Kate Hawkesby: Unfortunately for Labour, voters don't care about costings

Early Edition with Ryan Bridge · Sep 14, 2023 · 3m

It’s funny as we get to the sharp end of the election campaign, what exercises people and what doesn’t.

The media are exercised by the Nats tax cut plan. They’re exercised by it largely I assume because the Labour party are exercised about it. And the Labour party are exercised about it because they hate it because it’s popular. It’s seen poll surges for National, and they’ll do anything to try to stem that tide.

Problem is, as the feedback I’ve received this week would attest, and as the polls would suggest too, it is popular. And people seemingly do not care how it’s costed, or what a…