The Importance of Involving People in Your Campaign Process

All About Capital Campaigns: Nonprofits, Fundraising, Major Gifts, Toolkit · Jul 28, 2026 · 15m

A capital campaign is too large, too complex, and too consequential for one staff member to carry alone. In this episode of All About Capital Campaigns, Amy Eisenstein and Andrea Kihlstedt explain why engaging more people in your campaign can lead to larger gifts, stronger decisions, and a far less lonely experience for the person responsible for fundraising.

For many development directors, involving volunteers can feel like creating more work. Volunteers may miss meetings, arrive unprepared, dominate conversations, or fail to follow through. Faced with these possibilities, nonprofit leaders…