• 6:04
  or
• 6:04
  reason.
• 6:04
  I
• 6:04
  highly
• 6:05
  recommend
• 6:05
  you
• 6:05
  organize
• 6:05
  it
• 6:06
  the
• 6:06
  best
• 6:06
  way
• 6:06
  possible,
• 6:07
  but
• 6:07
  I
• 6:07
  also
• 6:07
  put
• 6:08
  in
• 6:08
  links
• 6:08
  to
• 6:09
  remember,
• 6:09
  like
• 6:09
  if
• 6:09
  I
• 6:09
  have
• 6:09
  a
• 6:10
  new
• 6:10
  freebie
• 6:10
  that
• 6:10
  I'm
• 6:10
  offering,
• 6:10
  I
• 6:11
  put
• 6:11
  the
• 6:11
  link
• 6:11
  in
• 6:11
  the
• 6:11
  link
• 6:12
  page
• 6:12
  or
• 6:13
  my
• 6:13
  affiliate
• 6:13
  links
• 6:13
  to
• 6:14
  programs
• 6:14
  that
• 6:14
  I
• 6:14
  recommend.
• 6:15
  Any
• 6:15
  sort
• 6:15
  of
• 6:16
  link
• 6:16
  I
• 6:16
  wanna
• 6:16
  remember
• 6:16
  or
• 6:17
  share
• 6:17
  regularly.
• 6:18
  I
• 6:18
  put
• 6:19
  notes
• 6:19
  to
• 6:20
  any
• 6:20
  sort
• 6:20
  of
• 6:20
  training
• 6:21
  that
• 6:21
  I
• 6:21
  do.
• 6:21
  I
• 6:21
  did
• 6:21
  an
• 6:22
  in-person
• 6:22
  training
• 6:22
  regularly
• 6:23
  and
• 6:23
  I
• 6:23
  keep
• 6:23
  kept
• 6:23
  the
• 6:23
  notes
• 6:24
  in
• 6:24
  there.
• 6:24
  I
• 6:24
  do
• 6:25
  online
• 6:25
  trainings
• 6:26
  all
• 6:26
  the
• 6:26
  time,
• 6:26
  and
• 6:26
  I
• 6:26
  keep
• 6:26
  the
• 6:26
  notes
• 6:26
  in
• 6:27
  there,
• 6:27
  right?
• 6:27
  So
• 6:27
  if
• 6:27
  I
• 6:27
  ever
• 6:27
  need
• 6:27
  to
• 6:27
  go
• 6:28
  back
• 6:28
  and
• 6:28
  reuse
• 6:29
  them
• 6:29
  or
• 6:30
  look
• 6:30
  at
• 6:30
  them
• 6:30
  again
• 6:31
  and
• 6:31
  flush
• 6:32
  them
• 6:32
  out
• 6:32
  for
• 6:32
  another
• 6:32
  program,
• 6:33
  I've
• 6:33
  got
• 6:33
  them
• 6:33
  saved
• 6:33
  there.
• 6:35
  Inside
• 6:35
  Notion.
• 6:35
  I
• 6:36
  also
• 6:36
  save
• 6:37
  the
• 6:37
  copy
• 6:37
  for
• 6:37
  sales
• 6:37
  pages,
• 6:38
  right?
• 6:38
  So
• 6:39
  if
• 6:39
  anything
• 6:39
  ever
• 6:39
  happened
• 6:39
  to
• 6:39
  my
• 6:39
  sales
• 6:40
  page
• 6:40
  or
• 6:40
  I
• 6:40
  wanna
• 6:40
  tweak
• 6:41
  it,
• 6:41
  I
• 6:41
  can
• 6:41
  go
• 6:41
  in
• 6:41
  there
• 6:41
  and
• 6:41
  look
• 6:42
  at
• 6:42
  it
• 6:42
  before
• 6:42
  I
• 6:42
  actually
• 6:42
  go
• 6:43
  tweak
• 6:43
  the
• 6:43
  page
• 6:43
  itself.
• 6:44
  I
• 6:44
  put
• 6:44
  in
• 6:44
  ideas
• 6:45
  for
• 6:45
  emails
• 6:46
  or
• 6:46
  social
• 6:46
  posts.
• 6:47
  I
• 6:48
  also
• 6:48
  do
• 6:48
  all
• 6:48
  my
• 6:48
  planning
• 6:49
  and
• 6:49
  strategy
• 6:50
  inside
• 6:50
  that
• 6:50
  notion
• 6:51
  dashboard.
• 6:52
  So
• 6:52
  when
• 6:52
  I
• 6:52
  do
• 6:53
  my
• 6:53
  quarterly
• 6:53
  planning,
• 6:54
  when
• 6:54
  I
• 6:54
  do
• 6:54
  my
• 6:54
  yearly
• 6:54
  planning,
• 6:55
  when
• 6:55
  I
• 6:55
  debrief
• 6:56
  those
• 6:56
  times,
• 6:57
  or
• 6:57
  I
• 6:57
  review
• 6:58
  my
• 6:58
  weeks,
• 6:58
  basically
• 6:59
  the
• 6:59
  hard
• 7:00
  drive
• 7:00
  of
• 7:00
  the
• 7:00
  business,
• 7:00
  okay?
• 7:01
  All
• 7:01
  the
• 7:01
  information
• 7:01
  goes
• 7:02
  there.
• 7:03
  Now,
• 7:03
  you
• 7:03
  don't
• 7:03
  have
• 7:03
  to
• 7:04
  put
• 7:04
  all
• 7:04
  this
• 7:04
  stuff
• 7:05
  in
• 7:05
  yours
• 7:06
  if
• 7:06
  you're
• 7:06
  gonna
• 7:06
  use
• 7:06
  some
• 7:06
  of
• 7:07
  these
• 7:07
  programs
• 7:07
  to
• 7:07
  organize
• 7:08
  your
• 7:08
  business,
• 7:08
  please
• 7:08
  start
• 7:08
  small.
• 7:09
  Start
• 7:10
  with
• 7:11
  whatever
• 7:11
  information
• 7:12
  you
• 7:12
  feel
• 7:12
  like
• 7:12
  is
• 7:13
  never
• 7:13
  easily
• 7:13
  accessible,
• 7:15
  Let's
• 7:15
  say
• 7:15
  that
• 7:15
  you
• 7:16
  are
• 7:17
  always
• 7:17
  trying
• 7:17
  to
• 7:17
  find
• 7:18
  the
• 7:18
  link
• 7:18
  for
• 7:19
  your
• 7:19
  freebie
• 7:20
  and
• 7:20
  you
• 7:20
  never
• 7:20
  know
• 7:20
  what,
• 7:20
  where
• 7:21
  to
• 7:21
  find
• 7:21
  it.
