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John Melvin, CAL FIRE
Every tree tells a story. The question is whether we treat it like a resource or throw it away like waste.
In this episode of the Woodpreneur Podcast, host Jennifer Alger welcomes John Melvin, Assistant Deputy Director of Resource Protection and Improvement at CAL FIRE. The two have worked together in the urban wood movement for over 15 years, and this conversation traces the journey from its earliest days to a program now granting hundreds of millions of dollars.
A central theme is language. John makes the case that calling removed urban trees "waste" teaches the public to see them as…
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