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Compass, Zillow & CoStar Are at War — And the MLS (and Your Business) Is the Prize
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Compass, Zillow, and CoStar are locked in a three-way war over real estate listings — and the MLS is the battlefield. Every South Carolina real estate agent needs to understand what's at stake and which side their business is on.
In this episode, Gary Pickren breaks down the three competing real estate portals now fighting for listing control: the Compass/Redfin/Rocket portal, the KW/Zillow portal, and the eXp portal. This isn't just a tech story — it's a fundamental fight over who owns the listing data, who controls the consumer relationship, and what happens to the MLS as…
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