• 7:21
  Well
• 7:22
  go
• 7:22
  put
• 7:22
  it
• 7:22
  in
• 7:23
  an
• 7:23
  notion
• 7:24
  dashboard,
• 7:24
  one
• 7:24
  page,
• 7:25
  the
• 7:25
  links
• 7:25
  you
• 7:25
  need
• 7:25
  to
• 7:26
  remember,
• 7:26
  and
• 7:26
  then
• 7:26
  build
• 7:26
  from
• 7:27
  there.
• 7:27
  Then
• 7:28
  you
• 7:28
  think,
• 7:28
  oh,
• 7:28
  you
• 7:28
  know
• 7:28
  what?
• 7:28
  I
• 7:28
  would
• 7:29
  like
• 7:29
  to
• 7:29
  have
• 7:29
  a
• 7:29
  brain
• 7:29
  dump.
• 7:30
  Place
• 7:30
  to
• 7:31
  put
• 7:31
  all
• 7:31
  my
• 7:31
  ideas
• 7:31
  when
• 7:32
  I
• 7:32
  come
• 7:32
  up
• 7:32
  with
• 7:32
  them,
• 7:32
  okay,
• 7:32
  I'll
• 7:33
  create
• 7:33
  a
• 7:33
  page
• 7:33
  for
• 7:33
  that,
• 7:33
  right?
• 7:33
  You
• 7:33
  build
• 7:34
  slowly,
• 7:35
  but
• 7:35
  soon
• 7:35
  enough
• 7:36
  you
• 7:36
  will
• 7:36
  see.
• 7:36
  It
• 7:36
  also
• 7:37
  becomes
• 7:37
  the
• 7:37
  hard
• 7:37
  drive
• 7:38
  of
• 7:38
  your
• 7:38
  business.
• 7:38
  Now,
• 7:39
  if
• 7:39
  you
• 7:39
  are
• 7:39
  adverse
• 7:40
  to
• 7:40
  learning
• 7:40
  new
• 7:40
  programs,
• 7:41
  I
• 7:41
  mean,
• 7:41
  you
• 7:41
  don't
• 7:41
  wanna
• 7:41
  pick
• 7:42
  up
• 7:42
  notion,
• 7:43
  you
• 7:43
  can
• 7:43
  even
• 7:44
  try
• 7:44
  a
• 7:44
  Google
• 7:44
  sheet
• 7:45
  with
• 7:45
  different
• 7:45
  tabs.
• 7:45
  I
• 7:45
  used
• 7:46
  this
• 7:46
  for
• 7:46
  years
• 7:47
  in
• 7:47
  my
• 7:47
  other
• 7:47
  businesses.
• 7:48
  I
• 7:48
  had
• 7:48
  one
• 7:49
  Google
• 7:49
  sheet.
• 7:49
  For
• 7:49
  my
• 7:49
  entire
• 7:50
  business,
• 7:50
  and
• 7:50
  each
• 7:50
  tab
• 7:51
  represented
• 7:51
  something
• 7:52
  different.
• 7:52
  One
• 7:52
  was
• 7:52
  useful
• 7:53
  links.
• 7:53
  One
• 7:53
  was
• 7:53
  ideas,
• 7:54
  one
• 7:55
  was
• 7:55
  trainings,
• 7:55
  et
• 7:55
  cetera,
• 7:56
  et
• 7:56
  cetera.
• 7:56
  Okay.
• 7:57
  Just
• 7:57
  find
• 7:57
  one
• 7:57
  place
• 7:58
  to
• 7:58
  store
• 7:58
  all
• 7:58
  this
• 7:58
  information
• 7:59
  so
• 7:59
  you're
• 7:59
  not
• 7:59
  going
• 7:59
  all
• 7:59
  over
• 7:59
  your
• 7:59
  computer
• 8:00
  trying
• 8:00
  to
• 8:00
  find
• 8:00
  it.
• 8:01
  So
• 8:01
  that's
• 8:01
  the
• 8:01
  first
• 8:01
  thing.
• 8:01
  The
• 8:01
  hard
• 8:02
  drive.
• 8:02
  The
• 8:03
  second
• 8:04
  way
• 8:04
  to
• 8:04
  organize
• 8:04
  your
• 8:04
  business
• 8:05
  is
• 8:05
  a
• 8:05
  project
• 8:06
  manager.
• 8:06
  So
• 8:07
  if
• 8:07
  notion
• 8:07
  is
• 8:08
  the
• 8:08
  hard
• 8:08
  drive,
• 8:08
  now
• 8:09
  you
• 8:09
  need
• 8:10
  the
• 8:10
  ram
• 8:10
  of
• 8:10
  your
• 8:11
  business.
• 8:11
  You
• 8:11
  need
• 8:11
  the
• 8:11
  short
• 8:12
  term
• 8:12
  memory
• 8:12
  that
• 8:12
  is
• 8:13
  keeping
• 8:13
  you
• 8:13
  on
• 8:13
  track.
• 8:14
  I
• 8:15
  personally
• 8:15
  use
• 8:15
  Asana
• 8:16
  and
• 8:16
  really
• 8:17
  like
• 8:17
  it.
• 8:17
  It's
• 8:17
  simple
• 8:18
  and
• 8:18
  the
• 8:18
  free
• 8:18
  version
• 8:18
  is
• 8:19
  more
• 8:19
  than
• 8:19
  I
• 8:19
  need.
• 8:20
  But
• 8:20
  Monday
• 8:21
  is
• 8:21
  another
• 8:21
  good
• 8:22
  one.
• 8:22
  Trello,
• 8:22
  and
• 8:23
  I've
• 8:23
  heard
• 8:23
  good
• 8:23
  things
• 8:23
  about
• 8:23
  Clickup,
• 8:24
  although
• 8:24
  that
• 8:24
  one
• 8:24
  is
• 8:24
  a
• 8:24
  lot
• 8:25
  more
• 8:25
  complicated.
• 8:26
  So
• 8:27
  picking
• 8:27
  a
• 8:27
  project
• 8:28
  manager
• 8:28
  is
• 8:29
  basically
• 8:29
  like
• 8:29
  a
• 8:29
  VA
• 8:30
  that
• 8:30
  keeps
• 8:30
  you
• 8:30
  on
• 8:30
  track.
• 8:31
  On
• 8:31
  Monday,
• 8:32
  it
• 8:32
  says,
• 8:32
  Hey
• 8:32
  Bonnie,
• 8:33
  here's
• 8:33
  what
• 8:33
  you're
• 8:34
  supposed
• 8:34
  to
• 8:34
  be
• 8:34
  doing
• 8:34
  today.
• 8:34
  Stay
• 8:35
  on
• 8:35
  track.
• 8:35
  Hey
• 8:35
  Bonnie,
• 8:36
  it's
• 8:36
  Tuesday.
• 8:36
  Don't
• 8:36
  forget
• 8:37
  these
• 8:37
  things.
• 8:37
  Hey
• 8:37
  Bonnie,
• 8:38
  it's
• 8:38
  Wednesday.
• 8:38
  Don't
• 8:39
  forget
• 8:39
  these
• 8:39
  things,
• 8:39
  right?
• 8:40
  So
• 8:40
  you're
• 8:40
  creating
• 8:40
  a
• 8:40
  system
• 8:41
  inside
• 8:41
  this
• 8:41
  project
• 8:42
  manager
• 8:42
  that
• 8:42
  reminds
• 8:43
  you
• 8:43
  of
• 8:43
  everything
• 8:43
  you
• 8:43
  need
• 8:44
  to
• 8:44
  do.
• 8:45
  Now,
• 8:45
  there
• 8:45
  are
• 8:45
  two
• 8:45
  types
• 8:46
  of
• 8:46
  tasks
• 8:47
  that
• 8:47
  I
• 8:47
  put
• 8:47
  inside
• 8:48
  this
• 8:48
  project
• 8:48
  manager.
• 8:49
  I
• 8:49
  take
• 8:50
  ideas
• 8:50
  from
• 8:51
  notion,
• 8:51
  from
• 8:52
  my
• 8:52
  hard
• 8:52
  drive,
• 8:52
  so
• 8:53
  to
• 8:53
  speak,
• 8:53
  and
• 8:54
  I
• 8:54
  put
• 8:54
  them
• 8:54
  in
• 8:54
  task
• 8:55
  form
• 8:55
  inside
• 8:56
  Asana.
• 8:57
  The
• 8:57
  first
• 8:58
  type
• 8:58
  of
• 8:58
  task.
• 8:58
  Is
• 8:59
  recurring
• 8:59
  tasks,
• 9:00
  the
• 9:00
  kind
• 9:01
  that
• 9:01
  happen
• 9:01
  over
• 9:02
  and
• 9:02
  over
• 9:02
  and
• 9:02
  over,
• 9:02
  like
• 9:03
  sending
• 9:03
  emails
• 9:03
  every
• 9:03
  week,
• 9:04
  creating
• 9:04
  a
• 9:04
  podcast
• 9:05
  every
• 9:05
  week,
• 9:05
  checking
• 9:06
  in
• 9:06
  with
• 9:06
  clients
• 9:06
  every
• 9:06
  week,
• 9:07
  that
• 9:07
  sort
• 9:07
  of
• 9:07
  thing.
• 9:08
  The
• 9:08
  second
• 9:09
  kind
• 9:09
  is
• 9:09
  the
• 9:10
  one-off
• 9:10
  project-based
• 9:11
  tasks.
• 9:12
  So
• 9:12
  if
• 9:12
  you're
• 9:12
  gonna
• 9:13
  create
• 9:13
  a
• 9:13
  masterclass
• 9:13
  or
• 9:14
  a
• 9:14
  training,
• 9:14
  what
• 9:15
  do
• 9:15
  you
• 9:15
  need
• 9:15
  to
• 9:15
  accomplish
• 9:16
  to
• 9:16
  get
• 9:16
  that
• 9:16
  training
• 9:16
  off
• 9:16
  the
• 9:16
  ground?
• 9:17
  You
• 9:17
  might
• 9:17
  do
• 9:17
  it
• 9:18
  multiple
• 9:18
  times,
• 9:18
  but
• 9:18
  it's
• 9:19
  probably
• 9:19
  not
• 9:19
  every
• 9:19
  single
• 9:20
  week.
• 9:20
  It's
• 9:20
  probably
• 9:20
  once
• 9:20
  a
• 9:20
  quarter
• 9:21
  or
• 9:21
  a
• 9:21
  couple
• 9:21
  times
• 9:22
  a
• 9:22
  year.
• 9:22
  So
• 9:22
  those
• 9:23
  one-off
• 9:23
  project
• 9:24
  based
• 9:24
  tasks.
• 9:26
  Are
• 9:26
  separate
• 9:26
  from
• 9:26
  those
• 9:26
  recurring
• 9:27
  tasks.
• 9:27
  And
• 9:28
  you
• 9:28
  always,
• 9:28
  always,
• 9:29
  always
• 9:30
  put
• 9:30
  a
• 9:30
  deadline
• 9:30
  on
• 9:31
  the
• 9:31
  task.
• 9:31
  If
• 9:32
  not,
• 9:32
  your
• 9:32
  project
• 9:32
  manager
• 9:33
  is
• 9:33
  no
• 9:33
  longer
• 9:33
  a
• 9:33
  project
• 9:33
  manager.
• 9:34
  It
• 9:34
  is
• 9:34
  an
• 9:34
  endless
• 9:35
  to-do
• 9:35
  list,
• 9:35
  and
• 9:36
  we
• 9:36
  do
• 9:36
  not
• 9:36
  need
• 9:36
  more
• 9:37
  endless
• 9:37
  to-do
• 9:37
  lists
• 9:37
  in
• 9:37
  our
• 9:37
  lives.
• 9:38
  Am
• 9:38
  I
• 9:38
  right?
• 9:38
  Especially
• 9:39
  to
• 9:39
  the
• 9:39
  moms,
• 9:39
  We
• 9:39
  need
• 9:40
  a
• 9:40
  project
• 9:40
  manager
• 9:41
  and
• 9:41
  a
• 9:41
  project
• 9:41
  manager
• 9:41
  needs
• 9:42
  deadlines
• 9:42
  to
• 9:42
  know
• 9:43
  when
• 9:43
  to
• 9:43
  remind
• 9:44
  us
• 9:44
  to
• 9:44
  do
• 9:44
  things.
• 9:44
  Again,
• 9:45
  start
• 9:45
  small
• 9:45
  with
• 9:45
  this.
• 9:46
  If
• 9:46
  you've
• 9:46
  never
• 9:46
  used
• 9:46
  a
• 9:46
  project
• 9:46
  manager
• 9:47
  before,
• 9:48
  don't
• 9:48
  go
• 9:48
  all
• 9:48
  in
• 9:49
  and.
• 9:49
  An
• 9:50
  endless
• 9:50
  amount
• 9:50
  of
• 9:50
  tasks
• 9:51
  in
• 9:51
  there.
• 9:51
  Try
• 9:51
  one
• 9:52
  thing,
• 9:52
  open
• 9:53
  up
• 9:53
  Asana,
• 9:53
  create
• 9:54
  an
• 9:54
  account
• 9:54
  and
• 9:54
  say,
• 9:55
  I
• 9:55
  want
• 9:55
  to
• 9:55
  never
• 9:56
  forget
• 9:56
  to
• 9:57
  send
• 9:57
  out
• 9:57
  an
• 9:57
  email
• 9:57
  on
• 9:58
  Wednesdays,
• 9:58
  so
• 9:59
  I'm
• 9:59
  gonna
• 9:59
  put
• 9:59
  it
• 9:59
  in
• 9:59
  there.
• 10:00
  Remind
• 10:00
  me
• 10:00
  every
• 10:00
  Wednesday
• 10:01
  to
• 10:01
  send
• 10:02
  out
• 10:02
  an
• 10:02
  email.
• 10:02
  And
• 10:02
  then
• 10:02
  you
• 10:02
  just
• 10:02
  check
• 10:03
  Asana
• 10:03
  every
• 10:04
  morning.
• 10:04
  You
• 10:04
  check
• 10:04
  your
• 10:04
  tasks
• 10:05
  and
• 10:05
  see
• 10:05
  what
• 10:06
  do
• 10:06
  I
• 10:06
  have
• 10:06
  to
• 10:06
  do
• 10:06
  today?
• 10:06
  And
• 10:07
  if
• 10:07
  you
• 10:07
  feel
• 10:07
  overwhelmed
• 10:08
  by
• 10:08
  some
• 10:08
  of
• 10:08
  your
• 10:08
  tasks,
• 10:09
  maybe
• 10:09
  sending
• 10:09
  an
• 10:09
  email
• 10:09
  feels
• 10:10
  overwhelming,
• 10:10
  then
• 10:11
  you
• 10:11
  start
• 10:11
  very,
• 10:11
  very
• 10:12
  basic.
• 10:12
  Your
• 10:13
  first
• 10:13
  task
• 10:13
  might
• 10:13
  be.
• 10:14
  Brainstorm
• 10:14
  ideas
• 10:15
  for
• 10:15
  emails
• 10:15
  on
• 10:16
  Monday,
• 10:16
  and
• 10:16
  then
• 10:16
  on
• 10:17
  Tuesday
• 10:17
  you're
• 10:17
  going
• 10:17
  to
• 10:18
  help
• 10:18
  have
• 10:18
  AI
• 10:19
  help
• 10:19
  you
• 10:19
  pick
• 10:20
  one
• 10:20
  of
• 10:20
  those
• 10:20
  ideas,
• 10:21
  and
• 10:21
  then
• 10:21
  on
• 10:21
  Wednesday
• 10:22
  you're
• 10:22
  gonna
• 10:22
  write
• 10:22
  the
• 10:22
  email,
• 10:23
  and
• 10:23
  then
• 10:23
  on
• 10:23
  Thursday
• 10:23
  you're
• 10:24
  gonna
• 10:24
  schedule
• 10:24
  that
• 10:24
  email
• 10:24
  to
• 10:25
  go
• 10:25
  out
• 10:25
  on
• 10:25
  the
• 10:25
  day
• 10:25
  that
• 10:25
  you
• 10:25
  want
• 10:26
  to.
• 10:26
  so
• 10:27
  you
• 10:27
  can
• 10:27
  break
• 10:27
  it
• 10:27
  down
• 10:28
  as
• 10:28
  granularly
• 10:28
  as
• 10:28
  possible,
• 10:29
  but
• 10:29
  task
• 10:30
  managers
• 10:30
  are
• 10:31
  key.
• 10:31
  That
• 10:31
  keeps
• 10:32
  you
• 10:32
  on
• 10:32
  track.
• 10:33
  All
• 10:33
  right.
• 10:33
  The
• 10:33
  third
• 10:34
  thing,
• 10:34
  remember
• 10:34
  we
• 10:34
  have
• 10:34
  the
• 10:34
  hard
• 10:35
  drive.
• 10:35
  That's
• 10:35
  the
• 10:36
  brain
• 10:36
  dump,
• 10:36
  which
• 10:37
  I
• 10:37
  use
• 10:37
  notion
• 10:37
  for.
• 10:37
  We
• 10:38
  have
• 10:38
  the
• 10:38
  project
• 10:38
  manager,
• 10:38
  which
• 10:39
  is
• 10:39
  the
• 10:39
  RAM
• 10:40
  of
• 10:40
  your
• 10:40
  business.
• 10:41
  The
• 10:41
  third
• 10:41
  thing
• 10:42
  is,
• 10:42
  so
• 10:42
  P.
• 10:42
  So
• 10:43
  standard
• 10:43
  operating
• 10:44
  procedures
• 10:44
  or
• 10:44
  processes
• 10:45
  of
• 10:45
  your
• 10:45
  business,
• 10:46
  I
• 10:46
  like
• 10:46
  to
• 10:46
  think
• 10:47
  of
• 10:47
  this
• 10:47
  as
• 10:47
  the
• 10:47
  code,
• 10:48
  the
• 10:48
  actual
• 10:48
  code
• 10:49
  that
• 10:49
  makes
• 10:49
  things
• 10:49
  function
• 10:50
  of
• 10:50
  your
• 10:50
  business.
• 10:50
  And
• 10:51
  what
• 10:51
  I
• 10:51
  use
• 10:51
  for
• 10:51
  SOPs
• 10:52
  and
• 10:52
  processes
• 10:53
  is
• 10:53
  a
• 10:53
  flow
• 10:53
  chart
• 10:54
  software.
• 10:55
  When
• 10:55
  I
• 10:55
  started
• 10:56
  using
• 10:56
  this.
• 10:57
  It
• 10:57
  blew
• 10:58
  my
• 10:58
  mind.
• 10:58
  So
• 10:59
  you
• 10:59
  know
• 10:59
  what
• 10:59
  a
• 10:59
  flowchart
• 10:59
  looks
• 10:59
  like,
• 11:00
  right?
• 11:00
  Like
• 11:00
  a
• 11:00
  box
• 11:01
  or
• 11:01
  a
• 11:01
  circle
• 11:01
  that
• 11:01
  then
• 11:01
  points
• 11:02
  to
• 11:02
  another
• 11:02
  one
• 11:02
  and
• 11:02
  points
• 11:03
  to
• 11:03
  another
• 11:03
  one,
• 11:03
  and
• 11:03
  shows
• 11:04
  you
• 11:04
  the
• 11:04
  process
• 11:05
  for
• 11:05
  something.
• 11:06
  Now,
• 11:06
  how
• 11:06
  many
• 11:07
  times
• 11:07
  have
• 11:07
  you
• 11:08
  gone
• 11:08
  into
• 11:08
  your
• 11:08
  email
• 11:09
  software
• 11:10
  or
• 11:10
  your
• 11:10
  landing
• 11:11
  page
• 11:11
  builder
• 11:11
  and
• 11:11
  gone,
• 11:12
  how
• 11:13
  do
• 11:13
  I
• 11:13
  do
• 11:13
  this
• 11:13
  again?
• 11:14
  I
• 11:14
  know
• 11:14
  I
• 11:14
  already
• 11:15
  built
• 11:15
  two
• 11:15
  landing
• 11:15
  pages.
• 11:16
  Where
• 11:16
  do
• 11:16
  I
• 11:16
  start?
• 11:17
  What
• 11:17
  button
• 11:18
  do
• 11:18
  I
• 11:18
  click
• 11:18
  on
• 11:19
  the
• 11:19
  flowchart
• 11:19
  software
• 11:20
  will
• 11:20
  ensure
• 11:20
  you
• 11:20
  never
• 11:21
  do
• 11:21
  that
• 11:21
  again.
• 11:22
  Anything
• 11:22
  you're
• 11:22
  gonna
• 11:22
  have
• 11:23
  to
• 11:23
  do
• 11:23
  multiple
• 11:23
  times
• 11:23
  in
• 11:23
  your
• 11:23
  business,
• 11:24
  create
• 11:25
  a
• 11:25
  process
• 11:25
  for
• 11:25
  it
• 11:25
  in
• 11:26
  a
• 11:26
  flowchart
• 11:26
  software.
• 11:27
  Okay?
• 11:27
  I
• 11:27
  started
• 11:28
  using
• 11:28
  puzzle.
• 11:29
  Which
• 11:29
  I
• 11:29
  really
• 11:29
  enjoyed,
• 11:30
  but
• 11:30
  I
• 11:30
  hit
• 11:30
  some
• 11:31
  limits
• 11:31
  with
• 11:31
  it.
• 11:31
  I
• 11:31
  couldn't
• 11:32
  build
• 11:32
  anymore
• 11:32
  without
• 11:33
  paying
• 11:33
  and
• 11:33
  I
• 11:33
  didn't
• 11:33
  wanna
• 11:33
  pay
• 11:33
  for
• 11:33
  another
• 11:34
  software.
• 11:34
  So
• 11:35
  then
• 11:35
  I
• 11:35
  switched
• 11:35
  to
• 11:35
  draw.io
• 11:37
  and
• 11:37
  that
• 11:37
  one
• 11:37
  is
• 11:37
  free
• 11:38
  and
• 11:38
  has
• 11:38
  been
• 11:38
  phenomenal.
• 11:39
  I
• 11:39
  haven't
• 11:39
  hit
• 11:39
  any
• 11:39
  limits
• 11:39
  there
• 11:40
  yet.
• 11:40
  So
• 11:40
  that
• 11:40
  one's
• 11:41
  been
• 11:41
  really
• 11:41
  fun.
• 11:41
  It
• 11:41
  doesn't
• 11:42
  have
• 11:42
  quite
• 11:42
  as
• 11:42
  many
• 11:42
  bells
• 11:42
  and
• 11:42
  whistles
• 11:43
  as
• 11:43
  puzzle,
• 11:43
  but
• 11:44
  I've
• 11:44
  enjoyed
• 11:44
  it
• 11:44
  because
• 11:44
  it's
• 11:45
  free.
• 11:46
  So
• 11:46
  let
• 11:46
  me
• 11:46
  give
• 11:46
  you
• 11:46
  an
• 11:47
  example
• 11:47
  of
• 11:47
  what
• 11:47
  this
• 11:47
  would
• 11:47
  look
• 11:47
  like.
• 11:48
  'cause
• 11:48
  it
• 11:48
  might
• 11:48
  be
• 11:48
  kind
• 11:48
  of
• 11:48
  hard
• 11:49
  to
• 11:49
  envision.
• 11:50
  When
• 11:50
  clients
• 11:51
  come
• 11:51
  into
• 11:51
  my
• 11:52
  business,
• 11:52
  there
• 11:52
  are
• 11:52
  a
• 11:52
  number
• 11:53
  of
• 11:53
  things
• 11:53
  that
• 11:53
  have
• 11:53
  to
• 11:54
  happen.
• 11:54
  The
• 11:55
  first
• 11:55
  thing
• 11:55
  is
• 11:55
  I
• 11:56
  need
• 11:56
  to
• 11:56
  know
• 11:56
  what
• 11:56
  to
• 11:56
  send
• 11:57
  them.
• 11:57
  Let's
• 11:57
  say
• 11:57
  I
• 11:57
  have
• 11:57
  a
• 11:57
  consult
• 11:58
  call
• 11:58
  and
• 11:58
  someone
• 11:58
  says,
• 11:58
  yes,
• 11:59
  I
• 11:59
  wanna
• 11:59
  work
• 11:59
  with
• 11:59
  you.
• 12:00
  What
• 12:00
  do
• 12:00
  I
• 12:00
  do
• 12:00
  next?
• 12:01
  I
• 12:01
  go
• 12:01
  to
• 12:01
  that
• 12:02
  process,
• 12:02
  which
• 12:02
  is
• 12:02
  laid
• 12:03
  out
• 12:03
  in
• 12:03
  my
• 12:03
  flowchart
• 12:03
  software,
• 12:04
  and
• 12:04
  I
• 12:04
  see
• 12:05
  that
• 12:05
  step
• 12:05
  number
• 12:05
  one
• 12:05
  is
• 12:06
  I
• 12:06
  send
• 12:06
  them
• 12:07
  the
• 12:07
  link.
• 12:07
  To
• 12:07
  my
• 12:08
  payment
• 12:08
  page.
• 12:09
  Okay.
• 12:09
  I
• 12:09
  email
• 12:09
  them
• 12:09
  that,
• 12:10
  then
• 12:11
  the
• 12:11
  next
• 12:11
  step
• 12:11
  in
• 12:11
  my
• 12:11
  flowchart
• 12:12
  is
• 12:12
  they
• 12:12
  pay
• 12:13
  and
• 12:14
  they
• 12:14
  are
• 12:14
  sent
• 12:14
  over
• 12:15
  to
• 12:15
  my
• 12:15
  onboarding
• 12:15
  form.
• 12:16
  Then
• 12:17
  they
• 12:17
  fill
• 12:17
  out
• 12:17
  the
• 12:18
  onboarding
• 12:18
  form
• 12:18
  and
• 12:19
  they
• 12:19
  are
• 12:19
  sent
• 12:19
  over
• 12:20
  to
• 12:20
  my
• 12:20
  scheduler.
• 12:21
  Then
• 12:21
  they
• 12:21
  schedule
• 12:22
  and
• 12:22
  I
• 12:22
  get
• 12:23
  an
• 12:23
  email
• 12:23
  notification.
• 12:24
  Do
• 12:24
  you
• 12:24
  see
• 12:24
  how
• 12:24
  that
• 12:24
  works?
• 12:24
  So
• 12:25
  imagine
• 12:25
  a
• 12:25
  world
• 12:26
  where
• 12:26
  instead
• 12:26
  of
• 12:26
  holding
• 12:26
  all
• 12:27
  of
• 12:27
  these
• 12:27
  steps
• 12:27
  in
• 12:27
  your
• 12:27
  brain
• 12:28
  and
• 12:28
  trying
• 12:28
  to
• 12:28
  remember,
• 12:29
  uh,
• 12:29
  what
• 12:29
  do
• 12:29
  they
• 12:29
  do
• 12:29
  next?
• 12:30
  What
• 12:30
  do
• 12:30
  I
• 12:30
  have
• 12:30
  to
• 12:31
  do
• 12:31
  next?
• 12:31
  It's
• 12:32
  all
• 12:32
  written
• 12:32
  out
• 12:33
  in
• 12:33
  your
• 12:33
  flowchart
• 12:33
  software.
• 12:34
  This
• 12:34
  was
• 12:34
  a
• 12:34
  game
• 12:35
  changer
• 12:35
  for
• 12:35
  me,
• 12:35
  you
• 12:35
  guys,
• 12:36
  anytime
• 12:36
  I
• 12:36
  forget
• 12:37
  something.
• 12:37
  Because
• 12:37
  the
• 12:37
  more
• 12:38
  complicated
• 12:38
  your
• 12:38
  business
• 12:38
  gets,
• 12:39
  the
• 12:39
  more
• 12:39
  there
• 12:39
  is
• 12:39
  for
• 12:39
  your
• 12:39
  brain
• 12:39
  to
• 12:40
  hold.
• 12:40
  I
• 12:40
  go
• 12:40
  back
• 12:41
  and
• 12:41
  I
• 12:41
  document
• 12:42
  it
• 12:42
  in
• 12:42
  this
• 12:42
  software,
• 12:43
  a
• 12:43
  few
• 12:44
  ideas
• 12:44
  for
• 12:44
  things
• 12:44
  that
• 12:45
  you
• 12:45
  can
• 12:45
  put
• 12:45
  in
• 12:45
  your
• 12:45
  program
• 12:46
  is
• 12:47
  an
• 12:47
  opt-in
• 12:48
  flow,
• 12:48
  like
• 12:48
  if
• 12:48
  someone
• 12:49
  is
• 12:49
  gonna
• 12:49
  opt
• 12:49
  into
• 12:49
  your
• 12:49
  freebie,
• 12:50
  what
• 12:50
  does
• 12:50
  that
• 12:50
  look
• 12:50
  like?
• 12:51
  Where
• 12:51
  did
• 12:51
  you
• 12:51
  build
• 12:52
  the
• 12:52
  page?
• 12:52
  What
• 12:53
  is
• 12:53
  the
• 12:53
  freebie?
• 12:54
  What
• 12:54
  is
• 12:54
  the
• 12:54
  email
• 12:54
  they
• 12:54
  get
• 12:55
  afterwards?
• 12:55
  What
• 12:55
  program
• 12:56
  sends
• 12:56
  it
• 12:56
  to
• 12:56
  them?
• 12:56
  Right.
• 12:56
  Especially
• 12:57
  if
• 12:57
  you
• 12:57
  have
• 12:57
  a
• 12:57
  couple
• 12:57
  of
• 12:57
  different
• 12:58
  software
• 12:58
  programs
• 12:58
  you
• 12:58
  use.
• 12:59
  What
• 13:00
  emails
• 13:00
  do
• 13:00
  they
• 13:00
  get
• 13:00
  after
• 13:00
  that?
• 13:01
  Right.
• 13:01
  Are
• 13:02
  they
• 13:02
  then
• 13:03
  offered
• 13:03
  anything
• 13:03
  else
• 13:03
  automatically
• 13:04
  through
• 13:04
  your
• 13:05
  email
• 13:05
  service?
• 13:06
  So
• 13:06
  that's
• 13:07
  a
• 13:07
  good
• 13:07
  one.
• 13:07
  Like
• 13:08
  I
• 13:08
  said,
• 13:08
  any
• 13:08
  masterclass
• 13:08
  or
• 13:08
  training
• 13:09
  that
• 13:09
  you
• 13:09
  do
• 13:09
  regularly?
• 13:10
  There
• 13:10
  are
• 13:10
  quite
• 13:10
  a
• 13:10
  few
• 13:10
  steps
• 13:11
  there.
• 13:11
  When
• 13:11
  I
• 13:12
  do
• 13:12
  a
• 13:12
  masterclass,
• 13:13
  I
• 13:13
  have
• 13:13
  to
• 13:14
  create
• 13:14
  the
• 13:14
  title
• 13:15
  and
• 13:15
  the
• 13:15
  description.
• 13:16
  I
• 13:16
  have
• 13:16
  the
• 13:16
  confirmation
• 13:16
  email
• 13:17
  that
• 13:17
  sends
• 13:17
  out.
• 13:17
  After
• 13:17
  that,
• 13:18
  I
• 13:18
  have
• 13:18
  to
• 13:18
  create
• 13:18
  a
• 13:18
  landing
• 13:19
  page.
• 13:19
  I
• 13:19
  have
• 13:19
  to
• 13:19
  create
• 13:20
  the
• 13:20
  event
• 13:20
  in
• 13:20
  Zoom.
• 13:21
  I
• 13:21
  have
• 13:21
  to
• 13:21
  write
• 13:21
  reminder
• 13:22
  emails,
• 13:22
  write
• 13:23
  step
• 13:23
  after
• 13:23
  step
• 13:24
  after
• 13:24
  step
• 13:24
  after
• 13:24
  step.
• 13:24
  And
• 13:25
  the
• 13:25
  third
• 13:25
  or
• 13:25
  fourth
• 13:25
  time
• 13:26
  I
• 13:26
  did
• 13:26
  that,
• 13:26
  I
• 13:27
  was
• 13:27
  tired
• 13:27
  of
• 13:27
  reinventing
• 13:27
  the
• 13:27
  wheel.
• 13:28
  So
• 13:28
  I
• 13:28
  finally
• 13:28
  wrote
• 13:28
  it
• 13:28
  down
• 13:29
  in
• 13:29
  this
• 13:29
  flowchart
• 13:29
  software.
• 13:29
  So
• 13:30
  that
• 13:30
  one
• 13:30
  is
• 13:31
  just
• 13:31
  absolutely
• 13:32
  mind
• 13:32
  blowing.
• 13:32
  It
• 13:33
  will
• 13:33
  totally
• 13:33
  change
• 13:33
  your
• 13:33
  life.
• 13:34
  So
• 13:34
  as
• 13:34
  a
• 13:34
  reminder,
• 13:35
  you
• 13:35
  have
• 13:36
  a
• 13:36
  brain
• 13:36
  dump
• 13:36
  your
• 13:36
  hard
• 13:37
  drive
• 13:37
  of
• 13:37
  your
• 13:37
  business.
• 13:38
  Okay?
• 13:38
  That's
• 13:38
  the
• 13:38
  first
• 13:38
  thing
• 13:39
  you
• 13:39
  have
• 13:39
  to
• 13:39
  organize.
• 13:39
  Number
• 13:40
  two,
• 13:40
  the
• 13:40
  project
• 13:40
  manager,
• 13:41
  right?
• 13:41
  The
• 13:41
  ram
• 13:41
  of
• 13:42
  your
• 13:42
  business
• 13:42
  that
• 13:42
  keeps
• 13:42
  you
• 13:42
  flowing,
• 13:43
  keeps
• 13:43
  you
• 13:43
  functioning.
• 13:44
  And
• 13:44
  number
• 13:44
  three,
• 13:45
  the
• 13:45
  SOPs
• 13:45
  are
• 13:45
  the
• 13:45
  processes,
• 13:46
  the
• 13:46
  step-by-step
• 13:47
  of
• 13:47
  your
• 13:47
  business,
• 13:48
  the
• 13:48
  actual
• 13:48
  code
• 13:49
  of
• 13:49
  your
• 13:49
  business,
• 13:50
  It.
• 13:50
  okay,
• 13:51
  so
• 13:51
  I
• 13:51
  hope
• 13:51
  that
• 13:51
  wasn't
• 13:52
  too
• 13:52
  overwhelming.
• 13:53
  I
• 13:53
  will
• 13:53
  include
• 13:53
  links
• 13:54
  to
• 13:54
  all
• 13:54
  these
• 13:54
  software
• 13:55
  programs
• 13:55
  in
• 13:55
  the
• 13:55
  show
• 13:55
  notes
• 13:55
  if
• 13:55
  you
• 13:56
  wanna
• 13:56
  check
• 13:56
  them
• 13:56
  out.
• 13:56
  But
• 13:56
  again,
• 13:57
  don't
• 13:57
  overwhelm
• 13:57
  yourself.
• 13:57
  If
• 13:58
  you
• 13:58
  don't
• 13:58
  have
• 13:58
  any
• 13:58
  of
• 13:58
  these
• 13:58
  pieces
• 13:59
  in
• 13:59
  place,
• 13:59
  just
• 13:59
  start
• 14:00
  somewhere.
• 14:00
  Highly
• 14:01
  recommend
• 14:01
  you
• 14:01
  start
• 14:01
  with
• 14:01
  Notion
• 14:02
  or
• 14:02
  a
• 14:02
  Google
• 14:02
  sheet
• 14:03
  to
• 14:03
  organize
• 14:03
  all
• 14:04
  of
• 14:04
  your
• 14:04
  thoughts
• 14:04
  and
• 14:04
  links
• 14:05
  and
• 14:05
  training
• 14:06
  notes
• 14:06
  and
• 14:06
  everything
• 14:07
  that
• 14:07
  is
• 14:08
  floating
• 14:08
  around
• 14:08
  in
• 14:08
  your
• 14:08
  computer
• 14:09
  somewhere.
• 14:09
  And
• 14:09
  then
• 14:09
  build
• 14:10
  from
• 14:10
  there.
• 14:11
  So
• 14:11
  that
• 14:11
  is
• 14:12
  the
• 14:12
  backend
• 14:12
  admin
• 14:13
  type
• 14:13
  of
• 14:13
  organizational
• 14:14
  structure.
• 14:15
  That
• 14:15
  I
• 14:15
  recommend.
• 14:16
  But
• 14:16
  again,
• 14:16
  if
• 14:17
  you
• 14:17
  don't
• 14:17
  have
• 14:17
  that
• 14:17
  basic
• 14:18
  customer
• 14:18
  journey,
• 14:18
  all
• 14:19
  the
• 14:19
  organization
• 14:19
  in
• 14:19
  the
• 14:19
  world
• 14:20
  will
• 14:20
  still
• 14:20
  not
• 14:20
  build
• 14:21
  you
• 14:21
  a
• 14:21
  successful
• 14:21
  business
• 14:22
  because
• 14:22
  you
• 14:23
  have
• 14:23
  the
• 14:23
  content
• 14:23
  like
• 14:23
  I
• 14:23
  did
• 14:23
  for
• 14:24
  my
• 14:24
  book,
• 14:24
  but
• 14:24
  no
• 14:25
  actual
• 14:25
  outline,
• 14:26
  no
• 14:26
  actual
• 14:26
  structure.
• 14:27
  So
• 14:27
  if
• 14:27
  you're
• 14:27
  still
• 14:27
  worried
• 14:28
  about
• 14:28
  whether
• 14:29
  or
• 14:29
  not
• 14:29
  you
• 14:29
  have
• 14:29
  that,
• 14:30
  that
• 14:30
  is
• 14:30
  what
• 14:30
  the
• 14:30
  business
• 14:31
  blind
• 14:31
  spot
• 14:31
  quizzes
• 14:32
  for.
• 14:32
  I
• 14:32
  created
• 14:32
  a
• 14:32
  free
• 14:32
  quiz
• 14:33
  for
• 14:33
  you
• 14:33
  guys
• 14:33
  to
• 14:33
  hopefully
• 14:34
  give
• 14:34
  you
• 14:34
  a
• 14:34
  little
• 14:34
  bit
• 14:34
  of
• 14:34
  clarity
• 14:35
  on
• 14:35
  what
• 14:35
  it
• 14:36
  is
• 14:36
  you're
• 14:36
  missing,
• 14:36
  where
• 14:37
  you
• 14:37
  need
• 14:37
  to
• 14:37
  be
• 14:37
  working
• 14:38
  next
• 14:38
  to
• 14:38
  build
• 14:39
  that
• 14:39
  thorough
• 14:39
  customer
• 14:40
  journey
• 14:40
  that
• 14:40
  has
• 14:40
  strangers
• 14:41
  coming
• 14:41
  in,
• 14:41
  being
• 14:42
  warmed
• 14:42
  up,
• 14:42
  and
• 14:42
  then
• 14:42
  being
• 14:42
  ready
• 14:43
  to
• 14:43
  buy
• 14:43
  from
• 14:43
  you.
• 14:43
  So
• 14:44
  that
• 14:44
  link
• 14:44
  is
• 14:44
  also
• 14:44
  in
• 14:44
  the
• 14:45
  show
• 14:45
  notes.
• 14:46
  It
• 14:46
  will
• 14:46
  help
• 14:46
  you
• 14:46
  decide
• 14:46
  whether
• 14:47
  you
• 14:47
  need
• 14:47
  to
• 14:47
  work
• 14:47
  on
• 14:47
  your
• 14:47
  lead
• 14:47
  engine,
• 14:48
  your
• 14:48
  nurture
• 14:48
  system,
• 14:48
  or
• 14:49
  your
• 14:49
  sales
• 14:49
  path,
• 14:49
  or
• 14:50
  maybe
• 14:50
  you
• 14:50
  have
• 14:50
  all
• 14:51
  three,
• 14:51
  but
• 14:51
  they're
• 14:51
  kind
• 14:51
  of
• 14:51
  disconnected
• 14:52
  and
• 14:52
  not
• 14:52
  really
• 14:52
  flowing
• 14:53
  from
• 14:53
  one
• 14:53
  to
• 14:53
  the
• 14:53
  other.
• 14:54
  This
• 14:54
  quiz
• 14:54
  will
• 14:54
  help
• 14:54
  you
• 14:55
  determine
• 14:55
  if
• 14:55
  that's
• 14:55
  the
• 14:55
  case
• 14:56
  as
• 14:56
  well.
• 14:56
  Once
• 14:57
  you
• 14:57
  know
• 14:57
  that
• 14:57
  blind
• 14:57
  spot,
• 14:58
  you
• 14:58
  get
• 14:58
  a
• 14:58
  result
• 14:59
  that
• 14:59
  tells
• 14:59
  you
• 14:59
  what
• 14:59
  to
• 14:59
  fix
• 15:00
  and
• 15:01
  even
• 15:01
  a
• 15:01
  chance
• 15:01
  to
• 15:01
  get
• 15:01
  more
• 15:02
  help
• 15:02
  from
• 15:02
  me.
• 15:02
  If
• 15:02
  you
• 15:02
  want
• 15:02
  to
• 15:02
  dive
• 15:02
  deep.
• 15:03
  So
• 15:03
  make
• 15:03
  sure
• 15:04
  you
• 15:04
  take
• 15:04
  that
• 15:04
  quiz.
• 15:04
  It
• 15:04
  only
• 15:05
  takes
• 15:05
  a
• 15:05
  few
• 15:05
  minutes,
• 15:05
  and
• 15:06
  hopefully
• 15:06
  that
• 15:06
  will
• 15:06
  give
• 15:06
  you
• 15:07
  lots
• 15:07
  of
• 15:07
  answers
• 15:07
  as
• 15:08
  to
• 15:08
  where
• 15:08
  you
• 15:08
  are
• 15:08
  feeling
• 15:09
  stuck.
• 15:09
  Thanks
• 15:10
  so
• 15:10
  much
• 15:10
  for
• 15:10
  listening,
• 15:10
  friends.
• 15:10
  Hang
• 15:11
  in
• 15:11
  there.
• 15:11
  You
• 15:11
  are
• 15:12
  doing
• 15:12
  a
• 15:12
  great
• 15:12
  work.
• 15:13
  Talk
• 15:13
  to
• 15:13
  you
• 15:13
  next
• 15:13
  week.
• 15:16
  Are
• 15:16
  you
• 15:16
  ready
• 15:17
  to
• 15:17
  start
• 15:17
  or
• 15:17
  grow
• 15:17
  your
• 15:18
  dream
• 15:18
  business?
• 15:18
  Click
• 15:19
  the
• 15:19
  link
• 15:19
  in
• 15:19
  the
• 15:19
  show
• 15:19
  notes
• 15:20
  to
• 15:20
  download
• 15:20
  the
• 15:20
  free
• 15:20
  starter
• 15:21
  guide
• 15:21
  to
• 15:21
  building
• 15:21
  a
• 15:22
  business
• 15:22
  or
• 15:22
  to
• 15:22
  schedule
• 15:23
  a
• 15:23
  free
• 15:23
  coaching
• 15:23
  call
• 15:23
  with
• 15:24
  me.
• 15:24
  And
• 15:24
  if
• 15:24
  you
• 15:25
  loved
• 15:25
  this
• 15:25
  episode.
• 15:26
  Don't
• 15:26
  forget
• 15:26
  to
• 15:26
  leave
• 15:26
  a
• 15:27
  review
• 15:27
  and
• 15:27
  share
• 15:27
  it
• 15:27
  with
• 15:28
  a
• 15:28
  friend
• 15:28
  who
• 15:28
  might
• 15:28
  be
• 15:29
  feeling
• 15:29
  the
• 15:29
  call
• 15:29
  to
• 15:29
  burn
• 15:30
  a
• 15:30
  little
• 15:30
  brighter.
• 15:42
  week.